According to PayNXT360, social commerce market in Africa is expected to grow by 26.7% on annual basis to reach US$4,457.1 billion in 2026. The social commerce market in the region experienced robust...
According to PayNXT360, social commerce market in Africa is expected to grow by 26.7% on annual basis to reach US$4,457.1 billion in 2026. The social commerce market in the region experienced robust growth during 2022-2025, achieving a CAGR of 38.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.2% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 3,516.9 billion to approximately USD 9,435.7 billion. Key trends and drivers 1. Move selling into chat threads instead of sending buyers to a full storefront • In several African markets, social commerce is taking shape as conversation-led selling rather than as platform-native checkout. In South Africa, recent academic work on micro-retailers found WhatsApp Business being used as an accessible tool for customer communication and relationship management. In Ghana, a 2025 study on SMEs found that integrating social media into the sales function improves customer relationship quality and cross-selling, suggesting that social channels are used as part of the sales process rather than solely for awareness. • The model fits how many African SMEs operate: low-cost digital tools, direct customer interaction, and fewer handoffs between discovery, questions, and order capture. Meta’s recent business-messaging updates also show that WhatsApp is being developed for heavier business use, including the ability for small businesses to use the app and business platform together when marketing campaigns create message surges. • More merchants will treat WhatsApp, Instagram Direct, and similar channels as the first sales touchpoint, especially in categories where buyers want clarification before purchase. The likely result is that African social commerce will continue to lean toward assisted buying journeys rather than purely self-serve storefront models. This is an inference from the South African and Ghanaian evidence, combined with Meta’s continued investment in business messaging. 2. Attach mobile-money and business-payment rails to social discovery • Social commerce in Africa is becoming more transactional as digital payment rails are improving. In Kenya, Safaricom’s 2025 reporting highlighted M-PESA’s strength in consumer and business payments and positioned it as both a lifestyle and business platform. In Ghana, the Bank of Ghana’s 2025 fintech report shows that person-to-business, bank-to-wallet, and wallet-to-bank services are now standard features across a large share of licensed providers, while MTN Ghana linked growth in advanced mobile-money services to digital payments and lending services. • The driver is not only consumer familiarity with mobile wallets. Payment providers and telecom-linked financial platforms are also broadening merchant and business use cases. The GSMA’s 2025 mobile-money material points to rising merchant payments and more frequent digital transactions, which support a commerce model in which a social interaction can quickly turn into a payment. • More African merchants will treat mobile money as the checkout layer for social selling, rather than just a settlement tool after the sale. That should make social commerce more structured in Kenya and Ghana and expand participation among smaller merchants who do not want to bear the cost of a full e-commerce stack. 3. Extend social selling from local communities to regional trade corridors • A newer shift is emerging in eastern and southern Africa: the infrastructure for cross-border retail payments is improving, which matters for social sellers that already acquire customers through social networks and messaging groups across borders. In October 2025, COMESA launched a Digital Retail Payments Platform to enable local-currency cross-border transactions, with pilots beginning between Malawi and Zambia and the system framed as support for SMEs across member states, including Kenya, Egypt, and Ethiopia. • The main driver is regional trade integration. Afreximbank’s 2025 trade work argues that African trade growth increasingly depends on practical market-access infrastructure, while the COMESA payment initiative aims to reduce transaction friction and dependence on hard currency for smaller businesses. For social commerce, that matters because discovery already happens across diaspora, regional, and language communities, even when settlement remains difficult. • This should gradually move African social commerce beyond city-level and country-level selling. The near-term effect will not be a continent-wide single market for social commerce, but it should make regional seller networks more workable in blocs where payment interoperability improves first. East and southern Africa are the clearest places to watch. 4. Put compliance, disclosure, and fraud controls at the center of scale • Social commerce in Africa is becoming more regulated and more risk-managed. In Nigeria, court decisions in 2025 affirmed ARCON’s authority over advertising on social media platforms, including Instagram. In South Africa, recent compliance commentary has emphasized that influencer advertising must be clearly identifiable under the ARB framework. At the same time, INTERPOL’s 2025 Africa Cyberthreat Assessment warns of a sharp rise in cybercrime across the continent, while AfricaNenda’s 2025 work shows that fraud concerns continue to discourage the use of digital payments. • The driver is that social commerce combines three risk areas: advertising claims, identity and trust, and payment fraud. Platforms are responding too. Meta announced new anti-scam tools and tips for WhatsApp in August 2025, which shows that business messaging growth is now tied to fraud control. • Informal social selling will continue, but larger brands and more established merchants will move toward contracted creators, clearer disclosures, approved claims, stronger payment verification, and tighter customer-service processes. In practice, this means the next phase of African social commerce will reward sellers who can combine reach with trust. Competitive Landscape Over the next 2–4 years, competition should move away from broad “social commerce” positioning and toward control of payments, merchant software, logistics, and business messaging. Country by country, firms that can connect chat-based selling with payment acceptance and delivery should gain ground, especially in Nigeria, Kenya, Egypt, and South Africa. Consolidation is likely to continue on the merchant-infrastructure side before any single consumer-facing social commerce model becomes dominant across Africa. Current State of the Market • Africa’s social commerce market is not dominated by a single platform with native checkout. Competition sits across three layers: Meta’s WhatsApp and Instagram for discovery and conversation; marketplace operators such as Jumia for fulfilment and seller reach; and local software firms that help merchants sell inside chat. In practice, Nigeria, Kenya, South Africa, and Egypt are the clearest markets where these layers now overlap. Key Players and New Entrants • Meta remains the core traffic and messaging layer because WhatsApp is where many merchants manage product questions, order capture, and follow-up. Around that, Kenya’s Chpter has expanded from Kenya, Nigeria, and South Africa into 11 additional African markets through Flutterwave, while its Pluto spinout focuses on WhatsApp-based automation and transactions. Kenya’s Flowcart and Nigeria’s Vendy are also building tools for commerce inside chat rather than outside it. • Jumia remains important where merchants need logistics, delivery, and marketplace demand, and it expanded Jumia Delivery in Nigeria in 2025. At the same time, Jumia is now defending its position against Temu and Shein, which raises pressure on pricing, assortment, and customer acquisition, even though those firms are not pure social commerce players. Recent Launches, Mergers, and Acquisitions • Chapter’s June 2025 Flutterwave deal widened its reach across Africa. In April 2025, it also spun off Pluto as a separate WhatsApp API business. In Egypt, MaxAB-Wasoko acquired Fatura in May 2025, with EFG Finance becoming a shareholder and board participant. Meta also introduced centralized campaigns, AI support, and calling tools for businesses on WhatsApp in July 2025. This report provides a detailed data-centric analysis of the social commerce sector in Africa, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. This title from PayNXT360 is a bundled offering, combining the following 4 reports, covering 150+ tables and 200+ figures for the Social Commerce Market: 1. Africa Social Commerce Market Business and Investment Opportunities Databook 2. Egypt Social Commerce Market Business and Investment Opportunities Databook 3. Nigeria Social Commerce Market Business and Investment Opportunities Databook 4. South Africa Social Commerce Market Business and Investment Opportunities Databook
This report provides in-depth, data-centric analysis of social commerce. Below is a summary of key market segments: Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2025 --By Age --By Income Level --By Gender • Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Africa: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding of Africa Market: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this bundled package, featuring 4 detailed reports encompassing 176 tables and 228 charts, providing in-depth regional and country-level analysis to support strategic decision-making. • Competitive Landscape of Africa Market: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Africa. Formulate Africa strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune Africa targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to Africa market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
This title from PayNXT360 is a bundled offering, combining the following 4 reports, covering 150+ tables and 200+ figures for the Social Commerce Market: 1. Africa Social Commerce Market Business and Investment Opportunities Databook 2. Egypt Social Commerce Market Business and Investment Opportunities Databook 3. Nigeria Social Commerce Market Business and Investment Opportunities Databook 4. South Africa Social Commerce Market Business and Investment Opportunities Databook All global, regional, and country reports mentioned above will have the following tables of contents: 1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 Social Commerce Market Share Analysis by Key Players 4. Social Commerce Market Size and Forecast by Location 4.1 Social Commerce Market Share by Location (%), 2022-2031 4.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. Social Commerce Market Size and Forecast by Product Categories 5.1 Social Commerce Market Share by Product Categories (%), 2025 5.2 Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. Social Commerce Market Size and Forecast by End Use Segment 6.1 Social Commerce Market Share by End Use Segment (%), 2025 6.2 Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. Social Commerce Market Size and Forecast by End Use Device 7.1 Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. Social Commerce Market Size and Forecast by Cities 8.1 Social Commerce Market Share by Cities (%), 2025 8.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. Social Commerce Market Size and Forecast by Payment Method 9.1 Social Commerce Market Share by Payment Method (%), 2025 9.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. Social Commerce Market Size and Forecast by Platforms 10.1 Social Commerce Market Share by Platforms Method (%), 2025 10.2 Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. Social Commerce Market Size and Forecast by Contents 11.1 Social Commerce Market Share by Contents (%), 2025 11.2 Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 Social Commerce by Spend Share by Age Group, 2025 12.2 Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Social Commerce Share by Income Level, 2025 12.7 Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Social Commerce Market Share by Contents (%), 2025 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Social Commerce by Share by Age Group (%), 2025 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Social Commerce Share by Income Level (%), 2025 Figure 57: Social Commerce Share by Gender (%), 2025
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