According to PayNXT360, the digital ad spend market in Spain is expected to grow by 12.3% annually, reaching US$7,857.8 million by 2025. The digital ad spend market in the country has experienced rob...
According to PayNXT360, the digital ad spend market in Spain is expected to grow by 12.3% annually, reaching US$7,857.8 million by 2025. The digital ad spend market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 11.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.3% from 2025 to 2029. By the end of 2029, the digital ad spend market is projected to expand from its 2024 value of US$7,000.0 million to approximately US$13,400.6 million. Key Trends & Drivers in Digital Advertising Sector Spain’s digital advertising market is undergoing structural transformation as shifts in media consumption, regulatory tightening, and the convergence of commerce and entertainment channels reshape advertiser priorities. Brands are revisiting media strategies in response to evolving audience behaviour, platform innovation, and the increasing need for privacy-aligned data practices. The market is moving from volume-based activation toward a value- and compliance-driven model, reinforced by the growth of retail media, rising CTV investment, and more sophisticated first-party data activation. Advertisers that strengthen ecosystem partnerships, modernise technology infrastructure, and diversify channel portfolios will be best positioned to achieve outcomes in Spain’s more regulated and consumer-centric digital environment. 1. Retail Media Gains Traction as Spanish Retailers Monetize Digital Channels • Retail media is gaining strategic significance as major Spanish retailers build or enhance their in-house advertising capabilities. El Corte Inglés has been expanding its retail media offerings by integrating ad placements across its ecommerce site and app, targeting both endemic and non-endemic brands. Similarly, Carrefour Spain and Dia have either launched or scaled their digital ad services, offering brands access to transactional data and closed-loop measurement. • The ecommerce penetration in Spain, particularly in grocery and electronics, has accelerated due to convenience and mobile-first browsing behaviour. As retailers witness rising site traffic, the monetization of digital real estate has emerged as a new revenue stream. • Over the next 2–4 years, retail media will intensify as an investment category, competing directly with social and display budgets. As platforms mature, advertisers will shift spend toward those that offer first-party data, conversion tracking, and integration with commerce journeys. 2. Connected TV (CTV) and Streaming Open New Avenues for Brand and Performance Budgets • The shift from linear TV to streaming continues, with platforms like Atresplayer, Mitele, and Movistar Plus+ expanding their ad-supported content libraries. Global players like YouTube and Netflix are also aggressively courting Spanish advertisers through premium CTV inventory and audience targeting. • Spanish households increasingly prefer on-demand viewing via smart TVs, with younger demographics moving away from traditional TV schedules. Additionally, broadcasters are packaging their content via hybrid subscription and ad-funded models, allowing more inventory to be sold programmatically. • The next 2–4 years will see digital video advertising merge with TV budgets as advertisers seek integrated cross-screen measurement. CTV will become a default channel for brand campaigns, especially in FMCG, entertainment, and automotive sectors. 3. Privacy Regulations and Consent Management Reshape Targeting Approaches • Regulatory changes, especially around the Digital Services Act (DSA) and cookie consent guidelines by Spain’s AEPD, are reshaping how advertisers collect and activate user data. Platforms and publishers are overhauling their consent management tools to ensure clear user choice, impacting retargeting and audience segmentation. • Enforcement actions and rising consumer awareness are pushing brands and tech vendors to invest in privacy-first infrastructure. Agencies are also adjusting targeting strategies to comply with explicit consent requirements. • In the coming years, contextual targeting, first-party data enrichment, and clean-room integrations will take precedence. Advertisers who adapt to these frameworks early will gain trust and operational continuity, while others may face performance degradation. 4. Programmatic Matures with a Shift Toward Premium and Transparent Supply Chains • Programmatic buying continues to evolve in Spain, with increased focus on supply path optimization, viewability, and fraud mitigation. Premium publishers have formed alliances like Aunia (Vocento, Prisa, Godó) to offer bundled inventory in brand-safe environments, while agencies like GroupM and Dentsu are investing in curated marketplaces. • Advertisers seek better ROI and brand protection, pushing for transparency in the ad supply chain. Regulatory pressure on media quality and ad disclosures has also played a role. • Programmatic will shift from scale-driven to quality-driven procurement. Platforms and SSPs that can guarantee inventory integrity, while offering premium local content, will consolidate spend. 5. Influencer and Creator Ecosystems Professionalize, Attracting Structured Ad Budgets • Influencer marketing has moved from fragmented one-off engagements to structured partnerships with measurement frameworks. Spanish creators on platforms like TikTok, Instagram, and YouTube are increasingly collaborating with fashion, travel, and lifestyle brands through managed marketplaces. • The creator economy in Spain is maturing with talent agencies, legal structures, and analytics platforms supporting scalable brand-creator relationships. Brands are allocating fixed influencer budgets for seasonal campaigns and product launches. • Influencer marketing will continue growing as a mid-funnel investment, especially for Gen Z and millennial segments. Transparency in contracts and performance metrics will be critical, and platforms that offer brand safety and direct access to vetted creators will be preferred. Competitive Landscape: Digital Advertising Sector Spain’s digital advertising market is being reshaped by the combined influence of global platform dominance and accelerating domestic innovation. While major international platforms continue to anchor scale and performance, local broadcasters, publishers, and retailers are strengthening their competitive position through first-party data assets, consent-aligned targeting, and integrated media–commerce models. Competitive differentiation is shifting from pure audience reach to the ability to operate effectively within Spain’s regulatory, cultural, and data-governance context. As media, commerce, and data ecosystems increasingly converge, regulatory compliance, transparency, and content integrity will form the baseline for market participation. Platforms and publishers capable of delivering measurable performance within these requirements will define the next stage of competitive leadership. 1. Global Platforms Retain Dominance, but Local Players Drive Format-Specific Competition • Google remains dominant across search and display, while YouTube captures a growing share of video budgets. Meta platforms (Facebook, Instagram, WhatsApp) are core to SME marketing and increasingly used for commerce-linked campaigns. • Amazon Ads has gained traction by offering sponsored listings and programmatic display options across its Spain site. The growth of marketplace ad solutions is notable in retail and CPG sectors. • TikTok and Snapchat are rising players, especially among Gen Z, offering high engagement for short-form video campaigns. • Local players such as Atresmedia and Mediaset España are strengthening their streaming platforms (Atresplayer, Mitele), monetizing inventory via direct and programmatic means. 2. New Entrants and Ad-Tech Expansion Redefine the Ecosystem • Retailers such as El Corte Inglés and Carrefour Spain are building retail media networks to monetize onsite traffic and shopper data. These platforms are now offering self-serve ad tools to brands. • Spanish publisher groups like Prisa, Vocento, and Unidad Editorial have invested in first-party data platforms and SSP integrations, creating more competitive, privacy-compliant ad environments. • Ad-tech vendors including The Trade Desk, Adform, and Criteo have deepened their presence in Spain by enabling contextual targeting and supply path optimization. Strategic Partnerships and Acquisitions Reflect Platform Maturity • Havas Media and Adlook have formed partnerships to enable cookieless targeting across premium video formats. • Broadcaster alliances like Aunia are pooling inventory to compete with walled gardens, offering scale and contextual safety to national advertisers. • Agencies and telcos (e.g., Movistar Plus+) are launching co-branded media marketplaces with a focus on transparency, measurability, and native content integrations. Regulatory Changes Impact Targeting, Consent, and Political Advertising • Spain has updated its enforcement of the EU Digital Services Act and Digital Markets Act, requiring platforms to label political ads, disclose targeting logic, and offer opt-outs. • The AEPD has issued more specific guidance around cookie usage, triggering publisher adjustments in consent UX and limiting non-consensual tracking. • Restrictions on ad targeting for minors and sensitive categories have led to revisions in campaign structure and platform policies. Forecast: Increasing Consolidation and Compliance-Driven Differentiation As the Spanish market matures, competition will increasingly revolve around three pillars: data integrity, format flexibility, and regulatory alignment. Platforms that provide measurable performance, audience safety, and integration with commerce journeys will gain advertiser confidence. Expect further consolidation among media networks and tech platforms, with retailers and broadcasters emerging as data-rich intermediaries. This report provides a detailed data-centric analysis of the digital ad spend industry in Spain, offering comprehensive coverage of both ad spend and digital ad spend markets. It covers more than 100+ KPIs, including spend value by segments, and market shares. The report offers in-depth segmentation across the ad spend market, covering spend distribution by channel (television, print, radio, outdoor, and digital) and detailed breakdowns within digital ad spend, including search, ecommerce, news and media, social platforms, gaming environments, and other digital destinations. It further categorizes digital ad spend by formats such as video, display, influencer marketing, email, and audio, alongside device platforms and pricing models. Additional analysis captures industry-level allocation patterns and the structure of the digital ad spend market across walled gardens and the open web, as well as distinctions between programmatic and direct media buying. Collectively, these datasets provide a comprehensive and quantifiable view of market size, spend behavior, and the structural dynamics shaping digital ad spend. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the digital ad spend industry in Spain, with comprehensive coverage across both ad spend and digital ad spend markets. Below is a summary of key market segments: • Spain Ad Spend Market Size and Growth Dynamics -- Spend Value • Spain Ad Spend Market Segmentation by Advertising Channel -- Television Advertising -- Print Advertising -- Radio Advertising -- Outdoor Advertising -- Digital Advertising -- Other • Spain Ad Spend Market Segmentation by Television Advertising -- Linear TV Advertising -- Connected TV / OTT Video Advertising • Spain Ad Spend Market Segmentation by Radio Advertising -- Traditional Radio Advertising -- Digital Audio / Podcast Advertising • Spain Ad Spend Market Segmentation by Outdoor Advertising -- Traditional OOH Advertising -- Digital Out-of-Home (DOOH) Advertising • Spain Ad Spend Market Segmentation by Digital Advertising -- Spend Value • Spain Digital Ad Spend Market by Segmentation -- Search Engine Sites -- Ecommerce Sites -- News & Media Sites -- Social Media -- Gaming Platforms -- Forums & Classifieds -- Others • Spain Digital Ad Spend Market Segmentation by Social Media • Spain Digital Ad Spend Market Segmentation by Gaming Platforms -- Around Games Environment Ad Spend -- In Game Environment Ad Spend -- In Game Immersive Ad Spend -- Exclusive Advertising Games Spend • Spain Digital Ad Spend Market Segmentation by Format & Media -- Video -- Display -- Email -- Influencer Marketing -- Blogging and Podcasting • Spain Digital Ad Spend Market Segmentation by Platform -- Mobile -- Desktop and Laptop • Spain Digital Ad Spend Market Segmentation by Pricing Model -- Cost Per Mile (CPM) -- Cost Per Click (CPC) -- Performance Based Advertising -- Others • Spain Digital Ad Spend Market Segmentation by Industry -- Technology -- Travel & Hospitality -- FMCG -- Automotive -- Media & Entertainment -- Telecommunications -- Retail & Consumer Goods -- Business and Financial Services -- Pharmaceutical and Healthcare -- Public Sector -- Construction and Real estate -- Education -- Home Appliances and Furniture -- Other Industries • Spain Digital Ad Spend Market by Digital Ecosystem -- Walled Gardens -- Open Web / Independent Publishers • Spain Digital Ad Spend Market by Media Buying Method -- Programmatic Advertising -- Direct Advertising
• Comprehensive Market Intelligence: Gain an integrated view of the full advertising landscape, covering both traditional channels (television, print, radio, outdoor) and the rapidly expanding digital advertising ecosystem. Track essential spend metrics, including channel-wise allocation, digital share evolution, and growth patterns across formats and platforms. • Granular Coverage of Digital Advertising: Explore detailed segmentation across search engines, ecommerce platforms, news and media publishers, social networks, gaming environments, forums, classifieds, and other digital destinations. Social media and gaming are further broken down by individual platforms and ad environments, enabling precise assessment of digital inventory performance. • Segment-Wise Insights and Cross-Analysis: Evaluate advertising trends across formats (video, display, email, influencer marketing, blogging/podcasting), device platforms (mobile vs. desktop/laptop), pricing models (CPM, CPC, performance-based), industries, and digital ecosystems (walled gardens vs. open web). Cross-segmentation supports deeper understanding of how advertisers allocate budgets across channels, formats, and audiences. • Advertiser and Audience Behaviour Analytics: Understand how brands across sectors such as retail, BFSI, FMCG, technology, automotive, media, healthcare, education, and others, distribute their digital budgets. Assess audience engagement patterns and platform choices, providing actionable insights into reach, attention, and return on spend. • Digital Infrastructure and Ecosystem Readiness: Assess the maturity of the enabling digital ecosystem, CTV/OTT expansion, and programmatic infrastructure, all of which shape the evolution of digital advertising models and automated buying practices. • Data-Driven Forecasts and KPI Benchmarking: Access a comprehensive dataset of 100+ KPIs with historical and forecast data through 2029, offering visibility into channel evolution, digital acceleration, format-level momentum, and emerging opportunities in programmatic buying, retail media, gaming, and CTV/OTT. • Decision-Ready Databook Format: Delivered in a structured, data-centric format, the Databook supports seamless integration into marketing strategies, budget planning frameworks, investment cases, and competitive benchmarking. It equips agencies, advertisers, platforms, publishers, and policymakers with evidence-based insights to guide strategic decisions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Definition 1.4. Disclaimer 2. Spain Ad Spend Market Size and Forecast, 2020-2029 2.1. Spain Ad Spend Market - Spend Value Dynamics, 2020-2029 3. Spain Ad Spend Market Size by Advertising Channel, 2024 3.1. Spain Ad Spend Market Share by Advertising Channel, 2024 3.2. Ad Spend Market Size by Television Advertising, 2020–2029 3.2.1. Ad Spend Market by Television Advertising – Spend Value Dynamics, 2020–2029 3.3. Ad Spend Market Size by Print Advertising, 2020–2029 3.3.1. Ad Spend Market Size by Print Advertising – Spend Value Dynamics, 2020–2029 3.4. Ad Spend Market Size by Radio Advertising, 2020–2029 3.4.1. Ad Spend Market Size by Radio Advertising – Spend Value Dynamics, 2020–2029 3.5. Ad Spend Market Size by Outdoor Advertising, 2020–2029 3.5.1. Ad Spend Market Size by Outdoor Advertising – Spend Value Dynamics, 2020–2029 3.6. Ad Spend Market Size by Digital Advertising, 2020–2029 3.6.1. Ad Spend Market Size by Digital Advertising – Spend Value Dynamics, 2020–2029 3.7. Ad Spend Market Size by Other Advertising, 2020–2029 3.7.1. Ad Spend Market Size by Other Advertising – Spend Value Dynamics, 2020–2029 4. Spain Television Advertising Market Size by Segments, 2020–2029 4.1. Spain Television Advertising Market Share by Segments, 2020–2029 4.1.1. Television Advertising Market Size by Linear TV Advertising, 2020-2029 4.1.2. Television Advertising Market Size by Connected TV / OTT Video Advertising, 2020-2029 5. Spain Radio Advertising Market Size by Segments, 2020-2029 5.1. Spain Radio Advertising Market Share by Segments, 2020-2029 5.1.1. Radio Advertising Market Size by Traditional Radio Advertising, 2020-2029 5.1.2. Radio Advertising Market Size by Digital Audio / Podcast Radio Advertising, 2020-2029 6. Spain Outdoor Advertising Market Size by Segments, 2020-2029 6.1. Spain Outdoor Advertising Market Share by Segments, 2020-2029 6.1.1. Outdoor Advertising Market Size by Traditional OOH Advertising, 2020-2029 6.1.2. Outdoor Advertising Market Size by Digital Out-of-Home (DOOH) Advertising, 2020-2029 7. Spain Digital Ad Spend Market Size by Segments, 2024 7.1. Spain Digital Ad Spend Market Share by Segments, 2024 7.2. Spain Digital Ad Spend Market Size by Search Engine Sites, 2020-2029 7.3. Spain Digital Ad Spend Market Size by Ecommerce Sites, 2020-2029 7.4. Spain Digital Ad Spend Market Size by News & Media Sites, 2020-2029 7.5. Spain Digital Ad Spend Market Size by Social Media, 2020-2029 7.6. Spain Digital Ad Spend Market Size by Gaming Platforms, 2020-2029 7.7. Spain Digital Ad Spend Market Size by Forums & Classifieds, 2020-2029 7.8. Spain Digital Ad Spend Market Size by Others, 2020-2029 8. Spain Digital Ad Spend Market Size by Social Media Platform, 2024 8.1. Digital Ad Spend Market Share by Social Media Platform, 2024 8.2. Digital Ad Spend Market Size by Facebook, 2020-2029 8.3. Digital Ad Spend Market Size by Instagram, 2020-2029 8.4. Digital Ad Spend Market Size by X (Formerly Twitter), 2020-2029 8.5. Digital Ad Spend Market Size by TikTok, 2020-2029 8.6. Digital Ad Spend Market Size by LinkedIn, 2020-2029 8.7. Digital Ad Spend Market Size by Other, 2020-2029 9. Spain Digital Ad Spend Market Size by Gaming Platforms, 2024 9.1. Digital Ad Spend Market Share by Gaming Platforms, 2024 9.2. Digital Ad Spend Market Size Around Games Environment Ad Spend, 2020-2029 9.3. Digital Ad Spend Market Size by In Game Environment Ad Spend, 2020-2029 9.4. Digital Ad Spend Market Size by In Game Immersive Ad Spend, 2020-2029 9.5. Digital Ad Spend Market Size by Exclusive Advertising Games Spend, 2020-2029 10. Spain Digital Ad Spend Market Share by Format & Media, 2020-2029 10.1. Digital Ad Spend Market Share by Format & Media, 2020-2029 10.2. Digital Ad Spend Market Size by Video, 2020-2029 10.3. Digital Ad Spend Market Size by Display, 2020-2029 10.4. Digital Ad Spend Market Size by Email, 2020-2029 10.5. Digital Ad Spend Market Size by Influencer Marketing, 2020-2029 10.6. Digital Ad Spend Market Size by Blogging and Podcasting, 2020-2029 11. Spain Digital Ad Spend Market Share by Platform, 2020-2029 11.1. Digital Ad Spend Market Share by Platform, 2020-2029 11.2. Digital Ad Spend Market Size by Mobile, 2020-2029 11.3. Digital Ad Spend Market Size by Desktop and Laptop, 2020-2029 12. Spain Digital Ad Spend Market Size by Pricing Model, 2020-2029 12.1. Digital Ad Spend Market Share by Pricing Model, 2020-2029 12.2. Digital Ad Spend Market Size by Cost Per Mile (CPM), 2020-2029 12.3. Digital Ad Spend Market Size by Cost Per Click (CPC), 2020-2029 12.4. Digital Ad Spend Market Size by Performance-Based Advertising, 2020-2029 12.5. Digital Ad Spend Market Size by Others, 2020-2029 13. Spain Digital Ad Spend Market Size by Marketing Objective, 2024 13.1. Spain Digital Ad Spend Market Share by Marketing Objective, 2024 14. Spain Digital Ad Spend Market Share by Industry, 2024 14.1. Digital Ad Spend Market Share by Industry, 2024 14.2. Digital Ad Spend Market Size by Technology, 2020-2029 14.3. Digital Ad Spend Market Size by Travel & Hospitality, 2020-2029 14.4. Digital Ad Spend Market Size by FMCG, 2020-2029 14.5. Digital Ad Spend Market Size by Automotive, 2020-2029 14.6. Digital Ad Spend Market Size by Media & Entertainment, 2020-2029 14.7. Digital Ad Spend Market Size by Telecommunications, 2020-2029 14.8. Digital Ad Spend Market Size by Retail & Consumer Goods, 2020-2029 14.9. Digital Ad Spend Market Size by Business and Financial Services, 2020-2029 14.10. Digital Ad Spend Market Size by Pharmaceutical and Healthcare, 2020-2029 14.11. Digital Ad Spend Market Size by Public Sector, 2020-2029 14.12. Digital Ad Spend Market Size by Construction and Real Estate, 2020-2029 14.13. Digital Ad Spend Market Size by Education, 2020-2029 14.14. Digital Ad Spend Market Size by Home Appliances and Furniture, 2020-2029 14.15. Digital Ad Spend Market Size by Other Industries, 2020-2029 15. Spain Digital Ad Spend Market Size by Digital Ecosystem, 2020-2029 15.1. Digital Ad Spend Market Share by Digital Ecosystem, 2020-2029 15.2. Digital Ad Spend Market Size by Walled Gardens, 2020-2029 15.3. Digital Ad Spend Market Size by Open Web / Independent Publishers, 2020-2029 16. Spain Digital Ad Spend Market Size by Media Buying Method, 2020-2029 16.1. Digital Ad Spend Market Share by Media Buying Method, 2020-2029 16.2. Digital Ad Spend Market Size by Programmatic Advertising, 2020-2029 16.3. Digital Ad Spend Market Size by Direct Advertising, 2020-2029 17. Further Reading 17.1. About PayNXT360 17.2. Related Research
Table 1: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 2: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 3: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 4: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 5: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 6: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 7: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 8: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 9: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 10: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 11: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 12: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 13: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 14: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 15: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Table 16: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 17: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Table 18: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 19: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Table 20: Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 21: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Table 22: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Table 23: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Table 24: TikTok – Spend Value Dynamics (US$ Million), 2020–2029 Table 25: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Table 26: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 27: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Table 28: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 29: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 30: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Table 31: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Table 32: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Table 33: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Table 34: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Table 35: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Table 36: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Table 37: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Table 38: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Table 39: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Table 40: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Table 41: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 42: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Table 43: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Table 44: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Table 45: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Table 46: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Table 47: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Table 48: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Table 49: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Table 50: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Table 51: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Table 52: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Table 53: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Table 54: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Table 55: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Table 56: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Table 57: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Table 58: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Table 59: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ad Spend Market - Spend Value Dynamics (US$ Million), 2020–2029 Figure 3: Ad Spend Market Share, by Advertising Channel (%), 2024 Figure 4: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 5: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 6: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 7: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 8: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 9: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 10: Television Advertising Market Share by Segments (%), 2020–2029 Figure 11: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 12: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 13: Radio Advertising Market Share by Segments (%), 2020–2029 Figure 14: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 15: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 16: Outdoor Advertising Market Share by Segments (%), 2020–2029 Figure 17: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 18: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 19: Digital Ad Spend Market Share by Segments (%), 2024 Figure 20: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 21: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Figure 22: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 23: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Figure 24: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 25: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Figure 26: Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 27: Digital Ad Spend Market Share by Social Media Platform (%), 2024 Figure 28: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Figure 29: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Figure 30: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 31: TikTok – Spend Value Dynamics (US$ Million), 2020–2029 Figure 32: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Figure 33: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 34: Digital Ad Spend Market Share by Gaming Platforms (%), 2024 Figure 35: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Figure 36: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 37: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 38: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Figure 39: Digital Ad Spend Market Share by Format & Media (%), 2020–2029 Figure 40: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Figure 41: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Figure 42: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Figure 43: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Figure 44: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Figure 45: Digital Ad Spend Market Share by Platform (%), 2020–2029 Figure 46: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Figure 47: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Figure 48: Digital Ad Spend Market Share by Pricing Model (%), 2020–2029 Figure 49: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Figure 50: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 51: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Figure 52: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 53: Digital Ad Spend Market Share by Marketing Objective (%), 2024 Figure 54: Digital Ad Spend Market Share by Industry (%), 2024 Figure 55: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Figure 56: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Figure 57: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Figure 58: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Figure 59: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Figure 60: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Figure 61: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Figure 62: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Figure 63: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Figure 64: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Figure 65: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Figure 66: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Figure 67: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Figure 68: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Figure 69: Digital Ad Spend Market Share by Digital Ecosystem (%), 2020–2029 Figure 70: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Figure 71: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Figure 72: Digital Ad Spend Market Share by Media Buying Method (%), 2020-2029 Figure 73: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Figure 74: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
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