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UAE Buy Now Pay Later Business and Investment Opportunities

UAE Buy Now Pay Later Business and Investment Opportunities

According to PayNXT360’s Q4 2021 BNPL Survey, BNPL payment in the UAE is expected to grow by 89.4% on annual basis to reach US$ 1822.7 million in 2022. Medium to long term growth story of BNPL indust...

UAE Buy Now Pay Later Business and Investment Opportunities – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update
Summary
According to PayNXT360’s Q4 2021 BNPL Survey, BNPL payment in the UAE is expected to grow by 89.4% on annual basis to reach US$ 1822.7 million in 2022.

Medium to long term growth story of BNPL industry in the UAE remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 45.9% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 962.2 million in 2021 to reach US$ 17551.7 million by 2028.

In the UAE, the global pandemic has resulted in a shift in consumer spending habits and accelerated adoption of online shopping platforms. This shift in the overall consumer behavior, along with the rise of digital payment solutions, is resulting in buy now, pay later (BNPL) becoming one of the fastest-growing payments methods in the country. 

The adoption of the BNPL products and services has been on a constant rise in the region over the last four to eight quarters. Several startups and global BNPL players are offering their innovative products and deferred payment services for consumers in the UAE. Moreover, the adoption from merchants is also on the rise as more and more consumers are demanding the BNPL payment method for both in-store as well as online purchases.

Strategic partnership to launch innovative BNPL solution in the UAE

As the digital payments landscape continues to evolve in the UAE, BNPL firms along with global payment giants are launching innovative, first-of-its-kind shop anywhere BNPL schemes. For instance, 

• In November 2021, Postpay, one of the leading BNPL platforms in UAE, entered into a strategic collaboration with the Commercial Bank of Dubai and Mastercard. The firm has partnered strategically to launch the region's first-of-its-kind shop anywhere BNPL scheme, with the aim to drive digital payments growth in the UAE. 
• The shop anywhere BNPL scheme allows consumers to purchase online or in-store at thousands of physical stores, such as Decathlon, GAP, Level Shoes, Ace, Apple, Azadea, H&M, Home Center, Mumzworld, Sephora, Sharaf DG, Shein, and Zara. 

PayNXT360 expects more strategic partnerships between BNPL providers, banking institutions, and global payment giants over the next four to eight quarters in the UAE. This will subsequently support the growth of the overall deferred payment industry in the country from the short to medium-term perspective. 

BNPL firms are focusing on launching virtual BNPL prepaid cards in the UAE

As the competition continues to intensify in the UAE BNPL market, firms are developing new products and features such as virtual prepaid cards. For instance, 

• In September 2021, UAE-based Spotti, which was acquired by global BNPL platform Zip in May 2021, announced that the firm had entered into a strategic alliance with the Abu Dhabi Islamic Bank. Under the collaboration with the Abu Dhabi Islamic Bank, Spotti launched the first virtual BNPL prepaid card in the UAE. 
• The card will allow consumers to make both online as well as in-store purchases with merchants in the country. Spotti users can use their mobile app to load money on their virtual BNPL prepaid card to fund cost-free installment payments. 

PayNXT360 expects more BNPL firms to innovate with their product and features offerings over the next four to eight quarters, which will further promote competition and innovation in the UAE BNPL market from the short to medium-term perspective. 

BNPL companies are raising funds to boost their growth trajectory in the UAE

To further innovate and support their growth trajectory, UAE-based firms offering BNPL services are raising funding rounds in the country. For instance, 

• In November 2021, Telr, a leading payment gateway, and BNPL service provider, announced that the firm had raised US$15 million from India-based payments and banking solutions provider, Cashfree. 
• The firm is planning to use the funding round to further boost its growth in the region from the short to medium-term perspective. At the same time, the investment will allow Cashfree to expand its operation in the MENA region. 

PayNXT360 expects more such BNPL providers to raise funds over the next four to eight quarters to capitalize on the high growth potential of the UAE market.
Scope
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in UAE. Below is a summary of key market segments:
UAE BNPL Market Size and Spending Pattern
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis 
UAE Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Accounts, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028
UAE Buy Now Pay Later Market Share Analysis by Key Players
UAE Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
•	Online Channel
•	POS Channel
UAE Buy Now Pay Later in Retail Shopping: Market Size and Forecast
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis 
UAE Buy Now Pay Later in Home Improvement: Market Size and Forecast
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis
UAE Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis
UAE Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis
UAE Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis
UAE Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
•	Buy Now Pay Later Sales Uplift by Product Category
•	Buy Now Pay Later Spend Share by Age Group
•	Buy Now Pay Later Gross Merchandise Share by Income 
•	Buy Now Pay Later Gross Merchandise Value Share by Gender
•	Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
Reason to buy
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

• Market Share by Key Players
Table of Contents
 1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer

2. United Arab Emirates BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Market Share
2.4 Regulatory Trends

3. United Arab Emirates Buy Now Pay Later Industry Attractiveness
3.1 United Arab Emirates Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 United Arab Emirates Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 United Arab Emirates Buy Now Pay Later – Transaction Volume Trend Analysis, 2019-2028

4. United Arab Emirates Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 – 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 – 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
4.6 Buy Now Pay Later Accounts, 2019 – 2028
4.7 Buy Now Pay Later Bad Debt, 2019 – 2028

5. United Arab Emirates Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 – 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 – 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 – 2028

6. United Arab Emirates Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector – Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category

7. United Arab Emirates Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 – 2028
7.1 United Arab Emirates Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
7.2 United Arab Emirates Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2019-2028
7.3 United Arab Emirates Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2019-2028

8. United Arab Emirates Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 – 2028
8.1 United Arab Emirates Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 United Arab Emirates Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2019-2028
8.3 United Arab Emirates Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2019-2028

9. United Arab Emirates Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 – 2028
9.1 United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
9.2 United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis, 2019-2028
9.3 United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis, 2019-2028

10. United Arab Emirates Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 – 2028
10.1 United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
10.2 United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2019-2028
10.3 United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2019-2028

11. United Arab Emirates Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 – 2028
11.1 United Arab Emirates Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis, 2019-2028
11.2 United Arab Emirates Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis, 2019-2028
11.3 United Arab Emirates Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis, 2019-2028

12. United Arab Emirates Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale

13. Further Reading
13.1 About PayNXT360
13.2 Related Research
List Of Table
Table 1: United Arab Emirates Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: United Arab Emirates Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: United Arab Emirates Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: United Arab Emirates Buy Now Pay Later – Revenues (US$ Million), 2019-2028
Table 5: United Arab Emirates Buy Now Pay Later – Merchant Commission (US$ Million), 2019-2028
Table 6: United Arab Emirates Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: United Arab Emirates Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: United Arab Emirates Buy Now Pay Later – Accounts (Thousand), 2019-2028
Table 9: United Arab Emirates Buy Now Pay Later – Bad Debt (US$ Million), 2019-2028
Table 10: United Arab Emirates Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 11: United Arab Emirates Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 12: United Arab Emirates Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: United Arab Emirates Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: United Arab Emirates Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 15: United Arab Emirates Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: United Arab Emirates Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: United Arab Emirates Buy Now Pay Later Retail Shopping Home Improvement – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 18: United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 21: United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 24: United Arab Emirates Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: United Arab Emirates Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: United Arab Emirates Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis (Thousand), 2019-2028
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: United Arab Emirates Buy Now Pay Later – GMV and Adoption Rationale
Figure 3: United Arab Emirates Buy Now Pay Later – Share by Gender and Age Group
Figure 4: United Arab Emirates Buy Now Pay Later – Market Share Analysis by Key Players (%)
Figure 5: United Arab Emirates Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 6: United Arab Emirates Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: United Arab Emirates Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 8: United Arab Emirates Buy Now Pay Later – Revenues (US$ Million), 2019-2028
Figure 9: Buy Now Pay Later Share by Revenue Segments
Figure 10: United Arab Emirates Buy Now Pay Later – Merchant Commission (US$ Million), 2019-2028
Figure 11: United Arab Emirates Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2019-2028
Figure 12: United Arab Emirates Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Figure 13: United Arab Emirates Buy Now Pay Later – Accounts (Thousand), 2019-2028
Figure 14: United Arab Emirates Buy Now Pay Later – Bad Debt (US$ Million), 2019-2028
Figure 15: United Arab Emirates Buy Now Pay Later – Gross Merchandise Value Market Share by Channel (%), 2019-2028
Figure 16: United Arab Emirates Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Figure 17: United Arab Emirates Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Figure 18: United Arab Emirates Buy Now Pay Later – Market Share by End-Use Sector, 2021 Vs. 2028
Figure 19: United Arab Emirates Buy Now Pay Later – Market Share by End-Use Segment, 2021
Figure 20: United Arab Emirates Buy Now Pay Later – Market Share by Retail Product Category, 2021
Figure 21: United Arab Emirates Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 22: United Arab Emirates Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 23: United Arab Emirates Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 24: United Arab Emirates Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: United Arab Emirates Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: United Arab Emirates Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 27: United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: United Arab Emirates Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 30: United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 31: United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 32: United Arab Emirates Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 33: United Arab Emirates Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 34: United Arab Emirates Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 35: United Arab Emirates Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 36: United Arab Emirates Buy Now Pay Later – Share by Age Group in Gross Merchandise Value Terms
Figure 37: United Arab Emirates Buy Now Pay Later – Share by Income Group in Value Terms
Figure 38: United Arab Emirates Buy Now Pay Later – Share by Gender in Value Terms
Figure 39: Buy Now Pay Later – Adoption Rationale Gross Merchandise Value Analysis
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