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Asia Pacific Buy Now Pay Later Business and Investment Opportunities

Asia Pacific Buy Now Pay Later Business and Investment Opportunities

The BNPL payment industry in Asia Pacific has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with the impact of economic slowdown due to disrupt...

Asia Pacific Buy Now Pay Later Business and Investment Opportunities – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q3 2022 Update
Summary
The BNPL payment industry in Asia Pacific has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with the impact of economic slowdown due to disruption caused by Covid-19 outbreak.

According to PayNXT360, BNPL payments in the region are expected to grow by 45.3% on an annual basis to reach US$201.9 billion in 2022.

Medium to long term growth story of BNPL industry in Asia Pacific remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 25.3% during 2022-2028. The BNPL Gross Merchandise Value in the region will increase from US$139.0 billion in 2021 to reach US$782.9 billion by 2028.

The Asia-Pacific region's buy now, pay later (BNPL) market had strong growth over the previous four to six quarters. The top BNPL companies in the world are based in Asia. Singapore, Indonesia, Malaysia, Australia, India, and China all saw high demand for BNPL payment methods.

Australian consumers have been one of the early adopters of the buy now pay later (BNPL) payment method globally. The explosion in the popularity of the BNPL payment method during the global pandemic outbreak has seen many traditional financial services firms, including banks, rapidly move into the BNPL space, either in collaboration with established BNPL providers or introducing their deferred payment service, despite initial hesitancy and skepticism about these payment arrangements. 

Recent moves by BNPL providers, such as Afterpay, also indicate where the next growth phase of the BNPL industry may come from. The Australia-based firm, which Square has acquired, is making inroads in the physical retail segment by integrating the BNPL payment method with in-store point of sale solutions offered by Square. 

BNPL providers are expanding their services into new product categories to drive growth amid rising competition 

Amid the growing competition in the Australian BNPL industry, firms are expanding their services into new product categories to gain more traction among consumers and drive growth. For instance, 

• In March 2022, Fupay, the Australian Fintech firm, announced that it is expanding BNPL products to petrol and groceries. After expanding into rent in 2021, the domestic BNPL player announced new partnerships in the fuel and grocery sector with United Petroleum, IGA Marketplace, and Foodworks. This move comes amid an expansion in payments services across the board, as emerging Fintech firms continue to compete and challenge the big banks. 

Along with new BNPL players, established global giants such as Afterpay are also launching the service across different segments. For instance, 

• In March 2022, Afterpay announced that the firm had entered into a strategic collaboration with DoorDash, one of the leading global food delivery platforms. Under the strategic alliance, DoorDash customers can use the BNPL service offered by Afterpay while ordering food from the aggregator. 

PayNXT360 expects the trend to grow further as players seek to expand their services into more product categories amid the growing competition in the Australian BNPL market.

The high growth potential offered by the Chinese market is also attracting foreign investors to enter the industry. Some leading global BNPL players, such as Afterpay and Klarna, have invested in the Chinese BNPL sector. Afterpay, for instance, invested in domestic local BNPL firm Happay, whereas, Klarna established a subsidiary in China. Regional players, such as Atome, are also expanding their footprint in the Chinese market by launching services for Tier I and II cities. Over the next three to four years, PayNXT360 expects more global BNPL players to enter the Chinese market. 

In recent years, e-commerce transaction volume has surged significantly due to the global pandemic outbreak. This meant that the BNPL industry flourished. In China, not just the domestic e-commerce market is growing, but cross-border e-commerce has also surged significantly over the last few years. This is creating new potential for domestic BNPL enterprises to expand internationally, especially in conjunction with the Chinese government's Belt and Road Initiative. For instance, 

• Okebeli, the Chinese BNPL player, became the first in the sector to go overseas with its deferred payment service. In 2021, the firm partnered with merchants in Indonesia, allowing consumers in the Southeast Asian market to make purchases using an interest-free installment payment service. In Indonesia, the coverage rate of its stores has exceeded 60%. 

• In 2022, the firm is planning to further strengthen its position in the Indonesian market, where the demand for the BNPL payment method has steadily risen over the two years. From a short- to medium-term view, the company also intends to boost R&D spending and grow into numerous additional Southeast Asian regions.

With the BNPL market expected to grow strongly across the Asia-Pacific region, PayNXT360 expects more Chinese firms to expand their services in the region over the next three to four years.

This title from PayNXT360 is a bundled offering, combining the following 12 reports:

1. Asia Pacific Buy Now Pay Later Insight Brief
2. Asia Pacific Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
3. Australia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
4. China Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
5. India Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
6. Indonesia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
7. Japan Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
8. Malaysia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
9. Philippines Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
10. Singapore Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
11. South Korea Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
12. Thailand Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
Scope
Country reports in this bundled offering provide in-depth analysis of Buy Now Pay Later industry. Below is a summary of key market segments:

BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis 

Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Accounts, 2019 – 2028

Buy Now Pay Later Market Share Analysis by Key Players (20+Players)

Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel

Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis 

Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis

Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis

Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis

Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis
Reason to buy
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
Table of Contents
 This title from PayNXT360 is a bundled offering, combining the following 12 reports:
1.	Asia Pacific Buy Now Pay Later Insight Brief
2.	Asia Pacific Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
3.	Australia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
4.	China Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
5.	India Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
6.	Indonesia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
7.	Japan Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
8.	Malaysia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
9.	Philippines Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
10.	Singapore Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
11.	South Korea Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook
12.	Thailand Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook

All regional, and country reports mentioned above will have analyst comments covering the following tables of contents:

1. About this Report
1.1 Summary
1.2 Scope
1.3 Methodology

2. Buy Now Pay Later Industry Attractiveness
2.1 Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Buy Now Pay Later – Transaction Volume Trend Analysis, 2019-2028
2.4 Buy Now Pay Later Market Share Analysis by Key Players

3. Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2019 – 2028
3.2 Buy Now Pay Later Share by Revenue Segments
3.3 Buy Now Pay Later Merchant Commission, 2019 – 2028
3.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
3.5 Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
3.6 Buy Now Pay Later Accounts, 2019 – 2028

4. Buy Now Pay Later Spend Analysis by Channel
4.1 Buy Now Pay Later Market Share by Channel, 2019 – 2028
4.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 – 2028
4.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 – 2028

5. Buy Now Pay Later Snapshot by End-Use Sector
5.1 Buy Now Pay Later Market Share by End-Use Sector – Emerging Avenues and Future Growth Prospects
5.2 Buy Now Pay Later Sales Uplift by End-Use Sector
5.3 Buy Now Pay Later Share by Retail Product Category

6. Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 – 2028
6.1 Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
6.2 Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2019-2028
6.3 Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2019-2028

7. Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 – 2028
7.1 Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2019-2028

8. Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 – 2028
8.1 Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis, 2019-2028

9. Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 – 2028
9.1 Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2019-2028

10. Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 – 2028
10.1 Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis, 2019-2028

11. Further Reading
11.1 About PayNXT360
11.2 Related Research
11.3 PayNXT360 Knowledge Center
List Of Table
All country reports mentioned above will have the following tables:

Table 1: Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Table 2: Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Buy Now Pay Later – Transaction Volume Trend Analysis (Million), 2019-2028
Table 4: Buy Now Pay Later – Revenues (US$ Billion), 2019-2028
Table 5: Buy Now Pay Later – Merchant Commission (US$ Billion), 2019-2028
Table 6: Buy Now Pay Later – Missed Payment Fee Revenue (US$ Billion), 2019-2028
Table 7: Buy Now Pay Later Pay Now & Other Income (US$ Billion), 2019-2028
Table 8: Buy Now Pay Later – Accounts (Million), 2019-2028
Table 9: Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Billion), 2019-2028
Table 10: Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Billion), 2019-2028
Table 11: Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Table 12: Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 13: Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Million), 2019-2028
Table 14: Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Table 15: Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 16: Buy Now Pay Later Retail Shopping Home Improvement – Transaction Volume Trend Analysis (Million), 2019-2028
Table 17: Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Table 18: Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 19: Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis (Million), 2019-2028
Table 20: Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Table 21: Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 22: Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Million), 2019-2028
Table 23: Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Table 24: Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 25: Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis (Million), 2019-2028
List of figures
All country reports mentioned above will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Figure 3: Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Buy Now Pay Later – Transaction Volume Trend Analysis (Million), 2019-2028
Figure 5: Buy Now Pay Later – Revenues (US$ Billion), 2019-2028
Figure 6: Buy Now Pay Later Share by Revenue Segments
Figure 7: Buy Now Pay Later – Merchant Commission (US$ Billion), 2019-2028
Figure 8: Buy Now Pay Later – Missed Payment Fee Revenue (US$ Billion), 2019-2028
Figure 9: Buy Now Pay Later Pay Now & Other Income (US$ Billion), 2019-2028
Figure 10: Buy Now Pay Later – Active Consumer Base, 2019-2028
Figure 11: Buy Now Pay Later – Gross Merchandise Value Market Share by Channel (%), 2019-2028 
Figure 12: Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Billion), 2019-2028 
Figure 13: Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Billion), 2019-2028 
Figure 14: Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Figure 15: Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 16: Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Million), 2019-2028
Figure 17: Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Figure 18: Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 19: Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis (Million), 2019-2028
Figure 20: Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Figure 21: Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 22: Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis (Million), 2019-2028
Figure 23: Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Figure 24: Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 25: Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Million), 2019-2028
Figure 26: Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis (US$ Billion), 2019-2028
Figure 27: Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 28: Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis (Million), 2019-2028
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