Social Commerce industry in Vietnam has recorded strong growth over the last four quarters, supported by increased e-commerce penetration and rising social commerce adoption in small cities. Accordin...
Social Commerce industry in Vietnam has recorded strong growth over the last four quarters, supported by increased e-commerce penetration and rising social commerce adoption in small cities. According to PayNXT360’s Q1 2022 Social Commerce Survey, social commerce industry in Vietnam is expected to grow by 44.4% on annual basis to reach US$2312.6 million in 2022. The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 31.9% during 2022-2028. The social commerce GMV in the country will increase from US$2312.6 million in 2022 to reach US$11134.5 million by 2028.
This report provides in-depth, data-centric analysis of social commerce in Vietnam. Below is a summary of key market segments: Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028 Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028 • Vietnam Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Others • Vietnam Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028 --B2B --B2C --C2C • Vietnam Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028 --Mobile --Desktop • Vietnam Social Commerce Industry Market Size and Forecast by Location, 2019-2028 --Domestic --Cross Border • Vietnam Social Commerce Industry Market Size and Forecast by Location, 2019-2028 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Vietnam Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2021 --By Age --By Income Level --By Gender
• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Social Commerce Definitions 1.4 Disclaimer 2 Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Vietnam Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 Vietnam Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 Vietnam Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3 Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Vietnam Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 Vietnam Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 Vietnam Social Commerce – Transaction Volume Trend Analysis, 2019-2028 4 Vietnam Social Commerce Industry Market Size and Forecast by Retail Product Categories 4.1 Vietnam Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028 4.2 Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2019-2028 4.3 Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 4.4 Vietnam Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2019-2028 4.5 Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 4.6 Vietnam Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 4.7 Vietnam Social Commerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 5 Vietnam Social Commerce Industry Market Size and Forecast by End Use Segment 5.1 Vietnam Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028 5.2 Vietnam Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2019-2028 5.3 Vietnam Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028 5.4 Vietnam Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028 6 Vietnam Social Commerce Industry Market Size and Forecast by End Use Device 6.1 Vietnam Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028 6.2 Vietnam Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 Vietnam Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 7 Vietnam Social Commerce Industry Market Size and Forecast by Location 7.1 Vietnam Social Commerce Market Share by Location (%), 2021 Vs. 2028 7.2 Vietnam Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 Vietnam Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 8 Vietnam Social Commerce Industry Market Size and Forecast by Location 8.1 Vietnam Social Commerce Market Share by Location (%), 2021 Vs. 2028 8.2 Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2019-2028 8.4 Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2019-2028 9 Vietnam Social Commerce Industry Market Size and Forecast by Payment Method 9.1 Vietnam Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028 9.2 Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 9.5 Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 9.6 Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 9.7 Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 9.8 Vietnam Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2019-2028 10 Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behavior 10.1 Vietnam Social Commerce Spend Share by Age Group, 2021 10.2 Vietnam Social Commerce Share by Income Level, 2021 10.3 Vietnam Social Commerce Share by Gender, 2021 11 Further Reading 11.1 About PayNXT360 11.2 Related Research
Table 1: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: Vietnam Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 3: Vietnam Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: Vietnam Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 6: Vietnam Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: Vietnam Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: Vietnam Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: Vietnam Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: Vietnam Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: Vietnam Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028 Table 15: Vietnam Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: Vietnam Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 17: Vietnam Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 18: Vietnam Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: Vietnam Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: Vietnam Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: Vietnam Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 4: Vietnam Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 6: Vietnam Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 7: Vietnam Social Commerce – Transaction Volume (Million), 2019-2028 Figure 8: Vietnam Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028 Figure 9: Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028 Figure 10: Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028 Figure 11: Vietnam Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028 Figure 12: Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 13: Vietnam Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 14: Vietnam Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028 Figure 15: Vietnam Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028 Figure 16: Vietnam Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 17: Vietnam Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: Vietnam Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: Vietnam Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028 Figure 20: Vietnam Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Figure 21: Vietnam Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: Vietnam Social Commerce Market Share by Location (%), 2021 Vs. 2028 Figure 23: Vietnam Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028 Figure 24: Vietnam Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: Vietnam Social Commerce Market Share by Location (%), 2021 Vs. 2028 Figure 26: Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Figure 27: Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: Vietnam Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028 Figure 30: Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Figure 31: Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Figure 34: Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: Vietnam Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: Vietnam Social Commerce Share by Age Group (%), 2021 Figure 38: Vietnam Social Commerce Share by Income Level (%), 2021 Figure 39: Vietnam Social Commerce Share by Gender (%), 2021
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