According to PayNXT360, social commerce market in Vietnam is expected to grow by 25.4% on annual basis to reach US$5,009.3 million in 2026. The social commerce market in the country experienced robus...
According to PayNXT360, social commerce market in Vietnam is expected to grow by 25.4% on annual basis to reach US$5,009.3 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 37.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 15.3% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 3,995.6 million to approximately USD 10,212.8 million. Key trends and drivers 1. Turn the livestream and short video into the selling layer • In Vietnam, social commerce is moving away from static product posts and simple marketplace listings toward livestream- and short-video-led selling. The shift is visible in how sellers and brands now use formats such as Shopee Live, Shopee Video, and TikTok Shop creator livestreams as part of routine commerce activity rather than as side campaigns. VietnamNet’s recent Tet coverage shows Vietnamese brands using these formats as core sales routes, while TikTok’s Vietnam hiring activity shows the platform building local teams to scale creator content and large livestream operations in Ho Chi Minh City. • The driver is practical rather than stylistic. In Vietnam, many purchase decisions still depend on seeing the product demonstrated, hearing an explanation from a seller or creator, and getting reassurance before checkout. Livestreams and short videos are suited to that need because they combine demonstration, interaction, and conversion in a single flow. Platform competition is reinforcing this: TikTok is organising creator operations around commerce, while Shopee is pushing content formats deeper into the shopping journey. • Over the next few years, video-led selling is likely to become a standard operating layer in Vietnamese social commerce rather than a campaign format used only during sale periods. This should intensify, especially in categories where explanation, demonstration, and trust matter. Sellers that rely only on catalog placement or paid traffic will be under more pressure than sellers that can keep content, creator activity, and checkout working together. This is an inference based on how platforms are staffing, training, and structuring commerce operations in Vietnam. 2. Build creator commerce as a managed sales channel • In Vietnam, creators are no longer used only for awareness; they are being turned into a managed sales channel. A recent example is the Shopee–Meta rollout in Vietnam, which lets creators tag Shopee products directly in Facebook posts and Reels, with testing tied to Facebook Live. In parallel, the Vietnam E-commerce Association (VECOM) launched KLIC, a Ho Chi Minh City chapter for KOLs, KOCs, and digital content creators, with training support from EcomHUB. TikTok’s Vietnam commerce roles also feature a formal “Top Creator Management” structure focused on creator growth, brand coordination, and large-scale livestreams. • The main driver is that Vietnamese platforms and sellers need a repeatable content supply, not only occasional influencer campaigns. As social commerce becomes more transaction-oriented, platforms need creators who can sell consistently, understand platform rules, work with sellers, and operate across short video, reels, and live sessions. The emergence of creator organisations, platform training, and affiliate tools suggests that Vietnam is moving from informal creator selling toward a more structured creator-commerce model. • Vietnam is likely to see a clearer separation between professional creator-sellers and casual creators. Creator tiers, training, compliance requirements, and seller matchmaking should be formalized. That will make the market more disciplined, but it should also make it easier for brands to treat creators as part of channel planning rather than as one-off media buys. 3. Tie content more tightly to seller operations and supply chains • Vietnamese social commerce is moving toward a model in which content, assortment, supply, and seller capabilities are managed together. TikTok’s Vietnam “Semi-fulfillment Project” is a clear example: it is designed to onboard sellers such as manufacturers and distributors with strong supply chains but weak content capabilities, then support them through assortment operations, affiliate matchmaking, and advertising. Other TikTok Vietnam roles show active work on creator–seller matching and product assortment strategy. Outside TikTok, the Ministry of Industry and Trade is also supporting enterprises and production households to sell through digital channels, including a “Vibrant Vietnamese Goods” exhibition and livestream space in Hanoi. • The driver is that social commerce in Vietnam is becoming harder to run as a pure content play. A seller can attract attention through creators, but the model breaks down without stock availability, product selection, after-sales handling, and platform readiness. That is why platforms are investing in seller–creator matchmaking, and why government-linked trade promotion is also using livestreaming as a sales tool for Vietnamese goods. • Social commerce in Vietnam should become more operationally demanding. The advantage will move toward sellers that can connect creator partnerships, merchandising, inventory, fulfillment, and customer service. This also creates a path for more Vietnamese manufacturers, distributors, and SMEs to participate, because platform support is increasingly designed to compensate for weak in-house content capability. 4. Formalize the channel through verification, enforcement, and traceability • Vietnam is moving toward formal regulation of social commerce, particularly livestream selling, affiliate marketing, seller verification, and platform accountability. The new Law on E-Commerce, passed in late 2025, explicitly addresses social networks engaged in e-commerce, livestream selling, affiliate marketing, seller identification through VNeID, and the responsibilities of foreign platforms. Market surveillance has also been expanded to e-commerce, social networks, and livestream sales, and the Ministry of Industry and Trade has launched a product traceability system. Reuters also reported stronger government action against counterfeit and unknown-origin goods on online platforms. • The driver is that social commerce in Vietnam has grown faster than the older regulatory framework could handle. Once transactions, product claims, creator endorsements, and tax issues move into livestreams and social feeds, the state needs clearer rules on who is responsible when something goes wrong. Vietnam is therefore trying to reduce regulatory gaps while also protecting consumers and domestic producers. • Compliance, identity verification, and traceability are likely to become part of normal social-commerce operations in Vietnam. That will raise the operating bar for informal sellers and undisciplined creators, while improving the position of official stores, verified sellers, and brands that can prove product origin and quality. Competitive Landscape Over the next 2–4 years, Vietnam’s competitive landscape should become more concentrated around players that can combine creator networks, seller onboarding, fulfillment support, and compliance. Shopee and TikTok Shop are likely to remain the main competitive axis, while regulation on platform registration, counterfeit control, and seller accountability will make informal expansion harder. Current State of the Market • Vietnam’s social commerce landscape is now a two-platform contest, with Shopee still setting the pace but TikTok Shop gaining ground quickly through livestream and short-video commerce. Lazada remains present but is no longer shaping the market in the same way, while Tiki has become less central to competitive positioning. The market is therefore less fragmented than before, and competition is increasingly about who can control discovery, creator traffic, conversion, and seller services within a single system. Key Players and New Entrants • Shopee remains the reference point because it combines marketplace depth with content tools and seller infrastructure. TikTok Shop is the main challenger, using creator-led commerce and livestream operations to win share. Lazada is competing more through branded retail and authenticity, while Tiki is under pressure after its position weakened further. Outside the core group, Meta’s platforms still matter because Facebook and Reels remain important traffic sources for Vietnamese creators and sellers. New entrants such as Temu and Shein attempted to expand in Vietnam, but regulatory intervention has slowed that threat for now. Recent Launches, Mergers, and Acquisitions • Recent competitive moves have centered more on partnerships and capability-building than on large platform mergers. The most relevant launch is the Shopee–Meta partnership in Vietnam, which allows creators to tag Shopee products directly in Facebook posts and Reels. On the ecosystem side, AnyMind Group agreed to acquire Vibula, a Vietnamese live and social commerce agency that already works across TikTok Shop, Shopee, and Lazada. Public evidence of major platform-to-platform M&A in the last 12 months is limited. This report provides a detailed data-centric analysis of the social commerce sector in Vietnam, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in Vietnam. Below is a summary of key market segments: Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • Vietnam Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Vietnam Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • Vietnam Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • Vietnam Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • Vietnam Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Vietnam Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Vietnam Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025 --By Age --By Income Level --By Gender • Vietnam Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Vietnam: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this report, featuring Vietnam’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Vietnam. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Vietnam Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Vietnam Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Vietnam Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Vietnam Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Vietnam Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Vietnam Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Vietnam Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 Vietnam Social Commerce Market Share Analysis by Key Players 4. Vietnam Social Commerce Market Size and Forecast by Location 4.1 Vietnam Social Commerce Market Share by Location (%), 2022-2031 4.2 Vietnam Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 Vietnam Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. Vietnam Social Commerce Market Size and Forecast by Product Categories 5.1 Vietnam Social Commerce Market Share by Product Categories (%), 2025 5.2 Vietnam Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Vietnam Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 Vietnam Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 Vietnam Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 Vietnam Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 Vietnam Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 Vietnam Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. Vietnam Social Commerce Market Size and Forecast by End Use Segment 6.1 Vietnam Social Commerce Market Share by End Use Segment (%), 2025 6.2 Vietnam Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Vietnam Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Vietnam Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. Vietnam Social Commerce Market Size and Forecast by End Use Device 7.1 Vietnam Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 Vietnam Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Vietnam Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. Vietnam Social Commerce Market Size and Forecast by Cities 8.1 Vietnam Social Commerce Market Share by Cities (%), 2025 8.2 Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. Vietnam Social Commerce Market Size and Forecast by Payment Method 9.1 Vietnam Social Commerce Market Share by Payment Method (%), 2025 9.2 Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 Vietnam Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. Vietnam Social Commerce Market Size and Forecast by Platforms 10.1 Vietnam Social Commerce Market Share by Platforms Method (%), 2025 10.2 Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. Vietnam Social Commerce Market Size and Forecast by Contents 11.1 Vietnam Social Commerce Market Share by Contents (%), 2025 11.2 Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Vietnam Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Vietnam Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. Vietnam Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 Vietnam Social Commerce by Spend Share by Age Group, 2025 12.2 Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Vietnam Social Commerce Share by Income Level, 2025 12.7 Vietnam Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Vietnam Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Vietnam Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Vietnam Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Vietnam Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Vietnam Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Vietnam Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Vietnam Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Vietnam Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Vietnam Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Vietnam Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Vietnam Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Vietnam Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Vietnam Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Vietnam Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Vietnam Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Vietnam Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Vietnam Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Vietnam Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Vietnam Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Vietnam Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Vietnam Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Vietnam Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Vietnam Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Vietnam Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Vietnam Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Vietnam Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Vietnam Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Vietnam Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Vietnam Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Vietnam Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Vietnam Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Vietnam Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Vietnam Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Vietnam Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Vietnam Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Vietnam Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Vietnam Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Vietnam Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Vietnam Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Vietnam Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Vietnam Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Vietnam Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Vietnam Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Vietnam Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Vietnam Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Vietnam Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Vietnam Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Vietnam Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Vietnam Social Commerce Market Share by Contents (%), 2025 Figure 46: Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Vietnam Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Vietnam Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Vietnam Social Commerce by Share by Age Group (%), 2025 Figure 52: Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Vietnam Social Commerce Share by Income Level (%), 2025 Figure 57: Vietnam Social Commerce Share by Gender (%), 2025
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