According to PayNXT360, the ecommerce market in Vietnam is expected to grow by 7.8% annually, reaching US$65,414.4 million by 2026. The ecommerce market in the country has experienced robust growth d...
According to PayNXT360, the ecommerce market in Vietnam is expected to grow by 7.8% annually, reaching US$65,414.4 million by 2026. The ecommerce market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 15.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.4% from 2026 to 2030. By the end of 2030, the ecommerce market is projected to expand from its 2025 value of US$60,701.6 million to approximately US$83,781.4 million. This report provides a detailed data-centric analysis of the ecommerce industry in Vietnam, offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction. The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance. PayNXT360’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the B2C ecommerce market in Vietnam, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country. Vietnam B2C Ecommerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Vietnam Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Vietnam Quick Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Vietnam B2C Ecommerce Market Segmentation by Ecommerce Vertical -- Retail Shopping -- Travel & Hospitality -- Online Food Service -- Media & Entertainment -- Healthcare & Wellness -- Technology Products & Services -- Other Vietnam B2C Ecommerce Market Segmentation by Retail Shopping Category -- Clothing, Footwear & Accessories -- Health, Beauty & Personal Care -- Food & Beverage -- Appliances & Electronics -- Home Improvement -- Books, Music & Video -- Toys & Hobby -- Auto Parts & Accessories -- Other Vietnam B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel -- Platform-to-Consumer -- Direct-to-Consumer -- Consumer-to-Consumer Vietnam B2C Ecommerce Market Segmentation by Travel & Hospitality Category -- Air Travel -- Train & Bus -- Taxi & Ride-Hailing -- Hotels & Resorts -- Other Vietnam B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel -- Air Travel- Aggregator App -- Air Travel- Direct-to-Consumer -- Train & Bus- Aggregator App -- Train & Bus- Direct-to-Consumer -- Taxi & Ride-Hailing- Aggregator App -- Taxi & Ride-Hailing- Direct-to-Consumer -- Hotels & Resorts- Aggregator App -- Hotels & Resorts- Direct-to-Consumer -- Other- Aggregator App -- Other- Direct-to-Consumer Vietnam B2C Ecommerce Market Segmentation by Online Food Service Sales Channel -- Aggregator App -- Direct-to-Consumer Vietnam B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel -- Streaming Services -- Movies & Events -- Theme Parks & Gaming -- Other Vietnam B2C Ecommerce Market Segmentation by Engagement Model -- Website-Based -- Live Streaming Vietnam B2C Ecommerce Market Segmentation by Location -- Cross-Border -- Domestic Vietnam B2C Ecommerce Market Segmentation by Device -- Mobile -- Desktop Vietnam B2C Ecommerce Market Segmentation by Operating System -- iOS / macOS -- Android -- Other Operating Systems Vietnam B2C Ecommerce Market Segmentation by City Tier -- Tier 1 -- Tier 2 -- Tier 3 Vietnam B2C Ecommerce Market Segmentation by Payment Instrument -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Vietnam B2C Ecommerce Consumer Demographics & Behaviour -- Market Share by Age Group -- Market Share by Income Level -- Market Share by Gender Vietnam B2C Ecommerce User Statistics & Ratios -- Internet Users -- Ecommerce Users -- Social Media Users -- Smartphone Penetration -- Banked Population -- Ecommerce Per Capita -- GDP Per Capita -- Ecommerce as % of GDP -- Cart Abandonment Rate -- Product Retun Rate Vietnam B2C Ecommerce Operational Metrics by Ecommerce Segment -- Gross Merchandise Value by Segment Vietnam B2C Ecommerce Operational Metrics by Retail Shopping Category -- Gross Merchandise Value by Category Vietnam B2C Ecommerce Operational Metrics by Sales Channel -- Gross Merchandise Value by Channel Vietnam B2C Ecommerce Operational Metrics by Location -- Gross Merchandise Value by Location Vietnam B2C Ecommerce Operational Metrics by Device -- Gross Merchandise Value by Device Vietnam B2C Ecommerce Operational Metrics by Operating System -- Gross Merchandise Value by Operating System Vietnam B2C Ecommerce Operational Metrics by City Tier -- Gross Merchandise Value by City Tier Vietnam B2C Ecommerce Operational Metrics by Payment Instrument -- Gross Merchandise Value by Payment Instrument Vietnam B2C Ecommerce Key Players Market Share -- Market Share by Retail Shopping Ecommerce -- Market Share by Travel Ecommerce -- Market Share by Food Services Ecommerce
• Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape inusing updated market indicators, including gross merchandise value, gross merchandise volume, transaction volumes, average value per transaction, ecommerce users, and growth rates across all major ecommerce segments. • Granular Segmentation and Cross-Analysis: Analyse the online commerce ecosystem through detailed segmentation covering ecommerce verticals, retail product categories, travel and hospitality services, online food services, healthcare and wellness, media and entertainment, technology products and services, sales channels, devices, operating systems, city tiers, and payment instruments, enabling deeper insight into changing consumer purchasing patterns. • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, social commerce platforms, and category-focused players using KPIs such as GMV share, transaction contribution, category performance, channel efficiency, device contribution, payment-mode penetration, and competitive positioning. • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender distribution, internet and smartphone penetration, device usage, purchase frequency, payment preferences, and digital adoption influence category demand, cart abandonment, product returns, transaction values, and the transition toward digital-first commerce. • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of more than 80 ecommerce KPIs with historical estimates and forecasts through 2030, providing visibility into market growth, category expansion, transaction trends, average order values, sales-channel shifts, device adoption, and payment-instrument evolution across the B2C ecommerce value chain. • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modelling and market-sizing requirements, enabling ecommerce companies, consumer brands, marketplaces, payment providers, technology firms, investors, and other stakeholders to conduct evidence-based market assessment, benchmarking, forecasting, and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Vietnam Ecommerce Market Size and Future Growth Dynamics 2.1 Vietnam Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2 Vietnam Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3 Vietnam Ecommerce – Gross Merchandise Volume Trend Analysis, 2021-2030 3. Vietnam Social Commerce Market Size and Forecast 3.1 Vietnam Social Commerce – Gross Merchandise Value Trend Analysis 2021-2030 3.2 Vietnam Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3 Vietnam Social Commerce – Gross Merchandise Volume Trend Analysis, 2021-2030 4. Vietnam Quick Commerce Market Size and Forecast 4.1 Vietnam Quick Commerce – Gross Merchandise Value Trend Analysis 2021-2030 4.2 Vietnam Quick Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 4.3 Vietnam Quick Commerce – Gross Merchandise Volume Trend Analysis, 2021-2030 5. Vietnam User Statistics and Ratios Of Key Performance Indicators 5.1 Vietnam User Statistics, 2025 5.2 Vietnam User Statistics of Card Abandonment Rate and Product Return Rate, 2025 5.3 Vietnam Ecommerce Per Capita and GDP Per Capita, 2025 5.4 Vietnam GDP Per Capita Trend Analysis, 2021-2030 6. Vietnam Ecommerce Market Shares by Key Players 6.1 Vietnam Retail Shopping Ecommerce Market Shares by Key Players, 2025 6.2 Vietnam Travel Ecommerce Market Shares by Key Players, 2025 6.3 Vietnam Food Services Ecommerce Market Shares by Key Players, 2025 7. Vietnam Ecommerce Market Size and Forecast by Ecommerce Segments 7.1 Vietnam Ecommerce Market Share by Ecommerce Segments, 2021-2030 7.2 Vietnam Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2021-2030 7.3 Vietnam Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2021-2030 7.4 Vietnam Online Food Service – Gross Merchandise Value Trend Analysis, 2021-2030 7.5 Vietnam Media and Entertainment – Gross Merchandise Value Trend Analysis, 2021-2030 7.6 Vietnam Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2021-2030 7.7 Vietnam Technology Products and Services – Gross Merchandise Value Trend Analysis, 2021-2030 7.8 Vietnam Other segment Gross Merchandise Value Trend Analysis, 2021-2030 8. Vietnam Ecommerce Market Size and Forecast by Retail Shopping Categories 8.1 Vietnam Ecommerce Market Share by Retail Shopping Categories, 2021-2030 8.2 Vietnam Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2021-2030 8.3 Vietnam Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 8.4 Vietnam Food & Beverage – Gross Merchandise Value Trend Analysis, 2021-2030 8.5 Vietnam Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 8.6 Vietnam Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 8.7 Vietnam Books, Music & Video – Gross Merchandise Value Trend Analysis, 2021-2030 8.8 Vietnam Toys & Hobby – Gross Merchandise Value Trend Analysis, 2021-2030 8.9 Vietnam Auto – Gross Merchandise Value Trend Analysis, 2021-2030 8.10 Vietnam Ecommerce Other – Gross Merchandise Value Trend Analysis, 2021-2030 9. Vietnam Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 9.1 Vietnam Ecommerce Market Share by Retail Shopping Sales Channel, 2021-2030 9.2 Vietnam Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 9.3 Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 9.4 Vietnam Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 10. Vietnam Ecommerce Market Size and Forecast by Travel and Hospitality Categories 10.1 Vietnam Ecommerce Market Share by Travel and Hospitality Categories (%), 2021-2030 10.2 Vietnam Air Travel – Gross Merchandise Value Trend Analysis, 2021-2030 10.3 Vietnam Train & Bus – Gross Merchandise Value Trend Analysis, 2021-2030 10.4 Vietnam Taxi Service – Gross Merchandise Value Trend Analysis, 2021-2030 10.5 Vietnam Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2021-2030 10.6 Vietnam Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2021-2030 11. Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel 11.1 Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel 11.1.1 Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel, 2021-2030 11.1.2 Vietnam Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.1.3 Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.2 Vietnam Air Travel Market Share by Sales Channel 11.2.1 Vietnam Air Travel Market Share by Sales Channel, 2021-2030 11.2.2 Vietnam Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.2.3 Vietnam Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.3 Vietnam Hotels & Resorts Market Share by Sales Channel 11.3.1 Vietnam Hotels & Resorts Market Share by Sales Channel, 2021-2030 11.3.2 Vietnam Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.3.3 Vietnam Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.4 Vietnam Taxi Service Market Share by Sales Channel 11.4.1 Vietnam Taxi Service Market Share by Sales Channel, 2021-2030 11.4.2 Vietnam Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.4.3 Vietnam Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.5 Vietnam Train & Bus Market Share by Sales Channel 11.5.1 Vietnam Train & Bus Market Share by Sales Channel, 2021-2030 11.5.2 Vietnam Train & Bus - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.5.3 Vietnam Train & Bus - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.6 Vietnam Other Segment Market Share by Sales Channel 11.6.1 Vietnam Other Segment Market Share by Sales Channel, 2021-2030 11.6.2 Vietnam Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.6.3 Vietnam Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 12. Vietnam Ecommerce Market Size and Forecast by Online Food Service Sales Channel 12.1 Vietnam Market Share by Online Food Service Sales Channels, 2021-2030 12.2 Vietnam Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 12.3 Vietnam Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2021-2030 13. Vietnam Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 13.1 Vietnam Market Share by Media and Entertainment Sales Channel, 2021-2030 13.2 Vietnam Streaming Services – Gross Merchandise Value Trend Analysis, 2021-2030 13.3 Vietnam Movies & Events – Gross Merchandise Value Trend Analysis, 2021-2030 13.4 Vietnam Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2021-2030 13.5 Vietnam Media and Entertainment Other – Gross Merchandise Value Trend Analyses, 2021-2030 14. Vietnam Ecommerce Market Size and Forecast by Engagement Model 14.1 Vietnam Ecommerce Market Share by Engagement Model, 2021-2030 14.2 Vietnam Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2021-2030 14.3 Vietnam Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2021-2030 15. Vietnam Ecommerce Market Size and Forecast by Location 15.1 Vietnam Ecommerce Market Share by Location, 2021-2030 15.2 Vietnam Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 15.3 Vietnam Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 16. Vietnam Ecommerce Market Size and Forecast by Device 16.1 Vietnam Ecommerce Market Share by Device, 2021-2030 16.2 Vietnam Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 16.3 Vietnam Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 17. Vietnam Ecommerce Market Size and Forecast by Operating System 17.1 Vietnam Ecommerce Market Share by Operating System, 2021-2030 17.2 Vietnam Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2021-2030 17.3 Vietnam Ecommerce Android – Gross Merchandise Value Trend Analysis, 2021-2030 17.4 Vietnam Ecommerce Other Operating Systems – Gross Merchandise Value Trend Analysis, 2021-2030 18. Vietnam Ecommerce Market Size and Forecast by City 18.1 Vietnam Ecommerce Market Share by City, 2021-2030 18.2 Vietnam Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2021-2030 18.3 Vietnam Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2021-2030 18.4 Vietnam Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2021-2030 19. Vietnam Ecommerce Market Size and Forecast by Payment Instrument 19.1 Vietnam Ecommerce Market Share by Payment Instrument, 2021-2030 19.2 Vietnam Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 19.3 Vietnam Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 19.4 Vietnam Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 19.5 Vietnam Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 19.6 Vietnam Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 19.7 Vietnam Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 19.8 Vietnam Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2021-2030 20. Vietnam Ecommerce by Consumer Demographics 20.1 Vietnam Ecommerce Market Share by Age Group, 2025 20.2 Vietnam Ecommerce Market Share by Income Level, 2025 20.3 Vietnam Ecommerce Market Share by Gender, 2025 21. Further Reading 21.1 About PayNXT360 21.2 Related Research
Table 1: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Vietnam Ecommerce – Average Value Per Transaction (US$), 2021-2030 Table 3: Vietnam Ecommerce – Gross Merchandise Volume (Million), 2021-2030 Table 4: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Vietnam Social Commerce – Average Value Per Transaction (US$), 2021-2030 Table 6: Vietnam Social Commerce – Gross Merchandise Volume (Million), 2021-2030 Table 7: Vietnam Quick Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Vietnam Quick Commerce – Average Value Per Transaction (US$), 2021-2030 Table 9: Vietnam Quick Commerce – Gross Merchandise Volume (Million), 2021-2030 Table 10: Vietnam GDP Per Capita (US$), 2021-2030 Table 11: Vietnam Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Vietnam Travel and Hospitality – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Vietnam Online Food Service – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Vietnam Media and Entertainment – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Vietnam Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Vietnam Technology Products and Services – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Vietnam Other segment Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Vietnam Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Vietnam Health, Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Vietnam Food & Beverage – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Vietnam Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Vietnam Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Vietnam Books, Music & Video – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Vietnam Toys & Hobby – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Vietnam Auto – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Vietnam Ecommerce Other – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Vietnam Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Vietnam Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Vietnam Air Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Vietnam Train & Bus – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Vietnam Taxi Service – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Vietnam Hotels & Resorts – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Vietnam Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Vietnam Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Vietnam Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Vietnam Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Vietnam Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Vietnam Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Vietnam Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 42: Vietnam Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 43: Vietnam Train & Bus - Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 44: Vietnam Train & Bus - Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 45: Vietnam Other- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 46: Vietnam Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 47: Vietnam Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 48: Vietnam Direct to Consumer– Gross Merchandise Value (US$ Million), 2021-2030 Table 49: Vietnam Streaming Services – Gross Merchandise Value (US$ Million), 2021-2030 Table 50: Vietnam Movies & Events – Gross Merchandise Value (US$ Million), 2021-2030 Table 51: Vietnam Theme Parks & Gaming – Gross Merchandise Value (US$ Million), 2021-2030 Table 52: Vietnam Media and Entertainment Other – Gross Merchandise Value (US$ Million), 2021-2030 Table 53: Vietnam Ecommerce Website Based – Gross Merchandise Value (US$ Million), 2021-2030 Table 54: Vietnam Ecommerce Live Streaming – Gross Merchandise Value (US$ Million), 2021-2030 Table 55: Vietnam Ecommerce Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 56: Vietnam Ecommerce Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 57: Vietnam Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 58: Vietnam Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 59: Vietnam Ecommerce iOS/macOS – Gross Merchandise Value (US$ Million), 2021-2030 Table 60: Vietnam Ecommerce Android – Gross Merchandise Value (US$ Million), 2021-2030 Table 61: Vietnam Ecommerce Other Operating Systems – Gross Merchandise Value (US$ Million), 2021-2030 Table 62: Vietnam Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2021-2030 Table 63: Vietnam Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2021-2030 Table 64: Vietnam Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2021-2030 Table 65: Vietnam Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 66: Vietnam Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 67: Vietnam Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 68: Vietnam Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 69: Vietnam Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 70: Vietnam Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 71: Vietnam Ecommerce Cash – Gross Merchandise Value (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Vietnam Ecommerce – Average Value Per Transaction (US$), 2021-2030 Figure 4: Vietnam Ecommerce – Gross Merchandise Volume (Million), 2021-2030 Figure 5: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Vietnam Social Commerce – Average Value Per Transaction (US$), 2021-2030 Figure 7: Vietnam Social Commerce – Gross Merchandise Volume (Million), 2021-2030 Figure 8: Vietnam Quick Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 9: Vietnam Quick Commerce – Average Value Per Transaction (US$), 2021-2030 Figure 10: Vietnam Quick Commerce – Gross Merchandise Volume (Million), 2021-2030 Figure 11: Vietnam User Statistics (Million), 2025 Figure 12: Vietnam User Statistics of Card Abandonment Rate and Product Return Rate Figure 13: Vietnam Ecommerce Per Capita and GDP Per Capita (US$), 2025 Figure 14: Vietnam GDP Per Capita (US$), 2021-2030 Figure 15: Vietnam Retail Shopping Ecommerce Market Shares by Key Players (%), 2025 Figure 16: Vietnam Travel Ecommerce Market Shares by Key Players (%), 2025 Figure 17: Vietnam Food Services Ecommerce Market Shares by Key Players (%), 2025 Figure 18: Vietnam Ecommerce Market Share by Ecommerce Segments (%), 2021-2030 Figure 19: Vietnam Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Vietnam Travel and Hospitality – Gross Merchandise Value (US$ Million), 2021-2030 Figure 21: Vietnam Online Food Service – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Vietnam Media and Entertainment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Vietnam Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Vietnam Technology Products and Services – Gross Merchandise Value (US$ Million), 2021-2030 Figure 25: Vietnam Other segment Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Vietnam Ecommerce Market Share by Retail Shopping Categories (%), 2021-2030 Figure 27: Vietnam Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 28: Vietnam Health, Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Vietnam Food & Beverage – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Vietnam Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Vietnam Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 32: Vietnam Books, Music & Video – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Vietnam Toys & Hobby – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Vietnam Auto – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Vietnam Ecommerce Other – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Vietnam Ecommerce Market Share by Retail Shopping Sales Channel (%), 2021-2030 Figure 37: Vietnam Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Vietnam Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 40: Vietnam Ecommerce Market Share by Travel and Hospitality Categories (%), 2021-2030 Figure 41: Vietnam Air Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Vietnam Train & Bus – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Vietnam Taxi Service – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Vietnam Hotels & Resorts – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Vietnam Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2021-2030 Figure 46: Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2021-2030 Figure 47: Vietnam Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Vietnam Air Travel Market Share by Sales Channel (%), 2021-2030 Figure 50: Vietnam Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Vietnam Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 52: Vietnam Hotels & Resorts Market Share by Sales Channel (%), 2021-2030 Figure 53: Vietnam Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 54: Vietnam Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 55: Vietnam Taxi Service Market Share by Sales Channel (%), 2021-2030 Figure 56: Vietnam Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 57: Vietnam Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 58: Vietnam Train & Bus Market Share by Sales Channel (%), 2021-2030 Figure 59: Vietnam Train & Bus - Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 60: Vietnam Train & Bus - Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 61: Vietnam Other Segment Market Share by Sales Channel (%), 2021-2030 Figure 62: Vietnam Other- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 63: Vietnam Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 64: Vietnam Market Share by Online Food Service Sales Channels (%), 2021-2030 Figure 65: Vietnam Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 66: Vietnam Direct to Consumer– Gross Merchandise Value (US$ Million), 2021-2030 Figure 67: Vietnam Market Share by Media and Entertainment Sales Channel (%), 2021-2030 Figure 68: Vietnam Streaming Services – Gross Merchandise Value (US$ Million), 2021-2030 Figure 69: Vietnam Movies & Events – Gross Merchandise Value (US$ Million), 2021-2030 Figure 70: Vietnam Theme Parks & Gaming – Gross Merchandise Value (US$ Million), 2021-2030 Figure 71: Vietnam Media and Entertainment Other – Gross Merchandise Value (US$ Million), 2021-2030 Figure 72: Vietnam Ecommerce Market Share by Engagement Model (%), 2021-2030 Figure 73: Vietnam Ecommerce Website Based – Gross Merchandise Value (US$ Million), 2021-2030 Figure 74: Vietnam Ecommerce Live Streaming – Gross Merchandise Value (US$ Million), 2021-2030 Figure 75: Vietnam Ecommerce Market Share by Location (%), 2021-2030 Figure 76: Vietnam Ecommerce Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 77: Vietnam Ecommerce Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 78: Vietnam Ecommerce Market Share by Device (%), 2021-2030 Figure 79: Vietnam Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 80: Vietnam Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 81: Vietnam Ecommerce Market Share by Operating System (%), 2021-2030 Figure 82: Vietnam Ecommerce iOS/macOS – Gross Merchandise Value (US$ Million), 2021-2030 Figure 83: Vietnam Ecommerce Android – Gross Merchandise Value (US$ Million), 2021-2030 Figure 84: Vietnam Ecommerce Other Operating Systems – Gross Merchandise Value (US$ Million), 2021-2030 Figure 85: Vietnam Ecommerce Market Share by City (%), 2021-2030 Figure 86: Vietnam Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2021-2030 Figure 87: Vietnam Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2021-2030 Figure 88: Vietnam Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2021-2030 Figure 89: Vietnam Ecommerce Market Share by Payment Instrument (%), 2021-2030 Figure 90: Vietnam Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 91: Vietnam Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 92: Vietnam Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 93: Vietnam Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 94: Vietnam Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 95: Vietnam Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 96: Vietnam Ecommerce Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 97: Vietnam Ecommerce Market Share by Age Group (%), 2025 Figure 98: Vietnam Ecommerce Market Share by Income Level (%), 2025 Figure 99: Vietnam Ecommerce Market Share by Gender (%), 2025
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