According to PayNXT360’s Q1 2022 Social Commerce Survey, social commerce industry in United States is expected to grow by 20.8% on annual basis to reach US$51840.1 million in 2022. The social commer...
According to PayNXT360’s Q1 2022 Social Commerce Survey, social commerce industry in United States is expected to grow by 20.8% on annual basis to reach US$51840.1 million in 2022. The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 19.0% during 2022-2028. The social commerce GMV in the country will increase from US$51840.1 million in 2022 to reach US$145228.2 million by 2028. In the United States, consumers are increasingly seeking a personalized and custom experience online. This growing preference among consumers has resulted in the rise of the social commerce industry. In the last two years, social media platforms like Facebook, Twitter, Instagram, Pinterest, and WhatsApp, have seen many businesses adopting shopping and payment functions, thereby allowing consumers to buy products or services directly from the networking sites. This ability to purchase directly from social media platforms has created an opportunity for brands across the country to increase their conversion rates. For instance, • In 2021, Facebook, introduced Live Shopping Fridays, wherein the platform featured specific brands to sell products and services through live video streams and demos. Consumers were able to connect with the brands and ask questions in real-time. Moreover, they were also allowed to use a streamlined checkout process using the Shops feature launched by the company. Moreover, since the start of the global pandemic, the social commerce industry in the United States has attracted investment from private equity and venture capital firms. PayNXT360 expects the trend to continue from the short to medium-term perspective, as the social commerce market in the country continues to gain strong momentum over the next three to four years. Social commerce is expected to become a key growth driver by the overall e-commerce industry in the United States in 2022. While the industry has recorded significant growth ever since the global pandemic outbreak, the size of the market is still considered small compared to Asian markets such as China. An increasing number of brands are selling on social networking platforms to target a large consumer base
This report provides in-depth, data-centric analysis of social commerce in United States. Below is a summary of key market segments: United States Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028 United States Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028 • United States Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Others • United States Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028 --B2B --B2C --C2C • United States Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028 --Mobile --Desktop • United States Social Commerce Industry Market Size and Forecast by Location, 2019-2028 --Domestic --Cross Border • United States Social Commerce Industry Market Size and Forecast by Location, 2019-2028 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • United States Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • United States Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2021 --By Age --By Income Level --By Gender
• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Social Commerce Definitions 1.4 Disclaimer 2 United States Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 United States Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 United States Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 United States Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3 United States Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 United States Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 United States Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 United States Social Commerce – Transaction Volume Trend Analysis, 2019-2028 4 United States Social Commerce Key Market Insight and Innovation 4.1 United States Social Commerce Key Trends and Drivers 4.2 United States Social Commerce Competitive Landscape and Growth Strategies 4.3 United States Social Commerce Market Share Analysis by Key Players 5 United States Social Commerce Industry Market Size and Forecast by Retail Product Categories 5.1 United States Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028 5.2 United States Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2019-2028 5.3 United States Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 5.4 United States Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2019-2028 5.5 United States Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 5.6 United States Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 5.7 United States Social Commerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 6 United States Social Commerce Industry Market Size and Forecast by End Use Segment 6.1 United States Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028 6.2 United States Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 United States Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028 6.4 United States Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028 7 United States Social Commerce Industry Market Size and Forecast by End Use Device 7.1 United States Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028 7.2 United States Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 United States Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 8 United States Social Commerce Industry Market Size and Forecast by Location 8.1 United States Social Commerce Market Share by Location (%), 2021 Vs. 2028 8.2 United States Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 United States Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 9 United States Social Commerce Industry Market Size and Forecast by Location 9.1 United States Social Commerce Market Share by Location (%), 2021 Vs. 2028 9.2 United States Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 United States Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 United States Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2019-2028 10 United States Social Commerce Industry Market Size and Forecast by Payment Method 10.1 United States Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028 10.2 United States Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 10.3 United States Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 10.4 United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 10.5 United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 10.6 United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 10.7 United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 10.8 United States Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2019-2028 11 United States Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behavior 11.1 United States Social Commerce Spend Share by Age Group, 2021 11.2 United States Social Commerce Share by Income Level, 2021 11.3 United States Social Commerce Share by Gender, 2021 12 Further Reading 12.1 About PayNXT360 12.2 Related Research
Table 1: United States Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 3: United States Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: United States Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 6: United States Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: United States Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: United States Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: United States Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: United States Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: United States Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: United States Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: United States Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: United States Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028 Table 15: United States Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 17: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 18: United States Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: United States Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: United States Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: United States Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 4: United States Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: United States Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 6: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 7: United States Social Commerce – Transaction Volume (Million), 2019-2028 Figure 8: United States Social Commerce – Market Share Analysis by Key Players (%), 2021 Figure 9: United States Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028 Figure 10: United States Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028 Figure 11: United States Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028 Figure 12: United States Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028 Figure 13: United States Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 14: United States Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 15: United States Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028 Figure 16: United States Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028 Figure 17: United States Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: United States Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: United States Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 20: United States Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028 Figure 21: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Figure 23: United States Social Commerce Market Share by Location (%), 2021 Vs. 2028 Figure 24: United States Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028 Figure 26: United States Social Commerce Market Share by Location (%), 2021 Vs. 2028 Figure 27: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028 Figure 30: United States Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028 Figure 31: United States Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 34: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: United States Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028 Figure 38: United States Social Commerce Share by Age Group (%), 2021 Figure 39: United States Social Commerce Share by Income Level (%), 2021 Figure 40: United States Social Commerce Share by Gender (%), 2021
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