According to PayNXT360, social commerce market in United States is expected to grow by 13.2% on annual basis to reach US$104,058.4 million in 2026. The social commerce market in the country experienc...
According to PayNXT360, social commerce market in United States is expected to grow by 13.2% on annual basis to reach US$104,058.4 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 13.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.3% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 91,921.5 million to approximately USD 185,723.1 million. Key Trends and Drivers Rebuild TikTok commerce plans around greater operating continuity • TikTok’s U.S. position changed materially in January 2026 when ByteDance finalized a majority American-owned joint venture intended to prevent a ban. For merchants and creators, the new arrangement reduces immediate disruption risk and provides a firmer basis for planning TikTok Shop activity. It does not eliminate uncertainty over platform governance or future recommendations. • The immediate driver is compliance with U.S. national security requirements. The new arrangement places responsibility for U.S. user information and algorithm security with the joint venture, including retraining recommendations using U.S. user activity. • The analyst expectation is for investment confidence to stabilize, supporting longer creator partnerships and more consistent merchant participation. However, congressional scrutiny of the arrangement supports maintaining alternative acquisition channels. Executives should distinguish improved operating continuity from certainty about regulation or audience reach. Connect creator content directly to established retail catalogs. • U.S. creator commerce is gaining more direct connections to established marketplaces. In August 2026, YouTube added Amazon to its Shopping Affiliate Program, enabling eligible U.S. creators to tag products in Shorts, longer videos, and livestreams. Meta’s March announcements similarly introduced embedded affiliate shopping links, with Amazon as the initial U.S. Facebook partner and further partners planned. The change is the integration of retail products into the content itself. • These integrations address the awkward transition from a recommendation to a product link. Meta’s embedded links reduce reliance on comments or profile links; YouTube’s Amazon integration expands the products eligible creators can recommend. Commercially, these integrations provide platforms additional creator-earning opportunities while allowing retailers to participate in social discovery through existing catalogs. • The analyst implication is that retailers will increasingly manage creator relationships alongside catalog availability, commission economics, and attributable sales. YouTube’s integration also supports a broader mix of selling formats: detailed demonstrations and livestreams can generate affiliate transactions alongside short videos. More shoppable content alone, however, does not establish incremental sales or improved profitability. Scale live commerce through better seller operations. • Dedicated live commerce is receiving fresh investment in the infrastructure behind sellers. Whatnot’s August 2026 financing supports improved listings, business insights, and integrations that reduce administrative work. For the U.S. market, where the platform already supports auctions across collectibles and consumer categories, the emerging shift is toward making live selling a more repeatable business operation. • As sellers build recurring businesses, listing preparation, product discovery, and administrative workload become constraints. Whatnot’s planned tools address these operating requirements, while its acquisition of recommendation-and-search specialists Shaped, adds relevant capabilities. The commercial logic is to improve seller productivity and product matching while preserving the host interaction that differentiates live shopping. • Professionalization is likely to intensify, helping capable sellers sustain more frequent programming. Expansion should remain category-selective: products suited to demonstrations, collecting, and community interaction have clearer advantages. Reporting on excessive spending in rapid auctions also suggests that buyer trust and selling practices will influence the format’s durability alongside operational improvements. This is an analyst outlook, rather than evidence of a pending regulatory intervention. Make returns part of the social commerce proposition • In September 2026, TikTok Shop integrated UPS-owned Happy Returns, bringing box-free, label-free returns to participating U.S. sellers. Eligibility extends to merchants fulfilling orders themselves and those using TikTok fulfillment. This connects social purchasing to an established physical returns network and makes post-purchase service a more explicit part of platform competition. • Merchants need to control return-processing costs and recover inventory while giving social shoppers familiar service standards. The integration combines physical item verification, fraud screening, and consolidated transportation through UPS. PacSun’s participation illustrates the retailer objective: offer customers a consistent returns experience across its established channels and TikTok Shop. These are intended benefits; the announcement does not establish realized savings. • Competition on post-purchase service is likely to intensify, with convenient returns gradually becoming an expected feature of social purchasing. The analyst implication is that merchants should assess contribution after returns, inventory recovery, and repeat purchases alongside campaign conversion. Easier returns may support confidence, but their commercial value depends on processing costs and abuse controls. Competitive Landscape Over the next 2–4 years, competition is likely to intensify, with selective consolidation among enablement providers. This analyst outlook reflects expanding cross-marketplace creator programs and investment in seller tools. Platforms offering measurable sales, manageable operating workloads, and attractive creator earnings should be better positioned to retain participants. Smaller intermediaries will need differentiated capabilities as larger networks broaden their coverage. Current State of the Market • Competition is intensifying across social platforms, creator-affiliate networks, and specialist live-shopping businesses. Meta’s 2026 embedded shopping links and YouTube’s Amazon integration strengthen competition for commercially productive creators. The competitive shift is toward connecting content with established retail catalogs, allowing marketplaces to capture social demand without owning the audience relationship. This challenges platforms that compete through an integrated shopping environment. Key Players and New Entrants • TikTok Shop, Instagram, Facebook, and YouTube compete alongside Whatnot’s specialist live-commerce model. ShopMy and LTK contest creator recommendations and brand relationships, while Levanta connects merchants with affiliates across Amazon, Walmart, and Shopify. Recent expansion is therefore coming from both consumer-facing platforms and enabling infrastructure. Levanta’s August financing reinforces its challenge to established creator-commerce intermediaries; it is an expanding incumbent, rather than a new entrant. Recent Launches, Partnerships, Mergers, and Acquisitions • Levanta acquired Amazon-focused affiliate network Perch+ in April 2026, bringing its sellers and publishers onto a broader platform. This acquisition represents consolidation in the infrastructure connecting creators and merchants. Separately, September’s TikTok Shop–Happy Returns integration strengthens post-purchase service for participating U.S. sellers. UPS consequently becomes a relevant competitive enabler, helping social storefronts match familiar retail return experiences. This report provides a detailed data-centric analysis of the social commerce sector in United States, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the social commerce market in United States, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. United States Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume United States Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape United States Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic United States Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation United States Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment United States Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop United States Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities United States Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash United States Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms United States Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories United States Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. United States Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 United States Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 United States Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 United States Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. United States Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 United States Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 United States Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 United States Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. United States Social Commerce Competitive Landscape, 2025 4.1 United States Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1: Facebook 4.3 Company Profile 2: Instagram 4.4 Company Profile 3: TikTok 4.5 Company Profile 4: YouTube 5. United States Social Commerce Market Size and Forecast by Location 5.1 United States Social Commerce Market Share by Location (%), 2022-2031 5.2 United States Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 United States Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. United States Social Commerce Market Size and Forecast by Product Categories 6.1 United States Social Commerce Market Share by Product Categories (%), 2025 6.2 United States Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 United States Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 United States Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 United States Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 United States Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 United States Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 United States Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. United States Social Commerce Market Size and Forecast by End Use Segment 7.1 United States Social Commerce Market Share by End Use Segment (%), 2025 7.2 United States Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 United States Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 United States Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. United States Social Commerce Market Size and Forecast by End Use Device 8.1 United States Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 United States Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 United States Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. United States Social Commerce Market Size and Forecast by Cities 9.1 United States Social Commerce Market Share by Cities (%), 2025 9.2 United States Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 United States Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 United States Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. United States Social Commerce Market Size and Forecast by Payment Method 10.1 United States Social Commerce Market Share by Payment Method (%), 2025 10.2 United States Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 United States Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 United States Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. United States Social Commerce Market Size and Forecast by Platforms 11.1 United States Social Commerce Market Share by Platforms Method (%), 2025 11.2 United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 United States Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. United States Social Commerce Market Size and Forecast by Contents 12.1 United States Social Commerce Market Share by Contents (%), 2025 12.2 United States Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 United States Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 United States Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 United States Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. United States Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 United States Social Commerce by Spend Share by Age Group, 2025 13.2 United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 United States Social Commerce Share by Income Level, 2025 13.7 United States Social Commerce Share by Gender, 2025 13.8 United States Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: United States Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: United States Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: United States Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: United States Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: United States Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: United States Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: United States Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: United States Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: United States Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: United States Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: United States Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: United States Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: United States Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: United States Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: United States Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: United States Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: United States Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: United States Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: United States Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: United States Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: United States Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: United States Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: United States Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: United States Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: United States Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: United States Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: United States Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: United States Social Commerce Market Share by Location (%), 2022-2031 Figure 10: United States Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: United States Social Commerce Market Share by Product Categories (%), 2025 Figure 13: United States Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: United States Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: United States Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: United States Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: United States Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: United States Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: United States Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: United States Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: United States Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: United States Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: United States Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: United States Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: United States Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: United States Social Commerce Market Share by Payment Method (%), 2025 Figure 32: United States Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: United States Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: United States Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: United States Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: United States Social Commerce Market Share by Contents (%), 2025 Figure 46: United States Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: United States Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: United States Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: United States Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: United States Social Commerce by Share by Age Group (%), 2025 Figure 52: United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: United States Social Commerce Share by Income Level (%), 2025 Figure 57: United States Social Commerce Share by Gender (%), 2025 Figure 58: United States Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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