According to PayNXT360, social commerce market in Thailand is expected to grow by 21.8% on annual basis to reach US$5,006.8 million in 2026. The social commerce market in the country experienced robu...
According to PayNXT360, social commerce market in Thailand is expected to grow by 21.8% on annual basis to reach US$5,006.8 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 23.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 20.4% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 4,110.3 million to approximately USD 12,692.9 million. Key Trends and Drivers Extend affiliate selling beyond the social feed. • TikTok Shop’s April 2026 Thailand guidance documents a transition from campaign-based external affiliate promotion to its External Traffic Program. Eligible products enrolled in Open Collaboration can receive promotion through external channels, including ShopBack, content websites, and deal platforms. The recent development is the integration of these channels into sellers’ existing affiliate arrangements, expanding product discovery beyond TikTok videos and livestreams. • The revised model reduces the administrative work involved in joining separate external campaigns. Sellers use their Open Collaboration commission settings and pay the external affiliate commission when a sale occurs. For Thai merchants, this creates another route to acquire customers while linking promotional expenditure to completed sales for TikTok Shop it brings external shopping traffic into its transaction ecosystem. • This model is likely to intensify as sellers combine creator content with external affiliate distribution. The analyst implication is that brands will increasingly assess partners by incremental orders and acquisition costs. Platform selection of eligible products means wider distribution will remain conditional rather than automatic for every seller. Rebalance social-selling growth around retained margins • Higher platform charges are changing the economics of social selling. TikTok Shop’s Thailand policy, updated in September 2026, confirms that its standard Commerce Growth Fee increased on 6 May: from 5.89% to 6.96% for electronics and from 6.96% to 8.03% for other categories, subject to caps and specified concessions. This fee sits alongside commission, transaction, and infrastructure charges, making sales growth a less sufficient measure of commercial success. • TikTok Shop explicitly links the fee to vouchers, visibility, and customer acquisition. Its structure combines monetization with seller recruitment: smaller qualifying merchants receive reduced rates, while new sellers receive a limited introductory waiver. Sellers therefore need to distinguish temporary onboarding benefits from their ongoing cost of serving customers. • Margin discipline is likely to intensify, encouraging more selective discounting and product promotion. Because the Commerce Growth Fee is retained when successfully delivered orders are subsequently returned or refunded, accurate demonstrations and return prevention become commercially more valuable. This supports an outlook of greater operational discipline, rather than an assumption that fees will keep rising indefinitely. Make verified products a condition of social-commerce participation. • Thailand’s marketplace oversight has moved from announced requirements to implementation. ETDA confirmed in January 2026 that additional obligations took effect on 31 December 2025. TikTok Shop’s April 2026 seller guidance translates these into identity verification, mandatory product documentation, and suspension of non-compliant listings. For regulated products, the ability to list and advertise now depends explicitly on supplying required certificates and product attributes. • ETDA is addressing untraceable sellers, insufficient product disclosure, and goods that fail Thai Industrial Standards Institute or Food and Drug Administration requirements. The framework places verification, monitoring, and notice-and-takedown responsibilities on covered marketplaces. Social commerce operators must consequently connect merchandising and promotional activity with product-compliance processes. • Compliance scrutiny is likely to intensify before becoming a routine operating requirement. The analyst expectation is that documented, traceable suppliers will gain an advantage over sellers unable to substantiate product eligibility. Brands and affiliates will need to verify documentation before promoting regulated goods: audience reach cannot compensate for a suspended listing. The eventual competitive effect will depend on enforcement consistency. Reprice cross-border offers after the low-value duty exemption ends. • From 1 January 2026, Thailand will remove the import-duty exemption for online imports valued at THB1,500 or less. This directly affects cross-border social-commerce offers, with TikTok Shop among the platforms participating in collection arrangements. The change also reaches creator economics: TikTok’s September 2026 guidance states that, from 21 January, imported-product taxes deducted when calculating affiliate commissions include both VAT and import duty. • The government’s stated objective is to reduce the competitive disadvantage facing Thai SMEs against low-priced imports. Collection through major platforms incorporates applicable taxes into the shopping transaction, making the final payable price more important to promotional effectiveness. For sellers and creators, product selection must therefore account for category-specific duties and the commission base after tax deductions. • The tax-related price advantage of affected low-value imports is likely to diminish, followed by stabilization as sellers adjust pricing and assortments. This could improve the relative position of Thai-made products promoted through social channels, without guaranteeing domestic sellers a cost advantage. Cross-border merchants will need stronger product differentiation, while creators will have greater reason to compare earnings after taxes rather than headline commission percentages. Competitive Landscape Competition is likely to intensify over the next 2–4 years around merchant retention and profitable conversion. Thailand’s implemented marketplace-verification requirements should increase the importance of compliance support, while temporary incentives make ongoing merchant economics more important after introductory benefits expire. The reviewed evidence does not establish acquisition-led consolidation, but established operators with effective seller tools could strengthen their position. Current State of the Market • Thailand’s social commerce competition combines creator-led selling, shoppable video, and messaging-based purchasing. Shopee’s January 2026 Thai affiliate terms explicitly cover creator networks and product-linked videos, demonstrating how marketplaces compete for content-driven purchases. Alongside this, LINE’s 2026 merchant incentives target adoption of conversational commerce. Competition therefore spans both customer discovery and merchants’ choice of selling infrastructure. Key Players and New Entrants • TikTok Shop remains a competitor for Thai sellers, while Shopee connects affiliate activity across its own content formats and external social channels, including YouTube, Facebook, and Instagram. LINE SHOPPING, MyShop, and LINE Official Account differentiate through customer conversations, storefronts, and order management. These are established competitors expanding their commercial roles; the reviewed sources do not substantiate a significant new standalone entrant. Recent Launches, Partnerships, Mergers, and Acquisitions • LINE’s campaign beginning in April 2026 offers qualifying MyShop merchants a 30-day payment-transaction-fee waiver, limited to the first 100 orders or THB100,000 in sales. The incentive reduces initial adoption costs and encourages merchants to activate integrated payments. Its competitive significance is seller recruitment into LINE’s commerce tools, and it should not be interpreted as a permanent reduction in selling costs or a new platform launch. This report provides a detailed data-centric analysis of the social commerce sector in Thailand, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the social commerce market in Thailand, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Thailand Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Thailand Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Thailand Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Thailand Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Thailand Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Thailand Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Thailand Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Thailand Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Thailand Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Thailand Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Thailand Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Thailand Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Thailand Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Thailand Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Thailand Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Thailand Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Thailand Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Thailand Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Thailand Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Thailand Social Commerce Competitive Landscape, 2025 4.1 Thailand Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1: TikTok 4.3 Company Profile 2: Shopee 4.4 Company Profile 3: Facebook Shop 4.5 Company Profile 4: Instagram Shop 5. Thailand Social Commerce Market Size and Forecast by Location 5.1 Thailand Social Commerce Market Share by Location (%), 2022-2031 5.2 Thailand Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Thailand Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Thailand Social Commerce Market Size and Forecast by Product Categories 6.1 Thailand Social Commerce Market Share by Product Categories (%), 2025 6.2 Thailand Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Thailand Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Thailand Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Thailand Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Thailand Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Thailand Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Thailand Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Thailand Social Commerce Market Size and Forecast by End Use Segment 7.1 Thailand Social Commerce Market Share by End Use Segment (%), 2025 7.2 Thailand Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Thailand Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Thailand Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Thailand Social Commerce Market Size and Forecast by End Use Device 8.1 Thailand Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Thailand Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Thailand Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Thailand Social Commerce Market Size and Forecast by Cities 9.1 Thailand Social Commerce Market Share by Cities (%), 2025 9.2 Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Thailand Social Commerce Market Size and Forecast by Payment Method 10.1 Thailand Social Commerce Market Share by Payment Method (%), 2025 10.2 Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Thailand Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Thailand Social Commerce Market Size and Forecast by Platforms 11.1 Thailand Social Commerce Market Share by Platforms Method (%), 2025 11.2 Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Thailand Social Commerce Market Size and Forecast by Contents 12.1 Thailand Social Commerce Market Share by Contents (%), 2025 12.2 Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Thailand Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Thailand Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Thailand Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Thailand Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Thailand Social Commerce by Spend Share by Age Group, 2025 13.2 Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Thailand Social Commerce Share by Income Level, 2025 13.7 Thailand Social Commerce Share by Gender, 2025 13.8 Thailand Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Thailand Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Thailand Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Thailand Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Thailand Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Thailand Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Thailand Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Thailand Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Thailand Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Thailand Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Thailand Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Thailand Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Thailand Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Thailand Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Thailand Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Thailand Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Thailand Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Thailand Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Thailand Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Thailand Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Thailand Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Thailand Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Thailand Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Thailand Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Thailand Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Thailand Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Thailand Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Thailand Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Thailand Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Thailand Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Thailand Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Thailand Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Thailand Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Thailand Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Thailand Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Thailand Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Thailand Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Thailand Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Thailand Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Thailand Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Thailand Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Thailand Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Thailand Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Thailand Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Thailand Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Thailand Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Thailand Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Thailand Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Thailand Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Thailand Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Thailand Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Thailand Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Thailand Social Commerce Market Share by Contents (%), 2025 Figure 46: Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Thailand Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Thailand Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Thailand Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Thailand Social Commerce by Share by Age Group (%), 2025 Figure 52: Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Thailand Social Commerce Share by Income Level (%), 2025 Figure 57: Thailand Social Commerce Share by Gender (%), 2025 Figure 58: Thailand Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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