According to PayNXT360, social commerce market in Thailand is expected to grow by 18.6% on annual basis to reach US$5,205.1 million in 2026. The social commerce market in the country experienced robu...
According to PayNXT360, social commerce market in Thailand is expected to grow by 18.6% on annual basis to reach US$5,205.1 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 28.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.2% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 4,387.6 million to approximately USD 8,460.2 million. Key trends and drivers 1. Move product discovery into the transaction layer • In Thailand, social commerce is moving beyond product discovery on social platforms to include checkout elsewhere. The clearer direction now is video-led shopping that keeps users closer to the point of purchase. A recent signal is YouTube Shopping’s expansion in Thailand through Shopee, which lets creators attach products directly to content. Shopee’s own 2025 Thailand update also shows that short-form video, live streams, and long-form content are increasingly being used as shopping routes, not just media formats. • Platform competition is driving it. In Thailand, TikTok Shop, Shopee, and YouTube are all trying to control the same journey: discovery, trust-building, and conversion. This is happening in a retail environment where categories such as beauty, mobile accessories, home, fashion, and lifestyle lend themselves to demonstrations, reviews, and impulse purchases. The country-specific point is that Thailand already has a large base of merchants and users on these platforms, so platforms are not creating demand from scratch; they are trying to absorb more of the transaction into the content layer. • Thai social commerce should become less dependent on link-out traffic and more dependent on in-platform product tagging, affiliate tools, creator storefronts, and live or recorded shoppable video. The competitive question will shift from who has audience reach to who can connect content, merchant onboarding, payments, and fulfilment with fewer points of drop-off. 2. Turn live selling into an operating capability for Thai SMEs • In Thailand, live commerce is moving from being a tactic used by a few influencers to a structured sales capability for domestic merchants. Platinum Fashion Mall’s 2025 programme with TikTok Shop is a clear example: it is training fashion retailers to move from store-based selling to regular live commerce, supported by influencers, workshops, weekly live sessions, and platform incentives. At the same time, the Ministry of Commerce is continuing programmes that place Thai SMEs on Shopee LIVE and TikTok LIVE rather than treating social selling as an informal side activity. • The driver is structural. Thailand has a dense SME base, strong physical retail clusters, and a large informal-to-formal merchant pipeline. For many sellers, social commerce is becoming a practical way to extend demand beyond location-based footfall. Public-sector programmes are reinforcing this by training merchants in content creation, live selling, digital identity, and platform operations. In other words, Thailand is building seller capability, not only platform traffic. • More Thai merchants are likely to treat livestreaming, short-video production, creator collaboration, and affiliate recruitment as recurring operating tasks. That should widen social commerce beyond beauty and fashion into FMCG, lifestyle goods, local products, and food-linked brands. It also means the line between “merchant”, “creator”, and “seller-host” will continue to narrow in Thailand. 3. Put trust, verification, and platform accountability at the centre • Thailand is pushing social commerce toward a more regulated model. ETDA has reported that online-shopping complaints remain the largest complaint category, and in late 2025, it added TikTok Shop to the list of platforms facing additional duties under Thailand’s Digital Platform Services framework. Those duties include seller identity checks, clearer treatment of products that require compliance with standards, and notice-and-takedown mechanisms. • The main driver is trust risk. Thai authorities are responding to persistent problems linked to online shopping, illegal websites, non-standard goods, and more sophisticated fraud tactics. ETDA has explicitly tied the issue to gaps in consumer protection and online literacy, while the Bank of Thailand has added risk-based transfer limits as part of broader anti-scam controls. Thailand’s hosting of an international anti-scam initiative in Bangkok in late 2025 shows that online fraud is no longer being treated as a narrow platform issue; it is now part of the wider digital economy policy agenda. • This trend is likely to intensify rather than ease. Social commerce in Thailand should become more formal, with tighter seller onboarding, more visible compliance requirements, and stronger expectations around platform moderation. That will improve conditions for merchants that can document products, manage complaints, and operate with traceability, while making it harder for loosely organised sellers to scale without controls. 4. Rebalance the market around local sellers as cross-border pressure rises • Thailand is starting to treat social commerce as part of broader retail and trade policy, not just digital marketing. The clearest recent sign is the government’s decision to end the previous duty-free treatment for low-value imported online goods from January 2026, while also asking platforms to help with tax collection. In parallel, the Ministry of Commerce is actively pushing Thai community enterprises, SMEs, and farmers onto Shopee and TikTok Shop, especially in FMCG, fashion, and lifestyle categories. • The driver is pressure on local sellers. Thai authorities have linked the policy change to concerns that cheap imported goods are hurting domestic SMEs and manufacturers. That makes this a country-specific retail issue: social commerce platforms in Thailand are now part of the debate over local competitiveness, pricing pressure, and the position of Thai-made goods in online channels. • Thailand should remain open to cross-border digital trade, but the operating environment will favour sellers that can combine local compliance and fulfilment with stronger brand trust. For social commerce, that means more attention to domestic seller development and less tolerance for cross-border models based only on low pricing and weak accountability. Competitive Landscape Over the next 2–4 years, competition is likely to intensify around four capabilities: creator access, merchant tools, fulfilment, and compliance. Shopee is likely to defend its position by investing more heavily in seller economics and operating tools, while TikTok Shop should continue to push content-led conversion. YouTube is likely to expand as a discovery-to-purchase layer through partnerships rather than trying to replicate a full marketplace. Regulation will also raise the cost of scaling, which should favour platforms and sellers that can manage verification, complaints, and product accountability at scale. Current State of the Market • Thailand’s social commerce market is now a contested space between marketplace-led incumbents and content-led challengers. Shopee remains deeply embedded in digital retail, but TikTok Shop has made competition more direct by combining content, affiliate selling, livestreaming, and checkout into a single flow. At the same time, Thailand’s regulator, ETDA, has tightened oversight of online marketplaces, showing that scale alone is no longer enough; platform trust and compliance are becoming part of competition. Key Players and New Entrants • The main players are Shopee, TikTok Shop, and Lazada. Shopee’s position is strengthened by its wider commerce infrastructure, while TikTok Shop is the main force changing how sellers acquire demand through creators and short videos. Lazada remains an established platform in Thailand, but the more notable new entrant in the shopping layer is YouTube Shopping, which entered Thailand through its partnership with Shopee rather than through a standalone marketplace model. Recent Launches, Mergers, and Acquisitions • Recent competitive moves in Thailand have been driven more by launches, partnerships, and ecosystem investment than by disclosed Thailand-specific mergers and acquisitions. The clearest example is the launch of the YouTube Shopping Affiliate Program in Thailand with Shopee. TikTok has also deepened its long-term presence through major data-centre and hosting investment announcements in Thailand, while ETDA later designated TikTok Shop for additional obligations under the Digital Platform Services framework. That combination shows that the market is being shaped by platform build-out and regulation rather than by local consolidation deals. This report provides a detailed data-centric analysis of the social commerce sector in Thailand, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in Thailand. Below is a summary of key market segments: Thailand Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 Thailand Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • Thailand Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Thailand Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • Thailand Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • Thailand Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • Thailand Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Thailand Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Thailand Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Thailand Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025 --By Age --By Income Level --By Gender • Thailand Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Thailand: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this report, featuring Thailand’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Thailand. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Thailand Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Thailand Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Thailand Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Thailand Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Thailand Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Thailand Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Thailand Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Thailand Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 Thailand Social Commerce Market Share Analysis by Key Players 4. Thailand Social Commerce Market Size and Forecast by Location 4.1 Thailand Social Commerce Market Share by Location (%), 2022-2031 4.2 Thailand Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 Thailand Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. Thailand Social Commerce Market Size and Forecast by Product Categories 5.1 Thailand Social Commerce Market Share by Product Categories (%), 2025 5.2 Thailand Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Thailand Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 Thailand Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 Thailand Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 Thailand Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 Thailand Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 Thailand Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. Thailand Social Commerce Market Size and Forecast by End Use Segment 6.1 Thailand Social Commerce Market Share by End Use Segment (%), 2025 6.2 Thailand Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Thailand Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Thailand Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. Thailand Social Commerce Market Size and Forecast by End Use Device 7.1 Thailand Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 Thailand Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Thailand Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. Thailand Social Commerce Market Size and Forecast by Cities 8.1 Thailand Social Commerce Market Share by Cities (%), 2025 8.2 Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. Thailand Social Commerce Market Size and Forecast by Payment Method 9.1 Thailand Social Commerce Market Share by Payment Method (%), 2025 9.2 Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 Thailand Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. Thailand Social Commerce Market Size and Forecast by Platforms 10.1 Thailand Social Commerce Market Share by Platforms Method (%), 2025 10.2 Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. Thailand Social Commerce Market Size and Forecast by Contents 11.1 Thailand Social Commerce Market Share by Contents (%), 2025 11.2 Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Thailand Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Thailand Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Thailand Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. Thailand Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 Thailand Social Commerce by Spend Share by Age Group, 2025 12.2 Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Thailand Social Commerce Share by Income Level, 2025 12.7 Thailand Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: Thailand Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Thailand Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Thailand Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Thailand Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Thailand Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Thailand Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Thailand Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Thailand Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Thailand Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Thailand Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Thailand Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Thailand Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Thailand Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Thailand Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Thailand Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Thailand Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Thailand Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Thailand Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Thailand Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Thailand Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Thailand Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Thailand Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Thailand Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Thailand Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Thailand Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Thailand Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Thailand Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Thailand Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Thailand Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Thailand Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Thailand Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Thailand Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Thailand Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Thailand Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Thailand Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Thailand Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Thailand Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Thailand Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Thailand Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Thailand Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Thailand Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Thailand Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Thailand Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Thailand Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Thailand Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Thailand Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Thailand Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Thailand Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Thailand Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Thailand Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Thailand Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Thailand Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Thailand Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Thailand Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Thailand Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Thailand Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Thailand Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Thailand Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Thailand Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Thailand Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Thailand Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Thailand Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Thailand Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Thailand Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Thailand Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Thailand Social Commerce Market Share by Contents (%), 2025 Figure 46: Thailand Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Thailand Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Thailand Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Thailand Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Thailand Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Thailand Social Commerce by Share by Age Group (%), 2025 Figure 52: Thailand Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Thailand Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Thailand Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Thailand Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Thailand Social Commerce Share by Income Level (%), 2025 Figure 57: Thailand Social Commerce Share by Gender (%), 2025
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