According to PayNXT360, social commerce market in Latin America is expected to grow by 22.5% on annual basis to reach US$24.1 billion in 2026. The social commerce market in the region experienced rob...
According to PayNXT360, social commerce market in Latin America is expected to grow by 22.5% on annual basis to reach US$24.1 billion in 2026. The social commerce market in the region experienced robust growth during 2022-2025, achieving a CAGR of 23.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 21.2% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 19.7 billion to approximately USD 63.1 billion. Key Trends and Drivers Expand in-app commerce into broader retail categories. • The recent change is the expansion of social commerce into broader assortments and established retail brands. October 2026 reporting shows TikTok Shop Brazil pursuing higher-value categories, including furniture and appliances, alongside retailers and beauty brands such as Renner, Natura, and Shiseido. In Mexico, October reporting documents continued expansion in active sellers and product selection through September, together with preparations for Buen Fin and Black Friday. This shifts the competitive question from whether consumers will transact within social platforms to which retail categories those platforms can sustain. • In Brazil, live demonstrations let shoppers assess products and question sellers before purchasing. TikTok’s announced Black Friday offer combines these interactions with selected free shipping and interest-free card instalments. In Mexico, reviews and tutorials feature prominently in the platform’s recent consumer findings. Together, these developments suggest that social commerce is competing through product explanation, payment affordability, and familiar promotional calendars, extending its appeal beyond inexpensive impulse purchases. • This trend is likely to intensify in Brazil and Mexico as brands test more categories. However, sustained gains will depend on repeat purchasing and commercially viable promotions. Large growth multiples from launch periods do not establish market leadership: TikTok has not disclosed absolute Brazilian sales sufficient to compare its scale with established marketplaces. Executives should therefore evaluate category-level profitability and retention alongside sales growth. Connect creator content to established marketplace checkout. • Brazil now offers a clearer alternative to fully in-app social shopping. YouTube opened its shopping affiliate program to eligible Brazilian creators in November 2025, with Mercado Livre and Shopee as launch partners. Creators can tag products in videos, Shorts, and livestreams, while purchases take place on the merchant’s website. By August 2026, YouTube reported adoption by 40% of eligible creators. The new development is an operational partnership model linking social discovery to existing marketplace transactions. • Creators gain commissions attributable to purchases, while marketplaces gain access to audiences watching product-related content. YouTube’s Brazilian management identifies creator monetization, retailer credibility, customer assistance, and delivery networks as central to the model. These partnerships allow retailers to participate in social discovery using their existing checkout and fulfillment infrastructure while giving creators another commercial option in an increasingly competitive affiliate ecosystem. • Competition for productive creators is likely to intensify. Brands will need to compare commission costs, conversion, and customer ownership across in-app stores and marketplace affiliate routes. For regional planning, Brazil provides a working example of how established marketplaces can defend their transaction relationships while accessing social audiences. Measurement must distinguish purchases completed inside social platforms from externally completed sales attributed to creator content. Convert WhatsApp conversations into complete retail transactions. • Brazil’s Magazine Luiza provides a recent, concrete example of AI-assisted conversational commerce. Its WhatsApp da Lu service expanded to the full customer base around Black Friday 2025. The July 2026 reporting describes a shopping journey covering product discovery, recommendations, payment, and order tracking within the chat. The change is the integration of retail transactions into an AI-assisted conversation, rather than simply using WhatsApp to exchange messages with customers. • Magalu observed customers trying to respond to transactional notifications that previously could not support dialogue. Generative AI enabled the retailer to address those interactions commercially, backed by its commerce, payments, technology, and logistics operations. The service also accepts text, images, and voice messages. This combination reduces the effort required to describe a purchase need while connecting recommendations to the infrastructure needed to fulfill the order. • Adoption is likely to intensify among retailers able to connect conversational interfaces with accurate catalogs, payments, and after-sales support. Magalu’s implementation suggests that the competitive advantage will come from those integrations as much as from the AI interface. Expansion elsewhere in Latin America remains a country-specific opportunity: the Brazilian example does not establish equivalent payment functionality or retailer readiness across the region. Professionalize local sellers to sustain content-driven demand. • Mexico’s September 2026 “México Vende” pilot marks a more structured approach to bringing local businesses into social commerce. TikTok Shop and CONCANACO SERVYTUR designed the program for an initial 150 businesses in the State of Mexico, combining store setup, content creation, affiliate selling, logistics, and financial management. In Brazil, June reporting also identified continued expansion of TikTok Shop’s carrier relationships. These developments place seller readiness and order execution alongside audience acquisition. • For Mexican small businesses, training, staffing, inventory management, and delivery capacity remain obstacles to digital selling. A successful video can generate orders faster than a small merchant can process them. Expansión’s reporting also highlights commissions, affiliate payments, discounts, and returns as costs that sellers must absorb. Platforms therefore have an incentive to develop merchants capable of maintaining availability, fulfilling orders, and remaining profitable after the initial attention subsides. • Structured onboarding and operational support are likely to intensify, although the Mexican program remains a pilot. If it produces sustained selling activity, its planned expansion could broaden local product availability. The relevant success measures will be seller retention, delivery performance, and margins after platform-related costs. Businesses unable to manage demand spikes may participate intermittently, limiting the durability of headline merchant growth. Competitive Landscape Over the next 2–4 years, competition is likely to intensify around productive creators, reliable fulfillment, and seller profitability. Marketplace partnerships offer an alternative to building standalone commerce infrastructure, while commissions, discounts, and returns could constrain smaller sellers. The evidence supports continued competition between several transaction models; it does not yet establish an acquisition-driven consolidation cycle. Current State of the Market • Competition is intensifying, with recent developments concentrated in Brazil and Mexico. TikTok Shop combines shoppable video, livestreams, and in-app transactions; YouTube’s Brazilian affiliate model directs purchases to partner marketplaces. These competing approaches shift the contest toward control of checkout, creator commissions, and customer relationships. Evidence from these markets should not be interpreted as uniform regional adoption or established market-share leadership. Key Players and New Entrants • TikTok Shop, YouTube, and Meta’s WhatsApp represent distinct competitive routes. Mercado Livre and Shopee participate through YouTube Shopping in Brazil, retaining marketplace checkout and fulfillment. Magazine Luiza competes through WhatsApp da Lu, supported by MagaluPay, Magalog, and its technology infrastructure. This positions established retailers as social commerce operators with payment and delivery capabilities, alongside platforms supplying audience access. Recent Launches, Partnerships, Mergers, and Acquisitions • Recent competitive repositioning centers on partnerships and product rollouts. YouTube’s November 2025 Brazilian affiliate launch gave incumbent marketplaces another creator acquisition channel. Magalu expanded AI-assisted WhatsApp purchasing around Black Friday 2025. In September 2026, TikTok Shop and CONCANACO SERVYTUR introduced Mexico Vende training for local businesses, strengthening merchant recruitment through operational support. These initiatives expand access to sellers and customers without requiring acquisitions. This report provides a detailed data-centric analysis of the social commerce sector in Latin America, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. This title from PayNXT360 is a bundled offering, combining the following 5 reports, covering 200+ tables and 250+ figures for the Social Commerce Market: 1. Latin America Social Commerce Market Business and Investment Opportunities Databook 2. Argentina Social Commerce Market Business and Investment Opportunities Databook 3. Brazil Social Commerce Market Business and Investment Opportunities Databook 4. Colombia Social Commerce Market Business and Investment Opportunities Databook 5. Mexico Social Commerce Market Business and Investment Opportunities Databook
This report provides a detailed data-driven analysis of the social commerce market in Latin America, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Latin America Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Latin America Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Latin America Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Latin America Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Latin America Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Latin America Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Latin America Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Latin America Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Latin America Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Latin America Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Latin America Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
This title from PayNXT360 is a bundled offering, combining the following 5 reports, covering 200+ tables and 250+ figures for the Social Commerce Market: 1. Latin America Social Commerce Market Business and Investment Opportunities Databook 2. Argentina Social Commerce Market Business and Investment Opportunities Databook 3. Brazil Social Commerce Market Business and Investment Opportunities Databook 4. Colombia Social Commerce Market Business and Investment Opportunities Databook 5. Mexico Social Commerce Market Business and Investment Opportunities Databook 1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Social Commerce Competitive Landscape, 2025 4.1 Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1 4.3 Company Profile 2 4.4 Company Profile 3 4.5 Company Profile 4 5. Social Commerce Market Size and Forecast by Location 5.1 Social Commerce Market Share by Location (%), 2022-2031 5.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Social Commerce Market Size and Forecast by Product Categories 6.1 Social Commerce Market Share by Product Categories (%), 2025 6.2 Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Social Commerce Market Size and Forecast by End Use Segment 7.1 Social Commerce Market Share by End Use Segment (%), 2025 7.2 Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Social Commerce Market Size and Forecast by End Use Device 8.1 Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Social Commerce Market Size and Forecast by Cities 9.1 Social Commerce Market Share by Cities (%), 2025 9.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Social Commerce Market Size and Forecast by Payment Method 10.1 Social Commerce Market Share by Payment Method (%), 2025 10.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Social Commerce Market Size and Forecast by Platforms 11.1 Social Commerce Market Share by Platforms Method (%), 2025 11.2 Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Social Commerce Market Size and Forecast by Contents 12.1 Social Commerce Market Share by Contents (%), 2025 12.2 Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Social Commerce by Spend Share by Age Group, 2025 13.2 Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Social Commerce Share by Income Level, 2025 13.7 Social Commerce Share by Gender, 2025 13.8 Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Social Commerce Market Share by Contents (%), 2025 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Social Commerce by Share by Age Group (%), 2025 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Social Commerce Share by Income Level (%), 2025 Figure 57: Social Commerce Share by Gender (%), 2025 Figure 58: Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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