Over 77% of the Kenyan population has a mobile bank account and 85% have a smartphone. In 2018, the government increased the excise duty on bank fees and money transfers to 20% from 10%, but mobile tr...
Over 77% of the Kenyan population has a mobile bank account and 85% have a smartphone. In 2018, the government increased the excise duty on bank fees and money transfers to 20% from 10%, but mobile transactions continued to increase. There was a drop in fees for money transfers across telecommunication networks. Also, financial institutions introduced loan apps where consumers can get loans via mobile. It is estimated that the total value of mobile money transactions were 44% of Kenya’s GDP in 2018, showing the importance of mobile money in the Kenyan economy. As of August 2019, KES2.87 trillion (USD27.7 billion) had been transferred via mobile payments. The major e-wallet players in Kenya are M-Pesa, Airtel Money, Equitel Money (owned by Equitel). Equitel is the mobile virtual operator which in turn is owned by Equity Bank, T-Kash and Mobile Pay. As of April 2019, M-Pesa had the largest number of transactions, followed by Airtel Money and Equitel Money. M-Pesa is Kenya’s biggest e-wallet and owned by Safaricom, the biggest Kenyan mobile network operator. Safaricom is owned by Vodafone. It has 25.57 million users as of April 2019 compared to Airtel Money’s 3.77 million users. It was meant to allow borrowers of microfinancing loans to receive loan disbursements and repay loans. Afterwards, it pivoted to focus on P2P mobile transfers. It now partners with local banks to offer loans, savings and merchant payments services. M-Pesa has a network of agents who run kiosks and have cash to exchange with virtual money. In March 2019, Safaricom and Alibaba signed a partnership to allow Kenyans to use M-Pesa to pay for AliExpress purchases, and AliExpress account. This initiative is targeted at Kenyan traders who buy goods and supplies from China. Safaricom already has agreements with Western Union and PayPal to integrate with M-Pesa. Consumers can also pay for solar energy system rentals by M-Kopa Solar with M-Pesa. Users can also place bets on SportPesa with M-Pesa. M-Pesa has also been signing mobile banking partnerships with banks and credit unions to grow its mobile banking business. Airtel Money is managed by the Indian telecom Bharti Airtel. In February 2019, it announced that Airtel Kenya would buy Telkom Kenya which owns the e-wallet T-Kash to challenge Safaricom, but the merger was paused following a corruption probe in August 2019 and a suspension by the Anti-Corruption Commission. In August 2019, Airtel announced that it had partnered with Airtel Tanzania to allow cross-border transfers between Kenya and Tanzania. In Q4 2019, the company launched Airtel Money Mastercard virtual card, which does not require a bank account. Equitel Money and EazzyPay (Equity Bank’s mobile banking app) has been growing rapidly and had a 16% increase in mobile money transactions as of October 2019. This was due to the fast increase in agents and partner retailers and merchants to transact via mobile money. Even for banks, the growth in transactions has been from mobile channels. Mobile accounted for 78% of Kenya Commercial Bank’s transactions as of June 2019, and 77.4% of Equity Bank’s transactions. All the banks have mobile apps, with Kenya Commercial Bank’s KCB app, Cooperative Banks’ MCo-op Cash, and Equity Bank’s Eazzy Banking as examples. These apps allow users to transfer funds, pay utility bills, and make e-commerce transactions. According to PayNXT360, the mobile payment industry in Kenya is expected to record a CAGR of 14.3% to reach US$ 156.3 billion by 2025. The mobile wallet payment segment in value terms increased at a CAGR of 14.2% during 2019-2025. This report from PayNXT360 provides a comprehensive view on mobile payment / mobile wallet market size and growth dynamics, industry dynamics, retail spending, consumer attitude and behaviour, and competitive landscape in Kenya. The report focuses on data-centric analysis of mobile payment market dynamics to help companies understand business and investment opportunities along with risks. It details growth dynamics in 45+ market segments (600+ KPIs) across mobile commerce, mobile P2P transfer (domestic and international remittance), mobile lending, and a range of other payment avenues in Kenya.
This report provides in-depth market opportunity analysis and growth dynamics of mobile payment industry in Kenya. Below is a summary of key market segments: Market Size and Forecast Mobile payment and mobile wallet market size and forecast across 45+ markets segments on three essential KPIs – mobile payment transaction value, volume and average transaction value. Kenya Market Share of Key Mobile Wallet Companies Provides market share by key players in value terms. Kenya Market Share by Mobile Payment Technology: Provides market share by key mobile payment technologies – • SMS / USSD, • NFC, • Code Based, and • Web Based. Kenya Mobile Proximity Payment Market Size and Forecast Mobile payment and mobile wallet market size and forecast by mobile proximity payment. Mobile Wallet Usage Analysis by Consumer Profile: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms. Retail Spend Analysis through Mobile Wallet: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet. Retail spend categories tracked include food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, restaurants & bars, toys, kids & babies, media and entertainment, services Kenya Mobile Retail Shopping Market Size and Forecast (2016 – 2025) Market opportunity and growth dynamics in retail shopping by mobile payment transaction value, volume and average transaction value across following segments in Kenya • In-Store Retail • Online Retail Domestic Online Retail International Online Retail Kenya Mobile Travel Booking Market Size and Forecast (2016 – 2025) Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across following mobile travel booking segments in Kenya • Offline Travel Booking • Online Travel Bookings Online Flight Bookings Online Bus & Train Bookings Online Hotel Bookings • Online Domestic Travel Bookings Online Domestic Flight Bookings Online Domestic Bus & Train Bookings Online Domestic Hotel Bookings • Online International Travel Bookings Online International Flight Bookings Online International Bus & Train Bookings Online International Hotel Bookings • Spend During Travel • Transit & Toll – Metro & Cabs Bookings Kenya Mobile Domestic and International Remittance Market Size and Forecast (2016 – 2025) Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following domestic and international remittance segments in Kenya • Domestic Remittance (P2P) Intra City P2P Inter State P2P • International Remittance Outbound Remittance Inbound Remittance Kenya Mobile Recharge, Bill Payment, and Other Payment Market Size and Forecast (2016 – 2025) Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following mobile recharge and bill payment segments in Kenya • Insurance Payments • Fuel Bills • Healthcare and Wellness Bills • Rental Payment • Mobile Recharge/Payment • DTH Recharge/Payment • Broadband/Data Cards Recharge/Payment • Landline Recharge/Payment • Credit Cards Payment Kenya Mobile Financial Services Market Size and Forecast (2016 – 2025) Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following financial services segments in Kenya • Investment Payment • P2P Lending • Charity and Crowd Funding • Social Gifting • Fee • Person to Government (P2G) Payment
• In-depth Understanding of Mobile Payment Market Dynamics: Understand market opportunities and key trends along with forecast (2016-2025) in Kenya. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate mobile payment / mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry. • Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour. Get detailed insights into retail spend through mobile wallet in Kenya.
1 About this Report 1.1 Summary 1.2 Scope 1.3 Methodology 1.4 Disclaimer 2 Kenya Mobile Payment Industry Attractiveness 2.1 Kenya Mobile Payment - Transaction Value Trend Analysis, 2016-2025 2.2 Kenya Mobile Payment - Average Transaction Value Trend Analysis, 2016-2025 2.3 Kenya Mobile Payment - Transaction Volume Trend Analysis, 2016-2025 2.4 Mobile Payment Market Share by Application - Emerging Avenues and Future Growth Prospects 2.5 Kenya Mobile Wallet - Transaction Value Trend Analysis, 2016-2025 2.6 Kenya Mobile Wallet - Average Transaction Value Trend Analysis, 2016-2025 2.7 Kenya Mobile Wallet - Transaction Volume Trend Analysis, 2016-2025 2.8 Kenya Mobile Wallet - Load Value Analysis by Payment Instrument, 2019 2.9 Analysis of Mobile Payment User Base 2.9.1 Kenya Number of Mobile Phone Users, 2016 - 2025 2.9.2 Kenya Number of Smartphone Users, 2016 - 2025 2.9.3 Kenya Number of Mobile Payment Users, 2016 - 2025 3 Kenya Mobile Wallet Competitive Landscape and Market Share Analysis 3.1 Mobile Wallet Market Share Analysis by Key Players 3.2 Mobile Wallet Market Share Analysis by Business Model 4 Kenya Analysis of Mobile Wallet Market Share by Technology Channel 5 Kenya Mobile Payment in Retail Shopping: Market Size and Forecast by Key Segments, 2016 - 2025 5.1 Market Share Analysis in Retail Shopping Segment by Payment Instrument 5.2 Mobile Payment in Retail Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 5.3 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 5.4 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025 5.5 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025 6 Kenya Mobile Payment in Retail In-Store Shopping: Market Size and Forecast by Key Segments, 2016 - 2025 6.1 Market Share Analysis in Retail In-Store Shopping Segment by Payment Instrument 6.2 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 6.3 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025 6.4 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025 7 Kenya Mobile Payment in Retail Online Shopping: Market Size and Forecast by Key Segments, 2016 - 2025 7.1 Market Share Analysis in Retail Online Shopping Segment by Payment Instrument 7.2 Mobile Payment in Retail Online Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 7.3 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 7.4 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025 7.5 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025 8 Kenya Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Key Segments, 2016 - 2025 8.1 Market Share Analysis in Retail Online Domestic Shopping Segment by Payment Instrument 8.2 Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 8.3 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 8.4 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025 8.5 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025 9 Kenya Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Key Segments, 2016 - 2025 9.1 Market Share Analysis in Retail Online International Shopping Segment by Payment Instrument 9.2 Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 9.3 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025 9.4 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025 9.5 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025 10 Kenya Mobile Payment in Travel: Market Size and Forecast by Key Segments, 2016 - 2025 10.1 Market Share Analysis in Travel Segment by Payment Instrument 10.2 Mobile Payment in Travel: Market Size and Forecast by Transaction Value, 2016 - 2025 10.3 Mobile Wallet Payment in Travel: Market Size and Forecast by Transaction Value, 2016 - 2025 10.4 Mobile Wallet Payment in Travel: Market Size and Forecast by Average Transaction Value, 2016 - 2025 10.5 Mobile Wallet Payment in Travel: Market Size and Forecast by Transaction Volume, 2016 - 2025 11 Kenya Online Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 11.1 Market Share Analysis in Online Travel Booking Segment by Payment Instrument 11.2 Market Share Analysis in Online Travel Booking by Domestic and International Segments 11.3 Market Share Analysis in Online Travel Booking by End Market Segments 11.4 Online Travel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 11.5 Online Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 11.6 Online Travel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 11.7 Online Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 12 Kenya Online Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 12.1 Market Share Analysis in Online Flight Booking Segment by Payment Instrument 12.2 Market Share Analysis in Online Flight Booking by Domestic and International Segments 12.3 Online Flight Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 12.4 Online Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 12.5 Online Flight Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 12.6 Online Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 13 Kenya Online Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 13.1 Market Share Analysis in Online Bus and Train Booking Segment by Payment Instrument 13.2 Market Share Analysis in Online Bus and Train Booking by Domestic and International Segments 13.3 Online Bus and Train Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 13.4 Online Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 13.5 Online Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 13.6 Online Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 14 Kenya Online Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 14.1 Market Share Analysis in Online Hotel Booking Segment by Payment Instrument 14.2 Market Share Analysis in Online Hotel Booking by Domestic and International Segments 14.3 Online Hotel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 14.4 Online Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 14.5 Online Hotel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 14.6 Online Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 15 Kenya Online Domestic Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 15.1 Market Share Analysis in Online Domestic Travel Booking Segment by Payment Instrument 15.2 Market Share Analysis in Online Domestic Travel Booking by End Market Segments 15.3 Online Domestic Travel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 15.4 Online Domestic Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 15.5 Online Domestic Travel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 15.6 Online Domestic Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 16 Kenya Online Domestic Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 16.1 Market Share Analysis in Online Domestic Flight Booking Segment by Payment Instrument 16.2 Online Domestic Flight Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 16.3 Online Domestic Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 16.4 Online Domestic Flight Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 16.5 Online Domestic Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 17 Kenya Online Domestic Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 17.1 Market Share Analysis in Online Domestic Bus and Train Booking Segment by Payment Instrument 17.2 Online Domestic Bus and Train Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 17.3 Online Domestic Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 17.4 Online Domestic Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 17.5 Online Domestic Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 18 Kenya Online Domestic Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 18.1 Market Share Analysis in Online Domestic Hotel Booking Segment by Payment Instrument 18.2 Online Domestic Hotel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 18.3 Online Domestic Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 18.4 Online Domestic Hotel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 18.5 Online Domestic Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 19 Kenya Online International Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 19.1 Market Share Analysis in Online International Travel Booking Segment by Payment Instrument 19.2 Market Share Analysis in Online International Travel Booking by End Market Segments 19.3 Online International Travel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 19.4 Online International Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 19.5 Online International Travel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 19.6 Online International Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 20 Kenya Online International Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 20.1 Market Share Analysis in Online International Flight Booking Segment by Payment Instrument 20.2 Online International Flight Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 20.3 Online International Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 20.4 Online International Flight Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 20.5 Online International Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 21 Kenya Online International Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 21.1 Market Share Analysis in Online International Bus and Train Booking Segment by Payment Instrument 21.2 Online International Bus and Train Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 21.3 Online International Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 21.4 Online International Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 21.5 Online International Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 22 Kenya Online International Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025 22.1 Market Share Analysis in Online International Hotel Booking Segment by Payment Instrument 22.2 Online International Hotel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025 22.3 Online International Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025 22.4 Online International Hotel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025 22.5 Online International Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025 23 Kenya Mobile Payment in Transit and Toll: Market Size and Forecast by Key Segments, 2016 - 2025 23.1 Market Share Analysis in Transit and Toll Segment by Payment Instrument 23.2 Mobile Payment in Transit and Toll: Market Size and Forecast by Transaction Value, 2016 - 2025 23.3 Mobile Wallet Payment in Transit and Toll: Market Size and Forecast by Transaction Value, 2016 - 2025 23.4 Mobile Wallet Payment in Transit and Toll: Market Size and Forecast by Average Transaction Value, 2016 - 2025 23.5 Mobile Wallet Payment in Transit and Toll: Market Size and Forecast by Transaction Volume, 2016 - 2025 24 Kenya Mobile Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Key Segments, 2016 - 2025 24.1 Mobile Payment Market Share Analysis in Entertainment, Gaming, and Event Pay Segment by Payment Instrument 24.2 Mobile Payment Market Share Analysis in Entertainment, Gaming, and Event Pay Segment 24.3 Mobile Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Transaction Value, 2016 - 2025 24.4 Mobile Wallet Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Transaction Value, 2016 - 2025 24.5 Mobile Wallet Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Average Transaction Value, 2016 - 2025 24.6 Mobile Wallet Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Transaction Volume, 2016 - 2025 24.7 Mobile Wallet Payment in Events: Market Size and Forecast by Transaction Value, 2016 - 2025 24.8 Mobile Wallet Payment in Events: Market Size and Forecast of Online Purchases by Value, 2016 - 2025 24.9 Mobile Wallet Payment in Events Market Size and Forecast of At Location Purchases by Value, 2016 - 2025 24.1 Mobile Wallet Payment in Movie: Market Size and Forecast by Transaction Value, 2016 - 2025 24.11 Mobile Wallet Payment in Movie: Market Size and Forecast of Online Purchases by Value, 2016 - 2025 24.12 Mobile Wallet Payment in Movie Market Size and Forecast of At Location Purchases by Value, 2016 - 2025 24.13 Mobile Wallet Payment in Amusement Parks: Market Size and Forecast by Transaction Value, 2016 - 2025 24.14 Mobile Wallet Payment in Amusement Parks: Market Size and Forecast of Online Purchases by Value, 2016 - 2025 24.15 Mobile Wallet Payment in Amusement Parks Market Size and Forecast of At Location Purchases by Value, 2016 - 2025 25 Kenya Digital Products Market Size and Forecast by Key Segments, 2016 - 2025 25.1 Digital Products Market Size and Forecast by Transaction Value, 2016 - 2025 25.2 Digital Products Market Size and Forecast by Average Transaction Value, 2016 - 2025 25.3 Digital Products Market Size and Forecast by Transaction Volume, 2016 - 2025 26 Kenya Services, Restaurants & Bars, and Others Market Size and Forecast by Key Segments, 2016 - 2025 26.1 Mobile Payment Market Share Analysis in Services, Restaurants & Bars, and Others Segment by Payment Instrument 26.2 Mobile Payment Market Share Analysis in Services, Restaurants & Bars, and Others Segment 26.3 Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Value, 2016 - 2025 26.4 Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Value, 2016 - 2025 26.5 Services, Restaurants & Bars, and Others Market Size and Forecast by Average Transaction Value, 2016 - 2025 26.6 Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Volume, 2016 - 2025 27 Kenya Domestic Mobile P2P Transfer Market Size and Forecast by Key Segments, 2016 - 2025 27.1 Total Domestic Mobile P2P Transfer Market Size and Forecast by Transaction Value, 2016 - 2025 27.2 Total Domestic Mobile P2P Transfer Market Size and Forecast by Average Transaction Value, 2016 - 2025 27.3 Total Domestic Mobile P2P Transfer Market Size and Forecast by Transaction Volume, 2016 - 2025 27.4 Intra City P2P Transfer Market Size and Forecast by Transaction Value, 2016 - 2025 27.5 Intra City P2P Transfer Market Size and Forecast by Average Transaction Value, 2016 - 2025 27.6 Intra City P2P Transfer Market Size and Forecast by Transaction Volume, 2016 - 2025 27.7 Inter State P2P Transfer Market Size and Forecast by Transaction Value, 2016 - 2025 27.8 Inter State P2P Transfer Market Size and Forecast by Average Transaction Value, 2016 - 2025 27.9 Inter State P2P Transfer Market Size and Forecast by Transaction Volume, 2016 - 2025 28 Kenya International Remittance through Mobile Payment Market Size and Forecast by Key Segments, 2016 - 2025 28.1 International Remittance Market Size and Forecast by Transaction Value, 2016 - 2025 28.2 International Remittance Market Size and Forecast by Average Transaction Value, 2016 - 2025 28.3 International Remittance Market Size and Forecast by Transaction Volume, 2016 - 2025 28.4 International Outbound Remittance Market Size and Forecast by Transaction Value, 2016 - 2025 28.5 International Outbound Remittance Market Size and Forecast by Average Transaction Value, 2016 - 2025 28.6 International Outbound Remittance Market Size and Forecast by Transaction Volume, 2016 - 2025 28.7 International Inbound Remittance Market Size and Forecast by Transaction Value, 2016 - 2025 28.8 International Inbound Remittance Market Size and Forecast by Average Transaction Value, 2016 - 2025 28.9 International Inbound Remittance Market Size and Forecast by Transaction Volume, 2016 - 2025 29 Kenya Mobile Recharge and Bill Payment Market Size and Future Growth Dynamics, 2016 - 2025 29.1 Mobile Payment Market Share Analysis by Recharge and Bill Payment Categories 29.2 Mobile Payment in Recharge and Bill Payment Market Size and Forecast by Transaction Value, 2016 - 2025 29.3 Mobile Payment in Recharge and Bill Payment Market Size and Forecast by Average Transaction Value, 2016 - 2025 29.4 Mobile Payment in Recharge and Bill Payment Market Size and Forecast by Transaction Volume, 2016 - 2025 30 Kenya Mobile Payment Analysis by Investment Products and Services Categories 30.1 Mobile Payment Market Share Analysis by Investment Products and Services 30.2 Mobile Payment Market Size and Forecast in Investment Segment 31 Kenya Mobile P2P Lending Market Size and Forecast, 2016 - 2025 32 Kenya Charity and Crowd Funding Mobile Payment Market Size and Forecast, 2016 - 2025 33 Kenya Social Gifting Mobile Payment Market Size and Forecast, 2016 - 2025 34 Kenya Fee Mobile Payment Market Size and Forecast, 2016 - 2025 35 Kenya P2G Mobile Payment Market Size by Key Categories 36 Kenya Mobile Payment Analysis by Consumer Attitude and Behaviour 36.1 Mobile Payment Spend Analysis by Age Group in Value and Volume Terms 36.1.1 Trend Analysis by Age Group in Value Terms 36.1.2 Trend Analysis by Age Group in Volume Terms 36.2 Mobile Payment Transaction Value and Volume Analysis by Income Group in Value and Volume Terms 36.2.1 Trend Analysis by Income Group in Value Terms 36.2.2 Trend Analysis by Income Group in Volume Terms 36.3 Mobile Payment Transaction Value Analysis by Gender 36.4 Spend Analysis by Retail Categories, Value 37 Further Reading 37.1 About PayNXT360 37.2 Related Research 37.3 PayNXT360 Knowledge Center
Table 1: Kenya Mobile Payment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 2: Kenya Mobile Payment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 3: Kenya Mobile Payment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 4: Kenya Mobile Wallet - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 5: Kenya Mobile Wallet - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 6: Kenya Mobile Wallet - Transaction Volume Trend Analysis (000'), 2016-2025 Table 7: Kenya Mobile Payment - Mobile Phone Users Trend Analysis (Million), 2016-2025 Table 8: Kenya Mobile Payment - Smartphone Users Trend Analysis (Million), 2016-2025 Table 9: Kenya Mobile Payment - Mobile Payment Users Trend Analysis (Million), 2016-2025 Table 10: Kenya Mobile Payment - Retail Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 11: Kenya Mobile Wallet Payment - Retail Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 12: Kenya Mobile Wallet Payment - Retail Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 13: Kenya Mobile Wallet Payment - Retail Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 14: Kenya Mobile Wallet Payment - Retail In-Store Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 15: Kenya Mobile Wallet Payment - Retail In-Store Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 16: Kenya Mobile Wallet Payment - Retail In-Store Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 17: Kenya Mobile Payment - Retail Online Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 18: Kenya Mobile Wallet Payment - Retail Online Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 19: Kenya Mobile Wallet Payment - Retail Online Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 20: Kenya Mobile Wallet Payment - Retail Online Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 21: Kenya Mobile Payment - Retail Online Domestic Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 22: Kenya Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 23: Kenya Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 24: Kenya Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 25: Kenya Mobile Payment - Retail Online International Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 26: Kenya Mobile Wallet Payment - Retail Online International Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 27: Kenya Mobile Wallet Payment - Retail Online International Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 28: Kenya Mobile Wallet Payment - Retail Online International Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 29: Kenya Mobile Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 30: Kenya Mobile Wallet Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 31: Kenya Mobile Wallet Payment - Travel Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 32: Kenya Mobile Wallet Payment - Travel Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 33: Kenya Mobile Payment - Online Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 34: Kenya Mobile Wallet Payment - Online Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 35: Kenya Mobile Wallet Payment - Online Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 36: Kenya Mobile Wallet Payment - Online Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 37: Kenya Mobile Payment - Online Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 38: Kenya Mobile Wallet Payment - Online Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 39: Kenya Mobile Wallet Payment - Online Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 40: Kenya Mobile Wallet Payment - Online Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 41: Kenya Mobile Payment - Online Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 42: Kenya Mobile Wallet Payment - Online Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 43: Kenya Mobile Wallet Payment - Online Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 44: Kenya Mobile Wallet Payment - Online Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 45: Kenya Mobile Payment - Online Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 46: Kenya Mobile Wallet Payment - Online Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 47: Kenya Mobile Wallet Payment - Online Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 48: Kenya Mobile Wallet Payment - Online Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 49: Kenya Mobile Payment - Online Domestic Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 50: Kenya Mobile Wallet Payment - Online Domestic Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 51: Kenya Mobile Wallet Payment - Online Domestic Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 52: Kenya Mobile Wallet Payment - Online Domestic Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 53: Kenya Mobile Payment - Online Domestic Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 54: Kenya Mobile Wallet Payment - Online Domestic Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 55: Kenya Mobile Wallet Payment - Online Domestic Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 56: Kenya Mobile Wallet Payment - Online Domestic Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 57: Kenya Mobile Payment - Online Domestic Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 58: Kenya Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 59: Kenya Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 60: Kenya Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 61: Kenya Mobile Payment - Online Domestic Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 62: Kenya Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 63: Kenya Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 64: Kenya Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 65: Kenya Mobile Payment - Online International Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 66: Kenya Mobile Wallet Payment - Online International Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 67: Kenya Mobile Wallet Payment - Online International Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 68: Kenya Mobile Wallet Payment - Online International Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 69: Kenya Mobile Payment - Online International Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 70: Kenya Mobile Wallet Payment - Online International Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 71: Kenya Mobile Wallet Payment - Online International Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 72: Kenya Mobile Wallet Payment - Online International Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 73: Kenya Mobile Payment - Online International Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 74: Kenya Mobile Wallet Payment - Online International Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 75: Kenya Mobile Wallet Payment - Online International Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 76: Kenya Mobile Wallet Payment - Online International Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 77: Kenya Mobile Payment - Online International Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 78: Kenya Mobile Wallet Payment - Online International Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 79: Kenya Mobile Wallet Payment - Online International Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 80: Kenya Mobile Wallet Payment - Online International Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 81: Kenya Mobile Payment - Transit and Toll Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 82: Kenya Mobile Payment - Transit and Toll Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 83: Kenya Mobile Wallet Payment - Transit and Toll Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 84: Kenya Mobile Wallet Payment - Transit and Toll Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 85: Kenya Mobile Payment - Entertainment, Gaming and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 86: Kenya Mobile Payment - Entertainment, Gaming and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 87: Kenya Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 88: Kenya Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 89: Kenya Mobile Wallet Payment - Events Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 90: Kenya Mobile Wallet Payment - Events Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025 Table 91: Kenya Mobile Wallet Payment - Events Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025 Table 92: Kenya Mobile Wallet Payment - Movie Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 93: Kenya Mobile Wallet Payment - Movie Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025 Table 94: Kenya Mobile Wallet Payment - Movie Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025 Table 95: Kenya Mobile Wallet Payment - Amusement Parks Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 96: Kenya Mobile Wallet Payment - Amusement Parks Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025 Table 97: Kenya Mobile Wallet Payment - Amusement Parks Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025 Table 98: Kenya Mobile Wallet Payment - Digital Products Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 99: Kenya Mobile Wallet Payment - Digital Products Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 100: Kenya Mobile Wallet Payment - Digital Products Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 101: Kenya Mobile Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 102: Kenya Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 103: Kenya Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Average Transaction Value Trend Analysis (US$), 2016-2025 Table 104: Kenya Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Transaction Volume Trend Analysis (000'), 2016-2025 Table 105: Kenya Mobile Payment - P2P Domestic Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 106: Kenya Mobile Payment - P2P Domestic Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 107: Kenya Mobile Payment - P2P Domestic Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 108: Kenya Mobile Payment - Intra City P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 109: Kenya Mobile Payment - Intra City P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 110: Kenya Mobile Payment - Intra City P2P Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 111: Kenya Mobile Payment - Inter State P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 112: Kenya Mobile Payment - Inter State P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 113: Kenya Mobile Payment - Inter State P2P Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 114: Kenya Mobile Payment - International Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 115: Kenya Mobile Payment - International Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 116: Kenya Mobile Payment - International Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 117: Kenya Mobile Payment - International Outbound Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 118: Kenya Mobile Payment - International Outbound Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 119: Kenya Mobile Payment - International Outbound Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 120: Kenya Mobile Payment - International Inbound Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 121: Kenya Mobile Payment - International Inbound Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 122: Kenya Mobile Payment - International Inbound Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 123: Kenya Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 124: Kenya Mobile Payment - Mobile Recharge and Bill Payment Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Table 125: Kenya Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Table 126: Kenya Mobile Payment - Investment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 127: Kenya Mobile Payment - P2P Lending Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 128: Kenya Mobile Payment - Charity and Crowd Funding Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 129: Kenya Mobile Payment - Social Gifting Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 130: Kenya Mobile Payment - Fee Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 131: Kenya Mobile Payment - P2G Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 1: PayNXT360's Methodology Framework Figure 2: Kenya Mobile Payment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 3: Kenya Mobile Payment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 4: Kenya Mobile Payment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 5: Kenya Mobile Payment - Market Share by Application, 2018 Vs. 2025 Figure 6: Kenya Mobile Wallet - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 7: Kenya Mobile Wallet - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 8: Kenya Mobile Wallet - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 9: Kenya Mobile Wallet - Load Value Analysis by Payment Instrument (Value), 2019 Figure 10: Kenya Mobile Payment - Mobile Phone Users Trend Analysis (Million), 2016-2025 Figure 11: Kenya Mobile Payment - Smartphone Users Trend Analysis (Million), 2016-2025 Figure 12: Kenya Mobile Payment - Mobile Payment Users Trend Analysis (Million), 2016-2025 Figure 13: Kenya Mobile Wallet - Market Share Analysis by Key Players (by Value), 2019 Figure 14: Kenya Mobile Wallet - Market Share Analysis by Business Model (US$ Million), 2019 Figure 15: Kenya Mobile Wallet - Market Share by Technology Channel (by Value), 2019 Figure 16: Kenya Payment Statistics - Retail Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 17: Kenya Mobile Payment - Retail Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 18: Kenya Mobile Wallet Payment - Retail Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 19: Kenya Mobile Wallet Payment - Retail Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 20: Kenya Mobile Wallet Payment - Retail Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 21: Kenya Payment Statistics - Retail In-Store Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 22: Kenya Mobile Wallet Payment - Retail In-Store Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 23: Kenya Mobile Wallet Payment - Retail In-Store Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 24: Kenya Mobile Wallet Payment - Retail In-Store Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 25: Kenya Mobile Payment - Retail Online Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 26: Kenya Mobile Payment - Retail Online Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 27: Kenya Mobile Wallet Payment - Retail Online Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 28: Kenya Mobile Wallet Payment - Retail Online Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 29: Kenya Mobile Wallet Payment - Retail Online Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 30: Kenya Payment Statistics - Retail Online Domestic Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 31: Kenya Mobile Payment - Retail Online Domestic Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 32: Kenya Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 33: Kenya Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 34: Kenya Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 35: Kenya Payment Statistics - Retail Online International Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 36: Kenya Mobile Payment - Retail Online International Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 37: Kenya Mobile Wallet Payment - Retail Online International Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 38: Kenya Mobile Wallet Payment - Retail Online International Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 39: Kenya Mobile Wallet Payment - Retail Online International Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 40: Kenya Payment Statistics - Travel Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 41: Kenya Mobile Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 42: Kenya Mobile Wallet Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 43: Kenya Mobile Wallet Payment - Travel Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 44: Kenya Mobile Wallet Payment - Travel Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 45: Kenya Payment Statistics - Online Travel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 46: Kenya Online Travel Booking Segment by Domestic and International (US$ Million), 2018 Vs. 2025 Figure 47: Kenya Online Travel Booking Segment by End Markets (US$ Million), 2018 Vs. 2025 Figure 48: Kenya Mobile Payment - Online Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 49: Kenya Mobile Wallet Payment - Online Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 50: Kenya Mobile Wallet Payment - Online Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 51: Kenya Mobile Wallet Payment - Online Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 52: Kenya Payment Statistics - Online Flight Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 53: Kenya Online Flight Booking Segment by Domestic and International (US$ Million), 2018 Vs. 2025 Figure 54: Kenya Mobile Payment - Online Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 55: Kenya Mobile Wallet Payment - Online Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 56: Kenya Mobile Wallet Payment - Online Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 57: Kenya Mobile Wallet Payment - Online Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 58: Kenya Payment Statistics - Online Bus and Train Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 59: Kenya Online Bus and Train Booking Segment by Domestic and International (US$ Million), 2018 Vs. 2025 Figure 60: Kenya Mobile Payment - Online Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 61: Kenya Mobile Wallet Payment - Online Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 62: Kenya Mobile Wallet Payment - Online Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 63: Kenya Mobile Wallet Payment - Online Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 64: Kenya Payment Statistics - Online Hotel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 65: Kenya Online Hotel Booking Segment by Domestic and International (US$ Million), 2018 Vs. 2025 Figure 66: Kenya Mobile Payment - Online Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 67: Kenya Mobile Wallet Payment - Online Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 68: Kenya Mobile Wallet Payment - Online Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 69: Kenya Mobile Wallet Payment - Online Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 70: Kenya Payment Statistics - Online Domestic Travel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 71: Kenya Online Domestic Travel Booking Segment by End Markets (US$ Million), 2018 Vs. 2025 Figure 72: Kenya Mobile Payment - Online Domestic Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 73: Kenya Mobile Wallet Payment - Online Domestic Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 74: Kenya Mobile Wallet Payment - Online Domestic Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 75: Kenya Mobile Wallet Payment - Online Domestic Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 76: Kenya Payment Statistics - Online Domestic Flight Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 77: Kenya Mobile Payment - Online Domestic Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2018 Vs. 2025 Figure 78: Kenya Mobile Wallet Payment - Online Domestic Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 79: Kenya Mobile Wallet Payment - Online Domestic Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 80: Kenya Mobile Wallet Payment - Online Domestic Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 81: Kenya Payment Statistics - Online Domestic Bus and Train Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 82: Kenya Mobile Payment - Online Domestic Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2018 Vs. 2025 Figure 83: Kenya Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 84: Kenya Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 85: Kenya Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 86: Kenya Payment Statistics - Online Domestic Hotel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 87: Kenya Mobile Payment - Online Domestic Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 88: Kenya Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 89: Kenya Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 90: Kenya Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 91: Kenya Payment Statistics - Online International Travel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 92: Kenya Online International Travel Booking Segment by End Markets (US$ Million), 2018 Vs. 2025 Figure 93: Kenya Mobile Payment - Online International Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 94: Kenya Mobile Wallet Payment - Online International Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 95: Kenya Mobile Wallet Payment - Online International Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 96: Kenya Mobile Wallet Payment - Online International Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 97: Kenya Payment Statistics - Online International Flight Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 98: Kenya Mobile Payment - Online International Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 99: Kenya Mobile Wallet Payment - Online International Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 100: Kenya Mobile Wallet Payment - Online International Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 101: Kenya Mobile Wallet Payment - Online International Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 102: Kenya Payment Statistics - Online International Bus and Train Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 103: Kenya Mobile Payment - Online International Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 104: Kenya Mobile Wallet Payment - Online International Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 105: Kenya Mobile Wallet Payment - Online International Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 106: Kenya Mobile Wallet Payment - Online International Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 107: Kenya Payment Statistics - Online International Hotel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 108: Kenya Mobile Payment - Online International Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 109: Kenya Mobile Wallet Payment - Online International Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 110: Kenya Mobile Wallet Payment - Online International Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 111: Kenya Mobile Wallet Payment - Online International Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 112: Kenya Payment Statistics - Transit and Toll Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 113: Kenya Mobile Payment - Transit and Toll Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 114: Kenya Mobile Wallet Payment - Transit and Toll Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 115: Kenya Mobile Wallet Payment - Transit and Toll Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 116: Kenya Mobile Wallet Payment - Transit and Toll Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 117: Kenya Payment Statistics - Market Share Analysis in Entertainment, Gaming, and Event Pay Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 118: Kenya Mobile Payment - Market Share Analysis in Entertainment, Gaming, and Event Pay Segment (US$ Million), 2018 Vs. 2025 Figure 119: Kenya Mobile Payment - Entertainment, Gaming and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 120: Kenya Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 121: Kenya Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 122: Kenya Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 123: Kenya Mobile Wallet Payment - Events Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 124: Kenya Mobile Wallet Payment - Events Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025 Figure 125: Kenya Mobile Wallet Payment - Events Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025 Figure 126: Kenya Mobile Wallet Payment - Movie Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 127: Kenya Mobile Wallet Payment - Movie Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025 Figure 128: Kenya Mobile Wallet Payment - Movie Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025 Figure 129: Kenya Mobile Wallet Payment - Amusement Parks Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 130: Kenya Mobile Wallet Payment - Amusement Parks Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025 Figure 131: Kenya Mobile Wallet Payment - Amusement Parks Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025 Figure 132: Kenya Mobile Wallet Payment - Digital Products Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 133: Kenya Mobile Wallet Payment - Digital Products Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 134: Kenya Mobile Wallet Payment - Digital Products Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 135: Kenya Mobile Payment - Market Share Analysis in Services, Restaurants & Bars, and Others Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 136: Kenya Mobile Payment - Market Share Analysis in Services, Restaurants & Bars, and Others by Segments (US$ Million), 2018 Vs. 2025 Figure 137: Kenya Mobile Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 138: Kenya Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 139: Kenya Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 140: Kenya Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Transaction Volume Trend Analysis (000'), 2016-2025 Figure 141: Kenya Mobile Payment - P2P Domestic Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 142: Kenya Mobile Payment - P2P Domestic Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 143: Kenya Mobile Payment - P2P Domestic Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 144: Kenya Mobile Payment - Intra City P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 145: Kenya Mobile Payment - Intra City P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 146: Kenya Mobile Payment - Intra City P2P Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 147: Kenya Mobile Payment - Inter State P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 148: Kenya Mobile Payment - Inter State P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 149: Kenya Mobile Payment - Inter State P2P Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 150: Kenya Mobile Payment - International Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 151: Kenya Mobile Payment - International Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 152: Kenya Mobile Payment - International Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 153: Kenya Mobile Payment - International Outbound Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 154: Kenya Mobile Payment - International Outbound Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 155: Kenya Mobile Payment - International Outbound Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 156: Kenya Mobile Payment - International Inbound Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 157: Kenya Mobile Payment - International Inbound Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 158: Kenya Mobile Payment - International Inbound Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 159: Kenya Mobile Payment - Market Share Analysis by Recharge and Bill Payment Categories (US$ Million), 2019 Figure 160: Kenya Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 161: Kenya Mobile Payment - Mobile Recharge and Bill Payment Segment - Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 162: Kenya Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Volume Trend Analysis (000'), 2016-2025 Figure 163: Kenya Mobile Payment Market Share Analysis by Investment Products and Services (US$ Million), 2019 Figure 164: Kenya Mobile Payment - Investment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 165: Kenya Mobile Payment - P2P Lending Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 166: Kenya Mobile Payment - Charity and Crowd Funding Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 167: Kenya Mobile Payment - Social Gifting Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 168: Kenya Mobile Payment - Fee Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 169: Kenya Mobile Payment - P2G Payment Segment - Transaction Value Trend Analysis by Key Segments (US$ Million), 2019 Figure 170: Kenya Mobile Payment - Trend Analysis by Age Group in Transaction Value Terms Figure 171: Kenya Mobile Payment - Trend Analysis by Age Group in Volume Terms Figure 172: Kenya Mobile Payment - Trend Analysis by Income Group in Value Terms Figure 173: Kenya Mobile Payment - Trend Analysis by Income Group in Volume Terms Figure 174: Kenya Mobile Payment - Trend Analysis by Gender in Value Terms Figure 175: Kenya Mobile Payment - Spend Analysis by Retail Categories in Value Terms
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