According to PayNXT360, social commerce market in Indonesia is expected to grow by 26.6% on annual basis to reach US$19,834.1 million in 2026. The social commerce market in the country experienced ro...
According to PayNXT360, social commerce market in Indonesia is expected to grow by 26.6% on annual basis to reach US$19,834.1 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 27.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 25.2% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 15,663.1 million to approximately USD 60,948.5 million. Key Trends and Drivers Build creator partnerships into everyday selling. • Tokopedia and TikTok Shop are intensifying efforts to move Indonesian merchants beyond catalogue listings towards coordinated use of affiliate creators, short videos and livestreams. In September 2026, management reported stronger order uplifts from affiliate creators and short videos than from livestreaming in the examples it presented. These are platform-reported outcomes, rather than market-wide benchmarks, but they indicate that the current expansion extends beyond live shopping alone. • The immediate driver is the platforms’ September push to help resource-constrained Indonesian sellers generate discovery through content and affiliate relationships. For these merchants, collaborating with creators provides an additional route to product visibility without requiring every seller to build an established audience independently. The competitive challenge increasingly involves securing effective creator participation alongside maintaining product listings. • The analyst implication is that merchants will increasingly manage creator selection, content production and attributable orders as recurring commercial activities. Spending should become more selective as sellers compare creator commissions and content costs against completed purchases, favouring repeatable creator relationships over isolated promotional appearances. Expand local-product discovery through curated shopfronts. • Government support for domestic small businesses is becoming more directly embedded in social-commerce merchandising. On 21 September 2026, Indonesia’s trade minister launched Pilihan Busan on Tokopedia and TikTok Shop in Surakarta. The platforms became the first marketplaces to provide a dedicated shopfront for the curated products of this programme. The new development is a specific distribution mechanism for selected local businesses, extending beyond general encouragement to sell online. • The initiative addresses the visibility challenge facing Indonesian micro, small and medium enterprises. The Ministry of Trade explicitly links the shopfront to easier product discovery and stronger domestic-market access. Its curated selection, refreshed every two to three months, creates a recurring mechanism for introducing products within the platforms’ commercial ecosystem. • Curated local-product distribution is likely to expand selectively, although the programme’s sales impact remains unproven. The analyst expectation is that platform–government partnerships will create additional entry routes for qualifying domestic brands. Sustained benefits will depend on whether featured merchants convert temporary visibility into repeat purchases and maintain reliable inventory and fulfilment. Recalculate product economics as platform fees change. • TikTok Shop–Tokopedia reduced its maximum dynamic commission from Rp650,000 to Rp60,000 per item from 16 September 2026. This change affects a particular fee component, rather than representing a cap on total seller charges. It applies to integrated Tokopedia sellers and TikTok Shop by Tokopedia sellers, changing the economics, particularly for products whose percentage-based charges would exceed the new ceiling. • The fee funds promotional benefits, including qualifying shipping and cashback support, tying seller charges to the platform’s customer proposition. The lower ceiling changes how those costs fall across price points. However, the fee remains payable on successfully delivered orders subsequently returned or refunded, making return exposure an important part of product-level profitability. • Competition over seller economics is likely to intensify, although individual fee schedules may continue changing. The analyst implication is a more selective assortment strategy: merchants will assess products after platform charges, creator commissions and returns. Higher-priced categories could become more attractive under the lower ceiling, but the change alone does not establish stronger consumer demand. Embed accountability into platform contracts and AI-assisted commerce. • Indonesia’s Trade Regulation No. 19/2026, effective from 8 June 2026, introduces more explicit operational requirements, including fee disclosure in merchant agreements and responsibilities for AI-generated recommendations and promotions. The meaningful update is stronger governance of platform conduct and technology use. The restriction on social-commerce operators facilitating payments within their systems continues from the earlier framework and should not be presented as a new prohibition. • The regulation seeks to protect consumers and domestic businesses while responding to technological change. It requires clearer contractual treatment of charges and establishes responsibilities concerning AI disclosure, accuracy and complaint handling. These provisions address the growing that platforms exercise over both merchant costs and the product information that consumers encounter. • Governance requirements are likely to intensify during implementation and then become standard operating practices. The analyst expectation is greater investment in documented merchant consent, promotion review and complaint resolution. AI-assisted selling can continue developing, but platforms and merchants will need stronger controls over the accuracy and presentation of commercial content. Competitive Landscape Over the next 2–4 years, competition is likely to intensify around creator productivity, seller advertising returns and delivery reliability. Sea’s November 2025 investor disclosure highlighted Indonesian instant delivery as fast as under two hours, adding fulfilment capability to its competitive proposition. The analyst expectation is that established ecosystems will retain advantages, while creators gain more options to distribute shopping content across marketplace partners. Current State of the Market • The market is experiencing intense competition, increasingly focused on linking and increasingly centred on connecting creator content with marketplace transactions. TikTok–Tokopedia combines social discovery with marketplace capabilities, while Shopee competes through live video and external affiliates. Shopee’s November 2025 revision of creator commissions illustrates more selective incentive allocation. The competitive battleground is shifting towards productive creator relationships and attributable purchases, with platforms balancing engagement against acquisition costs. Key Players and New Entrants • TikTok Shop by Tokopedia and Shopee are central competitors, while YouTube supplies an alternative creator-distribution channel. Lazada strengthened its position through YouTube Shopping’s Indonesian partner expansion announced in November 2025; this expansion represents an incumbent entering an additional channel. GoPay supports TikTok Shop by Tokopedia transactions, with its October 2026 payment promotion demonstrating continued participation in customer-conversion incentives. Recent Launches, Partnerships, Mergers, and Acquisitions • YouTube’s addition of Lazada broadens marketplace competition for creator recommendations beyond its established Shopee relationship. Meanwhile, TikTok’s March 2026 documentation confirms that eligible integrated merchants can manage Tokopedia and ShopTokopedia advertising through TikTok Ads Manager, including Tokopedia search and recommendation placements. These developments illustrate contrasting strategies: YouTube connects multiple commerce partners, while TikTok–Tokopedia consolidates advertising operations within its combined ecosystem. This report provides a detailed data-centric analysis of the social commerce sector in Indonesia, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the social commerce market in Indonesia, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Indonesia Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Indonesia Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Indonesia Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Indonesia Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Indonesia Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Indonesia Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Indonesia Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Indonesia Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Indonesia Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Indonesia Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Indonesia Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Indonesia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Indonesia Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Indonesia Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Indonesia Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Indonesia Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Indonesia Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Indonesia Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Indonesia Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Indonesia Social Commerce Competitive Landscape, 2025 4.1 Indonesia Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1: Facebook Indonesia 4.3 Company Profile 2: TikTok Shop Indonesia 4.4 Company Profile 3: Shopee 4.5 Company Profile 4: Instagram 4.6 Company Profile 5: YouTube Indonesia 5. Indonesia Social Commerce Market Size and Forecast by Location 5.1 Indonesia Social Commerce Market Share by Location (%), 2022-2031 5.2 Indonesia Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Indonesia Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Indonesia Social Commerce Market Size and Forecast by Product Categories 6.1 Indonesia Social Commerce Market Share by Product Categories (%), 2025 6.2 Indonesia Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Indonesia Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Indonesia Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Indonesia Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Indonesia Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Indonesia Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Indonesia Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Indonesia Social Commerce Market Size and Forecast by End Use Segment 7.1 Indonesia Social Commerce Market Share by End Use Segment (%), 2025 7.2 Indonesia Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Indonesia Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Indonesia Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Indonesia Social Commerce Market Size and Forecast by End Use Device 8.1 Indonesia Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Indonesia Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Indonesia Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Indonesia Social Commerce Market Size and Forecast by Cities 9.1 Indonesia Social Commerce Market Share by Cities (%), 2025 9.2 Indonesia Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Indonesia Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Indonesia Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Indonesia Social Commerce Market Size and Forecast by Payment Method 10.1 Indonesia Social Commerce Market Share by Payment Method (%), 2025 10.2 Indonesia Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Indonesia Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Indonesia Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Indonesia Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Indonesia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Indonesia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Indonesia Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Indonesia Social Commerce Market Size and Forecast by Platforms 11.1 Indonesia Social Commerce Market Share by Platforms Method (%), 2025 11.2 Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Indonesia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Indonesia Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Indonesia Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Indonesia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Indonesia Social Commerce Market Size and Forecast by Contents 12.1 Indonesia Social Commerce Market Share by Contents (%), 2025 12.2 Indonesia Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Indonesia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Indonesia Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Indonesia Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Indonesia Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Indonesia Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Indonesia Social Commerce by Spend Share by Age Group, 2025 13.2 Indonesia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Indonesia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Indonesia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Indonesia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Indonesia Social Commerce Share by Income Level, 2025 13.7 Indonesia Social Commerce Share by Gender, 2025 13.8 Indonesia Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Indonesia Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Indonesia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Indonesia Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Indonesia Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Indonesia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Indonesia Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Indonesia Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Indonesia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Indonesia Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Indonesia Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Indonesia Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Indonesia Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Indonesia Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Indonesia Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Indonesia Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Indonesia Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Indonesia Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Indonesia Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Indonesia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Indonesia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Indonesia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Indonesia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Indonesia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Indonesia Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Indonesia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Indonesia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Indonesia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Indonesia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Indonesia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Indonesia Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Indonesia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Indonesia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Indonesia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Indonesia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Indonesia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Indonesia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Indonesia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Indonesia Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Indonesia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Indonesia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Indonesia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Indonesia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Indonesia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Indonesia Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Indonesia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Indonesia Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Indonesia Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Indonesia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Indonesia Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Indonesia Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Indonesia Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Indonesia Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Indonesia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Indonesia Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Indonesia Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Indonesia Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Indonesia Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Indonesia Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Indonesia Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Indonesia Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Indonesia Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Indonesia Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Indonesia Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Indonesia Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Indonesia Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Indonesia Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Indonesia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Indonesia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Indonesia Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Indonesia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Indonesia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Indonesia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Indonesia Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Indonesia Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Indonesia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Indonesia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Indonesia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Indonesia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Indonesia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Indonesia Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Indonesia Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Indonesia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Indonesia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Indonesia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Indonesia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Indonesia Social Commerce Market Share by Contents (%), 2025 Figure 46: Indonesia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Indonesia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Indonesia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Indonesia Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Indonesia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Indonesia Social Commerce by Share by Age Group (%), 2025 Figure 52: Indonesia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Indonesia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Indonesia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Indonesia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Indonesia Social Commerce Share by Income Level (%), 2025 Figure 57: Indonesia Social Commerce Share by Gender (%), 2025 Figure 58: Indonesia Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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