According to PayNXT360, social commerce market in Indonesia is expected to grow by 17.1% on annual basis to reach US$5,255.7 million in 2026. The social commerce market in the country experienced rob...
According to PayNXT360, social commerce market in Indonesia is expected to grow by 17.1% on annual basis to reach US$5,255.7 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 24.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.4% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 4,488.2 million to approximately USD 8,625.4 million. Key trends and drivers 1. Rebuild social commerce around regulated marketplace infrastructure • In Indonesia, social commerce is no longer developing as a pure social-media checkout model. It is being rebuilt through marketplace-linked structures that can satisfy local competition and compliance requirements. The clearest example is TikTok’s control of Tokopedia: in May 2025, Indonesia’s antitrust agency said the transaction posed a monopoly risk, and in June 2025, it granted only conditional approval, requiring open payments and logistics access and restrictions on predatory pricing and self-preferencing. This means the Indonesian model is moving toward a regulated hybrid of content discovery, marketplace processing, and monitored ecosystem behavior rather than an unrestricted in-app selling model. • The driver is a country-specific regulation aimed at keeping digital commerce open to third-party service providers and limiting concentration risk. That logic widened in July 2025, when Indonesia’s finance ministry required qualifying e-commerce platforms to collect tax from eligible sellers and share seller information with tax authorities. In practice, Indonesia is pushing social commerce platforms to operate more like supervised retail infrastructure than like lightly regulated media channels. • This trend should intensify. Indonesia is likely to remain open to social commerce growth, but the winning models will be those that separate promotion from controlled commerce operations, keep payment and logistics partnerships open, and show clearer seller accountability. That should favor platforms that can combine content reach with marketplace discipline, while making it harder for closed, vertically controlled social-selling models to scale without scrutiny. 2. Make livestream and short video a core conversion layer • In Indonesia, livestream and short videos are moving from promotional formats into core transaction tools. Sea’s May 2025 and August 2025 earnings materials show that content-driven orders from livestreaming and short videos had become a material part of physical-goods order volume in Southeast Asia, and that Shopee was investing further in content-linked seller tools and urban delivery models. This matters for Indonesia because the market is not treating live commerce as a periodic campaign format; it is being integrated into everyday shopping journeys. • The driver is operational: video helps reduce purchase hesitation in categories where demonstration, explanation, and creator-led recommendation matter, while platforms are under pressure to convert traffic more efficiently. Sea explicitly linked stronger content performance to better conversion rates, larger baskets, and improved marketing efficiency, underscoring why platforms are continuing to invest in live and short-form commerce rather than treating it as an experimental feature. • This trend should deepen rather than cool off. In Indonesia, more sellers and brands are likely to treat livestreams and short videos as standard operating channels for launches, promotions, and inventory movement. The next phase will be less about broadcasting more often and more about linking content to faster fulfillment, better ad targeting, and stronger repeat-purchase mechanics. 3. Extend creator commerce beyond one platform and one format • Indonesia’s social commerce market is broadening beyond TikTok-led discovery into a wider creator-commerce stack. Sea said in May 2025 that its YouTube partnership was generating rising orders from YouTube-linked content, and YouTube’s July 2025 creator case study showed the Indonesian creator Dewi Vanow using YouTube Shopping links across both older and new videos so viewers could move from product discovery to purchase more directly. The implication is that creator-led commerce in Indonesia is no longer tied to a single app or format, such as livestreaming; it is spreading across Shorts, long-form video, and affiliate-linked content. • The main driver is the need for more dependable creator monetization and clearer merchant attribution. YouTube said the Shopping affiliate program lets eligible creators tag products and earn commissions, while Sea said sellers can use YouTube traffic for sales, and creators can monetize engagement more easily. In Indonesia, this matters because consumers often research products through creators before they buy, so platforms are building systems that turn content libraries into commerce inventory. • This trend should intensify. Indonesia is likely to see creator commerce become more distributed across platforms, which means brands will need portfolio strategies rather than a single-platform playbook. The market should move toward a structure where short videos drive discovery, longer videos support evaluation, and affiliate links or marketplace connections close the sale. 4. Lower the cost of content-led selling with AI, payments, credit, and faster fulfillment • In Indonesia, social commerce is becoming a full operating system rather than a media layer. Sea said it introduced Shop AI Assistant for sellers, expanded ad-tech tools, piloted instant delivery in Indonesian cities, and saw good momentum from its VIP membership program in Indonesia. It also highlighted stronger credit-product adoption in Indonesia and continued expansion of off-Shopee financial use cases. More recently, Reuters reported that Google and Sea are developing AI tools for Shopee, including an agentic shopping prototype. Together, these moves show that Indonesian social commerce is being shaped by AI, payments, credit, loyalty, and fulfillment. • The driver is under competitive pressure. Reuters reported this month that Sea’s costs rose as it spent more heavily on incentives, loyalty benefits, logistics, and AI while defending Shopee against expanding rivals such as TikTok Shop. That is a strong signal that Indonesia’s leading platforms now see seller productivity, delivery speed, and retention tools as necessary to make content-led commerce work at scale. • This trend should accelerate. The platforms that win in Indonesia are likely to be those that reduce the effort required for merchants to produce video, answer shoppers, fund purchases, and fulfill orders quickly. That will make it harder for smaller, stand-alone players to replicate social commerce, as the market shifts toward ecosystems that combine media, merchant tools, payments, credit, and logistics into a single operating model. Competitive Landscape Over the next 2–4 years, Indonesia’s market is likely to become more concentrated around a few scaled ecosystems rather than fragment further. The competitive advantage should shift toward platforms that can combine creator traffic, marketplace compliance, payments, logistics, and seller tools into a single system. That favors Shopee and TikTok-Tokopedia, while newer commerce channels such as YouTube Shopping may influence discovery and affiliate conversion without replacing the core marketplace layer. Regulatory oversight should remain a defining factor in how aggressively incumbents can integrate commerce services. Current State of the Market • Indonesia’s social commerce competitive landscape is intense, but it is not evenly spread across all players. The center of gravity is the contest between Shopee and TikTok Shop through Tokopedia, with Lazada still relevant and domestic platforms such as Blibli and Bukalapak affected by the same regulatory and tax framework. Recent reporting also shows that Sea is increasing spending on incentives, loyalty, logistics, and AI to defend Shopee against TikTok Shop, indicating that competition is now being fought through the operating model as much as through traffic acquisition. Key Players and New Entrants • Shopee remains the strongest execution-led competitor in Indonesia, using logistics, seller advertising tools, membership, and content commerce to defend its share. TikTok Shop-Tokopedia is the other core player, with its position strengthened by access to Tokopedia’s marketplace base but constrained by regulatory conditions. Lazada remains a regional competitor, though the main strategic pressure in Indonesia is between Shopee and TikTok-Tokopedia. On the edge of this market, YouTube Shopping is emerging as a creator-commerce channel rather than a full marketplace, with Indonesian creators such as Dewi Vanow using affiliate-linked product tagging to turn video traffic into transactions. Recent Launches, Mergers, and Acquisitions • The most important structural move remains TikTok’s acquisition of control of Tokopedia, but the recent development is regulatory: Indonesia’s antitrust agency granted conditional approval in June 2025, requiring open payment and logistics access while restricting predatory pricing and self-preferencing. On the product side, Shopee disclosed an instant-delivery pilot in Indonesia, further rollout of VIP membership, and continued use of AI tools for content and seller conversion. In February 2026, Google and Sea also announced a collaboration on AI tools for e-commerce, including a shopping prototype for Shopee. This report provides a detailed data-centric analysis of the social commerce sector in Indonesia, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in Indonesia. Below is a summary of key market segments: Indonesia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 Indonesia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • Indonesia Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Indonesia Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • Indonesia Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • Indonesia Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • Indonesia Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Indonesia Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Indonesia Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Indonesia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025 --By Age --By Income Level --By Gender • Indonesia Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Indonesia: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this report, featuring Indonesia’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Indonesia. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Indonesia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Indonesia Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Indonesia Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Indonesia Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Indonesia Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Indonesia Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Indonesia Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Indonesia Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 Indonesia Social Commerce Market Share Analysis by Key Players 4. Indonesia Social Commerce Market Size and Forecast by Location 4.1 Indonesia Social Commerce Market Share by Location (%), 2022-2031 4.2 Indonesia Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 Indonesia Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. Indonesia Social Commerce Market Size and Forecast by Product Categories 5.1 Indonesia Social Commerce Market Share by Product Categories (%), 2025 5.2 Indonesia Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Indonesia Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 Indonesia Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 Indonesia Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 Indonesia Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 Indonesia Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 Indonesia Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. Indonesia Social Commerce Market Size and Forecast by End Use Segment 6.1 Indonesia Social Commerce Market Share by End Use Segment (%), 2025 6.2 Indonesia Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Indonesia Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Indonesia Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. Indonesia Social Commerce Market Size and Forecast by End Use Device 7.1 Indonesia Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 Indonesia Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Indonesia Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. Indonesia Social Commerce Market Size and Forecast by Cities 8.1 Indonesia Social Commerce Market Share by Cities (%), 2025 8.2 Indonesia Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Indonesia Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 Indonesia Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. Indonesia Social Commerce Market Size and Forecast by Payment Method 9.1 Indonesia Social Commerce Market Share by Payment Method (%), 2025 9.2 Indonesia Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Indonesia Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Indonesia Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 Indonesia Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 Indonesia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 Indonesia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 Indonesia Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. Indonesia Social Commerce Market Size and Forecast by Platforms 10.1 Indonesia Social Commerce Market Share by Platforms Method (%), 2025 10.2 Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Indonesia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Indonesia Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Indonesia Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Indonesia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. Indonesia Social Commerce Market Size and Forecast by Contents 11.1 Indonesia Social Commerce Market Share by Contents (%), 2025 11.2 Indonesia Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Indonesia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Indonesia Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Indonesia Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Indonesia Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. Indonesia Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 Indonesia Social Commerce by Spend Share by Age Group, 2025 12.2 Indonesia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Indonesia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Indonesia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Indonesia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Indonesia Social Commerce Share by Income Level, 2025 12.7 Indonesia Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: Indonesia Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Indonesia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Indonesia Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Indonesia Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Indonesia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Indonesia Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Indonesia Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Indonesia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Indonesia Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Indonesia Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Indonesia Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Indonesia Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Indonesia Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Indonesia Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Indonesia Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Indonesia Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Indonesia Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Indonesia Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Indonesia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Indonesia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Indonesia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Indonesia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Indonesia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Indonesia Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Indonesia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Indonesia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Indonesia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Indonesia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Indonesia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Indonesia Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Indonesia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Indonesia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Indonesia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Indonesia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Indonesia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Indonesia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Indonesia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Indonesia Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Indonesia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Indonesia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Indonesia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Indonesia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Indonesia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Indonesia Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Indonesia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Indonesia Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Indonesia Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Indonesia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Indonesia Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Indonesia Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Indonesia Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Indonesia Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Indonesia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Indonesia Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Indonesia Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Indonesia Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Indonesia Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Indonesia Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Indonesia Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Indonesia Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Indonesia Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Indonesia Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Indonesia Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Indonesia Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Indonesia Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Indonesia Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Indonesia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Indonesia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Indonesia Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Indonesia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Indonesia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Indonesia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Indonesia Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Indonesia Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Indonesia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Indonesia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Indonesia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Indonesia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Indonesia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Indonesia Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Indonesia Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Indonesia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Indonesia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Indonesia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Indonesia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Indonesia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Indonesia Social Commerce Market Share by Contents (%), 2025 Figure 46: Indonesia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Indonesia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Indonesia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Indonesia Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Indonesia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Indonesia Social Commerce by Share by Age Group (%), 2025 Figure 52: Indonesia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Indonesia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Indonesia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Indonesia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Indonesia Social Commerce Share by Income Level (%), 2025 Figure 57: Indonesia Social Commerce Share by Gender (%), 2025
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