According to PayNXT360, global social commerce market is expected to grow by 20.0% on annual basis to reach US$2,268.5 billion in 2026. Global social commerce market experienced robust growth during...
According to PayNXT360, global social commerce market is expected to grow by 20.0% on annual basis to reach US$2,268.5 billion in 2026. Global social commerce market experienced robust growth during 2022-2025, achieving a CAGR of 20.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 19.0% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 1,890.1 billion to approximately USD 5,424.2 billion. Key Trends and Drivers Expand across markets through localised commerce networks. • Social commerce expansion is increasingly linking national markets through shared seller and creator networks. TikTok Shop’s June 2026 expansion into Austria, Belgium, the Netherlands and Poland was accompanied by “Sell Across Europe", supporting localised listings and sales across participating EU markets. Separately, YouTube announced in September that its affiliate programme would reach 35 countries by year-end, with shopping links adapting to viewers’ locations. The change is a greater international monetisation of content, although availability remains market-specific. • Platforms are extending commerce revenue opportunities by making sellers’ catalogues accessible across borders. TikTok’s European initiative combines listing localisation, delivery options and access to creators in other markets. YouTube’s localised links address a related problem: international viewers may need a different merchant offer to purchase a recommended product. These developments reduce the commercial friction between globally distributed content and locally available merchandise. • The analyst implication is that brands can coordinate social commerce across countries but still need market-specific catalogues, creators, and delivery arrangements. Competitive advantage should increasingly depend on converting international attention into purchases that can actually be fulfilled locally. Turn creator affiliates into a managed retail acquisition channel. • Creator commerce is becoming more structured around retailer catalogues, commissions and paid distribution. YouTube lowered affiliate eligibility to qualifying creators with at least 500 subscribers in March 2026. Its September updates introduced product-specific affiliate incentives and announced additional retail partners in India, including Amazon, AJIO and Meesho. Affiliate Partnerships Boost also allows brands to amplify creators' affiliate content through paid campaigns. These changes extend participation while giving retailers more tools to manage commercial outcomes. • Platforms are giving creators more earning opportunities while helping retailers direct promotions towards selected products. Expanded merchant participation increases the range of recommendations creators can monetise; paid amplification allows brands to extend the reach of that content. YouTube’s September India update identified Nykaa’s planned use of Affiliate Partnerships Boost for festive sales, illustrating how affiliate activity is becoming part of retailers’ seasonal campaign planning. • The trend is likely to intensify as affiliate incentives and paid amplification become more closely connected. The analyst expects that retailers will increasingly evaluate creators by attributable purchases and contributions after commissions and advertising costs. Smaller creators with relevant audiences should gain access, while recurring budgets become more selective. Improve operating economics beyond the initial sale. • Recent developments show social commerce addressing operating costs at different stages of market maturity. In September 2026, UPS agreed to provide TikTok Shop’s US sellers with box-free, label-free returns through Happy Returns. In China, Reuters reported that slowing livestream-commerce growth was increasing attention to AI hosting and operating efficiency. Together, these developments indicate a stronger focus on the economics surrounding each sale. • Returns create processing costs and delay inventory recovery, encouraging platforms to integrate specialist logistics services. China’s more mature livestream market faces a different pressure: weaker consumer spending and slower growth increase the incentive to reduce hosting costs. However, the continuing importance of human credibility limits how far sellers can automate customer-facing recommendations. • The analyst expectation is wider integration of returns services and selective automation, with human hosts retained where trust matters. Sellers should increasingly assess campaigns after returns and operating expenses. Build compliance and import costs into market-entry decisions. • Regulation is becoming more operationally specific. China’s livestream e-commerce rules, effective February 2026, establish responsibilities for platforms, livestream operators, presenters and their agencies. Separately, the EU introduced an interim customs duty of €3 per distinct tariff category in qualifying low-value parcels sent directly to consumers, effective July 2026. Although the EU measure covers e-commerce broadly, it changes the economics of social commerce fulfilled through these imports. • China’s rules respond to consumer-protection and trading-conduct concerns by specifying content-management, product-quality, and participant-management responsibilities. European customs changes address the treatment of low-value imports and competitive disadvantages faced by EU sellers. Both developments make compliance a more direct part of platform and merchant operations, although their legal mechanisms differ. • The EU’s September 2026 customs reform additionally assigns importer responsibilities to non-EU e-commerce platforms selling into the bloc. The analyst implication is greater scrutiny of product eligibility, seller documentation, and landed margins. Low-priced direct-import models may lose competitiveness, encouraging merchants to reassess assortment and regional inventory arrangements. Competitive Landscape Over the next 2–4 years, competition should intensify around creator incentives, retailer access and reliable fulfilment. Our assessment is that operators combining these capabilities will gain an advantage over services offering reach alone. China’s livestream-commerce obligations and Europe’s customs reforms also increase the importance of compliance capacity, potentially strengthening established ecosystems while raising expansion costs for smaller participants. Current State of the Market • Competition is intensifying between integrated social marketplaces and partnerships connecting content platforms with established retailers. TikTok Shop’s European expansion strengthens its in-app transaction model, while YouTube’s broader affiliate network connects creators with merchant catalogues. Globally, competition increasingly concerns control over product discovery, creator earnings, and conversion, with different platforms retaining different parts of the purchasing journey. Key Players and New Entrants • TikTok Shop and YouTube compete alongside marketplace-led networks such as Shopee, whose relationships with YouTube and Meta extend its access to social audiences. Shopee also combines content distribution with SPX Express fulfilment and delivery capabilities. Specialist live-shopping competitor Whatnot secured further funding in August 2026. These developments show established operators strengthening distribution and seller infrastructure rather than competition depending principally on new entrants. Recent Launches, Partnerships, Mergers, and Acquisitions • Partnerships are reshaping competitive reach. Sea’s November 2025 investor update disclosed the extension of its YouTube collaboration to Brazil and new Facebook–Shopee promotion and checkout tools. In September 2026, YouTube announced plans to extend Amazon product tagging beyond the US to India and Brazil. These arrangements allow marketplaces to access creator audiences without independently building equivalent social networks, while content platforms broaden merchandise availability. This report provides a detailed data-centric analysis of the social commerce sector across key global markets Global, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. This title from PayNXT360 is a bundled offering, combining the following 21 reports, covering 900+ tables and 1,100+ figures for the Social Commerce Market: 1. Global Social Commerce Market Business and Investment Opportunities Databook 2. Brazil Social Commerce Market Business and Investment Opportunities Databook 3. Canada Social Commerce Market Business and Investment Opportunities Databook 4. China Social Commerce Market Business and Investment Opportunities Databook 5. France Social Commerce Market Business and Investment Opportunities Databook 6. Germany Social Commerce Market Business and Investment Opportunities Databook 7. India Social Commerce Market Business and Investment Opportunities Databook 8. Indonesia Social Commerce Market Business and Investment Opportunities Databook 9. Italy Social Commerce Market Business and Investment Opportunities Databook 10. Japan Social Commerce Market Business and Investment Opportunities Databook 11. Mexico Social Commerce Market Business and Investment Opportunities Databook 12. Philippines Social Commerce Market Business and Investment Opportunities Databook 13. Saudi Arabia Social Commerce Market Business and Investment Opportunities Databook 14. South Africa Social Commerce Market Business and Investment Opportunities Databook 15. South Korea Social Commerce Market Business and Investment Opportunities Databook 16. Spain Social Commerce Market Business and Investment Opportunities Databook 17. Thailand Social Commerce Market Business and Investment Opportunities Databook 18. United Arab Emirates Social Commerce Market Business and Investment Opportunities Databook 19. United Kingdom Social Commerce Market Business and Investment Opportunities Databook 20. United States Social Commerce Market Business and Investment Opportunities Databook 21. Vietnam Social Commerce Market Business and Investment Opportunities Databook
This report provides a detailed data-driven analysis of the social commerce market in Global, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Global Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Global Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Global Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Global Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Global Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Global Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Global Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Global Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Global Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Global Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Global Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
This title from PayNXT360 is a bundled offering, combining the following 21 reports, covering 900+ tables and 1,100+ figures for the Social Commerce Market: 1. Global Social Commerce Market Business and Investment Opportunities Databook 2. Brazil Social Commerce Market Business and Investment Opportunities Databook 3. Canada Social Commerce Market Business and Investment Opportunities Databook 4. China Social Commerce Market Business and Investment Opportunities Databook 5. France Social Commerce Market Business and Investment Opportunities Databook 6. Germany Social Commerce Market Business and Investment Opportunities Databook 7. India Social Commerce Market Business and Investment Opportunities Databook 8. Indonesia Social Commerce Market Business and Investment Opportunities Databook 9. Italy Social Commerce Market Business and Investment Opportunities Databook 10. Japan Social Commerce Market Business and Investment Opportunities Databook 11. Mexico Social Commerce Market Business and Investment Opportunities Databook 12. Philippines Social Commerce Market Business and Investment Opportunities Databook 13. Saudi Arabia Social Commerce Market Business and Investment Opportunities Databook 14. South Africa Social Commerce Market Business and Investment Opportunities Databook 15. South Korea Social Commerce Market Business and Investment Opportunities Databook 16. Spain Social Commerce Market Business and Investment Opportunities Databook 17. Thailand Social Commerce Market Business and Investment Opportunities Databook 18. United Arab Emirates Social Commerce Market Business and Investment Opportunities Databook 19. United Kingdom Social Commerce Market Business and Investment Opportunities Databook 20. United States Social Commerce Market Business and Investment Opportunities Databook 21. Vietnam Social Commerce Market Business and Investment Opportunities Databook 1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Social Commerce Competitive Landscape, 2025 4.1 Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1 4.3 Company Profile 2 4.4 Company Profile 3 4.5 Company Profile 4 5. Social Commerce Market Size and Forecast by Location 5.1 Social Commerce Market Share by Location (%), 2022-2031 5.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Social Commerce Market Size and Forecast by Product Categories 6.1 Social Commerce Market Share by Product Categories (%), 2025 6.2 Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Social Commerce Market Size and Forecast by End Use Segment 7.1 Social Commerce Market Share by End Use Segment (%), 2025 7.2 Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Social Commerce Market Size and Forecast by End Use Device 8.1 Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Social Commerce Market Size and Forecast by Cities 9.1 Social Commerce Market Share by Cities (%), 2025 9.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Social Commerce Market Size and Forecast by Payment Method 10.1 Social Commerce Market Share by Payment Method (%), 2025 10.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Social Commerce Market Size and Forecast by Platforms 11.1 Social Commerce Market Share by Platforms Method (%), 2025 11.2 Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Social Commerce Market Size and Forecast by Contents 12.1 Social Commerce Market Share by Contents (%), 2025 12.2 Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Social Commerce by Spend Share by Age Group, 2025 13.2 Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Social Commerce Share by Income Level, 2025 13.7 Social Commerce Share by Gender, 2025 13.8 Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Social Commerce Market Share by Contents (%), 2025 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Social Commerce by Share by Age Group (%), 2025 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Social Commerce Share by Income Level (%), 2025 Figure 57: Social Commerce Share by Gender (%), 2025 Figure 58: Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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