According to PayNXT360, social commerce market in Europe is expected to grow by 15.5% on annual basis to reach US$94.5 billion in 2026. The social commerce market in the region experienced robust gro...
According to PayNXT360, social commerce market in Europe is expected to grow by 15.5% on annual basis to reach US$94.5 billion in 2026. The social commerce market in the region experienced robust growth during 2022-2025, achieving a CAGR of 16.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.7% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 81.8 billion to approximately USD 187.2 billion. Key Trends and Drivers Build cross-border selling around Europe’s expanding in-app checkout network. • Europe’s social commerce expansion is moving beyond separate national launches toward connected selling across EU markets. TikTok’s May 2026 announcement added Austria, Belgium, the Netherlands, and Poland from 15 June, alongside its existing European markets. Its “Sell Across Europe” service supports localized listings, cross-border delivery, and access to creator affiliates across the EU. The material change is the combination of wider in-app purchasing availability and infrastructure for merchants to serve multiple countries. • The platform is connecting seller recruitment with localized product descriptions, approved delivery networks, and commission-based creator promotion. These mechanisms reduce some of the operational barriers to entering neighboring markets. For European merchants, the opportunity is to combine local-language product discovery with cross-border order fulfillment, although participation does not remove country-specific tax, consumer protection, or product obligations. • This trend is likely to intensify. The strategic implication is greater competition between domestic sellers and merchants operating across several EU countries. Retailers should organize country-level creator relationships and customer service around shared inventory and fulfillment capabilities. Expansion will increasingly depend on executing reliably across languages and markets, rather than simply opening another storefront. This is an analytical outlook based on the announced operating model. Turn established retailers’ social content into a managed sales channel • Recent UK developments show established retailers moving further into directly shoppable content. TikTok’s December 2025 update documented M&S home and beauty sales, Samsung’s Cyber Monday entry, and Sainsbury’s Tu Christmas clothing launch. QVC UK also ran a ten-hour shopping broadcast. The change is the participation of retailers with merchandising expertise and established customer relationships, broadening competition beyond small sellers and creator-founded brands. • Retailers can connect seasonal launches, product demonstrations, and affiliate recommendations directly to checkout. December 2025 reporting highlighted Sainsbury’s use of creator collaborations and M&S’s shopping broadcasts. These approaches turn existing merchandising calendars into measurable selling opportunities. However, sustained content production and price competition add costs, making the quality of sales more important than headline engagement. • Participation is likely to intensify, with more selective investment as retailers assess profitability. The UK experience suggests that social commerce teams will need closer coordination with buying, inventory, and customer-service functions. Competitive advantage should increasingly depend on repeatable product demonstrations, suitable assortments, and contribution margins after creator commissions, promotions, and returns. This is an analytical implication, rather than evidence that every European market will follow the UK at the same pace. Develop specialist communities through transactional live shopping. • Live commerce is gaining additional distribution through established marketplaces. eBay launched eBay Live in Germany in November 2025 and introduced it in France in early 2026, covering categories including collectibles, art, fashion, and secondhand luxury. In September 2026, eBay announced a regular live-auction series with Germany’s Union Berlin football club. These developments extend community-based selling into specialist retail and organized fan communities. • Specialist products benefit from explanation, close inspection, and direct questions about condition or provenance. eBay’s French offering combines these interactions with immediate purchasing or bidding, seller screening, and training. This gives specialist merchants a way to build recurring audiences within an existing transaction environment. The mechanism is particularly relevant to differentiated inventory, where seller expertise can influence purchasing confidence. • Specialist live commerce is likely to intensify selectively, especially where knowledgeable hosts and distinctive inventory justify scheduled viewing. Competition should increasingly center on securing expert sellers and repeat audiences. Union Berlin’s recurring series illustrates a possible route for sports and cultural communities, although its charitable auctions should not be treated as evidence of broad commercial adoption. This outlook follows from the new formats and partnerships. Recalculate cross-border margins as EU parcel rules tighten. • The economics of low-value imports into the EU changed in July 2026. An interim €3 customs duty now applies to each distinct tariff category within qualifying small parcels below €150 sent directly to consumers. September’s Council-approved customs reform also advances greater importer responsibility for non-EU commerce platforms. These changes affect social sellers using direct overseas fulfillment; they are EU measures, rather than Europe-wide rules. • EU authorities are responding to rising parcel volumes, customs enforcement pressures, and unequal duty treatment between direct consumer imports and conventional retail imports. For social commerce, the transmission is concrete: additional border costs reduce the margin available for discounts and affiliate commissions on inexpensive products. Sellers therefore need to evaluate landed costs at the product and basket level. • Pressure on very low-value direct-import models is likely to intensify. Sellers may respond through revised assortments, higher basket values, or inventory held within the EU. Local warehousing does not eliminate import duties, but it changes fulfillment economics and delivery control. The likely outcome is greater emphasis on compliant sourcing and total delivered profitability when choosing products for creator promotion. These are expected commercial responses, not confirmed market-wide shifts. Competitive Landscape Over the next 2–4 years, competition is likely to intensify around seller productivity and retention. Whatnot’s announced inventory and fulfillment tools and Tilt’s automated listing capabilities indicate a shift toward reducing merchants’ operating workload. Analytically, platforms combining repeat audiences with efficient selling tools should be better positioned to retain merchants; recent investment supports continued rivalry rather than demonstrating imminent consolidation. Current State of the Market • Competition is intensifying across distinct models: TikTok Shop combines shoppable video, affiliates, and in-app checkout; YouTube’s new UK affiliate program strengthens creator-led product discovery; and specialist platforms compete through live auctions. TikTok’s wider EU footprint and YouTube’s UK entry give retailers more competing routes to customers, increasing pressure on platforms to demonstrate sales conversion and retain productive creators. Key Players and New Entrants • Alongside TikTok Shop and YouTube, Whatnot competes for specialist sellers in the UK, France, and Germany, while eBay Live brings established marketplace infrastructure to French live shopping. Awin supplies affiliate technology connecting YouTube creators with retailers, including Boots, Currys, and M&S. These players compete through different assets: creator relationships, specialist communities, retailer participation, and transaction infrastructure. Recent Launches, Partnerships, Mergers, and Acquisitions • YouTube launched its UK Shopping Affiliate Programme in July 2026 with Awin support, expanding retailers’ access to product-tagging creators. Separately, Vinted Ventures joined Tilt’s June 2026 funding round. Tilt operates in the UK, Italy, Spain, and Poland and plans to expand seller recruitment and AI-assisted selling tools. This was an investment, not an acquisition, giving Tilt strategic backing from an established European resale operator. This report provides a detailed data-centric analysis of the social commerce sector in Europe, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. This title from PayNXT360 is a bundled offering, combining the following 16 reports, covering 700+ tables and 900+ figures for the Social Commerce Market: 1. Europe Social Commerce Market Business and Investment Opportunities Databook 2. Austria Social Commerce Market Business and Investment Opportunities Databook 3. Belgium Social Commerce Market Business and Investment Opportunities Databook 4. Denmark Social Commerce Market Business and Investment Opportunities Databook 5. Finland Social Commerce Market Business and Investment Opportunities Databook 6. France Social Commerce Market Business and Investment Opportunities Databook 7. Germany Social Commerce Market Business and Investment Opportunities Databook 8. Greece Social Commerce Market Business and Investment Opportunities Databook 9. Ireland Social Commerce Market Business and Investment Opportunities Databook 10. Italy Social Commerce Market Business and Investment Opportunities Databook 11. Netherlands Social Commerce Market Business and Investment Opportunities Databook 12. Poland Social Commerce Market Business and Investment Opportunities Databook 13. Russia Social Commerce Market Business and Investment Opportunities Databook 14. Spain Social Commerce Market Business and Investment Opportunities Databook 15. Switzerland Social Commerce Market Business and Investment Opportunities Databook 16. United Kingdom Social Commerce Market Business and Investment Opportunities Databook
This report provides a detailed data-driven analysis of the social commerce market in Europe, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Europe Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Europe Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Europe Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Europe Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Europe Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Europe Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Europe Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Europe Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Europe Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Europe Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Europe Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
This title from PayNXT360 is a bundled offering, combining the following 16 reports, covering 700+ tables and 900+ figures for the Social Commerce Market: 1. Europe Social Commerce Market Business and Investment Opportunities Databook 2. Austria Social Commerce Market Business and Investment Opportunities Databook 3. Belgium Social Commerce Market Business and Investment Opportunities Databook 4. Denmark Social Commerce Market Business and Investment Opportunities Databook 5. Finland Social Commerce Market Business and Investment Opportunities Databook 6. France Social Commerce Market Business and Investment Opportunities Databook 7. Germany Social Commerce Market Business and Investment Opportunities Databook 8. Greece Social Commerce Market Business and Investment Opportunities Databook 9. Ireland Social Commerce Market Business and Investment Opportunities Databook 10. Italy Social Commerce Market Business and Investment Opportunities Databook 11. Netherlands Social Commerce Market Business and Investment Opportunities Databook 12. Poland Social Commerce Market Business and Investment Opportunities Databook 13. Russia Social Commerce Market Business and Investment Opportunities Databook 14. Spain Social Commerce Market Business and Investment Opportunities Databook 15. Switzerland Social Commerce Market Business and Investment Opportunities Databook 16. United Kingdom Social Commerce Market Business and Investment Opportunities Databook 1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Social Commerce Competitive Landscape, 2025 4.1 Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1 4.3 Company Profile 2 4.4 Company Profile 3 4.5 Company Profile 4 5. Social Commerce Market Size and Forecast by Location 5.1 Social Commerce Market Share by Location (%), 2022-2031 5.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Social Commerce Market Size and Forecast by Product Categories 6.1 Social Commerce Market Share by Product Categories (%), 2025 6.2 Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Social Commerce Market Size and Forecast by End Use Segment 7.1 Social Commerce Market Share by End Use Segment (%), 2025 7.2 Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Social Commerce Market Size and Forecast by End Use Device 8.1 Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Social Commerce Market Size and Forecast by Cities 9.1 Social Commerce Market Share by Cities (%), 2025 9.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Social Commerce Market Size and Forecast by Payment Method 10.1 Social Commerce Market Share by Payment Method (%), 2025 10.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Social Commerce Market Size and Forecast by Platforms 11.1 Social Commerce Market Share by Platforms Method (%), 2025 11.2 Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Social Commerce Market Size and Forecast by Contents 12.1 Social Commerce Market Share by Contents (%), 2025 12.2 Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Social Commerce by Spend Share by Age Group, 2025 13.2 Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Social Commerce Share by Income Level, 2025 13.7 Social Commerce Share by Gender, 2025 13.8 Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Social Commerce Market Share by Contents (%), 2025 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Social Commerce by Share by Age Group (%), 2025 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Social Commerce Share by Income Level (%), 2025 Figure 57: Social Commerce Share by Gender (%), 2025 Figure 58: Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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