According to PayNXT360, social commerce market in China is expected to grow by 8.0% on annual basis to reach US$537,295.1 million in 2026. The social commerce market in the country experienced robust...
According to PayNXT360, social commerce market in China is expected to grow by 8.0% on annual basis to reach US$537,295.1 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 11.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.4% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 497,388.5 million to approximately USD 769,004.9 million. Key Trends and Drivers 1. Collapse the gap between inspiration and purchase • Social discovery in China is moving closer to transaction. The clearest recent example is Alibaba’s tie-up with Xiaohongshu, which lets users click product links in Xiaohongshu and complete purchases on Taobao. In parallel, Tencent has been strengthening Weixin’s transaction layer through Mini Shops, while also upgrading Weixin Search and Video Accounts so commerce sits closer to everyday content and search behavior. • Chinese platforms are trying to reduce the drop-off that happens when users move from a content app to a separate shopping destination. This matters in China because product discovery often starts in content-led environments such as Xiaohongshu, Weixin Video Accounts, and short-video feeds, while conversion has historically been handled by large commerce platforms. The current direction is to keep discovery, evaluation, and checkout more tightly connected. • This trend is likely to intensify. More platforms will either build their own merchant and search layers or connect more tightly to existing commerce infrastructure. For brands, this will make channel strategy less about choosing between “social” and “commerce” and more about deciding where discovery should happen and where checkout should be closed. In China, the winners are likely to be platforms that can combine content relevance, merchant tools, and payment or transaction convenience into a single flow. 2. Shift from headline livestreams to an always-on content commerce system • China’s social commerce model is moving beyond dependence on large livestream events. Platforms are building a broader operating model that combines short video, livestreaming, creator posts, search, and storefront-style browsing. Tencent’s recent disclosures show Weixin pushing Video Accounts, Official Accounts, Mini Shops, and Search as connected surfaces. Kuaishou has also described short-video e-commerce and the linkage between short videos and livestreaming as central to merchant expansion. • Brand execution is adapting to that format mix. Reckitt said its China team is using influencers, AI avatars, and its own sales staff on Douyin across short videos and livestreams, treating the market as a rapid feedback environment where messages can be tested and adjusted quickly. • Merchants need continuity, not just campaign spikes. In China, consumers often move from recommendation to search to repeat exposure before purchase, especially in categories where trust, product explanation, or lifestyle fit matter. That is pushing platforms to offer more than livestream traffic; they are building full content ecosystems that can support discovery, comparison, and conversion across multiple formats. • This trend should intensify, but the mix will change. Livestreaming will remain important, yet it will sit inside a wider content engine. Brands in China will need to operate more like publishers and retailers at the same time: creator management, short-form content production, search placement inside platform ecosystems, and merchant-store operations will matter as much as securing a high-profile live session. 3. Turn delivery speed into part of the social commerce offer • Social commerce in China is increasingly intertwined with instant retail. Alibaba has expanded Taobao’s instant shopping functions through Ele.me, while JD.com and Meituan are pushing harder into rapid delivery across food, beverages, daily-use goods, and other local categories. Reuters also noted that Alibaba’s Xiaohongshu pilot initially focused on fast-moving consumer goods and healthcare, which fit this faster-conversion model. • The strategic logic is clear: higher-frequency purchases bring users back into the app more often, and once that habit is created, platforms can try to sell adjacent categories. In China, this is feasible because the country already has a dense courier network, a mature food-delivery infrastructure, and consumers accustomed to app-based local fulfilment. That makes rapid delivery a natural extension of social discovery rather than a separate retail model. • This trend will continue, but it will not be margin-neutral. The next phase of China's social commerce will be more local, more service-linked, and more dependent on fulfillment capability. Categories such as personal care, health, convenience, and replenishment goods are likely to see the strongest fit. At the same time, aggressive subsidy-led expansion is already attracting scrutiny, so the model is likely to move from land-grab tactics toward more selective use cases and tighter economics. 4. Put trust, compliance, and merchant treatment at the center of platform strategy • China is tightening expectations around how livestream and platform commerce should operate. In May 2025, senior Chinese officials called for fair platform rules and specifically flagged false advertising, inflated sales rankings, and illegal charges on businesses. In June 2025, authorities released draft measures for livestream e-commerce that would require stronger identity verification and qualification review for livestream rooms and marketing personnel. • Enforcement is now visible at the company level. In January 2026, Chinese regulators fined Kuaigou, Kuaishou’s e-commerce unit, citing unreasonable fees, counterfeit products, and misleading marketing practices. • The driver is not only consumer protection. Regulators are also responding to merchant complaints, platform fee practices, pricing conduct, and the side effects of intense competition. In China, social commerce is no longer treated as an experimental channel; it is being governed more like core retail infrastructure, with higher expectations on transparency and platform responsibility. • This trend will intensify. The likely outcome is a more formal operating model: tighter onboarding of creators and merchants, more scrutiny of product claims, clearer fee disclosure, and less room for tactics that rely on opaque rankings or weak product controls. For large brands, this can improve channel reliability. For smaller sellers and MCNs, it raises the operating threshold. In China, scale alone will not be enough; compliant execution will become part of competitive advantage. Competitive Landscape Over the next 2–4 years, competition is likely to intensify around closed-loop conversion, instant fulfilment, and merchant economics. The strongest platforms will be those that can combine content discovery, native checkout, payments, fulfilment, and compliance. Regulatory pressure will also shape competition by raising expectations on advertising claims, merchant treatment, and livestream governance. This should favor scaled platforms with stronger operating controls, while making expansion harder for smaller sellers and weaker intermediaries. Current State of the Market • China’s social commerce market is highly competitive and no longer defined solely by livestreaming. Competition now spans short video, creator-led recommendation, in-app search, mini-program commerce, platform checkout, and instant retail. Douyin and Kuaishou remain central to content-led conversion, while Taobao, Weixin, JD.com, Meituan, and Xiaohongshu are tightening links between traffic, transaction, and fulfilment. The market is also being shaped by price pressure and platform investment as leading firms defend user time and merchant budgets. Key Players and New Entrants • The core competitive set includes Alibaba’s Taobao, ByteDance’s Douyin, Tencent’s Weixin ecosystem, Kuaishou, JD.com, Meituan, and Xiaohongshu. Alibaba remains strong in merchant infrastructure and is now reconnecting with content platforms. Tencent is building commerce through Video Accounts, Weixin Search, Mini Programs, and Mini Shops. Kuaishou remains important in livestream and short-video commerce. JD.com and Meituan are extending competition through instant retail. Xiaohongshu is the main emerging challenger, moving from product discovery into closer transaction integration. Recent Launches, Mergers, and Acquisitions • Recent competitive moves have centered more on partnerships, platform upgrades, and fulfillment expansion than on major disclosed domestic social-commerce acquisitions. The most important partnership is Alibaba’s deal with Xiaohongshu, which allows users to click product links and shop on Taobao. Tencent continues to deepen commerce surfaces inside Weixin. Meituan has upgraded its instant retail positioning, while Alibaba and JD.com have both expanded faster-delivery commerce. Based on the recent sources reviewed, partnerships and ecosystem integration have mattered more than headline M&A. This report provides a detailed data-centric analysis of the social commerce sector in China, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in China. Below is a summary of key market segments: China Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 China Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • China Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • China Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • China Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • China Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • China Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • China Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • China Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • China Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025 --By Age --By Income Level --By Gender • China Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in China: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this report, featuring China’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in China. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. China Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 China Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 China Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 China Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. China Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 China Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 China Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 China Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 China Social Commerce Market Share Analysis by Key Players 4. China Social Commerce Market Size and Forecast by Location 4.1 China Social Commerce Market Share by Location (%), 2022-2031 4.2 China Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 China Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. China Social Commerce Market Size and Forecast by Product Categories 5.1 China Social Commerce Market Share by Product Categories (%), 2025 5.2 China Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 China Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 China Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 China Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 China Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 China Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 China Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. China Social Commerce Market Size and Forecast by End Use Segment 6.1 China Social Commerce Market Share by End Use Segment (%), 2025 6.2 China Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 China Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 China Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. China Social Commerce Market Size and Forecast by End Use Device 7.1 China Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 China Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 China Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. China Social Commerce Market Size and Forecast by Cities 8.1 China Social Commerce Market Share by Cities (%), 2025 8.2 China Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 China Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 China Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. China Social Commerce Market Size and Forecast by Payment Method 9.1 China Social Commerce Market Share by Payment Method (%), 2025 9.2 China Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 China Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 China Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 China Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 China Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 China Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 China Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. China Social Commerce Market Size and Forecast by Platforms 10.1 China Social Commerce Market Share by Platforms Method (%), 2025 10.2 China Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 China Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 China Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 China Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 China Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. China Social Commerce Market Size and Forecast by Contents 11.1 China Social Commerce Market Share by Contents (%), 2025 11.2 China Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 China Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 China Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 China Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 China Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. China Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 China Social Commerce by Spend Share by Age Group, 2025 12.2 China Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 China Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 China Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 China Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 China Social Commerce Share by Income Level, 2025 12.7 China Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: China Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: China Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: China Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: China Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: China Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: China Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: China Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: China Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: China Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: China Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: China Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: China Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: China Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: China Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: China Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: China Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: China Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: China Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: China Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: China Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: China Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: China Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: China Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: China Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: China Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: China Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: China Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: China Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: China Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: China Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: China Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: China Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: China Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: China Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: China Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: China Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: China Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: China Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: China Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: China Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: China Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: China Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: China Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: China Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: China Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: China Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: China Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: China Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: China Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: China Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: China Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: China Social Commerce Market Share by Location (%), 2022-2031 Figure 10: China Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: China Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: China Social Commerce Market Share by Product Categories (%), 2025 Figure 13: China Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: China Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: China Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: China Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: China Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: China Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: China Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: China Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: China Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: China Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: China Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: China Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: China Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: China Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: China Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: China Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: China Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: China Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: China Social Commerce Market Share by Payment Method (%), 2025 Figure 32: China Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: China Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: China Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: China Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: China Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: China Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: China Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: China Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: China Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: China Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: China Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: China Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: China Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: China Social Commerce Market Share by Contents (%), 2025 Figure 46: China Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: China Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: China Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: China Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: China Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: China Social Commerce by Share by Age Group (%), 2025 Figure 52: China Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: China Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: China Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: China Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: China Social Commerce Share by Income Level (%), 2025 Figure 57: China Social Commerce Share by Gender (%), 2025
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