According to PayNXT360, social commerce market in Canada is expected to grow by 12.6% on annual basis to reach US$5,076.2 million in 2026. The social commerce market in the country experienced robust...
According to PayNXT360, social commerce market in Canada is expected to grow by 12.6% on annual basis to reach US$5,076.2 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 13.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.7% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 4,509.9 million to approximately USD 8,837.1 million. Key Trends and Drivers Prepare for purchases completed directly on connected TVs. • On 17 September 2026, Google announced that Buy with Google Pay would reach Canada later in 2026, enabling purchases directly on connected TVs. This introduces a specific Canadian pathway from YouTube viewing to on-screen checkout. At the research cutoff, it remained an announced rollout, not evidence of an operating nationwide service or completed Canadian transactions. • YouTube’s Canadian announcement connects the checkout initiative to its expanding television audience: Numeris ranked it Canada’s most-watched streaming platform across September 2025 May 2026. The commercial rationale is to let viewers transact where they are watching, reducing the need to move to another device. Audience growth supports the distribution opportunity but does not establish shopping conversion. • Canadian retailers should prepare to test television-based purchasing alongside existing social referral journeys. Successful adoption could make video a more direct transaction channel, although merchant coverage, product suitability, and checkout completion will determine its significance. Planning should treat availability and conversion as separate milestones. Connect relationship-based selling to attributable affiliate purchases • MONAT’s March 2026 announcement set 1 April for its Facebook and Instagram integration in Canada and the United States. DSA Canada subsequently acknowledged the launch of its Meta Affiliate Program. The change extends its distributor model through shareable affiliate links. Its Social Shop identifies affiliate referrals and operates its checkout, supporting classification as social-originated purchases completed on a merchant website, rather than proof of native Meta checkout. • For MONAT’s Canadian distributors, the initiative combines existing customer relationships with a repeatable affiliate purchase route. The company explicitly positions the model as an extension of direct selling. Canadian English and French support for the Social Shop provides a local service layer behind those referrals. This establishes a concrete selling mechanism; it does not demonstrate a Canada-wide increase in affiliate sales. • Brands with established Canadian seller communities may adopt similar arrangements, making attributable orders more important in evaluating social selling. The strategic opportunity is to preserve the seller’s customer relationship while simplifying purchasing. Wider adoption will depend on reliable attribution, seller earnings, and repeat purchases; the verified example alone does not establish market-wide uptake. Reward sustained live-selling volume through lower commissions • Whatnot introduced its new commission structure for existing sellers on 21 September 2026, with explicit Canadian thresholds. Completed sales during one four-week period determine commissions for the next. In Canada, the first threshold is C$10,000; fashion commissions fall from the standard 8% to 7% at that tier. Payment-processing charges remain separate. This changes the economics of transactions completed within the live-shopping marketplace. • The Canadian structure creates a measurable incentive to maintain selling activity lower rates depend on recurring volume rather than a permanent status award. Whatnot’s announcement frames the reduction as support for reinvestment in inventory, staffing, and additional shows. For Canadian operators, the change makes platform allocation a margin decision as well as an audience decision. • Consistent operators can gain a cost advantage over occasional sellers, encouraging regular show schedules and concentrated inventory. However, maintaining a threshold could also encourage excessive discounting. Sellers should evaluate contribution margin after inventory, processing, and operating expenses, rather than pursue a lower commission tier in isolation. Reduce delivery costs to improve the viability of social resale. • On 26 May 2026, Poshmark Canada launched C$6.99 Purolator Pick Up alongside C$12.49 Canada Post home delivery. Sellers must enable the option and have access to a Purolator drop-off location. This is a new fulfillment choice within an established social-resale platform, whose Canadian Posh Shows already support live auctions and community selling; it is not a new Canadian livestream-shopping launch. • The C$5.50 difference directly reduces the delivered price of eligible Canadian purchases. That is relevant particularly for inexpensive resale items, where shipping can represent a substantial portion of the total bill. Pickup trades doorstep convenience for affordability while retaining home delivery as an option. Poshmark identifies conversion as an objective but has not demonstrated a Canadian sales uplift in the launch documentation. • Lower-cost pickup could make smaller social-resale purchases more viable and support repeat transactions. Benefits will vary with seller participation and access-point convenience. Platforms combining community discovery with affordable fulfillment should be better positioned to convert interest into completed orders. Competitive Landscape Competition should intensify over the next 2–4 years around seller retention, operating efficiency, and purchase completion. Volume-linked fees favor consistent sellers, integration supports merchant participation, and cheaper delivery improves the proposition for smaller purchases. These developments do not yet establish consolidation. The strategic implication is to allocate investment according to attributable, profitable orders and dependable fulfillment, while testing new checkout formats as Canadian availability becomes operational. Current State of the Market • Canada’s competitive landscape combines integrated live-shopping marketplaces with affiliate journeys ending on merchant websites. Recent moves indicate stronger competition for seller economics: Whatnot introduced volume-based Canadian commissions in September 2026, while Poshmark added cheaper pickup delivery in May. These changes make retained margin and delivered price increasingly relevant competitive differentiators. The verified evidence does not establish a transaction-share leader. Key Players and New Entrants • Verified competitors include Whatnot’s live-selling marketplace and Poshmark’s Canadian social-resale and live-auction community. Facebook and Instagram also support merchant-led affiliate selling: MONAT’s 2026 The Canadian initiative links social distribution to its external social shop. MONAT therefore competes as a brand-operated selling network rather than an open marketplace. Shopify enables Whatnot merchants’ operations; it is not the destination hosting those live transactions. These examples demonstrate distinct competitive models, rather than a ranking by scale. Recent Launches, Partnerships, Mergers, and Acquisitions • Whatnot’s 28 April 2026 announcement confirmed its Shopify integration was available in Canada, synchronizing products, inventory, and orders. This lowers operational barriers for established merchants entering livestream commerce and strengthens seller recruitment. Separately, YouTube announced on 17 September that Buy with Google Pay would reach Canadian connected TVs later in 2026. That represents prospective competition for purchases completed during viewing, not a verified operational launch at the cutoff. The reviewed evidence supports capability expansion; no relevant completed Canadian acquisition was verified. This report provides a detailed data-centric analysis of the social commerce sector in Canada, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the social commerce market in Canada, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Canada Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Canada Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Canada Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Canada Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Canada Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Canada Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Canada Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Canada Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Canada Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Canada Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Canada Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Canada Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Canada Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Canada Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Canada Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Canada Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Canada Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Canada Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Canada Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Canada Social Commerce Competitive Landscape, 2025 4.1 Canada Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1: Instagram Shop Canada 4.3 Company Profile 2: Facebook Shop 4.4 Company Profile 3: YouTube Shopping Canada 4.5 Company Profile 4: TikTok 5. Canada Social Commerce Market Size and Forecast by Location 5.1 Canada Social Commerce Market Share by Location (%), 2022-2031 5.2 Canada Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Canada Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Canada Social Commerce Market Size and Forecast by Product Categories 6.1 Canada Social Commerce Market Share by Product Categories (%), 2025 6.2 Canada Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Canada Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Canada Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Canada Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Canada Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Canada Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Canada Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Canada Social Commerce Market Size and Forecast by End Use Segment 7.1 Canada Social Commerce Market Share by End Use Segment (%), 2025 7.2 Canada Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Canada Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Canada Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Canada Social Commerce Market Size and Forecast by End Use Device 8.1 Canada Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Canada Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Canada Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Canada Social Commerce Market Size and Forecast by Cities 9.1 Canada Social Commerce Market Share by Cities (%), 2025 9.2 Canada Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Canada Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Canada Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Canada Social Commerce Market Size and Forecast by Payment Method 10.1 Canada Social Commerce Market Share by Payment Method (%), 2025 10.2 Canada Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Canada Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Canada Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Canada Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Canada Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Canada Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Canada Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Canada Social Commerce Market Size and Forecast by Platforms 11.1 Canada Social Commerce Market Share by Platforms Method (%), 2025 11.2 Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Canada Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Canada Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Canada Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Canada Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Canada Social Commerce Market Size and Forecast by Contents 12.1 Canada Social Commerce Market Share by Contents (%), 2025 12.2 Canada Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Canada Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Canada Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Canada Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Canada Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Canada Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Canada Social Commerce by Spend Share by Age Group, 2025 13.2 Canada Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Canada Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Canada Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Canada Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Canada Social Commerce Share by Income Level, 2025 13.7 Canada Social Commerce Share by Gender, 2025 13.8 Canada Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Canada Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Canada Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Canada Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Canada Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Canada Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Canada Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Canada Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Canada Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Canada Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Canada Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Canada Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Canada Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Canada Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Canada Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Canada Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Canada Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Canada Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Canada Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Canada Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Canada Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Canada Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Canada Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Canada Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Canada Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Canada Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Canada Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Canada Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Canada Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Canada Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Canada Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Canada Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Canada Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Canada Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Canada Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Canada Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Canada Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Canada Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Canada Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Canada Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Canada Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Canada Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Canada Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Canada Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Canada Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Canada Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Canada Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Canada Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Canada Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Canada Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Canada Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Canada Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Canada Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Canada Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Canada Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Canada Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Canada Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Canada Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Canada Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Canada Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Canada Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Canada Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Canada Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Canada Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Canada Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Canada Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Canada Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Canada Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Canada Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Canada Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Canada Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Canada Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Canada Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Canada Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Canada Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Canada Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Canada Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Canada Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Canada Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Canada Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Canada Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Canada Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Canada Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Canada Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Canada Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Canada Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Canada Social Commerce Market Share by Contents (%), 2025 Figure 46: Canada Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Canada Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Canada Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Canada Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Canada Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Canada Social Commerce by Share by Age Group (%), 2025 Figure 52: Canada Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Canada Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Canada Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Canada Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Canada Social Commerce Share by Income Level (%), 2025 Figure 57: Canada Social Commerce Share by Gender (%), 2025 Figure 58: Canada Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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