According to PayNXT360, social commerce market in Brazil is expected to grow by 23.2% on annual basis to reach US$10,608.1 million in 2026. The social commerce market in the country experienced robus...
According to PayNXT360, social commerce market in Brazil is expected to grow by 23.2% on annual basis to reach US$10,608.1 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 24.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 21.9% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 8,612.0 million to approximately USD 28,560.0 million. Key Trends and Drivers Feed social shopping insights into product development. • Brazilian brands are beginning to use social commerce to influence what they produce. In June 2026, Natura confirmed that insights from TikTok Shop were informing products under development for the second half of the year. Johnson’s Baby also described unexpected demand following creator demonstrations. The recent change is the connection between social selling, product development, and inventory planning, extending beyond promotional campaigns. • Live demonstrations help explain products whose value is difficult to communicate through static listings. Reporting in October 2026 shows TikTok Shop actively expanding beyond inexpensive items into larger purchases, with established Brazilian retailers and beauty brands participating. Its planned Black Friday campaign combines category-specific programming and selected free shipping and installment payments, supporting this broader product mix. • This trend is likely to intensify selectively. The analyst expectation is that brands will increasingly test product positioning and demonstrations through creators before committing to broader launches. Commercial teams will need closer coordination with product and inventory teams: creator-driven demand can expose new opportunities quickly, but individual viral successes should not automatically determine long-term production commitments. Turn creator recommendations into marketplace transactions • YouTube opened its shopping affiliate program to eligible Brazilian creators in November 2025, initially partnering with Mercado Livre and Shopee. Product tagging connects videos, Shorts, and livestreams to purchases on participating retailers’ websites. By August 2026, Meio & Mensagem reported adoption by 40% of eligible creators, indicating that the initiative had progressed beyond its initial rollout. • The program gives creators a commission-based revenue stream and lets marketplaces connect their catalogs to content already influencing purchase decisions. Creators can tag products in existing videos as well as new content, while commissions flow through YouTube’s established payment infrastructure. This reduces the administrative work associated with managing separate affiliate links and makes older product reviews commercially reusable. • Affiliate competition is likely to intensify as adoption spreads. The analyst expectation is that Brazilian merchants will evaluate creators increasingly through completed purchases, returns, and sustained conversion, alongside audience reach. Marketplaces gain a route into social discovery while retaining checkout; creators gain more choice over which merchants to promote, increasing the importance of attractive commissions and relevant product availability. Convert WhatsApp conversations into a repeat-purchase channel • Magalu’s expansion of “WhatsApp da Lu” during late 2025, followed by reported commercial traction in July 2026, demonstrates a more integrated retailer-led messaging model. Customers can request recommendations, select products, and track orders through the conversation. The recent development is the deployment of conversational AI across the purchasing journey, supported by Magalu’s retail, payment, and logistics infrastructure. • Magalu observed customers replying to order notifications and developed the ability to turn those interactions into shopping assistance. Its integration combines recommendations, catalogue information, and post-purchase updates. Pix supports payment completion: the documented flow supplies a copy-and-paste code in WhatsApp, which customers authorize through their banking app. This distinction matters when assessing claims that every purchasing step happens inside the conversation. • Adoption is likely to intensify among retailers capable of connecting customer service, inventory, payments, and delivery systems. The analyst expectation is that WhatsApp will become more valuable for assisted purchases and repeat orders. Execution will remain uneven: Magalu’s experience depends on substantial operational integration, so a basic chatbot alone is unlikely to reproduce the same customer journey. Make delivery execution part of social-platform competition. • TikTok Shop’s Brazilian logistics structure became more explicit in 2026. Terms effective from February identify TikTok Logistics Brazil as the contracting entity for logistics services, while August reporting describes greater strategic emphasis on coordinating deliveries. The published terms specify third-party carriers; this development should therefore be understood as increased logistics management, without assuming that a proprietary delivery fleet or fulfillment-center network has been deployed. • Livestreams can generate concentrated order volumes, increasing the importance of collection capacity, tracking, and predictable dispatch. TikTok Shop’s Brazilian fulfillment policy specifies dispatch within two business days and automatic cancellation rules for prolonged delays. These requirements connect social selling directly to warehouse and carrier performance, making operational readiness a prerequisite for converting successful content into completed deliveries. • Logistics coordination is likely to intensify as platforms seek repeat purchases. The analyst expectation is that dependable dispatch and delivery will increasingly influence seller competitiveness alongside content quality. Greater coordination could improve carrier procurement and service consistency, but broader warehousing investment remains a possible future step rather than an established feature of TikTok Shop’s Brazilian operation. Competitive Landscape Over the next 2–4 years, competition is likely to intensify. These developments suggest that creator remuneration, merchant margins, and repeat purchasing will increasingly determine platform choice. Marketplace partnerships offer an alternative to integrated social-platform checkout, while retailers with connected payment, service, and logistics capabilities can develop differentiated messaging channels. The evidence supports continued competition among these models rather than an inevitable single-platform outcome. Current State of the Market • Competition is intensifying across integrated social shopping, marketplace-linked affiliates, and messaging commerce. TikTok Shop’s October 2026 plans combine livestream selling, promotional subsidies, and installments to challenge established marketplaces. YouTube’s retailer partnerships offer a competing structure: creators generate demand while merchants retain checkout. The competitive contest increasingly concerns control over transactions and creator earnings, alongside audience access. Key Players and New Entrants • TikTok Shop competes through shoppable content and affiliates; YouTube connects creators with Mercado Livre and Shopee. WhatsApp supports retailer-controlled conversational selling, exemplified by Magalu, whose MagaluPay, Magalog, and Luizalabs capabilities underpin its proposition. Natura, Renner, and Riachuelo participate as merchants on TikTok Shop, illustrating how established brands increasingly strengthen social platforms’ assortments while diversifying their distribution. Recent Launches, Partnerships, Mergers, and Acquisitions • YouTube’s November 2025 affiliate launch with Mercado Livre and Shopee expanded access to commission-based product tagging. Meanwhile, TikTok Shop revised Brazilian seller charges in July 2026, increasing commissions on lower-priced items and fixed charges on higher-priced products. This introduces a competitive tension: promotional support attracts participation, while higher ongoing charges require sellers to reassess channel profitability and product selection. This report provides a detailed data-centric analysis of the social commerce sector in Brazil, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the social commerce market in Brazil, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Brazil Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Brazil Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Brazil Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Brazil Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Brazil Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Brazil Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Brazil Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Brazil Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Brazil Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Brazil Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Brazil Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Brazil Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Brazil Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Brazil Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Brazil Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Brazil Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Brazil Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Brazil Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Brazil Social Commerce Competitive Landscape, 2025 4.1 Brazil Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1: Instagram Shop 4.3 Company Profile 2: WhatsApp Brazil 4.4 Company Profile 3: TikTok Shop 4.5 Company Profile 4: Facebook Shop 5. Brazil Social Commerce Market Size and Forecast by Location 5.1 Brazil Social Commerce Market Share by Location (%), 2022-2031 5.2 Brazil Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Brazil Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Brazil Social Commerce Market Size and Forecast by Product Categories 6.1 Brazil Social Commerce Market Share by Product Categories (%), 2025 6.2 Brazil Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Brazil Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Brazil Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Brazil Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Brazil Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Brazil Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Brazil Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Brazil Social Commerce Market Size and Forecast by End Use Segment 7.1 Brazil Social Commerce Market Share by End Use Segment (%), 2025 7.2 Brazil Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Brazil Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Brazil Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Brazil Social Commerce Market Size and Forecast by End Use Device 8.1 Brazil Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Brazil Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Brazil Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Brazil Social Commerce Market Size and Forecast by Cities 9.1 Brazil Social Commerce Market Share by Cities (%), 2025 9.2 Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Brazil Social Commerce Market Size and Forecast by Payment Method 10.1 Brazil Social Commerce Market Share by Payment Method (%), 2025 10.2 Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Brazil Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Brazil Social Commerce Market Size and Forecast by Platforms 11.1 Brazil Social Commerce Market Share by Platforms Method (%), 2025 11.2 Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Brazil Social Commerce Market Size and Forecast by Contents 12.1 Brazil Social Commerce Market Share by Contents (%), 2025 12.2 Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Brazil Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Brazil Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Brazil Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Brazil Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Brazil Social Commerce by Spend Share by Age Group, 2025 13.2 Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Brazil Social Commerce Share by Income Level, 2025 13.7 Brazil Social Commerce Share by Gender, 2025 13.8 Brazil Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Brazil Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Brazil Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Brazil Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Brazil Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Brazil Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Brazil Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Brazil Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Brazil Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Brazil Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Brazil Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Brazil Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Brazil Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Brazil Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Brazil Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Brazil Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Brazil Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Brazil Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Brazil Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Brazil Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Brazil Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Brazil Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Brazil Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Brazil Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Brazil Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Brazil Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Brazil Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Brazil Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Brazil Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Brazil Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Brazil Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Brazil Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Brazil Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Brazil Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Brazil Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Brazil Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Brazil Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Brazil Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Brazil Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Brazil Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Brazil Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Brazil Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Brazil Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Brazil Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Brazil Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Brazil Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Brazil Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Brazil Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Brazil Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Brazil Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Brazil Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Brazil Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Brazil Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Brazil Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Brazil Social Commerce Market Share by Contents (%), 2025 Figure 46: Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Brazil Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Brazil Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Brazil Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Brazil Social Commerce by Share by Age Group (%), 2025 Figure 52: Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Brazil Social Commerce Share by Income Level (%), 2025 Figure 57: Brazil Social Commerce Share by Gender (%), 2025 Figure 58: Brazil Social Commerce Analysis by Consumer Purchase Behaviour, 2025
Contact us on live chat or fill out a form with your enquiry
