According to PayNXT360, the ecommerce market in Austria is expected to grow by 6.9% annually, reaching US$58,978.7 million by 2026. The ecommerce market in the country has experienced robust growth d...
According to PayNXT360, the ecommerce market in Austria is expected to grow by 6.9% annually, reaching US$58,978.7 million by 2026. The ecommerce market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 15.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 5.4% from 2026 to 2030. By the end of 2030, the ecommerce market is projected to expand from its 2025 value of US$55,161.3 million to approximately US$72,829.3 million. Key Trends and Drivers Retailers Are Strengthening Digital Marketplaces Through AI-Driven Customer Experiences • Over the past year, Austrian ecommerce retailers have accelerated the deployment of artificial intelligence across digital storefronts to improve product discovery, personalized recommendations, multilingual customer support, and automated merchandising. Rather than introducing standalone AI chatbots, retailers and marketplace operators are integrating AI into browsing, search optimization, inventory management, and customer service. International platforms serving Austria, including Amazon, have expanded AI-powered shopping tools, while domestic retailers have increasingly adopted AI capabilities through ecommerce technology providers such as Shopify, Salesforce Commerce Cloud, and Adobe Commerce. • Growing customer expectations for frictionless shopping, increasing online competition, and rising digital marketing costs are encouraging retailers to maximize conversion rates through data-driven personalization. Austria's mature internet penetration and widespread adoption of digital commerce have enabled retailers to utilize first-party customer data more effectively while complying with stringent European data privacy regulations. AI has therefore become a practical tool for improving customer engagement without relying exclusively on discount-led promotions. • AI adoption is expected to broaden across Austria's retail sector as cloud-based commerce platforms make advanced capabilities accessible to mid-sized merchants. Future competition is likely to focus on localized shopping experiences, predictive merchandising, and AI-supported customer retention rather than simply expanding online product assortments. Digital Wallets and Flexible Payments Are Becoming Standard Checkout Expectations • Austria's ecommerce payment landscape has continued evolving as digital wallets and flexible payment solutions become integral parts of online checkout experiences. While invoice payments remain popular among Austrian consumers, retailers are increasingly offering Apple Pay, Google Pay, PayPal, Klarna, and other deferred payment options alongside traditional card payments. Payment service providers have expanded merchant integrations, enabling customers to choose faster and more flexible checkout methods across both domestic and cross-border ecommerce platforms. • Consumer demand for convenience, secure authentication requirements under the European Union's PSD2 framework, and continued growth in mobile commerce are driving payment innovation. Retailers are prioritizing seamless checkout experiences to reduce cart abandonment while payment providers continue enhancing fraud prevention, identity verification, and cross-border transaction capabilities. • Digital payment ecosystems are expected to become increasingly standardized across Austrian ecommerce. Future competition will likely shift toward integrated financial services, subscription management, and loyalty-linked payment experiences while maintaining compliance with evolving European consumer protection regulations. Sustainability Is Becoming a Competitive Differentiator in Online Retail • Sustainability has become a more visible component of Austria's ecommerce market, with retailers introducing environmentally conscious delivery options, recyclable packaging, and product transparency initiatives. Many retailers now provide customers with carbon-conscious shipping alternatives, while fashion and consumer goods companies increasingly highlight sustainable sourcing, repair services, and circular economy initiatives within their ecommerce platforms. • Consumer awareness of environmental issues remains comparatively high in Austria, encouraging retailers to align digital commerce strategies with broader sustainability objectives. European regulatory developments, including expanded sustainability reporting requirements and packaging regulations, are further encouraging investments in greener ecommerce operations. • Environmental performance is expected to play a growing role in purchasing decisions as consumers increasingly evaluate retailers beyond price and product selection. Companies that integrate sustainability into fulfilment, packaging, and product lifecycle management are likely to strengthen long-term customer loyalty. Cross-Border Ecommerce Is Expanding Product Choice and Competitive Pressure • Cross-border ecommerce continues to gain importance in Austria as consumers increasingly purchase from international marketplaces and European online retailers. Austrian shoppers regularly access merchants across Germany and other EU member states, benefiting from harmonized consumer protection rules, simplified cross-border payments, and efficient logistics networks. Domestic retailers are simultaneously expanding their own cross-border sales opportunities through European marketplaces and direct-to-consumer channels. • Austria's relatively small domestic market encourages both consumers and merchants to participate actively in broader European ecommerce ecosystems. Improved cross-border logistics, multilingual ecommerce platforms, and transparent pricing have further reduced barriers to international online purchasing. • Cross-border competition is expected to intensify as retailers continue investing in localized websites, faster international delivery, and integrated European fulfilment networks. Success will increasingly depend on differentiated customer experiences, localized services, and efficient cross-border operations rather than geographic proximity alone. Competitive Landscape Competition within Austria's B2C ecommerce market is expected to strengthen over the coming years as retailers compete through digital innovation, omnichannel integration, sustainable operations, and customer experience enhancement. International marketplaces will likely maintain strong market positions, while domestic retailers continue investing in localized services, physical store integration, and premium customer support. Growing reliance on European logistics, payment, and ecommerce technology partners is expected to encourage greater collaboration throughout Austria's digital commerce ecosystem. Current State of the Market • Austria's B2C ecommerce market is characterized by strong participation from international marketplaces alongside established domestic retailers operating omnichannel business models. Amazon maintains significant market influence, while Austrian retailers continue strengthening digital capabilities through integrated online and physical retail operations. Competition increasingly extends beyond pricing to include delivery reliability, payment convenience, sustainability initiatives, loyalty programs, and personalized customer experiences. Key Players and New Entrants • Amazon remains the leading marketplace serving Austrian consumers, while major domestic and regional retailers including XXXLutz, Hervis, MediaMarkt Austria, BIPA, Interspar, and OTTO Austria continue expanding ecommerce investments. Zalando maintains a strong position within fashion ecommerce, while Shopify supports a growing number of direct-to-consumer merchants. Payment services are led by PayPal, Klarna, Apple Pay, Google Pay, and Austrian payment providers, while logistics providers including Österreichische Post, DHL, DPD, GLS, and UPS continue strengthening ecommerce delivery capabilities. Rather than entirely new marketplace entrants, recent competition has primarily emerged through technology upgrades, expanded digital services, and international retailer expansion. Recent Launches, Partnerships, Mergers, and Acquisitions • Recent competitive developments have been driven primarily by digital transformation initiatives, logistics enhancements, and technology partnerships rather than major acquisitions. Retailers have expanded AI-enabled ecommerce functionality, strengthened omnichannel fulfilment capabilities, and introduced more flexible digital payment options. Logistics providers have continued investing in parcel locker networks, automated delivery infrastructure, and cross-border fulfilment solutions to improve delivery efficiency. Meanwhile, ecommerce technology vendors have expanded AI-powered merchandising, analytics, and personalization capabilities for Austrian retailers. These developments indicate that technology adoption and ecosystem collaboration are becoming the primary drivers of competitive differentiation in Austria's evolving ecommerce market. This report provides a detailed data-centric analysis of the ecommerce industry in Austria, offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction. The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance. PayNXT360’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the B2C ecommerce market in Austria, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country. Austria B2C Ecommerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Austria Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Austria Quick Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Austria B2C Ecommerce Market Segmentation by Ecommerce Vertical -- Retail Shopping -- Travel & Hospitality -- Online Food Service -- Media & Entertainment -- Healthcare & Wellness -- Technology Products & Services -- Other Austria B2C Ecommerce Market Segmentation by Retail Shopping Category -- Clothing, Footwear & Accessories -- Health, Beauty & Personal Care -- Food & Beverage -- Appliances & Electronics -- Home Improvement -- Books, Music & Video -- Toys & Hobby -- Auto Parts & Accessories -- Other Austria B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel -- Platform-to-Consumer -- Direct-to-Consumer -- Consumer-to-Consumer Austria B2C Ecommerce Market Segmentation by Travel & Hospitality Category -- Air Travel -- Train & Bus -- Taxi & Ride-Hailing -- Hotels & Resorts -- Other Austria B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel -- Air Travel- Aggregator App -- Air Travel- Direct-to-Consumer -- Train & Bus- Aggregator App -- Train & Bus- Direct-to-Consumer -- Taxi & Ride-Hailing- Aggregator App -- Taxi & Ride-Hailing- Direct-to-Consumer -- Hotels & Resorts- Aggregator App -- Hotels & Resorts- Direct-to-Consumer -- Other- Aggregator App -- Other- Direct-to-Consumer Austria B2C Ecommerce Market Segmentation by Online Food Service Sales Channel -- Aggregator App -- Direct-to-Consumer Austria B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel -- Streaming Services -- Movies & Events -- Theme Parks & Gaming -- Other Austria B2C Ecommerce Market Segmentation by Engagement Model -- Website-Based -- Live Streaming Austria B2C Ecommerce Market Segmentation by Location -- Cross-Border -- Domestic Austria B2C Ecommerce Market Segmentation by Device -- Mobile -- Desktop Austria B2C Ecommerce Market Segmentation by Operating System -- iOS / macOS -- Android -- Other Operating Systems Austria B2C Ecommerce Market Segmentation by City Tier -- Tier 1 -- Tier 2 -- Tier 3 Austria B2C Ecommerce Market Segmentation by Payment Instrument -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Austria B2C Ecommerce Consumer Demographics & Behaviour -- Market Share by Age Group -- Market Share by Income Level -- Market Share by Gender Austria B2C Ecommerce User Statistics & Ratios -- Internet Users -- Ecommerce Users -- Social Media Users -- Smartphone Penetration -- Banked Population -- Ecommerce Per Capita -- GDP Per Capita -- Ecommerce as % of GDP -- Cart Abandonment Rate -- Product Retun Rate Austria B2C Ecommerce Operational Metrics by Ecommerce Segment -- Gross Merchandise Value by Segment Austria B2C Ecommerce Operational Metrics by Retail Shopping Category -- Gross Merchandise Value by Category Austria B2C Ecommerce Operational Metrics by Sales Channel -- Gross Merchandise Value by Channel Austria B2C Ecommerce Operational Metrics by Location -- Gross Merchandise Value by Location Austria B2C Ecommerce Operational Metrics by Device -- Gross Merchandise Value by Device Austria B2C Ecommerce Operational Metrics by Operating System -- Gross Merchandise Value by Operating System Austria B2C Ecommerce Operational Metrics by City Tier -- Gross Merchandise Value by City Tier Austria B2C Ecommerce Operational Metrics by Payment Instrument -- Gross Merchandise Value by Payment Instrument Austria B2C Ecommerce Key Players Market Share -- Market Share by Retail Shopping Ecommerce -- Market Share by Travel Ecommerce -- Market Share by Food Services Ecommerce
• Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape inusing updated market indicators, including gross merchandise value, gross merchandise volume, transaction volumes, average value per transaction, ecommerce users, and growth rates across all major ecommerce segments. • Granular Segmentation and Cross-Analysis: Analyse the online commerce ecosystem through detailed segmentation covering ecommerce verticals, retail product categories, travel and hospitality services, online food services, healthcare and wellness, media and entertainment, technology products and services, sales channels, devices, operating systems, city tiers, and payment instruments, enabling deeper insight into changing consumer purchasing patterns. • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, social commerce platforms, and category-focused players using KPIs such as GMV share, transaction contribution, category performance, channel efficiency, device contribution, payment-mode penetration, and competitive positioning. • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender distribution, internet and smartphone penetration, device usage, purchase frequency, payment preferences, and digital adoption influence category demand, cart abandonment, product returns, transaction values, and the transition toward digital-first commerce. • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of more than 80 ecommerce KPIs with historical estimates and forecasts through 2030, providing visibility into market growth, category expansion, transaction trends, average order values, sales-channel shifts, device adoption, and payment-instrument evolution across the B2C ecommerce value chain. • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modelling and market-sizing requirements, enabling ecommerce companies, consumer brands, marketplaces, payment providers, technology firms, investors, and other stakeholders to conduct evidence-based market assessment, benchmarking, forecasting, and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Austria Ecommerce Market Size and Future Growth Dynamics 2.1 Austria Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2 Austria Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3 Austria Ecommerce – Gross Merchandise Volume Trend Analysis, 2021-2030 3. Austria Social Commerce Market Size and Forecast 3.1 Austria Social Commerce – Gross Merchandise Value Trend Analysis 2021-2030 3.2 Austria Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3 Austria Social Commerce – Gross Merchandise Volume Trend Analysis, 2021-2030 4. Austria Quick Commerce Market Size and Forecast 4.1 Austria Quick Commerce – Gross Merchandise Value Trend Analysis 2021-2030 4.2 Austria Quick Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 4.3 Austria Quick Commerce – Gross Merchandise Volume Trend Analysis, 2021-2030 5. Austria User Statistics and Ratios Of Key Performance Indicators 5.1 Austria User Statistics, 2025 5.2 Austria User Statistics of Card Abandonment Rate and Product Return Rate, 2025 5.3 Austria Ecommerce Per Capita and GDP Per Capita, 2025 5.4 Austria GDP Per Capita Trend Analysis, 2021-2030 6. Austria Ecommerce Market Shares by Key Players 6.1 Austria Retail Shopping Ecommerce Market Shares by Key Players, 2025 6.2 Austria Travel Ecommerce Market Shares by Key Players, 2025 6.3 Austria Food Services Ecommerce Market Shares by Key Players, 2025 7. Austria Ecommerce Market Size and Forecast by Ecommerce Segments 7.1 Austria Ecommerce Market Share by Ecommerce Segments, 2021-2030 7.2 Austria Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2021-2030 7.3 Austria Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2021-2030 7.4 Austria Online Food Service – Gross Merchandise Value Trend Analysis, 2021-2030 7.5 Austria Media and Entertainment – Gross Merchandise Value Trend Analysis, 2021-2030 7.6 Austria Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2021-2030 7.7 Austria Technology Products and Services – Gross Merchandise Value Trend Analysis, 2021-2030 7.8 Austria Other segment Gross Merchandise Value Trend Analysis, 2021-2030 8. Austria Ecommerce Market Size and Forecast by Retail Shopping Categories 8.1 Austria Ecommerce Market Share by Retail Shopping Categories, 2021-2030 8.2 Austria Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2021-2030 8.3 Austria Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 8.4 Austria Food & Beverage – Gross Merchandise Value Trend Analysis, 2021-2030 8.5 Austria Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 8.6 Austria Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 8.7 Austria Books, Music & Video – Gross Merchandise Value Trend Analysis, 2021-2030 8.8 Austria Toys & Hobby – Gross Merchandise Value Trend Analysis, 2021-2030 8.9 Austria Auto – Gross Merchandise Value Trend Analysis, 2021-2030 8.10 Austria Ecommerce Other – Gross Merchandise Value Trend Analysis, 2021-2030 9. Austria Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 9.1 Austria Ecommerce Market Share by Retail Shopping Sales Channel, 2021-2030 9.2 Austria Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 9.3 Austria Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 9.4 Austria Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 10. Austria Ecommerce Market Size and Forecast by Travel and Hospitality Categories 10.1 Austria Ecommerce Market Share by Travel and Hospitality Categories (%), 2021-2030 10.2 Austria Air Travel – Gross Merchandise Value Trend Analysis, 2021-2030 10.3 Austria Train & Bus – Gross Merchandise Value Trend Analysis, 2021-2030 10.4 Austria Taxi Service – Gross Merchandise Value Trend Analysis, 2021-2030 10.5 Austria Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2021-2030 10.6 Austria Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2021-2030 11. Austria Ecommerce Market Share by Travel and Hospitality Sales Channel 11.1 Austria Ecommerce Market Share by Travel and Hospitality Sales Channel 11.1.1 Austria Ecommerce Market Share by Travel and Hospitality Sales Channel, 2021-2030 11.1.2 Austria Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.1.3 Austria Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.2 Austria Air Travel Market Share by Sales Channel 11.2.1 Austria Air Travel Market Share by Sales Channel, 2021-2030 11.2.2 Austria Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.2.3 Austria Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.3 Austria Hotels & Resorts Market Share by Sales Channel 11.3.1 Austria Hotels & Resorts Market Share by Sales Channel, 2021-2030 11.3.2 Austria Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.3.3 Austria Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.4 Austria Taxi Service Market Share by Sales Channel 11.4.1 Austria Taxi Service Market Share by Sales Channel, 2021-2030 11.4.2 Austria Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.4.3 Austria Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.5 Austria Train & Bus Market Share by Sales Channel 11.5.1 Austria Train & Bus Market Share by Sales Channel, 2021-2030 11.5.2 Austria Train & Bus - Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.5.3 Austria Train & Bus - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 11.6 Austria Other Segment Market Share by Sales Channel 11.6.1 Austria Other Segment Market Share by Sales Channel, 2021-2030 11.6.2 Austria Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 11.6.3 Austria Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2021-2030 12. Austria Ecommerce Market Size and Forecast by Online Food Service Sales Channel 12.1 Austria Market Share by Online Food Service Sales Channels, 2021-2030 12.2 Austria Aggregator App – Gross Merchandise Value Trend Analysis, 2021-2030 12.3 Austria Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2021-2030 13. Austria Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 13.1 Austria Market Share by Media and Entertainment Sales Channel, 2021-2030 13.2 Austria Streaming Services – Gross Merchandise Value Trend Analysis, 2021-2030 13.3 Austria Movies & Events – Gross Merchandise Value Trend Analysis, 2021-2030 13.4 Austria Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2021-2030 13.5 Austria Media and Entertainment Other – Gross Merchandise Value Trend Analyses, 2021-2030 14. Austria Ecommerce Market Size and Forecast by Engagement Model 14.1 Austria Ecommerce Market Share by Engagement Model, 2021-2030 14.2 Austria Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2021-2030 14.3 Austria Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2021-2030 15. Austria Ecommerce Market Size and Forecast by Location 15.1 Austria Ecommerce Market Share by Location, 2021-2030 15.2 Austria Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 15.3 Austria Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 16. Austria Ecommerce Market Size and Forecast by Device 16.1 Austria Ecommerce Market Share by Device, 2021-2030 16.2 Austria Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 16.3 Austria Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 17. Austria Ecommerce Market Size and Forecast by Operating System 17.1 Austria Ecommerce Market Share by Operating System, 2021-2030 17.2 Austria Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2021-2030 17.3 Austria Ecommerce Android – Gross Merchandise Value Trend Analysis, 2021-2030 17.4 Austria Ecommerce Other Operating Systems – Gross Merchandise Value Trend Analysis, 2021-2030 18. Austria Ecommerce Market Size and Forecast by City 18.1 Austria Ecommerce Market Share by City, 2021-2030 18.2 Austria Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2021-2030 18.3 Austria Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2021-2030 18.4 Austria Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2021-2030 19. Austria Ecommerce Market Size and Forecast by Payment Instrument 19.1 Austria Ecommerce Market Share by Payment Instrument, 2021-2030 19.2 Austria Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 19.3 Austria Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 19.4 Austria Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 19.5 Austria Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 19.6 Austria Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 19.7 Austria Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 19.8 Austria Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2021-2030 20. Austria Ecommerce by Consumer Demographics 20.1 Austria Ecommerce Market Share by Age Group, 2025 20.2 Austria Ecommerce Market Share by Income Level, 2025 20.3 Austria Ecommerce Market Share by Gender, 2025 21. Further Reading 21.1 About PayNXT360 21.2 Related Research
Table 1: Austria Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Austria Ecommerce – Average Value Per Transaction (US$), 2021-2030 Table 3: Austria Ecommerce – Gross Merchandise Volume (Million), 2021-2030 Table 4: Austria Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Austria Social Commerce – Average Value Per Transaction (US$), 2021-2030 Table 6: Austria Social Commerce – Gross Merchandise Volume (Million), 2021-2030 Table 7: Austria Quick Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Austria Quick Commerce – Average Value Per Transaction (US$), 2021-2030 Table 9: Austria Quick Commerce – Gross Merchandise Volume (Million), 2021-2030 Table 10: Austria GDP Per Capita (US$), 2021-2030 Table 11: Austria Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Austria Travel and Hospitality – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Austria Online Food Service – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Austria Media and Entertainment – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Austria Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Austria Technology Products and Services – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Austria Other segment Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Austria Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Austria Health, Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Austria Food & Beverage – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Austria Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Austria Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Austria Books, Music & Video – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Austria Toys & Hobby – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Austria Auto – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Austria Ecommerce Other – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Austria Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Austria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Austria Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Austria Air Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Austria Train & Bus – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Austria Taxi Service – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Austria Hotels & Resorts – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Austria Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Austria Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Austria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Austria Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Austria Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Austria Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Austria Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Austria Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 42: Austria Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 43: Austria Train & Bus - Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 44: Austria Train & Bus - Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 45: Austria Other- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 46: Austria Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Table 47: Austria Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Table 48: Austria Direct to Consumer– Gross Merchandise Value (US$ Million), 2021-2030 Table 49: Austria Streaming Services – Gross Merchandise Value (US$ Million), 2021-2030 Table 50: Austria Movies & Events – Gross Merchandise Value (US$ Million), 2021-2030 Table 51: Austria Theme Parks & Gaming – Gross Merchandise Value (US$ Million), 2021-2030 Table 52: Austria Media and Entertainment Other – Gross Merchandise Value (US$ Million), 2021-2030 Table 53: Austria Ecommerce Website Based – Gross Merchandise Value (US$ Million), 2021-2030 Table 54: Austria Ecommerce Live Streaming – Gross Merchandise Value (US$ Million), 2021-2030 Table 55: Austria Ecommerce Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 56: Austria Ecommerce Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 57: Austria Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 58: Austria Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 59: Austria Ecommerce iOS/macOS – Gross Merchandise Value (US$ Million), 2021-2030 Table 60: Austria Ecommerce Android – Gross Merchandise Value (US$ Million), 2021-2030 Table 61: Austria Ecommerce Other Operating Systems – Gross Merchandise Value (US$ Million), 2021-2030 Table 62: Austria Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2021-2030 Table 63: Austria Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2021-2030 Table 64: Austria Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2021-2030 Table 65: Austria Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 66: Austria Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 67: Austria Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 68: Austria Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 69: Austria Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 70: Austria Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 71: Austria Ecommerce Cash – Gross Merchandise Value (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Austria Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Austria Ecommerce – Average Value Per Transaction (US$), 2021-2030 Figure 4: Austria Ecommerce – Gross Merchandise Volume (Million), 2021-2030 Figure 5: Austria Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Austria Social Commerce – Average Value Per Transaction (US$), 2021-2030 Figure 7: Austria Social Commerce – Gross Merchandise Volume (Million), 2021-2030 Figure 8: Austria Quick Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 9: Austria Quick Commerce – Average Value Per Transaction (US$), 2021-2030 Figure 10: Austria Quick Commerce – Gross Merchandise Volume (Million), 2021-2030 Figure 11: Austria User Statistics (Million), 2025 Figure 12: Austria User Statistics of Card Abandonment Rate and Product Return Rate Figure 13: Austria Ecommerce Per Capita and GDP Per Capita (US$), 2025 Figure 14: Austria GDP Per Capita (US$), 2021-2030 Figure 15: Austria Retail Shopping Ecommerce Market Shares by Key Players (%), 2025 Figure 16: Austria Travel Ecommerce Market Shares by Key Players (%), 2025 Figure 17: Austria Food Services Ecommerce Market Shares by Key Players (%), 2025 Figure 18: Austria Ecommerce Market Share by Ecommerce Segments (%), 2021-2030 Figure 19: Austria Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Austria Travel and Hospitality – Gross Merchandise Value (US$ Million), 2021-2030 Figure 21: Austria Online Food Service – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Austria Media and Entertainment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Austria Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Austria Technology Products and Services – Gross Merchandise Value (US$ Million), 2021-2030 Figure 25: Austria Other segment Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Austria Ecommerce Market Share by Retail Shopping Categories (%), 2021-2030 Figure 27: Austria Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 28: Austria Health, Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Austria Food & Beverage – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Austria Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Austria Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 32: Austria Books, Music & Video – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Austria Toys & Hobby – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Austria Auto – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Austria Ecommerce Other – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Austria Ecommerce Market Share by Retail Shopping Sales Channel (%), 2021-2030 Figure 37: Austria Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Austria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Austria Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 40: Austria Ecommerce Market Share by Travel and Hospitality Categories (%), 2021-2030 Figure 41: Austria Air Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Austria Train & Bus – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Austria Taxi Service – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Austria Hotels & Resorts – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Austria Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2021-2030 Figure 46: Austria Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2021-2030 Figure 47: Austria Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Austria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Austria Air Travel Market Share by Sales Channel (%), 2021-2030 Figure 50: Austria Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Austria Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 52: Austria Hotels & Resorts Market Share by Sales Channel (%), 2021-2030 Figure 53: Austria Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 54: Austria Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 55: Austria Taxi Service Market Share by Sales Channel (%), 2021-2030 Figure 56: Austria Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 57: Austria Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 58: Austria Train & Bus Market Share by Sales Channel (%), 2021-2030 Figure 59: Austria Train & Bus - Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 60: Austria Train & Bus - Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 61: Austria Other Segment Market Share by Sales Channel (%), 2021-2030 Figure 62: Austria Other- Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 63: Austria Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 64: Austria Market Share by Online Food Service Sales Channels (%), 2021-2030 Figure 65: Austria Aggregator App – Gross Merchandise Value (US$ Million), 2021-2030 Figure 66: Austria Direct to Consumer– Gross Merchandise Value (US$ Million), 2021-2030 Figure 67: Austria Market Share by Media and Entertainment Sales Channel (%), 2021-2030 Figure 68: Austria Streaming Services – Gross Merchandise Value (US$ Million), 2021-2030 Figure 69: Austria Movies & Events – Gross Merchandise Value (US$ Million), 2021-2030 Figure 70: Austria Theme Parks & Gaming – Gross Merchandise Value (US$ Million), 2021-2030 Figure 71: Austria Media and Entertainment Other – Gross Merchandise Value (US$ Million), 2021-2030 Figure 72: Austria Ecommerce Market Share by Engagement Model (%), 2021-2030 Figure 73: Austria Ecommerce Website Based – Gross Merchandise Value (US$ Million), 2021-2030 Figure 74: Austria Ecommerce Live Streaming – Gross Merchandise Value (US$ Million), 2021-2030 Figure 75: Austria Ecommerce Market Share by Location (%), 2021-2030 Figure 76: Austria Ecommerce Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 77: Austria Ecommerce Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 78: Austria Ecommerce Market Share by Device (%), 2021-2030 Figure 79: Austria Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 80: Austria Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 81: Austria Ecommerce Market Share by Operating System (%), 2021-2030 Figure 82: Austria Ecommerce iOS/macOS – Gross Merchandise Value (US$ Million), 2021-2030 Figure 83: Austria Ecommerce Android – Gross Merchandise Value (US$ Million), 2021-2030 Figure 84: Austria Ecommerce Other Operating Systems – Gross Merchandise Value (US$ Million), 2021-2030 Figure 85: Austria Ecommerce Market Share by City (%), 2021-2030 Figure 86: Austria Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2021-2030 Figure 87: Austria Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2021-2030 Figure 88: Austria Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2021-2030 Figure 89: Austria Ecommerce Market Share by Payment Instrument (%), 2021-2030 Figure 90: Austria Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 91: Austria Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 92: Austria Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 93: Austria Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 94: Austria Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 95: Austria Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 96: Austria Ecommerce Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 97: Austria Ecommerce Market Share by Age Group (%), 2025 Figure 98: Austria Ecommerce Market Share by Income Level (%), 2025 Figure 99: Austria Ecommerce Market Share by Gender (%), 2025
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