According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Australia is expected to grow by 12.2% on annual basis to reach US$ 4139.7 million in 2022. In value terms,...
According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Australia is expected to grow by 12.2% on annual basis to reach US$ 4139.7 million in 2022. In value terms, the Loyalty Programs Market in Australia has recorded a CAGR of 12.6% during 2017–2021. The Loyalty Programs Market in Australia will continue to grow over the forecast period and is expected to record a CAGR of 11.7% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 3691.1 million in 2021 to reach US$ 6452.3 million by 2026. In 2022, customer loyalty and rewards programs are expected to be more diverse than ever before. Apart from traditional banking institutions that are offering regular credit card customers with a range of valuable benefits, businesses in the beauty segment, foodservice channels, and mobility firms are also innovating and launching loyalty and rewards programs to attract new customers and build loyalty with the existing ones in Australia. Notably, the growing usage of loyalty and rewards programs among consumers in Australia has also prompted businesses, large and small, to launch their programs over the last three to four years. According to PayNXT360’s Q1 2022 Global Loyalty and Rewards Market Survey, around 49.5% of the consumers stated that they would be interested in signing up for a local business loyalty program if the businesses offer the type of programs they want. This shows the growing demand for loyalty and rewards programs among Australians. Over the last few quarters, several big and small brands have entered into the loyalty and rewards segment in the midst of the growing popularity among consumers in Australia. However, some of the key players that have been driving the market growth in the country include BP, Comarch, Qantas, Airwallex, and My Rewards, among several others. Apart from these, several new players, especially from the buy now pay later industry, have entered into the loyalty and rewards program segment. Notably, both Klarna and Zip have announced the launch of their loyalty programs in Australia. PayNXT360 expects the entry of these payment industry disruptors in the loyalty and rewards segment to further drive innovation and growth in the Australian market over the next two to three years. BNPL firms are launching rewards program to boost customer loyalty in Australia The buy now pay later (BNPL) industry has disrupted the digital payment industry over the last three to four years. The deferred payment business model has gained widespread popularity among consumers globally, including in Australia. However, to promote on-time payment among consumers, these BNPL providers are offering rewards to customers. For instance, • Klarna, one of the leading BNPL players globally, launched its rewards program in 2020. Notably, the rewards program offered by the firm lets consumers earn points when they make repayments on time. Consumers can then redeem these points at brands in the Klarna app. Moreover, the BNPL firm has also introduced Missions – small tasks – which lets users earn points. • Along with Klarna, Zip, the Australia-based BNPL service, is also using its app to boost customer and merchant loyalty. Notably, the firm launched a feature that allows merchants to showcase their deals on the home screen of the Zip app, thereby allowing consumers to benefit from the deals while boosting their spending through Zip. Fashion retailers are launching loyalty programs to expand their consumer base in Australia In Australia, 12.2 million consumers make purchases that earn rewards. In the midst of this growing trend among consumers to purchase from brands that offer loyalty and rewards programs has resulted in several brands launching their own loyalty programs over the last four quarters. For instance, • In March 2021, Adore Beauty, the Australian online beauty retailer, announced that it had launched its first loyalty program, Adore Society. The loyalty program will reward members who will get personalized items that will be based on their purchasing history. Apart from this, the program will also offer other perks, including priority access to new product launches, birthday gifts, promotions and invitations, competitions to launch masterclasses and events. Digital banks are forging strategic alliances to launch differentiated loyalty programs In order to differentiate their business model beyond easy use interface and low fees, digital banks are looking to the loyalty program, which is also expected to help them in growing their revenue and market share in Australia. For instance, • In April 2021, Virgin Money Australia, the digital banking provider, announced that it has partnered with Ascenda, the global loyalty technology firm, to launch the digital bank loyalty program in Australia. The program allows customers to use their points for purchasing online gift vouchers from various leading retailers. • Notably, the loyalty program offers eight Virgin Money points per transaction on direct debit, BPAY, and everyday purchases. The digital bank has partnered with nearly 100 earn and redemption partners, such as THE ICONIC, Menulog, and HelloFresh. Over the next few months, the firm is expected to work with the partners to create new and relevant offers for its users.
This report provides in-depth, data-centric analysis of loyalty in Australia. Below is a summary of key market segments: Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026 • Australia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026 --Loyalty Schemes --Loyalty Platforms • Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026 --Point-based Loyalty Program --Tiered Loyalty Program --Subscription Loyalty Program --Perks Loyalty Program --Coalition Loyalty Program --Hybrid Loyalty Program • Australia Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026 --In-Store --Online --Mobile • Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026 --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Australia Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026 --Diversified Retailers --Department Stores --Specialty Stores --Clothing, Footwear & Accessories --Toy & Hobby Shops --Supermarket and Convenience Store --Home Merchandise --Other • Australia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026 --Card Based Access --Digital Access • Australia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026 --B2C Consumers --B2B Consumers • Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026 --Software --Services • Australia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026 --Custom Built Platform --Off the Shelf Platform • Australia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021 --By Age Group --By Income Level --By Gender
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Loyalty Definitions 1.4 Disclaimer 2 Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators 3 Australia Key Market Insight and Innovation 3.1 Australia Consumer Behavior 3.2 Australia Competitive Landscape and Growth Strategies 3.3 Australia Regulation Trends 4 Australia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains 4.1 Australia Loyalty Spend Share by Functional Domains, 2017-2026 4.2 Australia Loyalty Spend Value by Loyalty Schemes, 2017-2026 4.3 Australia Loyalty Spend Value by Loyalty Platforms, 2017-2026 5 Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type 5.1 Australia Loyalty Spend Share by Loyalty Program Type, 2017-2026 5.2 Australia Loyalty Spend Value by Point-based Loyalty Program, 2017-2026 5.3 Australia Loyalty Spend Value by Tiered Loyalty Program, 2017-2026 5.4 Australia Loyalty Spend Value by Subscription Loyalty Program, 2017-2026 5.5 Australia Loyalty Spend Value by Perks Loyalty Program, 2017-2026 5.6 Australia Loyalty Spend Value by Coalition Loyalty Program, 2017-2026 5.7 Australia Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026 6 Australia Loyalty Spend Market Size and Future Growth Dynamics by Channel 6.1 Australia Loyalty Spend Share by Channel, 2017-2026 6.2 Australia Loyalty Spend Value by In-Store, 2017-2026 6.3 Australia Loyalty Spend Value by Online, 2017-2026 6.4 Australia Loyalty Spend Value by Mobile, 2017-2026 7 Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 Australia Loyalty Spend Share by Key Sectors, 2017-2026 7.2 Australia Loyalty Spend Value in Retail, 2017-2026 7.3 Australia Loyalty Spend Value in Financial Services, 2017-2026 7.4 Australia Loyalty Spend Value in Healthcare & Wellness, 2017-2026 7.5 Australia Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026 7.6 Australia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026 7.7 Australia Loyalty Spend Value in Telecoms, 2017-2026 7.8 Australia Loyalty Spend Value in Media & Entertainment, 2017-2026 7.9 Australia Loyalty Spend Value in Others, 2017-2026 8 Australia Loyalty Spend Market Size and Future Growth Dynamics by Retail 8.1 Australia Loyalty Spend Share by Retail Segments, 2017-2026 8.2 Australia Loyalty Spend Value by Diversified Retailers, 2017-2026 8.3 Australia Loyalty Spend Value by Department Stores, 2017-2026 8.4 Australia Loyalty Spend Value by Specialty Stores, 2017-2026 8.5 Australia Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026 8.6 Australia Loyalty Spend Value by Toy & Hobby Shops, 2017-2026 8.7 Australia Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026 8.8 Australia Loyalty Spend Value by Home Merchandise, 2017-2026 8.9 Australia Loyalty Spend Value by Other, 2017-2026 9 Australia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility 9.1 Australia Loyalty Spend Share by Accessibility, 2017-2026 9.2 Australia Loyalty Spend Value by Card Based Access, 2017-2026 9.3 Australia Loyalty Spend Value by Digital Access, 2017-2026 10 Australia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type 10.1 Australia Loyalty Spend Share by Consumer Type, 2017-2026 10.2 Australia Loyalty Spend Value by B2C Consumers, 2017-2026 10.3 Australia Loyalty Spend Value by B2B Consumers, 2017-2026 11 Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms 11.1 Australia Loyalty Spend Share by Loyalty Platform, 2017-2026 11.2 Australia Loyalty Spend Value by Software, 2017-2026 11.3 Australia Loyalty Spend Value by Services, 2017-2026 12 Australia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms 12.1 Australia Loyalty Spend Share by Software Platforms, 2017-2026 12.2 Australia Loyalty Spend Value by Custom Built Platform, 2017-2026 12.3 Australia Loyalty Spend Value by Off the Shelf Platform, 2017-2026 13 Australia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior 13.1 Australia Loyalty Spend Share by Age Group, 2021 13.2 Australia Loyalty Spend Share by Income Level, 2021 13.3 Australia Loyalty Spend Share by Gender, 2021 14 Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Australia Total Loyalty Spend Value (US$ Million), 2017-2026 Table 2: Australia Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026 Table 3: Australia Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026 Table 4: Australia Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026 Table 5: Australia Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026 Table 6: Australia Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026 Table 7: Australia Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026 Table 8: Australia Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026 Table 9: Australia Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026 Table 10: Australia Loyalty Spend Value by In-Store (US$ Million), 2017-2026 Table 11: Australia Loyalty Spend Value by Online (US$ Million), 2017-2026 Table 12: Australia Loyalty Spend Value by Mobile (US$ Million), 2017-2026 Table 13: Australia Loyalty Spend Value in Retail (US$ Million), 2017-2026 Table 14: Australia Loyalty Spend Value in Financial Services (US$ Million), 2017-2026 Table 15: Australia Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026 Table 16: Australia Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026 Table 17: Australia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026 Table 18: Australia Loyalty Spend Value in Telecoms (US$ Million), 2017-2026 Table 19: Australia Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026 Table 20: Australia Loyalty Spend Value in Others (US$ Million), 2017-2026 Table 21: Australia Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026 Table 22: Australia Loyalty Spend Value by Department Stores (US$ Million), 2017-2026 Table 23: Australia Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026 Table 24: Australia Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026 Table 25: Australia Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026 Table 26: Australia Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026 Table 27: Australia Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026 Table 28: Australia Loyalty Spend Value by Other (US$ Million), 2017-2026 Table 29: Australia Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026 Table 30: Australia Loyalty Spend Value by Digital Access (US$ Million), 2017-2026 Table 31: Australia Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026 Table 32: Australia Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026 Table 33: Australia Loyalty Spend Value by Software (US$ Million), 2017-2026 Table 34: Australia Loyalty Spend Value by Services (US$ Million), 2017-2026 Table 35: Australia Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026 Table 36: Australia Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 1: PayNXT360’s Methodology Framework Figure 2: Australia Total Loyalty Spend Value (US$ Million), 2017-2026 Figure 3: Australia Loyalty Spend Share By Functional Domains (%), 2017-2026 Figure 4: Australia Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026 Figure 5: Australia Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026 Figure 6: Australia Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026 Figure 7: Australia Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026 Figure 8: Australia Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026 Figure 9: Australia Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026 Figure 10: Australia Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026 Figure 11: Australia Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026 Figure 12: Australia Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026 Figure 13: Australia Loyalty Spend Share by Channel (%), 2017-2026 Figure 14: Australia Loyalty Spend Value by In-Store (US$ Million), 2017-2026 Figure 15: Australia Loyalty Spend Value by Online (US$ Million), 2017-2026 Figure 16: Australia Loyalty Spend Value by Mobile (US$ Million), 2017-2026 Figure 17: Australia Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026 Figure 18: Australia Loyalty Spend Value in Retail (US$ Million), 2017-2026 Figure 19: Australia Loyalty Spend Value in Financial Services (US$ Million), 2017-2026 Figure 20: Australia Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026 Figure 21: Australia Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026 Figure 22: Australia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026 Figure 23: Australia Loyalty Spend Value in Telecoms (US$ Million), 2017-2026 Figure 24: Australia Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026 Figure 25: Australia Loyalty Spend Value in Others (US$ Million), 2017-2026 Figure 26: Australia Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026 Figure 27: Australia Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026 Figure 28: Australia Loyalty Spend Value by Department Stores (US$ Million), 2017-2026 Figure 29: Australia Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026 Figure 30: Australia Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026 Figure 31: Australia Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026 Figure 32: Australia Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026 Figure 33: Australia Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026 Figure 34: Australia Loyalty Spend Value by Other (US$ Million), 2017-2026 Figure 35: Australia Loyalty Spend Share by Accessibility (%), 2021 Vs 2026 Figure 36: Australia Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026 Figure 37: Australia Loyalty Spend Value by Digital Access (US$ Million), 2017-2026 Figure 38: Australia Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026 Figure 39: Australia Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026 Figure 40: Australia Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026 Figure 41: Australia Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026 Figure 42: Australia Loyalty Spend Value by Software (US$ Million), 2017-2026 Figure 43: Australia Loyalty Spend Value by Services (US$ Million), 2017-2026 Figure 44: Australia Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026 Figure 45: Australia Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026 Figure 46: Australia Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026 Figure 47: Australia Loyalty Spend Share by Age Group (%), 2021 Figure 48: Australia Loyalty Spend Share by Income Level (%), 2021 Figure 49: Australia Loyalty Spend Share by Gender (%), 2021
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