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Australia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

Australia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Australia is expected to grow by 12.2% on annual basis to reach US$ 4139.7 million in 2022. In value terms,...

Australia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update
Summary
According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Australia is expected to grow by 12.2% on annual basis to reach US$ 4139.7 million in 2022.
In value terms, the Loyalty Programs Market in Australia has recorded a CAGR of 12.6% during 2017–2021. The Loyalty Programs Market in Australia will continue to grow over the forecast period and is expected to record a CAGR of 11.7% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 3691.1 million in 2021 to reach US$ 6452.3 million by 2026.

In 2022, customer loyalty and rewards programs are expected to be more diverse than ever before. Apart from traditional banking institutions that are offering regular credit card customers with a range of valuable benefits, businesses in the beauty segment, foodservice channels, and mobility firms are also innovating and launching loyalty and rewards programs to attract new customers and build loyalty with the existing ones in Australia.

Notably, the growing usage of loyalty and rewards programs among consumers in Australia has also prompted businesses, large and small, to launch their programs over the last three to four years. According to PayNXT360’s Q1 2022 Global Loyalty and Rewards Market Survey, around 49.5% of the consumers stated that they would be interested in signing up for a local business loyalty program if the businesses offer the type of programs they want. This shows the growing demand for loyalty and rewards programs among Australians.

Over the last few quarters, several big and small brands have entered into the loyalty and rewards segment in the midst of the growing popularity among consumers in Australia. However, some of the key players that have been driving the market growth in the country include BP, Comarch, Qantas, Airwallex, and My Rewards, among several others. 

Apart from these, several new players, especially from the buy now pay later industry, have entered into the loyalty and rewards program segment. Notably, both Klarna and Zip have announced the launch of their loyalty programs in Australia. PayNXT360 expects the entry of these payment industry disruptors in the loyalty and rewards segment to further drive innovation and growth in the Australian market over the next two to three years. 

BNPL firms are launching rewards program to boost customer loyalty in Australia 

The buy now pay later (BNPL) industry has disrupted the digital payment industry over the last three to four years. The deferred payment business model has gained widespread popularity among consumers globally, including in Australia. However, to promote on-time payment among consumers, these BNPL providers are offering rewards to customers. For instance, 

• Klarna, one of the leading BNPL players globally, launched its rewards program in 2020. Notably, the rewards program offered by the firm lets consumers earn points when they make repayments on time. Consumers can then redeem these points at brands in the Klarna app. Moreover, the BNPL firm has also introduced Missions – small tasks – which lets users earn points. 
• Along with Klarna, Zip, the Australia-based BNPL service, is also using its app to boost customer and merchant loyalty. Notably, the firm launched a feature that allows merchants to showcase their deals on the home screen of the Zip app, thereby allowing consumers to benefit from the deals while boosting their spending through Zip. 

Fashion retailers are launching loyalty programs to expand their consumer base in Australia 

In Australia, 12.2 million consumers make purchases that earn rewards. In the midst of this growing trend among consumers to purchase from brands that offer loyalty and rewards programs has resulted in several brands launching their own loyalty programs over the last four quarters. For instance, 

• In March 2021, Adore Beauty, the Australian online beauty retailer, announced that it had launched its first loyalty program, Adore Society. The loyalty program will reward members who will get personalized items that will be based on their purchasing history. Apart from this, the program will also offer other perks, including priority access to new product launches, birthday gifts, promotions and invitations, competitions to launch masterclasses and events. 

Digital banks are forging strategic alliances to launch differentiated loyalty programs

In order to differentiate their business model beyond easy use interface and low fees, digital banks are looking to the loyalty program, which is also expected to help them in growing their revenue and market share in Australia. For instance, 

• In April 2021, Virgin Money Australia, the digital banking provider, announced that it has partnered with Ascenda, the global loyalty technology firm, to launch the digital bank loyalty program in Australia. The program allows customers to use their points for purchasing online gift vouchers from various leading retailers. 
• Notably, the loyalty program offers eight Virgin Money points per transaction on direct debit, BPAY, and everyday purchases. The digital bank has partnered with nearly 100 earn and redemption partners, such as THE ICONIC, Menulog, and HelloFresh. Over the next few months, the firm is expected to work with the partners to create new and relevant offers for its users.
Scope
This report provides in-depth, data-centric analysis of loyalty in Australia. Below is a summary of key market segments:

Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
--Loyalty Schemes
--Loyalty Platforms

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
--Point-based Loyalty Program
--Tiered Loyalty Program
--Subscription Loyalty Program
--Perks Loyalty Program
--Coalition Loyalty Program
--Hybrid Loyalty Program

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
--In-Store
--Online
--Mobile

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
--Card Based Access
--Digital Access

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
--B2C Consumers
--B2B Consumers

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
--Software
--Services

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
--Custom Built Platform
--Off the Shelf Platform

• Australia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
--By Age Group
--By Income Level
--By Gender
Reason to buy
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). 

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

3 Australia Key Market Insight and Innovation
3.1 Australia Consumer Behavior
3.2 Australia Competitive Landscape and Growth Strategies
3.3 Australia Regulation Trends

4 Australia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 Australia Loyalty Spend Share by Functional Domains, 2017-2026
4.2 Australia Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 Australia Loyalty Spend Value by Loyalty Platforms, 2017-2026

5 Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Australia Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 Australia Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 Australia Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 Australia Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 Australia Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 Australia Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 Australia Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

6 Australia Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 Australia Loyalty Spend Share by Channel, 2017-2026
6.2 Australia Loyalty Spend Value by In-Store, 2017-2026
6.3 Australia Loyalty Spend Value by Online, 2017-2026
6.4 Australia Loyalty Spend Value by Mobile, 2017-2026

7 Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Australia Loyalty Spend Share by Key Sectors, 2017-2026
7.2 Australia Loyalty Spend Value in Retail, 2017-2026
7.3 Australia Loyalty Spend Value in Financial Services, 2017-2026
7.4 Australia Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 Australia Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 Australia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 Australia Loyalty Spend Value in Telecoms, 2017-2026
7.8 Australia Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 Australia Loyalty Spend Value in Others, 2017-2026

8 Australia Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 Australia Loyalty Spend Share by Retail Segments, 2017-2026
8.2 Australia Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 Australia Loyalty Spend Value by Department Stores, 2017-2026
8.4 Australia Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 Australia Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 Australia Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 Australia Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 Australia Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 Australia Loyalty Spend Value by Other, 2017-2026

9 Australia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 Australia Loyalty Spend Share by Accessibility, 2017-2026
9.2 Australia Loyalty Spend Value by Card Based Access, 2017-2026
9.3 Australia Loyalty Spend Value by Digital Access, 2017-2026

10 Australia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 Australia Loyalty Spend Share by Consumer Type, 2017-2026
10.2 Australia Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 Australia Loyalty Spend Value by B2B Consumers, 2017-2026

11 Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 Australia Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 Australia Loyalty Spend Value by Software, 2017-2026
11.3 Australia Loyalty Spend Value by Services, 2017-2026

12 Australia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 Australia Loyalty Spend Share by Software Platforms, 2017-2026
12.2 Australia Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 Australia Loyalty Spend Value by Off the Shelf Platform, 2017-2026

13 Australia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 Australia Loyalty Spend Share by Age Group, 2021
13.2 Australia Loyalty Spend Share by Income Level, 2021
13.3 Australia Loyalty Spend Share by Gender, 2021

14 Further Reading
14.1 About PayNXT360
14.2 Related Research
List Of Table
Table 1: Australia Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Australia Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Australia Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Australia Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Australia Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Australia Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Australia Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Australia Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Australia Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Australia Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Australia Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Australia Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Australia Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Australia Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Australia Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Australia Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Australia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Australia Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Australia Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Australia Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Australia Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Australia Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Australia Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Australia Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Australia Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Australia Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Australia Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Australia Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Australia Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Australia Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Australia Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Australia Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Australia Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Australia Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Australia Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Australia Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Australia Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: Australia Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: Australia Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: Australia Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: Australia Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: Australia Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: Australia Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: Australia Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: Australia Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: Australia Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: Australia Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: Australia Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: Australia Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: Australia Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: Australia Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: Australia Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: Australia Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: Australia Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: Australia Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: Australia Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: Australia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: Australia Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: Australia Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: Australia Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: Australia Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: Australia Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: Australia Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: Australia Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: Australia Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: Australia Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: Australia Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: Australia Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: Australia Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: Australia Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: Australia Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: Australia Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: Australia Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: Australia Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: Australia Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: Australia Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: Australia Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: Australia Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: Australia Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: Australia Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: Australia Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: Australia Loyalty Spend Share by Age Group (%), 2021
Figure 48: Australia Loyalty Spend Share by Income Level (%), 2021
Figure 49: Australia Loyalty Spend Share by Gender (%), 2021
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