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Australia Buy Now Pay Later Business and Investment Opportunities

Australia Buy Now Pay Later Business and Investment Opportunities

According to PayNXT360’s Q4 2021 BNPL Survey, BNPL payment in Australia is expected to grow by 72.1% on annual basis to reach US$ 13516.0 million in 2022. Medium to long term growth story of BNPL ind...

Australia Buy Now Pay Later Business and Investment Opportunities – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update
Summary
According to PayNXT360’s Q4 2021 BNPL Survey, BNPL payment in Australia is expected to grow by 72.1% on annual basis to reach US$ 13516.0 million in 2022.

Medium to long term growth story of BNPL industry in Australia remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 42.7% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 7854.4 million in 2021 to reach US$ 114141.5 million by 2028.

Over the last few quarters, the buy now pay later (BNPL) payment method has been at the forefront of the digital payment revolution globally. In Australia, the sector has continued to record robust growth in the last four to six quarters, and the trend is expected to continue in the short-term perspective. While the growth of the payment method has been supported by the growing adoption of online shopping during the global pandemic, BNPL firms are now betting big on the adoption of payment methods for in-store shopping. 

Moreover, as the competition continues to grow in Australia, PayNXT360 expects more firms to expand their footprint in the international market to maintain sustainable growth over a longer period of time. Over the next few quarters, PayNXT360 anticipates several mergers and acquisitions activities in the Australian BNPL industry, as these firms are looking to offer their customers value-added services.

Leading payment companies are expanding their reach in the Australian BNPL sector 

The Australian BNPL industry is one of the most competitive markets with the presence of more than 20 BNPL players, according to the Reserve Bank of Australia. The entry of leading global payment companies is expected to further intensify the competition in the already competitive BNPL space. For instance, 

• In October 2021, Visa announced that the firm had expanded its BNPL offering, Visa Installments, to Australia. As part of its launch in the Australian BNPL sector, Visa has entered into a strategic alliance with ANZ and Quest Payment Systems. Under the strategic collaboration, consumers having ANZ credit cards will be able to access Visa Installments while making purchases in-store or online, without the need to take any extra steps. 

Australian BNPL companies continue global expansion through strategic investments and partnerships

The global BNPL market is expected to grow significantly over the next four to eight quarters. To capitalize on this growing global market opportunity, Australia-based BNPL players are expanding their footprint internationally. For instance, 

• In September 2021, Zip announced that the firm is investing US$50 million to acquire a minority stake in the India-based BNPL platform, ZestMoney. This strategic investment in ZestMoney is part of its plans to tap into new growth markets. India has a large young consumer base who are gravitating increasingly towards cashless payment solutions. Consequently, there is significant growth potential in the e-commerce and BNPL space. 
• In December 2021, Latitude announced that the firm is looking to enter into a strategic partnership with Harvey Norman in Singapore, one of the leading retailers, to spearhead its launch in the rapidly growing Southeast Asian BNPL market. The Australia-based BNPL platform is looking to differentiate itself in Asia by expanding its services for bigger ticket BNPL in 2022. 

BNPL platforms are launching innovative features to offer value-added services in Australia

As the competition in the BNPL space continues to intensify and grow in the country, firms are launching innovative features for their users to expand their value proposition. For instance, 

• In November 2021, Afterpay Australia announced the launch of its new money and lifestyle app, Money by Afterpay, which is expected to provide over 3.6 million Afterpay users access to a brand-new money experience. 
• The new approach to money brought innovated by Afterpay is expected to better resonate with Gen Z and millennials. Moreover, the new app will provide consumers with a host of different features that will allow them to look at their savings and spending all in one app. 

PayNXT360 expects other BNPL platforms to also innovate with their feature offering over the next four to eight quarters, which will subsequently boost the popularity of BNPL products among consumers in Australia. 
Scope
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Australia. Below is a summary of key market segments:
Australia BNPL Market Size and Spending Pattern
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis 
Australia Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Accounts, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028
Australia Buy Now Pay Later Market Share Analysis by Key Players
Australia Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
•	Online Channel
•	POS Channel
Australia Buy Now Pay Later in Retail Shopping: Market Size and Forecast
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis 
Australia Buy Now Pay Later in Home Improvement: Market Size and Forecast
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis
Australia Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis
Australia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
•	Gross Merchandise Value Trend Analysis 
•	Average Value Per Transaction Trend Analysis 
•	Transaction Volume Trend Analysis
Australia Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis
Australia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
•	Buy Now Pay Later Sales Uplift by Product Category
•	Buy Now Pay Later Spend Share by Age Group
•	Buy Now Pay Later Gross Merchandise Share by Income 
•	Buy Now Pay Later Gross Merchandise Value Share by Gender
•	Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
Reason to buy
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

• Market Share by Key Players
Table of Contents
 1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer

2. Australia BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Market Share
2.4 Regulatory Trends

3. Australia Buy Now Pay Later Industry Attractiveness
3.1 Australia Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Australia Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Australia Buy Now Pay Later – Transaction Volume Trend Analysis, 2019-2028

4. Australia Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 – 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 – 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
4.6 Buy Now Pay Later Accounts, 2019 – 2028
4.7 Buy Now Pay Later Bad Debt, 2019 – 2028

5. Australia Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 – 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 – 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 – 2028

6. Australia Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector – Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category

7. Australia Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 – 2028
7.1 Australia Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Australia Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Australia Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2019-2028

8. Australia Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 – 2028
8.1 Australia Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Australia Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Australia Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2019-2028

9. Australia Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 – 2028
9.1 Australia Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Australia Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Australia Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis, 2019-2028

10. Australia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 – 2028
10.1 Australia Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Australia Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Australia Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2019-2028

11. Australia Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 – 2028
11.1 Australia Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis, 2019-2028
11.2 Australia Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis, 2019-2028
11.3 Australia Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis, 2019-2028

12. Australia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale

13. Further Reading
13.1 About PayNXT360
13.2 Related Research
List Of Table
Table 1: Australia Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Australia Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Australia Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: Australia Buy Now Pay Later – Revenues (US$ Million), 2019-2028
Table 5: Australia Buy Now Pay Later – Merchant Commission (US$ Million), 2019-2028
Table 6: Australia Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: Australia Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: Australia Buy Now Pay Later – Accounts (Thousand), 2019-2028
Table 9: Australia Buy Now Pay Later – Bad Debt (US$ Million), 2019-2028
Table 10: Australia Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 11: Australia Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 12: Australia Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: Australia Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: Australia Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 15: Australia Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: Australia Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: Australia Buy Now Pay Later Retail Shopping Home Improvement – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 18: Australia Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: Australia Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: Australia Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 21: Australia Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Australia Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: Australia Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 24: Australia Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Australia Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: Australia Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis (Thousand), 2019-2028
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Australia Buy Now Pay Later – GMV and Adoption Rationale
Figure 3: Australia Buy Now Pay Later – Share by Gender and Age Group
Figure 4: Australia Buy Now Pay Later – Market Share Analysis by Key Players (%)
Figure 5: Australia Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 6: Australia Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Australia Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 8: Australia Buy Now Pay Later – Revenues (US$ Million), 2019-2028
Figure 9: Buy Now Pay Later Share by Revenue Segments
Figure 10: Australia Buy Now Pay Later – Merchant Commission (US$ Million), 2019-2028
Figure 11: Australia Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2019-2028
Figure 12: Australia Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Figure 13: Australia Buy Now Pay Later – Accounts (Thousand), 2019-2028
Figure 14: Australia Buy Now Pay Later – Bad Debt (US$ Million), 2019-2028
Figure 15: Australia Buy Now Pay Later – Gross Merchandise Value Market Share by Channel (%), 2019-2028
Figure 16: Australia Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Figure 17: Australia Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Figure 18: Australia Buy Now Pay Later – Market Share by End-Use Sector, 2021 Vs. 2028
Figure 19: Australia Buy Now Pay Later – Market Share by End-Use Sector, 2021
Figure 20: Australia Buy Now Pay Later – Market Share by Retail Product Category, 2021 
Figure 21: Australia Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 22: Australia Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 23: Australia Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 24: Australia Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: Australia Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: Australia Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 27: Australia Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: Australia Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: Australia Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 30: Australia Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 31: Australia Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 32: Australia Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 33: Australia Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 34: Australia Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 35: Australia Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 36: Australia Buy Now Pay Later – Share by Age Group in Gross Merchandise Value Terms
Figure 37: Australia Buy Now Pay Later – Share by Income Group in Value Terms
Figure 38: Australia Buy Now Pay Later – Share by Gender in Value Terms
Figure 39: Buy Now Pay Later – Adoption Rationale Gross Merchandise Value Analysis
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