According to PayNXT360, social commerce market in Asia Pacific is expected to grow by 20.6% on annual basis to reach US$2,023.8 billion in 2026. The social commerce market in the region experienced r...
According to PayNXT360, social commerce market in Asia Pacific is expected to grow by 20.6% on annual basis to reach US$2,023.8 billion in 2026. The social commerce market in the region experienced robust growth during 2022-2025, achieving a CAGR of 21.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 19.5% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 1,678.3 billion to approximately USD 4,934.9 billion. Key Trends and Drivers Expand creator commerce across a broader retail catalogue. • India’s creator-commerce ecosystem is moving beyond its initial marketplace partnerships. In September 2026, YouTube announced forthcoming additions of Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ to its Shopping affiliate programme, alongside existing partners including Flipkart, Myntra and Nykaa. The change broadens the merchandise that creators can recommend through shoppable content. It represents an expansion of retailer-linked purchasing, rather than evidence that all transactions are completed through YouTube’s own checkout. • YouTube reports that more than half of eligible Indian creators have enrolled in shopping, while average affiliate payouts increased between early 2025 and early 2026. These developments strengthen incentives for creators to maintain product-linked content. Adding value marketplaces, department-store assortments and specialist retailers also gives creators more scope to match recommendations to different purchasing budgets and categories. • Over the next 2–4 years, this expansion is likely to intensify competition for creators who generate purchases. The strategic implication is greater emphasis on category expertise, commission economics and attributable sales when allocating creator budgets. Retailers will need to distinguish incremental customers from purchases merely redirected through affiliate links. This is an analytical outlook based on the expanding programme. Compete on fulfilment after winning the social sale • In Southeast Asia, competition is extending further into the delivery experience. Sea’s March 2026 earnings disclosure placed fulfilment expansion alongside its growing content ecosystem, including YouTube-driven orders. Shopee reported expanded instant and same-day delivery in Bangkok and Jakarta and plans to extend fulfilment across its markets during 2026. These are marketplace-wide capabilities supporting social-origin purchases; they should not be treated as services exclusively for social commerce. • Shopee is developing faster urban delivery while also expanding economical shipping in Indonesia. This trend reflects distinct consumer priorities in Southeast Asia: some buyers value immediate availability, while others prioritise delivery costs In Southeast Asia, some buyers value immediate availability, while others prioritise delivery costs. Reuters also linked Sea’s heavier spending on incentives and logistics to competition from expanding rivals, including TikTok Shop. Consequently, winning attention through content increasingly requires a competitive total purchase experience. • Over the next 2–4 years, delivery reliability and fulfilment access are likely to become more consequential in platform selection by social sellers. The commercial challenge will be converting content-generated orders into repeat purchases without permanently subsidising delivery. Platforms that balance affordable shipping with selective faster services should be better positioned to retain buyers. This conclusion is an inference from the disclosed investment priorities. Extend Japanese live commerce into resale and auctions. • Japan’s recent development is the expansion of live commerce into resale-specific formats. An August 2026 Japanese trade press report confirmed that TikTok Shop introduced LIVE auctions in April 2026 and identified second-hand merchandise as a further expansion priority. Its first-year review also reported that livestreams generated more content-originated transaction value than short videos. This provides a more specific update than simply restating TikTok Shop’s June 2025 market entry. • Second-hand products require buyers to assess individual condition, provenance and distinguishing features. TikTok Shop’s Japan management identified these characteristics as a reason to develop live auctions. The format allows sellers to demonstrate a particular item and answer questions before purchase, giving livestreaming a practical role beyond entertainment or standard product promotion. • Over the next 2–4 years, this trend is likely to intensify selectively in categories where inspection and individual-item storytelling influence purchase decisions. Specialist resale merchants could gain a new distribution channel, although broader adoption will depend on buyer confidence in product descriptions and transaction outcomes. Japan therefore offers an emerging category-led expansion model, rather than evidence that auctions will dominate APAC social commerce. Embed compliance across the livestream-selling chain. • China’s livestream-commerce supervision measures, effective from February 2026, establish obligations across platforms, livestream-room operators, marketing personnel and service agencies. Requirements include identity verification, periodic information updates, training and differentiated monitoring of livestream operations. The recent shift is toward explicit operational accountability across the selling chain, with implications for platforms and the agencies supporting merchants and creators. Enforcement demonstrates the commercial relevance of these obligations. • In January 2026, China’s regulator penalised Kuaigou, Kuaishou’s e-commerce unit, for violations including inadequate action against counterfeit products, misleading marketing and failures to protect consumers. The intervention shows that responsibility extends to how platforms supervise sellers and commercial content, increasing pressure to integrate compliance into everyday operations. • Over the next 2–4 years, these requirements are likely to favour merchants and agencies that can document identities, substantiate claims and maintain reliable supervision. Compliance costs may constrain informal or poorly controlled livestream operations, while more consistent oversight could strengthen purchasing confidence. This is an analytical expectation for China; the regulation should not be presented as a uniform APAC requirement. Competitive Landscape Over the next 2–4 years, competition will likely intensify around creator incentives, merchant assortment and delivery economics. China’s February 2026 livestream-commerce rules introduce additional verification and supervision obligations, favouring operators capable of absorbing compliance costs. Together, these pressures suggest stronger advantages for established ecosystems and specialised partners, although they do not establish an imminent region-wide consolidation cycle. Current State of the Market • Competition is intensifying through different national models. Southeast Asia combines TikTok Shop’s content-driven selling with Shopee’s expanding social-platform partnerships. Reuters’ March 2026 reporting links Shopee’s heavier incentives and logistics spending to competitive pressure from TikTok Shop. The contest increasingly concerns who converts social discovery into repeat purchases, rather than audience reach alone. Key Players and New Entrants • China’s competitors include Douyin and Kuaishou; India’s retailer-linked creator ecosystem centres on YouTube Shopping and participating merchants such as Flipkart and Nykaa. TikTok Shop’s Japanese operation is developing a differentiated position through live auctions and resale. These models place platforms, creators and merchants in different roles: retailer participation in affiliate programmes does not establish a standalone social-commerce platform or market leadership. Recent Launches, Partnerships, Mergers, and Acquisitions • Shopee’s October 2025 Facebook affiliate partnership introduced product tagging and commission-based referrals across Southeast Asian markets and Taiwan, strengthening its access to external creator communities. Separately, YouTube’s September 2026 announcement added forthcoming Indian partnerships with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ. Competitively, these developments expand merchant access without requiring platforms to acquire retailers, while giving creators more alternatives for monetising their product recommendations. This report provides a detailed data-centric analysis of the social commerce sector in Asia Pacific, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. This title from PayNXT360 is a bundled offering, combining the following 13 reports, covering 550+ tables and 700+ figures for the Social Commerce Market: 1. Asia Pacific Social Commerce Market Business and Investment Opportunities Databook 2. Australia Social Commerce Market Business and Investment Opportunities Databook 3. China Social Commerce Market Business and Investment Opportunities Databook 4. India Social Commerce Market Business and Investment Opportunities Databook 5. Indonesia Social Commerce Market Business and Investment Opportunities Databook 6. Japan Social Commerce Market Business and Investment Opportunities Databook 7. Malaysia Social Commerce Market Business and Investment Opportunities Databook 8. Philippines Social Commerce Market Business and Investment Opportunities Databook 9. Singapore Social Commerce Market Business and Investment Opportunities Databook 10. South Korea Social Commerce Market Business and Investment Opportunities Databook 11. Taiwan Social Commerce Market Business and Investment Opportunities Databook 12. Thailand Social Commerce Market Business and Investment Opportunities Databook 13. Vietnam Social Commerce Market Business and Investment Opportunities Databook
This report provides a detailed data-driven analysis of the social commerce market in Asia Pacific, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Asia Pacific Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Asia Pacific Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Asia Pacific Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Asia Pacific Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Asia Pacific Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Asia Pacific Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Asia Pacific Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Asia Pacific Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Asia Pacific Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Asia Pacific Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Asia Pacific Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
This title from PayNXT360 is a bundled offering, combining the following 13 reports, covering 550+ tables and 700+ figures for the Social Commerce Market: 1. Asia Pacific Social Commerce Market Business and Investment Opportunities Databook 2. Australia Social Commerce Market Business and Investment Opportunities Databook 3. China Social Commerce Market Business and Investment Opportunities Databook 4. India Social Commerce Market Business and Investment Opportunities Databook 5. Indonesia Social Commerce Market Business and Investment Opportunities Databook 6. Japan Social Commerce Market Business and Investment Opportunities Databook 7. Malaysia Social Commerce Market Business and Investment Opportunities Databook 8. Philippines Social Commerce Market Business and Investment Opportunities Databook 9. Singapore Social Commerce Market Business and Investment Opportunities Databook 10. South Korea Social Commerce Market Business and Investment Opportunities Databook 11. Taiwan Social Commerce Market Business and Investment Opportunities Databook 12. Thailand Social Commerce Market Business and Investment Opportunities Databook 13. Vietnam Social Commerce Market Business and Investment Opportunities Databook 1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Social Commerce Competitive Landscape, 2025 4.1 Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1 4.3 Company Profile 2 4.4 Company Profile 3 4.5 Company Profile 4 5. Social Commerce Market Size and Forecast by Location 5.1 Social Commerce Market Share by Location (%), 2022-2031 5.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Social Commerce Market Size and Forecast by Product Categories 6.1 Social Commerce Market Share by Product Categories (%), 2025 6.2 Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Social Commerce Market Size and Forecast by End Use Segment 7.1 Social Commerce Market Share by End Use Segment (%), 2025 7.2 Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Social Commerce Market Size and Forecast by End Use Device 8.1 Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Social Commerce Market Size and Forecast by Cities 9.1 Social Commerce Market Share by Cities (%), 2025 9.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Social Commerce Market Size and Forecast by Payment Method 10.1 Social Commerce Market Share by Payment Method (%), 2025 10.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Social Commerce Market Size and Forecast by Platforms 11.1 Social Commerce Market Share by Platforms Method (%), 2025 11.2 Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Social Commerce Market Size and Forecast by Contents 12.1 Social Commerce Market Share by Contents (%), 2025 12.2 Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Social Commerce by Spend Share by Age Group, 2025 13.2 Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Social Commerce Share by Income Level, 2025 13.7 Social Commerce Share by Gender, 2025 13.8 Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Social Commerce Market Share by Contents (%), 2025 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Social Commerce by Share by Age Group (%), 2025 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Social Commerce Share by Income Level (%), 2025 Figure 57: Social Commerce Share by Gender (%), 2025 Figure 58: Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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