According to PayNXT360, social commerce market in Africa is expected to grow by 24.8% on annual basis to reach US$08.5 billion in 2026. The social commerce market in the region experienced robust gro...
According to PayNXT360, social commerce market in Africa is expected to grow by 24.8% on annual basis to reach US$08.5 billion in 2026. The social commerce market in the region experienced robust growth during 2022-2025, achieving a CAGR of 25.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 23.2% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 06.8 billion to approximately USD 24.2 billion. Key Trends and Drivers Bring payment acceptance into messaging-led shopping. • Kenya’s messaging-commerce infrastructure gained a new payment partnership in September 2026, when Mastercard and Flowcart announced card acceptance within WhatsApp shopping journeys. The change adds card infrastructure to an existing conversational-commerce service, with expansion planned across East Africa and subsequently other African markets. Payment routes include embedded links, QR codes, and native checkout flows; merchant availability remains rollout-dependent. • Kenyan sellers already combine WhatsApp ordering with mobile-money collection. The commercial opportunity is to offer additional payment choices while keeping checkout closely connected to the conversation. Mobile money’s established position means card acceptance must demonstrate practical value through customer choice, repeat-payment convenience, and affordable merchant charges. • The likely direction is the intensification of payment integration around messaging channels. Adoption will depend on pricing, acquiring partners, and shoppers’ preferred instruments. For retailers, the opportunity is to improve payment completion and repeat purchasing; the announced partnership alone does not establish higher conversion or widespread card adoption. Turn creator partnerships into structured retail acquisition channels • South Africa’s creator-commerce ecosystem acquired a more structured commercial channel through TikTok One’s 2026 rollout. September reporting confirmed local availability following an initial first-quarter trial. Brands can commission content or activate existing creator videos as advertisements. This strengthens the discovery and customer-acquisition stages of social commerce; it does not establish a local in-app shopping launch. • TikTok is working with South African advertisers to activate campaigns, while creators gain organized access to commercial opportunities. Some payment models depend on advertiser activation and campaign performance, encouraging closer coordination between content production and media buying. Agencies retain a role through managed creator packages and campaign execution. • The likely impact is more systematic creator selection, content testing, and reuse of successful product videos. Retailers should increasingly assess attributable purchases alongside engagement. However, South African payout totals were not disclosed in the September reporting, so sustained creator participation will depend on actual campaign availability and earnings. Extend marketplace delivery infrastructure to independent social sellers • Jumia’s February 2026 annual filing confirms that its 2025 expansion of Jumia Delivery opened its last-mile infrastructure to social-commerce vendors, third-party businesses, and individuals in selected markets. The recent update is confirmation of an operating service beyond its core marketplace. This is a continuation of the 2025 rollout, rather than a newly announced 2026 launch. • African last-mile operations require local delivery partners, routing systems, and physical collection infrastructure. Jumia explicitly links external parcel handling to greater route density and cost efficiency. Social sellers gain access to an established delivery network, while the operator can earn revenue from orders acquired outside its marketplace. • This model is likely to intensify where parcel density supports attractive economics. Independent sellers could reach customers beyond their immediate delivery radius while retaining social channels for customer relationships. Competitive differentiation should increasingly include fulfillment reliability and total delivery cost, although expansion will remain specific to each operator and market. Build disclosure and product-claim controls into social selling. • Nigeria’s FCCPC published consumer-protection exposure drafts in April 2026 addressing influencer obligations and commercial-influence disclosure. The proposed guidance explicitly discusses informal sellers using WhatsApp, Instagram, TikTok, and Facebook. The recent development provides greater specificity regarding social selling and sponsored content; however, these documents are still social selling and sponsored content; these documents remain identified as exposure drafts in the regulator’s published collection. • The FCCPC identifies a consumer-protection problem when audiences interpret commercially motivated endorsements as personal opinions. Its draft addresses prominent disclosures, substantiation of product claims, and responsibility for commissioning businesses. Small audiences and informal business status do not, in the Commission’s stated interpretation, automatically remove sellers from consumer-protection obligations. • Regulatory scrutiny is likely to intensify in Nigeria, encouraging disclosure clauses, documented product claims, and closer review of creator content. This could raise operating requirements for informal sellers while supporting consumer confidence. The pace depends on final instruments and enforcement; Nigeria’s approach should not be assumed to apply uniformly across Africa. Competitive Landscape Over the next 2–4 years, competition will likely intensify around payment completion, creator productivity, and delivery economics. Providers combining local payment acceptance with dependable fulfillment should become more valuable to sellers. Jumia’s emphasis on route density suggests that delivery expansion will remain economically selective. Partnerships appear better supported by current evidence than a forecast of widespread consolidation. Current State of the Market • Competition is becoming more layered, with platforms competing for consumer attention and service providers competing to convert engagement into purchases. Kenya illustrates messaging-led commerce built around WhatsApp and mobile money; South Africa’s 2026 TikTok One rollout strengthens organized creator–brand collaboration. These developments indicate intensifying competition across distinct national ecosystems, rather than a uniform continent-wide model of in-app shopping. Key Players and New Entrants • WhatsApp supplies the conversational channel, while Flowcart provides merchant commerce tools, and M-Pesa supports established Kenyan payment behavior. Mastercard is extending card acceptance into this environment. In South Africa, TikTok One connects creators, brands, and agencies. Jumia occupies a complementary position: its February 2026 filing confirms that Jumia Delivery serves independent social sellers, allowing it to earn from transactions originating outside its marketplace. Recent Launches, Partnerships, Mergers, and Acquisitions • The September 2026 Mastercard–Flowcart agreement strengthens Flowcart’s payment capabilities, initially targeting Kenya, with further African expansion planned. Merchant pricing and participating Kenyan acquirers were not disclosed. Meanwhile, September reporting confirmed TikTok One’s South African availability following first-quarter trials. Its campaign and content-licensing tools strengthen TikTok’s proposition to advertisers and creators, although local earnings totals remain undisclosed. These are capability expansions, not evidence of established transaction leadership. This report provides a detailed data-centric analysis of the social commerce sector in Africa, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. This title from PayNXT360 is a bundled offering, combining the following 5 reports, covering 200+ tables and 250+ figures for the Social Commerce Market: 1. Africa Social Commerce Market Business and Investment Opportunities Databook 2. Egypt Social Commerce Market Business and Investment Opportunities Databook 3. Kenya Social Commerce Market Business and Investment Opportunities Databook 4. Nigeria Social Commerce Market Business and Investment Opportunities Databook 5. South Africa Social Commerce Market Business and Investment Opportunities Databook
This report provides a detailed data-driven analysis of the social commerce market in Africa, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. Africa Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume Africa Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape Africa Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic Africa Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation Africa Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment Africa Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop Africa Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities Africa Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Africa Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms Africa Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories Africa Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
This title from PayNXT360 is a bundled offering, combining the following 5 reports, covering 200+ tables and 250+ figures for the Social Commerce Market: 1. Africa Social Commerce Market Business and Investment Opportunities Databook 2. Egypt Social Commerce Market Business and Investment Opportunities Databook 3. Kenya Social Commerce Market Business and Investment Opportunities Databook 4. Nigeria Social Commerce Market Business and Investment Opportunities Databook 5. South Africa Social Commerce Market Business and Investment Opportunities Databook 1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. Social Commerce Competitive Landscape, 2025 4.1 Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1 4.3 Company Profile 2 4.4 Company Profile 3 4.5 Company Profile 4 5. Social Commerce Market Size and Forecast by Location 5.1 Social Commerce Market Share by Location (%), 2022-2031 5.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. Social Commerce Market Size and Forecast by Product Categories 6.1 Social Commerce Market Share by Product Categories (%), 2025 6.2 Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. Social Commerce Market Size and Forecast by End Use Segment 7.1 Social Commerce Market Share by End Use Segment (%), 2025 7.2 Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. Social Commerce Market Size and Forecast by End Use Device 8.1 Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. Social Commerce Market Size and Forecast by Cities 9.1 Social Commerce Market Share by Cities (%), 2025 9.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. Social Commerce Market Size and Forecast by Payment Method 10.1 Social Commerce Market Share by Payment Method (%), 2025 10.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. Social Commerce Market Size and Forecast by Platforms 11.1 Social Commerce Market Share by Platforms Method (%), 2025 11.2 Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. Social Commerce Market Size and Forecast by Contents 12.1 Social Commerce Market Share by Contents (%), 2025 12.2 Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 Social Commerce by Spend Share by Age Group, 2025 13.2 Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 Social Commerce Share by Income Level, 2025 13.7 Social Commerce Share by Gender, 2025 13.8 Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: Social Commerce Market Share by Location (%), 2022-2031 Figure 10: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: Social Commerce Market Share by Product Categories (%), 2025 Figure 13: Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: Social Commerce Market Share by Payment Method (%), 2025 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: Social Commerce Market Share by Contents (%), 2025 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: Social Commerce by Share by Age Group (%), 2025 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: Social Commerce Share by Income Level (%), 2025 Figure 57: Social Commerce Share by Gender (%), 2025 Figure 58: Social Commerce Analysis by Consumer Purchase Behaviour, 2025
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