According to PayNXT360, the recommerce market in Vietnam is expected to grow by 13.7% on annual basis to reach US$1,288.0 million in 2026. The recommerce market in the country experienced robust grow...
According to PayNXT360, the recommerce market in Vietnam is expected to grow by 13.7% on annual basis to reach US$1,288.0 million in 2026. The recommerce market in the country experienced robust growth during 2021-2025, achieving a CAGR of 16.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.3% during 2026-2030. By the end of 2030, the recommerce market is projected to expand from its 2025 value of USD 1,133.2 million to approximately USD 1,979.3 million. This report provides a detailed data-centric analysis of the recommerce market in Vietnam, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics. It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report offers a comprehensive, data-centric analysis of the recommerce market in Vietnam, supported by 65+ tables and 80+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2021 to 2030. Below is a summary of the key market segments covered: Vietnam Recommerce Market Size and Growth Dynamics • Gross Merchandise Value (GMV) Trend Analysis • Average Transaction Value Trend Analysis • Transaction Volume Trend Analysis Vietnam Recommerce Market Size and Forecast by Sector • Retail Shopping • Home Improvement • Other Sectors Vietnam Recommerce Market Size and Forecast by Retail Category • Apparel & Accessories • Consumer Electronics • Home Appliances • Home Décor & Essentials • Books, Toys & Hobbies • Automotive Parts & Accessories • Sports & Fitness Equipment • Other Product Categories Vietnam Recommerce by Channel • Consumer-to-Consumer (C2C) • Business-to-Consumer (B2C) • Retailer Trade-In & Buyback Programs Vietnam Recommerce by Sales Model • Resale • Rental • Refurbishment & Certified Pre-Owned Vietnam Recommerce by Digital Engagement Channel • Website-Based Resale • App-Based Resale • Social Media Driven Resale Vietnam Recommerce by Platform Type • Generalist Marketplaces • Vertical-Specific Platforms Vietnam Recommerce by Device and OS • Mobile vs Desktop • Android, iOS Vietnam Recommerce by City Tier • Tier 1 Cities • Tier 2 Cities • Tier 3 Cities Vietnam Recommerce by Payment Instrument • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallets • Other Digital Payments • Cash Vietnam Recommerce Market Share Analysis • Market Share by Key Players • Competitive Landscape Overview Vietnam Recommerce by Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• Market Insights for Growth and Innovation: Understand how recommerce business models resale, refurbishment, and rental have evolved between 2021 and 2030. Identify how leading players have adapted their strategies to capture demand, enabling benchmarking of innovation and positioning in a rapidly maturing market. • In-depth Understanding of Recommerce Market Dynamics: Gain a structured view of how the recommerce ecosystem has developed across key sectors such as retail shopping, automotive, and home improvement during 2021–2030. Analyze the underlying demand drivers and structural shifts that shaped market expansion in this period. • Value and Volume KPIs for Market Sizing: Leverage historical data on gross merchandise value (GMV), transaction volume, and average transaction value from 2021 to 2030 to assess market scale, transaction behavior, and monetization patterns at the national level. • Competitive Landscape and Market Share Intelligence: Benchmark leading recommerce players based on their performance and positioning during 2021–2030. Use market share estimates to understand competitive intensity, category leadership, and the evolution of platform dominance. • Channel-Level and Digital Engagement Insights: Track how different channels C2C, B2C, and retailer-led trade-in programs performed over 2021–2030. Assess shifts in consumer engagement across app, web, and social platforms to understand how digital behavior has shaped transaction flows. • Consumer Segmentation and Demand Patterns: Analyze consumer behavior trends across demographic segments (age, income, gender, and city tier) during 2021–2030. Identify how purchasing patterns and platform preferences evolved, supporting targeted strategy development.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Key Definitions 1.4 Disclaimer 2. Vietnam Recommerce Market Size and Future Growth Dynamics 2.1 Vietnam Recommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2 Vietnam Recommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3 Vietnam Recommerce – Gross Merchandise Volume Trend Analysis, 2021-2030 3. Vietnam Recommerce Market Size and Forecast by Key Sectors 3.1 Vietnam Recommerce Market Share by Key Sectors, 2021-2030 3.2 Vietnam Recommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2021-2030 3.3 Vietnam Recommerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 3.4 Vietnam Recommerce Other Sectors Gross Merchandise Value Trend Analysis, 2021-2030 4. Vietnam Recommerce Market Size and Forecast by Retail Shopping Categories 4.1 Vietnam Recommerce Market Share by Retail Shopping Categories, 2025 4.2 Vietnam Recommerce Apparel and Accessories – Gross Merchandise Value Trend Analysis, 2021-2030 4.3 Vietnam Recommerce Consumer Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 4.4 Vietnam Recommerce Home Appliances – Gross Merchandise Value Trend Analysis, 2021-2030 4.5 Vietnam Recommerce Home Decor & Essentials – Gross Merchandise Value Trend Analysis, 2021-2030 4.6 Vietnam Recommerce Books, Toys & Hobbies – Gross Merchandise Value Trend Analysis, 2021-2030 4.7 Vietnam Recommerce Automotive Parts & Accessories – Gross Merchandise Value Trend Analysis, 2021-2030 4.8 Vietnam Recommerce Sports & Fitness Equipment – Gross Merchandise Value Trend Analysis, 2021-2030 4.9 Vietnam Recommerce Other – Gross Merchandise Value Trend Analysis, 2021-2030 5. Vietnam Recommerce Market Size and Forecast by Recommerce Channels 5.1 Vietnam Recommerce Market Share by Recommerce Channels, 2021-2030 5.2 Vietnam Recommerce Consumer to Consumer (C2C) Channel – Gross Merchandise Value Trend Analysis, 2021-2030 5.3 Vietnam Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value Trend Analysis, 2021-2030 5.4 Vietnam Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value Trend Analysis, 2021-2030 6. Vietnam Recommerce Market Size and Forecast by Sales Model 6.1 Vietnam Recommerce Market Share by Sales Model, 2021-2030 6.2 Vietnam Recommerce Resale – Gross Merchandise Value Trend Analysis, 2021-2030 6.3 Vietnam Recommerce Rental – Gross Merchandise Value Trend Analysis, 2021-2030 6.4 Vietnam Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value Trend Analysis, 2021-2030 7. Vietnam Recommerce Market Size and Forecast by Digital Engagement Channel 7.1 Vietnam Recommerce Market Share by Digital Engagement Channel, 2021-2030 7.2 Vietnam Recommerce Website-Based – Gross Merchandise Value Trend Analysis, 2021-2030 7.3 Vietnam Recommerce App-Based – Gross Merchandise Value Trend Analysis, 2021-2030 7.4 Vietnam Recommerce by Social Media Driven – Gross Merchandise Value Trend Analysis, 2021-2030 8. Vietnam Recommerce Market Size and Forecast by Platform Type 8.1 Vietnam Recommerce Market Share by Platform Type, 2021-2030 8.2 Vietnam Recommerce Generalist Marketplaces – Gross Merchandise Value Trend Analysis, 2021-2030 8.3 Vietnam Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value Trend Analysis, 2021-2030 9. Vietnam Recommerce Market Size and Forecast by Device 9.1 Vietnam Recommerce Market Share by Device, 2021-2030 9.2 Vietnam Recommerce Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 9.3 Vietnam Recommerce Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 10. Vietnam Recommerce Market Size and Forecast by Operating System 10.1 Vietnam Recommerce Market Share by Operating System, 2021-2030 10.2 Vietnam Recommerce iOS – Gross Merchandise Value Trend Analysis, 2021-2030 10.3 Vietnam Recommerce Android – Gross Merchandise Value Trend Analysis, 2021-2030 11. Vietnam Recommerce Market Size and Forecast by Cities 11.1 Vietnam Recommerce Market Share by Cities, 2021-2030 11.2 Vietnam Recommerce Tier 1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 11.3 Vietnam Recommerce Tier 2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 11.4 Vietnam Recommerce Tier 3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 12. Vietnam Recommerce Market Size and Forecast by Payment Instrument 12.1 Vietnam Recommerce Market Share by Payment Instrument, 2021-2030 12.2 Vietnam Recommerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 12.3 Vietnam Recommerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 12.4 Vietnam Recommerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 12.5 Vietnam Recommerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 12.6 Vietnam Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 12.7 Vietnam Recommerce by Other Digital Payments – Gross Merchandise Value Trend Analysis, 2021-2030 12.8 Vietnam Recommerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 13. Vietnam Recommerce by Consumer Demographics 13.1 Vietnam Recommerce Market Share by Age Group, 2025 13.2 Vietnam Recommerce Market Share by Income Level, 2025 13.3 Vietnam Recommerce Market Share by Gender, 2025 14. Vietnam Recommerce Market Revenue, 2021-2030 15. Vietnam Recommerce Market Share by Key Revenue Segments 15.1 Vietnam Recommerce Market Share by Key Revenue Segments, 2021-2030 15.2 Vietnam Recommerce Market by Ad-based revenues, 2021-2030 15.3 Vietnam Recommerce Market Revenue by Commission, 2021-2030 15.4 Vietnam Recommerce Market Revenue by Services & Refurbishment Fees, 2021-2030 16. Further Reading 16.1 About PayNXT360 16.2 Related Research
Table 1: Vietnam Recommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Vietnam Recommerce – Average Value Per Transaction (US$), 2021-2030 Table 3: Vietnam Recommerce – Gross Merchandise Volume (Million), 2021-2030 Table 4: Vietnam Recommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Vietnam Recommerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 6: Vietnam Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2021-2030 Table 7: Vietnam Recommerce Apparel and Accessories – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Vietnam Recommerce Consumer Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Vietnam Recommerce Home Appliances – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Vietnam Recommerce Home Decor & Essentials – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Vietnam Recommerce Books, Toys & Hobbies – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Vietnam Recommerce Automotive Parts & Accessories – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Vietnam Recommerce Sports & Fitness Equipment – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Vietnam Recommerce Other – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Vietnam Recommerce by Consumer to Consumer (C2C) Channel – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Vietnam Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Vietnam Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Vietnam Recommerce by Resale – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Vietnam Recommerce Rental – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Vietnam Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Vietnam Recommerce by Website-Based – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Vietnam Recommerce App-Based – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Vietnam Recommerce by Social Media Driven – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Vietnam Recommerce Generalist Marketplaces – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Vietnam Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Vietnam Recommerce Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Vietnam Recommerce Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Vietnam Recommerce by iOS – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Vietnam Recommerce Android – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Vietnam Recommerce Tier 1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Vietnam Recommerce Tier 2 – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Vietnam Recommerce Tier 3 – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Vietnam Recommerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Vietnam Recommerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Vietnam Recommerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Vietnam Recommerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Vietnam Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Vietnam Recommerce by Other Digital Payments – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Vietnam Recommerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Vietnam Recommerce Market Revenue Value (US$ Million), 2021-2030 Table 41: Vietnam Recommerce Market by Ad-based revenues (US$ Million), 2021-2030 Table 42: Vietnam Recommerce Market Revenue by Commission (US$ Million), 2021-2030 Table 43: Vietnam Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Recommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Vietnam Recommerce – Average Value Per Transaction (US$), 2021-2030 Figure 4: Vietnam Recommerce – Gross Merchandise Volume (Million), 2021-2030 Figure 5: Vietnam Recommerce Market Share by Recommerce Segments (%), 2021-2030 Figure 6: Vietnam Recommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2021-2030 Figure 7: Vietnam Recommerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 8: Vietnam Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2021-2030 Figure 9: Vietnam Recommerce Market Share by Retail Shopping Categories (%), 2025 Figure 10: Vietnam Recommerce Apparel and Accessories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Vietnam Recommerce Consumer Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Vietnam Recommerce Home Appliances – Gross Merchandise Value (US$ Million), 2021-2030 Figure 13: Vietnam Recommerce Home Decor & Essentials – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Vietnam Recommerce Books, Toys & Hobbies – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Vietnam Recommerce Automotive Parts & Accessories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Vietnam Recommerce Sports & Fitness Equipment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Vietnam Recommerce Other – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Vietnam Recommerce Market Share by Recommerce Channel (%), 2021-2030 Figure 19: Vietnam Recommerce by Consumer to Consumer (C2C) Channel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Vietnam Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 21: Vietnam Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Vietnam Recommerce Market Share by Sales Model (%), 2021-2030 Figure 23: Vietnam Recommerce by Resale – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Vietnam Recommerce Rental – Gross Merchandise Value (US$ Million), 2021-2030 Figure 25: Vietnam Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Vietnam Recommerce Market Share by Digital Engagement Channel (%), 2021-2030 Figure 27: Vietnam Recommerce by Website-Based – Gross Merchandise Value (US$ Million), 2021-2030 Figure 28: Vietnam Recommerce App-Based – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Vietnam Recommerce by Social Media Driven – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Vietnam Recommerce Market Share by Platform Type (%), 2021-2030 Figure 31: Vietnam Recommerce Generalist Marketplaces – Gross Merchandise Value (US$ Million), 2021-2030 Figure 32: Vietnam Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Vietnam Recommerce Market Share by Device (%), 2021-2030 Figure 34: Vietnam Recommerce Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Vietnam Recommerce Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Vietnam Recommerce Market Share by Operating System (%), 2021-2030 Figure 37: Vietnam Recommerce by iOS – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Vietnam Recommerce Android – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Vietnam Recommerce Market Share by Cities (%), 2021-2030 Figure 40: Vietnam Recommerce Tier 1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Vietnam Recommerce Tier 2 – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Vietnam Recommerce Tier 3 – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Vietnam Recommerce Market Share by Payment Instrument (%), 2021-2030 Figure 44: Vietnam Recommerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Vietnam Recommerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 46: Vietnam Recommerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Vietnam Recommerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Vietnam Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Vietnam Recommerce by Other Digital Payments – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Vietnam Recommerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Vietnam Recommerce Market Share by Age Group (%), 2025 Figure 52: Vietnam Recommerce Market Share by Income Level (%), 2025 Figure 53: Vietnam Recommerce Market Share by Gender (%), 2025 Figure 54: Vietnam Recommerce Market Revenue Value (US$ Million), 2021-2030 Figure 55: Vietnam Recommerce Market Share by Key Revenue Segments (%), 2021-2030 Figure 56: Vietnam Recommerce Market by Ad-based revenues (US$ Million), 2021-2030 Figure 57: Vietnam Recommerce Market Revenue by Commission (US$ Million), 2021-2030 Figure 58: Vietnam Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2021-2030
Contact us on live chat or fill out a form with your enquiry
