According to PayNXT360, the loyalty market in Vietnam is expected to grow by 17.2% annually, reaching US$588.2 million by 2025. The loyalty market in the country has experienced robust growth during...
According to PayNXT360, the loyalty market in Vietnam is expected to grow by 17.2% annually, reaching US$588.2 million by 2025. The loyalty market in the country has experienced robust growth during 2021-2024, achieving a CAGR of 19.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.7% from 2025 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2024 value of US$501.9 million to approximately US$1,018.9 million. This report provides a detailed data-centric analysis of the loyalty industry in Vietnam, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate. The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the loyalty market in Vietnam, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments: • Vietnam Retail Sector Market Context -- Vietnam Retail Industry Market Size, 2021-2030 -- Vietnam Ecommerce Market Size, 2021-2030 -- Vietnam POS Market Size Trend Analysis, 2021-2030 • Vietnam Loyalty Spend Market Size and Growth Dynamics -- Vietnam Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 -- Vietnam Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 -- Vietnam Loyalty Spend Share by Functional Domains, 2021-2030 -- Vietnam Loyalty Spend by Loyalty Schemes, 2021-2030 -- Vietnam Loyalty Spend by Loyalty Platforms, 2021-2030 • Vietnam Loyalty Schemes Spend Segmentation by Loyalty Program Type -- Point-based Loyalty Program -- Tiered Loyalty Program -- Mission-driven Loyalty Program -- Spend-based Loyalty Program -- Gaming Loyalty Program -- Free Perks Loyalty Program -- Subscription Loyalty Program -- Community Loyalty Program -- Refer a Friend Loyalty Program -- Paid Loyalty Program -- Cashback Loyalty Program • Vietnam Loyalty Schemes Spend Segmentation by Channel -- In-Store -- Online -- Mobile • Vietnam Loyalty Schemes Spend Segmentation by Business Model -- Seller Driven -- Payment Instrument Driven -- Other Segment • Vietnam Loyalty Schemes Spend Segmentation by Key Sectors -- Retail -- Financial Services -- Healthcare & Wellness -- Restaurants & Food Delivery -- Travel & Hospitality (Cabs, Hotels, Airlines) -- Telecoms -- Media & Entertainment -- Other • Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels -- Online Loyalty Spend by Sector, 2021-2030 -- In-store Loyalty Spend by Sector, 2021-2030 -- Mobile App Loyalty Spend by Sector, 2021-2030 • Vietnam Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment -- Diversified Retailers -- Department Stores -- Specialty Stores -- Supermarket and Convenience Store -- Other • Vietnam Loyalty Schemes Spend Segmentation by Accessibility -- Card Based Access -- Digital Access • Vietnam Loyalty Schemes Spend Segmentation by Consumer Type -- B2B Consumers -- B2C Consumers • Vietnam Loyalty Schemes Spend Segmentation by Membership Type -- Free -- Free + Premium -- Premium • Vietnam Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty -- Embedded Loyalty Programs -- Non-Embedded Loyalty Programs • Vietnam Loyalty Spend Split by Use of AI / Blockchain -- AI Driven Loyalty Program -- Blockchain Driven Loyalty Program • Vietnam Loyalty Platform Spend Segmentation by Software Use Case -- Analytics and AI Driven -- Management Platform • Vietnam Loyalty Platform Spend Segmentation by Vendor / Solution Partner -- In-house -- Third-Party Vendor • Vietnam Loyalty Platform Spend Segmentation by Deployment -- Cloud -- On-Premise • Vietnam Loyalty Platform Spend Segmentation by Offering -- Software -- Services -- Custom Built Platform vs. Off the Shelf Platform • Vietnam Consumer Demographics & Behaviour (Loyalty Spend Share), 2025 -- Age Group -- Income Level -- Gender • Vietnam Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025 -- Primary Loyalty Motivation Split Analysis -- Loyalty Program Breakage Rate Analysis -- Loyalty Program Enrollment Channel Mix Analysis -- Embedded Loyalty Penetration by Channel
• Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics. • Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats). • Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector × channel views. • Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking. • Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset. • Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf). • Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel. • Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definitions 1.4 Disclaimer 2. Vietnam Retail Sector Market Size Trend Analysis 2.1 Vietnam Retail Industry Market Size, 2021-2030 2.2 Vietnam Ecommerce Market Size, 2021-2030 2.3 Vietnam POS Market Size Trend Analysis, 2021-2030 3. Vietnam Loyalty Spend Market Size and Future Growth Dynamics 3.1 Vietnam Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 3.2 Vietnam Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 3.3 Vietnam Loyalty Spend Share by Functional Domains, 2021-2030 3.4 Vietnam Loyalty Spend by Loyalty Schemes, 2021-2030 3.5 Vietnam Loyalty Spend by Loyalty Platforms, 2021-2030 4. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 4.1 Vietnam Loyalty Schemes Spend Share by Loyalty Program Type, 2025 4.2 Vietnam Spend by Point-based Loyalty Program, 2021-2030 4.3 Vietnam Spend by Tiered Loyalty Program, 2021-2030 4.4 Vietnam Spend by Mission-driven Loyalty Program, 2021-2030 4.5 Vietnam Spend by Spend-based Loyalty Program, 2021-2030 4.6 Vietnam Spend by Gaming Loyalty Program, 2021-2030 4.7 Vietnam Spend by Free Perks Loyalty Program, 2021-2030 4.8 Vietnam Spend by Subscription Loyalty Program, 2021-2030 4.9 Vietnam Spend by Community Loyalty Program, 2021-2030 4.10 Vietnam Spend by Refer a Friend Loyalty Program, 2021-2030 4.11 Vietnam Spend by Paid Loyalty Program, 2021-2030 4.12 Vietnam Spend by Cashback Loyalty Program, 2021-2030 5. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel 5.1 Vietnam Loyalty Schemes Spend Share by Channel, 2021-2030 5.2 Vietnam Loyalty Spend by In-Store, 2021-2030 5.3 Vietnam Loyalty Spend by Online, 2021-2030 5.4 Vietnam Loyalty Spend by Mobile, 2021-2030 6. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 6.1 Vietnam Loyalty Schemes Spend Share by Business Model, 2021-2030 6.2 Vietnam Loyalty Spend by Seller Driven, 2021-2030 6.3 Vietnam Loyalty Spend by Payment Instrument Driven, 2021-2030 6.4 Vietnam Loyalty Spend by Other Segment, 2021-2030 7. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 Vietnam Loyalty Schemes Spend Share by Key Sectors, 2021-2030 7.2 Vietnam Loyalty Schemes Spend in Retail, 2021-2030 7.3 Vietnam Loyalty Schemes Spend in Financial Services, 2021-2030 7.4 Vietnam Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030 7.5 Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030 7.6 Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 7.7 Vietnam Loyalty Schemes Spend in Telecoms, 2021-2030 7.8 Vietnam Loyalty Schemes Spend in Media & Entertainment, 2021-2030 7.9 Vietnam Loyalty Schemes Spend in Other, 2021-2030 8. Vietnam Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030 8.1 Vietnam Online Loyalty Spend in Retail Segment, 2021-2030 8.2 Vietnam Online Loyalty Spend in Financial Services, 2021-2030 8.3 Vietnam Online Loyalty Spend in Healthcare & Wellness, 2021-2030 8.4 Vietnam Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030 8.5 Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 8.6 Vietnam Online Loyalty Spend in Telecoms, 2021-2030 8.7 Vietnam Online Loyalty Spend in Media & Entertainment, 2021-2030 8.8 Vietnam Online Loyalty Spend in Other Segment, 2021-2030 9. Vietnam In-store Loyalty Spend in Key Sectors, 2021-2030 9.1 Vietnam In-store Loyalty Spend in Retail Segment, 2021-2030 9.2 Vietnam In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 9.3 Vietnam In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 9.4 Vietnam In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 9.5 Vietnam In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030 9.6 Vietnam In-store Loyalty Spend in Other Sector, 2021-2030 10. Vietnam Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030 10.1 Vietnam Mobile App Loyalty Spend in Retail Segment, 2021-2030 10.2 Vietnam Mobile App Loyalty Spend in Financial Services Segment, 2021-2030 10.3 Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 10.4 Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 10.5 Vietnam Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 10.6 Vietnam Mobile App Loyalty Spend in Telecoms Segment, 2021-2030 10.7 Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030 10.8 Vietnam Mobile App Loyalty Spend in Other Segment, 2021-2030 11. Vietnam Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 11.1 Vietnam Loyalty Schemes Spend Share by Retail Segments, 2021-2030 11.2 Vietnam Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030 11.3 Vietnam Loyalty Retail Schemes Spend by Department Stores, 2021-2030 11.4 Vietnam Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030 11.5 Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030 11.6 Vietnam Loyalty Retail Schemes Spend by Other, 2021-2030 12. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility 12.1 Vietnam Loyalty Schemes Spend Share by Accessibility, 2021-2030 12.2 Vietnam Loyalty Spend by Card Based Access, 2021-2030 12.3 Vietnam Loyalty Spend by Digital Access, 2021-2030 13. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 13.1 Vietnam Loyalty Schemes Spend Share by Consumer Type, 2021-2030 13.2 Vietnam Loyalty Schemes Spend by B2B Consumers, 2021-2030 13.3 Vietnam Loyalty Spend by B2C Consumers, 2021-2030 14. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 14.1 Vietnam Loyalty Schemes Spend Share by Membership Type, 2021-2030 14.2 Vietnam Loyalty Membership Type Schemes Spend by Free, 2021-2030 14.3 Vietnam Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030 14.4 Vietnam Loyalty Membership Type Schemes Spend by Premium, 2021-2030 15. Vietnam Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030 15.1 Vietnam Loyalty Spend by Embedded Loyalty Programs, 2021-2030 15.2 Vietnam Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030 16. Vietnam Loyalty Spend Share by use of AI, 2021-2030 16.1 Vietnam Loyalty Spend by AI Driven Loyalty Program, 2021-2030 16.2 Vietnam Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030 17. Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 17.1 Vietnam Loyalty Platform Spend Share by Software Use Case, 2021-2030 17.2 Vietnam Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030 17.3 Vietnam Loyalty Software Platform Spend by Management Platform, 2021-2030 18. Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner 18.1 Vietnam Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030 18.2 Vietnam Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030 18.3 Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030 19. Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 19.1 Vietnam Loyalty Platform Spend Share by Deployment, 2021-2030 19.2 Vietnam Loyalty Deployment Platform Spend by Cloud, 2021-2030 19.3 Vietnam Loyalty Deployment Platform Spend by On-Premise, 2021-2030 20. Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 20.1 Vietnam Loyalty Spend Share by Software vs. Services, 2021-2030 20.2 Vietnam Loyalty Spend by Software, 2021-2030 20.3 Vietnam Loyalty Spend by Services, 2021-2030 21. Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 21.1 Vietnam Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030 21.2 Vietnam Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030 21.3 Vietnam Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030 22. Vietnam Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 22.1 Vietnam Loyalty Spend Share by Age Group, 2025 22.2 Vietnam Loyalty Spend Share by Income Level, 2025 22.3 Vietnam Loyalty Spend Share by Gender, 2025 23. Vietnam Loyalty Program- KPIs, Behavioral Metrics & Embedded 23.1 Vietnam Primary Loyalty Motivation Split Analysis, 2025 23.2 Vietnam Loyalty Program Breakage Rate Analysis, 2025 23.3 Vietnam Loyalty Program Enrollment Channel Mix Analysis, 2025 23.4 Vietnam Embedded Loyalty Penetration by Channel, 2025 24. Further Reading 24.1 About PayNXT360 24.2 Related Research
Table 1: Vietnam Retail Industry Market Size (US$ Billion), 2021-2030 Table 2: Vietnam Ecommerce Market Size (US$ Billion), 2021-2030 Table 3: Vietnam POS Market Size (US$ Billion), 2021-2030 Table 4: Vietnam Total Loyalty Spend (US$ Million), 2021-2030 Table 5: Vietnam Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Table 6: Vietnam Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Table 7: Vietnam Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Table 8: Vietnam Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Table 9: Vietnam Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Table 10: Vietnam Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Table 11: Vietnam Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Table 12: Vietnam Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Table 13: Vietnam Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Table 14: Vietnam Spend by Community Loyalty Program (US$ Million), 2021-2030 Table 15: Vietnam Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Table 16: Vietnam Spend by Paid Loyalty Program (US$ Million), 2021-2030 Table 17: Vietnam Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Table 18: Vietnam Loyalty Spend by In-Store (US$ Million), 2021-2030 Table 19: Vietnam Loyalty Spend by Online (US$ Million), 2021-2030 Table 20: Vietnam Loyalty Spend by Mobile (US$ Million), 2021-2030 Table 21: Vietnam Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Table 22: Vietnam Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Table 23: Vietnam Loyalty Spend by Other Segment (US$ Million), 2021-2030 Table 24: Vietnam Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Table 25: Vietnam Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Table 26: Vietnam Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 27: Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 28: Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 29: Vietnam Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Table 30: Vietnam Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Table 31: Vietnam Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Table 32: Vietnam Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 33: Vietnam Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Table 34: Vietnam Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 35: Vietnam Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 36: Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 37: Vietnam Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Table 38: Vietnam Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Table 39: Vietnam Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 40: Vietnam In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 41: Vietnam In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 42: Vietnam In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 43: Vietnam In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 44: Vietnam In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 45: Vietnam In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Table 46: Vietnam Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 47: Vietnam Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Table 48: Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 49: Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 50: Vietnam Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 51: Vietnam Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Table 52: Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 53: Vietnam Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 54: Vietnam Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Table 55: Vietnam Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Table 56: Vietnam Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Table 57: Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Table 58: Vietnam Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Table 59: Vietnam Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Table 60: Vietnam Loyalty Spend by Digital Access (US$ Million), 2021-2030 Table 61: Vietnam Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Table 62: Vietnam Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Table 63: Vietnam Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Table 64: Vietnam Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Table 65: Vietnam Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Table 66: Vietnam Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Table 67: Vietnam Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 68: Vietnam Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Table 69: Vietnam Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 70: Vietnam Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Table 71: Vietnam Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Table 72: Vietnam Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Table 73: Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Table 74: Vietnam Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Table 75: Vietnam Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Table 76: Vietnam Loyalty Spend by Software (US$ Million), 2021-2030 Table 77: Vietnam Loyalty Spend by Services (US$ Million), 2021-2030 Table 78: Vietnam Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Table 79: Vietnam Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Retail Industry Market Size (US$ Billion), 2021-2030 Figure 3: Vietnam Ecommerce Market Size (US$ Billion), 2021-2030 Figure 4: Vietnam POS Market Size (US$ Billion), 2021-2030 Figure 5: Vietnam Total Loyalty Spend (US$ Million), 2021-2030 Figure 6: Vietnam Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025 Figure 7: Vietnam Loyalty Spend Share by Functional Domains (%), 2021-2030 Figure 8: Vietnam Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Figure 9: Vietnam Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 10: Vietnam Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025 Figure 11: Vietnam Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Figure 12: Vietnam Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Figure 13: Vietnam Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Figure 14: Vietnam Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Figure 15: Vietnam Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Figure 16: Vietnam Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Figure 17: Vietnam Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Figure 18: Vietnam Spend by Community Loyalty Program (US$ Million), 2021-2030 Figure 19: Vietnam Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Figure 20: Vietnam Spend by Paid Loyalty Program (US$ Million), 2021-2030 Figure 21: Vietnam Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Figure 22: Vietnam Loyalty Schemes Spend Share by Channel (%), 2021-2030 Figure 23: Vietnam Loyalty Spend by In-Store (US$ Million), 2021-2030 Figure 24: Vietnam Loyalty Spend by Online (US$ Million), 2021-2030 Figure 25: Vietnam Loyalty Spend by Mobile (US$ Million), 2021-2030 Figure 26: Vietnam Loyalty Schemes Spend Share by Business Model (%), 2021-2030 Figure 27: Vietnam Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Figure 28: Vietnam Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Figure 29: Vietnam Loyalty Spend by Other Segment (US$ Million), 2021-2030 Figure 30: Vietnam Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030 Figure 31: Vietnam Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Figure 32: Vietnam Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Figure 33: Vietnam Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 34: Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 35: Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 36: Vietnam Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Figure 37: Vietnam Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 38: Vietnam Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Figure 39: Vietnam Online Cashback Spend by Financial Services (US$ Million), 2021-2030 Figure 40: Vietnam Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 41: Vietnam Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Figure 42: Vietnam Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 43: Vietnam Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 44: Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 45: Vietnam Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Figure 46: Vietnam Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 47: Vietnam Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 48: Vietnam In-store Loyalty Spend in Key Sectors (%), 2021-2030 Figure 49: Vietnam In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 50: Vietnam In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 51: Vietnam In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 52: Vietnam In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 53: Vietnam In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 54: Vietnam In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Figure 55: Vietnam Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030 Figure 56: Vietnam Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 57: Vietnam Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Figure 58: Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 59: Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 60: Vietnam Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 61: Vietnam Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Figure 62: Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 63: Vietnam Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 64: Vietnam Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030 Figure 65: Vietnam Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Figure 66: Vietnam Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Figure 67: Vietnam Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Figure 68: Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Figure 69: Vietnam Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Figure 70: Vietnam Loyalty Schemes Spend Share by Accessibility (%), 2021-2030 Figure 71: Vietnam Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Figure 72: Vietnam Loyalty Spend by Digital Access (US$ Million), 2021-2030 Figure 73: Vietnam Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030 Figure 74: Vietnam Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Figure 75: Vietnam Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Figure 76: Vietnam Loyalty Schemes Spend Share by Membership Type (%), 2021-2030 Figure 77: Vietnam Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Figure 78: Vietnam Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Figure 79: Vietnam Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Figure 80: Vietnam Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 81: Vietnam Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Figure 82: Vietnam Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 83: Vietnam Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 84: Vietnam Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Figure 85: Vietnam Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030 Figure 86: Vietnam Loyalty Platform Spend Share by Software Use Case (%), 2021-2030 Figure 87: Vietnam Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Figure 88: Vietnam Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Figure 89: Vietnam Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030 Figure 90: Vietnam Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Figure 91: Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Figure 92: Vietnam Loyalty Platform Spend Share by Deployment (%), 2021-2030 Figure 93: Vietnam Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Figure 94: Vietnam Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Figure 95: Vietnam Loyalty Spend Share by Software vs. Services (%), 2021-2030 Figure 96: Vietnam Loyalty Spend by Software (US$ Million), 2021-2030 Figure 97: Vietnam Loyalty Spend by Services (US$ Million), 2021-2030 Figure 98: Vietnam Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030 Figure 99: Vietnam Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Figure 100: Vietnam Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030 Figure 101: Vietnam Loyalty Spend Share by Age Group (%), 2025 Figure 102: Vietnam Loyalty Spend Share by Income Level (%), 2025 Figure 103: Vietnam Loyalty Spend Share by Gender (%), 2025 Figure 104: Vietnam Primary Loyalty Motivation Split Analysis (%), 2025 Figure 105: Vietnam Loyalty Program Breakage Rate Analysis (%), 2025 Figure 106: Vietnam Loyalty Program Enrollment Channel Mix Analysis (%), 2025 Figure 107: Vietnam Embedded Loyalty Penetration by Channel (%), 2025
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