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Thailand Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation

Thailand Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation

According to PayNXT360, the loyalty market in Thailand is expected to grow by 15.5% annually, reaching US$741.7 million by 2025. The loyalty market in the country has experienced robust growth during...

Thailand Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation – Databook Q1 2026 Update
Summary
According to PayNXT360, the loyalty market in Thailand is expected to grow by 15.5% annually, reaching US$741.7 million by 2025.

The loyalty market in the country has experienced robust growth during 2021-2024, achieving a CAGR of 18.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.1% from 2025 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2024 value of US$642.3 million to approximately US$1,213.4 million.

This report provides a detailed data-centric analysis of the loyalty industry in Thailand, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate.

The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides a detailed data-centric analysis of the loyalty market in Thailand, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments:

• Thailand Retail Sector Market Context
 -- Thailand Retail Industry Market Size, 2021-2030
 -- Thailand Ecommerce Market Size, 2021-2030
 -- Thailand POS Market Size Trend Analysis, 2021-2030

• Thailand Loyalty Spend Market Size and Growth Dynamics
 -- Thailand Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
 -- Thailand Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
 -- Thailand Loyalty Spend Share by Functional Domains, 2021-2030
 -- Thailand Loyalty Spend by Loyalty Schemes, 2021-2030
 -- Thailand Loyalty Spend by Loyalty Platforms, 2021-2030

• Thailand Loyalty Schemes Spend Segmentation by Loyalty Program Type
 -- Point-based Loyalty Program
 -- Tiered Loyalty Program
 -- Mission-driven Loyalty Program
 -- Spend-based Loyalty Program
 -- Gaming Loyalty Program
 -- Free Perks Loyalty Program
 -- Subscription Loyalty Program
 -- Community Loyalty Program
 -- Refer a Friend Loyalty Program
 -- Paid Loyalty Program
 -- Cashback Loyalty Program

• Thailand Loyalty Schemes Spend Segmentation by Channel
 -- In-Store
 -- Online
 -- Mobile

• Thailand Loyalty Schemes Spend Segmentation by Business Model
 -- Seller Driven
 -- Payment Instrument Driven
 -- Other Segment

• Thailand Loyalty Schemes Spend Segmentation by Key Sectors
 -- Retail
 -- Financial Services
 -- Healthcare & Wellness
 -- Restaurants & Food Delivery
 -- Travel & Hospitality (Cabs, Hotels, Airlines)
 -- Telecoms
 -- Media & Entertainment
 -- Other

• Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels
 -- Online Loyalty Spend by Sector, 2021-2030
 -- In-store Loyalty Spend by Sector, 2021-2030
 -- Mobile App Loyalty Spend by Sector, 2021-2030

• Thailand Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment
 -- Diversified Retailers
 -- Department Stores
 -- Specialty Stores
 -- Supermarket and Convenience Store
 -- Other

• Thailand Loyalty Schemes Spend Segmentation by Accessibility
 -- Card Based Access
 -- Digital Access

• Thailand Loyalty Schemes Spend Segmentation by Consumer Type
 -- B2B Consumers
 -- B2C Consumers

• Thailand Loyalty Schemes Spend Segmentation by Membership Type
 -- Free
 -- Free + Premium
 -- Premium

• Thailand Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty
 -- Embedded Loyalty Programs
 -- Non-Embedded Loyalty Programs

• Thailand Loyalty Spend Split by Use of AI / Blockchain
 -- AI Driven Loyalty Program
 -- Blockchain Driven Loyalty Program

• Thailand Loyalty Platform Spend Segmentation by Software Use Case
 -- Analytics and AI Driven
 -- Management Platform

• Thailand Loyalty Platform Spend Segmentation by Vendor / Solution Partner
 -- In-house
 -- Third-Party Vendor

• Thailand Loyalty Platform Spend Segmentation by Deployment
 -- Cloud
 -- On-Premise

• Thailand Loyalty Platform Spend Segmentation by Offering
 -- Software
 -- Services
 -- Custom Built Platform vs. Off the Shelf Platform

• Thailand Consumer Demographics & Behaviour (Loyalty Spend Share), 2025
 -- Age Group
 -- Income Level
 -- Gender

• Thailand Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025
 -- Primary Loyalty Motivation Split Analysis
 -- Loyalty Program Breakage Rate Analysis
 -- Loyalty Program Enrollment Channel Mix Analysis
 -- Embedded Loyalty Penetration by Channel
Reason to buy
• Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics.

• Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats).

• Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector × channel views.

• Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking.

• Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset.

• Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf).

• Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel.

• Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
Table of Contents
 1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer

2. Thailand Retail Sector Market Size Trend Analysis
2.1 Thailand Retail Industry Market Size, 2021-2030
2.2 Thailand Ecommerce Market Size, 2021-2030
2.3 Thailand POS Market Size Trend Analysis, 2021-2030

3. Thailand Loyalty Spend Market Size and Future Growth Dynamics
3.1 Thailand Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
3.2 Thailand Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
3.3 Thailand Loyalty Spend Share by Functional Domains, 2021-2030
3.4 Thailand Loyalty Spend by Loyalty Schemes, 2021-2030
3.5 Thailand Loyalty Spend by Loyalty Platforms, 2021-2030

4. Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Thailand Loyalty Schemes Spend Share by Loyalty Program Type, 2025
4.2 Thailand Spend by Point-based Loyalty Program, 2021-2030
4.3 Thailand Spend by Tiered Loyalty Program, 2021-2030
4.4 Thailand Spend by Mission-driven Loyalty Program, 2021-2030
4.5 Thailand Spend by Spend-based Loyalty Program, 2021-2030
4.6 Thailand Spend by Gaming Loyalty Program, 2021-2030
4.7 Thailand Spend by Free Perks Loyalty Program, 2021-2030
4.8 Thailand Spend by Subscription Loyalty Program, 2021-2030
4.9 Thailand Spend by Community Loyalty Program, 2021-2030
4.10 Thailand Spend by Refer a Friend Loyalty Program, 2021-2030
4.11 Thailand Spend by Paid Loyalty Program, 2021-2030
4.12 Thailand Spend by Cashback Loyalty Program, 2021-2030

5. Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
5.1 Thailand Loyalty Schemes Spend Share by Channel, 2021-2030
5.2 Thailand Loyalty Spend by In-Store, 2021-2030
5.3 Thailand Loyalty Spend by Online, 2021-2030
5.4 Thailand Loyalty Spend by Mobile, 2021-2030

6. Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Thailand Loyalty Schemes Spend Share by Business Model, 2021-2030
6.2 Thailand Loyalty Spend by Seller Driven, 2021-2030
6.3 Thailand Loyalty Spend by Payment Instrument Driven, 2021-2030
6.4 Thailand Loyalty Spend by Other Segment, 2021-2030

7. Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Thailand Loyalty Schemes Spend Share by Key Sectors, 2021-2030
7.2 Thailand Loyalty Schemes Spend in Retail, 2021-2030
7.3 Thailand Loyalty Schemes Spend in Financial Services, 2021-2030
7.4 Thailand Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030
7.5 Thailand Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030
7.6 Thailand Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
7.7 Thailand Loyalty Schemes Spend in Telecoms, 2021-2030
7.8 Thailand Loyalty Schemes Spend in Media & Entertainment, 2021-2030
7.9 Thailand Loyalty Schemes Spend in Other, 2021-2030

8. Thailand Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030
8.1 Thailand Online Loyalty Spend in Retail Segment, 2021-2030
8.2 Thailand Online Loyalty Spend in Financial Services, 2021-2030
8.3 Thailand Online Loyalty Spend in Healthcare & Wellness, 2021-2030
8.4 Thailand Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030
8.5 Thailand Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
8.6 Thailand Online Loyalty Spend in Telecoms, 2021-2030
8.7 Thailand Online Loyalty Spend in Media & Entertainment, 2021-2030
8.8 Thailand Online Loyalty Spend in Other Segment, 2021-2030

9. Thailand In-store Loyalty Spend in Key Sectors, 2021-2030
9.1 Thailand In-store Loyalty Spend in Retail Segment, 2021-2030
9.2 Thailand In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
9.3 Thailand In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
9.4 Thailand In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
9.5 Thailand In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030
9.6 Thailand In-store Loyalty Spend in Other Sector, 2021-2030

10. Thailand Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030
10.1 Thailand Mobile App Loyalty Spend in Retail Segment, 2021-2030
10.2 Thailand Mobile App Loyalty Spend in Financial Services Segment, 2021-2030
10.3 Thailand Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
10.4 Thailand Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
10.5 Thailand Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
10.6 Thailand Mobile App Loyalty Spend in Telecoms Segment, 2021-2030
10.7 Thailand Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030
10.8 Thailand Mobile App Loyalty Spend in Other Segment, 2021-2030

11. Thailand Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Thailand Loyalty Schemes Spend Share by Retail Segments, 2021-2030
11.2 Thailand Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030
11.3 Thailand Loyalty Retail Schemes Spend by Department Stores, 2021-2030
11.4 Thailand Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030
11.5 Thailand Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030
11.6 Thailand Loyalty Retail Schemes Spend by Other, 2021-2030

12. Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Thailand Loyalty Schemes Spend Share by Accessibility, 2021-2030
12.2 Thailand Loyalty Spend by Card Based Access, 2021-2030
12.3 Thailand Loyalty Spend by Digital Access, 2021-2030

13. Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Thailand Loyalty Schemes Spend Share by Consumer Type, 2021-2030
13.2 Thailand Loyalty Schemes Spend by B2B Consumers, 2021-2030
13.3 Thailand Loyalty Spend by B2C Consumers, 2021-2030

14. Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Thailand Loyalty Schemes Spend Share by Membership Type, 2021-2030
14.2 Thailand Loyalty Membership Type Schemes Spend by Free, 2021-2030
14.3 Thailand Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030
14.4 Thailand Loyalty Membership Type Schemes Spend by Premium, 2021-2030

15. Thailand Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030
15.1 Thailand Loyalty Spend by Embedded Loyalty Programs, 2021-2030
15.2 Thailand Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030

16. Thailand Loyalty Spend Share by use of AI, 2021-2030
16.1 Thailand Loyalty Spend by AI Driven Loyalty Program, 2021-2030
16.2 Thailand Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030

17. Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
17.1 Thailand Loyalty Platform Spend Share by Software Use Case, 2021-2030
17.2 Thailand Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030
17.3 Thailand Loyalty Software Platform Spend by Management Platform, 2021-2030

18. Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
18.1 Thailand Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030
18.2 Thailand Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030
18.3 Thailand Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030

19. Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
19.1 Thailand Loyalty Platform Spend Share by Deployment, 2021-2030
19.2 Thailand Loyalty Deployment Platform Spend by Cloud, 2021-2030
19.3 Thailand Loyalty Deployment Platform Spend by On-Premise, 2021-2030

20. Thailand Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
20.1 Thailand Loyalty Spend Share by Software vs. Services, 2021-2030
20.2 Thailand Loyalty Spend by Software, 2021-2030
20.3 Thailand Loyalty Spend by Services, 2021-2030

21. Thailand Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
21.1 Thailand Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030
21.2 Thailand Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030
21.3 Thailand Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030

22. Thailand Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
22.1 Thailand Loyalty Spend Share by Age Group, 2025
22.2 Thailand Loyalty Spend Share by Income Level, 2025
22.3 Thailand Loyalty Spend Share by Gender, 2025

23. Thailand Loyalty Program- KPIs, Behavioral Metrics & Embedded
23.1 Thailand Primary Loyalty Motivation Split Analysis, 2025
23.2 Thailand Loyalty Program Breakage Rate Analysis, 2025
23.3 Thailand Loyalty Program Enrollment Channel Mix Analysis, 2025
23.4 Thailand Embedded Loyalty Penetration by Channel, 2025

24. Further Reading
24.1 About PayNXT360
24.2 Related Research
List Of Table
Table 1: Thailand Retail Industry Market Size (US$ Billion), 2021-2030
Table 2: Thailand Ecommerce Market Size (US$ Billion), 2021-2030
Table 3: Thailand POS Market Size (US$ Billion), 2021-2030
Table 4: Thailand Total Loyalty Spend (US$ Million), 2021-2030
Table 5: Thailand Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030
Table 6: Thailand Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Table 7: Thailand Spend by Point-based Loyalty Program (US$ Million), 2021-2030
Table 8: Thailand Spend by Tiered Loyalty Program (US$ Million), 2021-2030
Table 9: Thailand Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030
Table 10: Thailand Spend by Spend-based Loyalty Program (US$ Million), 2021-2030
Table 11: Thailand Spend by Gaming Loyalty Program (US$ Million), 2021-2030
Table 12: Thailand Spend by Free Perks Loyalty Program (US$ Million), 2021-2030
Table 13: Thailand Spend by Subscription Loyalty Program (US$ Million), 2021-2030
Table 14: Thailand Spend by Community Loyalty Program (US$ Million), 2021-2030
Table 15: Thailand Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030
Table 16: Thailand Spend by Paid Loyalty Program (US$ Million), 2021-2030
Table 17: Thailand Spend by Cashback Loyalty Program (US$ Million), 2021-2030
Table 18: Thailand Loyalty Spend by In-Store (US$ Million), 2021-2030
Table 19: Thailand Loyalty Spend by Online (US$ Million), 2021-2030
Table 20: Thailand Loyalty Spend by Mobile (US$ Million), 2021-2030
Table 21: Thailand Loyalty Spend by Seller Driven (US$ Million), 2021-2030
Table 22: Thailand Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030
Table 23: Thailand Loyalty Spend by Other Segment (US$ Million), 2021-2030
Table 24: Thailand Loyalty Schemes Spend in Retail (US$ Million), 2021-2030
Table 25: Thailand Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030
Table 26: Thailand Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030
Table 27: Thailand Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Table 28: Thailand Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Table 29: Thailand Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030
Table 30: Thailand Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030
Table 31: Thailand Loyalty Schemes Spend in Other (US$ Million), 2021-2030
Table 32: Thailand Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 33: Thailand Online Loyalty Spend in Financial Services (US$ Million), 2021-2030
Table 34: Thailand Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030
Table 35: Thailand Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Table 36: Thailand Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Table 37: Thailand Online Loyalty Spend in Telecoms (US$ Million), 2021-2030
Table 38: Thailand Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030
Table 39: Thailand Online Loyalty Spend in Other Segment (US$ Million), 2021-2030
Table 40: Thailand In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 41: Thailand In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Table 42: Thailand In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Table 43: Thailand In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Table 44: Thailand In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Table 45: Thailand In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030
Table 46: Thailand Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 47: Thailand Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030
Table 48: Thailand Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Table 49: Thailand Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Table 50: Thailand Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Table 51: Thailand Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030
Table 52: Thailand Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Table 53: Thailand Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030
Table 54: Thailand Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030
Table 55: Thailand Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030
Table 56: Thailand Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030
Table 57: Thailand Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030
Table 58: Thailand Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030
Table 59: Thailand Loyalty Spend by Card Based Access (US$ Million), 2021-2030
Table 60: Thailand Loyalty Spend by Digital Access (US$ Million), 2021-2030
Table 61: Thailand Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030
Table 62: Thailand Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030
Table 63: Thailand Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030
Table 64: Thailand Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030
Table 65: Thailand Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030
Table 66: Thailand Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030
Table 67: Thailand Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030
Table 68: Thailand Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030
Table 69: Thailand Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030
Table 70: Thailand Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030
Table 71: Thailand Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030
Table 72: Thailand Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030
Table 73: Thailand Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030
Table 74: Thailand Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030
Table 75: Thailand Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030
Table 76: Thailand Loyalty Spend by Software (US$ Million), 2021-2030
Table 77: Thailand Loyalty Spend by Services (US$ Million), 2021-2030
Table 78: Thailand Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030
Table 79: Thailand Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Thailand Retail Industry Market Size (US$ Billion), 2021-2030
Figure 3: Thailand Ecommerce Market Size (US$ Billion), 2021-2030
Figure 4: Thailand POS Market Size (US$ Billion), 2021-2030
Figure 5: Thailand Total Loyalty Spend (US$ Million), 2021-2030
Figure 6: Thailand Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025
Figure 7: Thailand Loyalty Spend Share by Functional Domains (%), 2021-2030
Figure 8: Thailand Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030
Figure 9: Thailand Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Figure 10: Thailand Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025
Figure 11: Thailand Spend by Point-based Loyalty Program (US$ Million), 2021-2030
Figure 12: Thailand Spend by Tiered Loyalty Program (US$ Million), 2021-2030
Figure 13: Thailand Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030
Figure 14: Thailand Spend by Spend-based Loyalty Program (US$ Million), 2021-2030
Figure 15: Thailand Spend by Gaming Loyalty Program (US$ Million), 2021-2030
Figure 16: Thailand Spend by Free Perks Loyalty Program (US$ Million), 2021-2030
Figure 17: Thailand Spend by Subscription Loyalty Program (US$ Million), 2021-2030
Figure 18: Thailand Spend by Community Loyalty Program (US$ Million), 2021-2030
Figure 19: Thailand Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030
Figure 20: Thailand Spend by Paid Loyalty Program (US$ Million), 2021-2030
Figure 21: Thailand Spend by Cashback Loyalty Program (US$ Million), 2021-2030
Figure 22: Thailand Loyalty Schemes Spend Share by Channel (%), 2021-2030
Figure 23: Thailand Loyalty Spend by In-Store (US$ Million), 2021-2030
Figure 24: Thailand Loyalty Spend by Online (US$ Million), 2021-2030
Figure 25: Thailand Loyalty Spend by Mobile (US$ Million), 2021-2030
Figure 26: Thailand Loyalty Schemes Spend Share by Business Model (%), 2021-2030
Figure 27: Thailand Loyalty Spend by Seller Driven (US$ Million), 2021-2030
Figure 28: Thailand Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030
Figure 29: Thailand Loyalty Spend by Other Segment (US$ Million), 2021-2030
Figure 30: Thailand Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030
Figure 31: Thailand Loyalty Schemes Spend in Retail (US$ Million), 2021-2030
Figure 32: Thailand Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030
Figure 33: Thailand Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030
Figure 34: Thailand Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Figure 35: Thailand Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Figure 36: Thailand Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030
Figure 37: Thailand Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030
Figure 38: Thailand Loyalty Schemes Spend in Other (US$ Million), 2021-2030
Figure 39: Thailand Online Cashback Spend by Financial Services (US$ Million), 2021-2030
Figure 40: Thailand Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 41: Thailand Online Loyalty Spend in Financial Services (US$ Million), 2021-2030
Figure 42: Thailand Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030
Figure 43: Thailand Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Figure 44: Thailand Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Figure 45: Thailand Online Loyalty Spend in Telecoms (US$ Million), 2021-2030
Figure 46: Thailand Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030
Figure 47: Thailand Online Loyalty Spend in Other Segment (US$ Million), 2021-2030
Figure 48: Thailand In-store Loyalty Spend in Key Sectors (%), 2021-2030
Figure 49: Thailand In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 50: Thailand In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Figure 51: Thailand In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Figure 52: Thailand In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Figure 53: Thailand In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Figure 54: Thailand In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030
Figure 55: Thailand Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030
Figure 56: Thailand Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 57: Thailand Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030
Figure 58: Thailand Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Figure 59: Thailand Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Figure 60: Thailand Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Figure 61: Thailand Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030
Figure 62: Thailand Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Figure 63: Thailand Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030
Figure 64: Thailand Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030
Figure 65: Thailand Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030
Figure 66: Thailand Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030
Figure 67: Thailand Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030
Figure 68: Thailand Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030
Figure 69: Thailand Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030
Figure 70: Thailand Loyalty Schemes Spend Share by Accessibility (%), 2021-2030
Figure 71: Thailand Loyalty Spend by Card Based Access (US$ Million), 2021-2030
Figure 72: Thailand Loyalty Spend by Digital Access (US$ Million), 2021-2030
Figure 73: Thailand Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030
Figure 74: Thailand Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030
Figure 75: Thailand Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030
Figure 76: Thailand Loyalty Schemes Spend Share by Membership Type (%), 2021-2030
Figure 77: Thailand Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030
Figure 78: Thailand Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030
Figure 79: Thailand Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030
Figure 80: Thailand Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030
Figure 81: Thailand Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030
Figure 82: Thailand Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Figure 83: Thailand Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030
Figure 84: Thailand Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030
Figure 85: Thailand Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030
Figure 86: Thailand Loyalty Platform Spend Share by Software Use Case (%), 2021-2030
Figure 87: Thailand Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030
Figure 88: Thailand Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030
Figure 89: Thailand Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030
Figure 90: Thailand Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030
Figure 91: Thailand Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030
Figure 92: Thailand Loyalty Platform Spend Share by Deployment (%), 2021-2030
Figure 93: Thailand Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030
Figure 94: Thailand Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030
Figure 95: Thailand Loyalty Spend Share by Software vs. Services (%), 2021-2030
Figure 96: Thailand Loyalty Spend by Software (US$ Million), 2021-2030
Figure 97: Thailand Loyalty Spend by Services (US$ Million), 2021-2030
Figure 98: Thailand Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030
Figure 99: Thailand Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030
Figure 100: Thailand Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 101: Thailand Loyalty Spend Share by Age Group (%), 2025
Figure 102: Thailand Loyalty Spend Share by Income Level (%), 2025
Figure 103: Thailand Loyalty Spend Share by Gender (%), 2025
Figure 104: Thailand Primary Loyalty Motivation Split Analysis (%), 2025
Figure 105: Thailand Loyalty Program Breakage Rate Analysis (%), 2025
Figure 106: Thailand Loyalty Program Enrollment Channel Mix Analysis (%), 2025
Figure 107: Thailand Embedded Loyalty Penetration by Channel (%), 2025
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