According to PayNXT360, the digital ad spend market in South Korea is expected to grow by 13.4% annually, reaching US$14,016.0 million by 2025. The digital ad spend market in the country has experien...
According to PayNXT360, the digital ad spend market in South Korea is expected to grow by 13.4% annually, reaching US$14,016.0 million by 2025. The digital ad spend market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 11.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.1% from 2025 to 2029. By the end of 2029, the digital ad spend market is projected to expand from its 2024 value of US$12,358.4 million to approximately US$25,464.2 million. Key Trends and Drivers in Digital Ad Spend South Korea’s digital ad market is evolving through a convergence of content, commerce, and AI. Platform consolidation, mobile-first user behaviour, and regulatory adaptation are shaping how brands allocate budgets. Social commerce and CTV are expanding rapidly, while gaming and AI are unlocking new performance levers. These trends are forecasted to deepen, though they will also be influenced by privacy reforms, competition laws, and platform governance. 1. Social Commerce Integration Deepens Ad Ecosystem • South Korea is witnessing deeper integration of digital ads into social commerce platforms. Companies like KakaoTalk and NAVER Shopping Live are embedding ad products into commerce and content experiences, enabling seamless transitions from content consumption to purchases. Livestreaming has become a mainstream advertising channel, with brands leveraging it to engage consumers and convert in real time. • This trend is driven by the fusion of entertainment and e-commerce. South Korean consumers, particularly younger segments, are accustomed to mobile-first shopping journeys. The rise of live commerce, amplified by influencers and creator networks, has opened new monetization avenues. Platforms are building proprietary ad tech to support closed-loop attribution within commerce ecosystems. • Over the forecast period, this trend is expected to intensify. Platform-owned data and retail-first ad models will become more prominent, while external platforms may face limitations unless they can demonstrate full-funnel performance. Retail media networks could further expand into programmatic infrastructure. 2. CTV and OTT Channels Gain Ad Share • Ad-supported streaming services such as Tving, Wavve, and Coupang Play are increasing their footprint in South Korea’s video advertising market. Brands are shifting allocations to connected TV (CTV) platforms, particularly for sports, drama, and variety content with high viewership. • The push is driven by both consumer behaviour and platform investment. South Korean viewers are moving away from linear TV toward digital streaming. Local OTT players have responded by offering dynamic ad insertion and branded content formats, while telecom operators like SK Telecom are packaging data and content bundles to capture new ad budgets. • In the coming years, CTV/OTT ad share is expected to grow, though fragmentation and measurement gaps could slow down adoption. Broadcasters and telecom-backed platforms may consolidate capabilities to build scale and improve addressability. 3. AI-Driven Creative Optimisation Expands Use Cases • Korean platforms are embedding AI into digital advertising pipelines particularly in creative generation and targeting. NAVER has rolled out AI-powered ad optimization tools, while Kakao is applying machine learning to automate creative placement across display and video formats. • The driver here is the need for performance efficiency and real-time experimentation. As campaign cycles shorten, advertisers are adopting AI tools to test multiple creatives, improve engagement, and reduce costs. This is aligned with broader AI adoption across content creation, customer service, and e-commerce personalization in South Korea. • This trend is expected to deepen, with AI adoption moving from experimentation to standard operating practice. However, regulatory oversight over generative content, disclosures, and AI fairness could moderate the pace of adoption. 4. Gaming Platforms Attract Advertisers Beyond Traditional Segments • Game-centric platforms such as ZEPETO and PUBG Mobile Korea are increasingly being used for branded content and experiential advertising. Korean advertisers are exploring immersive ad formats in metaverse-inspired environments and casual gaming apps. • This trend is supported by strong gaming culture and mobile engagement in South Korea. Major brands across fashion, beauty, and electronics are partnering with game publishers to host branded experiences and virtual launches. These platforms also offer granular targeting through user avatars and behaviour tracking. • While growth is expected, saturation risk and creative fatigue may require innovation in format and placement. Partnerships between advertisers and game developers will likely move toward long-term branded asset integration rather than one-off campaigns. Competitive Landscape –Digital Ad Spend The competitive landscape in South Korea is defined by entrenched local leaders, evolving retail and content ecosystems, and regulatory recalibration. While global players remain relevant, it is the integration of commerce, content, and compliance that will shape competitive dynamics. Future success will rely on agility in data usage, ad format innovation, and ability to navigate Korea’s tightening regulatory oversight. 1. Domestic Platforms Retain Market Share Amid Global Pressures • South Korea’s digital ad market is led by homegrown platforms like NAVER and Kakao, which benefit from strong user bases and integrated services. These platforms operate across messaging, search, content, payments, and shopping, giving them end-to-end control over ad inventory and first-party data. • Global platforms such as Google and Meta are present particularly in mobile video, programmatic display, and performance campaigns but they face competition from local ecosystems tailored to Korean consumer behaviour and language preferences. 2. Commerce, Content, and CTV Fuel Competitive Diversification • E-commerce players like Coupang, 11Street, and SSG.com are growing their advertising arms, investing in sponsored listings, display banners, and offsite retargeting. Retail media networks are beginning to compete with traditional digital channels, supported by closed-loop sales data. • Local OTT and content platforms including Tving, Wavve, and Coupang Play are building dynamic ad offerings, with partnerships that bring TV-style content into programmatic digital frameworks. Meanwhile, telecom firms such as SK Telecom and KT are investing in ad infrastructure and cross-platform measurement tools. Strategic Alignments Reshape Platform Capabilities • Korean platforms are engaging in selective acquisitions and alliances to scale ad delivery and targeting. Kakao Entertainment’s collaboration with streaming and publishing arms supports cross-media ad formats. NAVER’s acquisition of Wattpad and its ongoing investments in the integrated LINE Yahoo advertising platform strengthen its ability to operate across multiple markets, supporting broader content distribution and cross-border advertising capabilities. • At the same time, telecom firms are forming joint ventures with media firms to launch immersive ad formats, leveraging 5G and virtual production tools to offer advertisers differentiated experiences. Regulatory Focus Shifts Toward Disclosure and Data Compliance • Over the last 12 months, South Korea’s Korea Fair Trade Commission (KFTC) and Korea Communications Commission (KCC) have taken steps to tighten ad disclosures especially around influencer content, hidden ads, and platform-native formats. New rules require platforms to offer clearer labelling and recordkeeping. • Cross-border data transfers and AI-driven targeting have come under increased scrutiny, with regulators exploring risk-based frameworks and fairness standards. These changes are prompting platforms to invest in compliance layers and audit tools, which could become a competitive differentiator. Forecasted Outlook – Competitive Direction • In the forecast period, platform competition in South Korea is expected to shift toward vertical integration. NAVER and Kakao are likely to strengthen their ad stack by consolidating capabilities across content, commerce, and payments. Retail media and CTV/OTT are likely to attract greater spend, drawing attention from newer entrants and challenger adtech firms. • Measurement innovation, regulatory compliance, and audience targeting precision will be key competitive battlegrounds. Korean platforms that balance user experience with advertiser value and align with privacy frameworks are expected to lead. This report provides a detailed data-centric analysis of the digital ad spend industry in South Korea, offering comprehensive coverage of both ad spend and digital ad spend markets. It covers more than 100+ KPIs, including spend value by segments, and market shares. The report offers in-depth segmentation across the ad spend market, covering spend distribution by channel (television, print, radio, outdoor, and digital) and detailed breakdowns within digital ad spend, including search, ecommerce, news and media, social platforms, gaming environments, and other digital destinations. It further categorizes digital ad spend by formats such as video, display, influencer marketing, email, and audio, alongside device platforms and pricing models. Additional analysis captures industry-level allocation patterns and the structure of the digital ad spend market across walled gardens and the open web, as well as distinctions between programmatic and direct media buying. Collectively, these datasets provide a comprehensive and quantifiable view of market size, spend behavior, and the structural dynamics shaping digital ad spend. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the digital ad spend industry in South Korea, with comprehensive coverage across both ad spend and digital ad spend markets. Below is a summary of key market segments: • South Korea Ad Spend Market Size and Growth Dynamics -- Spend Value • South Korea Ad Spend Market Segmentation by Advertising Channel -- Television Advertising -- Print Advertising -- Radio Advertising -- Outdoor Advertising -- Digital Advertising -- Other • South Korea Ad Spend Market Segmentation by Television Advertising -- Linear TV Advertising -- Connected TV / OTT Video Advertising • South Korea Ad Spend Market Segmentation by Radio Advertising -- Traditional Radio Advertising -- Digital Audio / Podcast Advertising • South Korea Ad Spend Market Segmentation by Outdoor Advertising -- Traditional OOH Advertising -- Digital Out-of-Home (DOOH) Advertising • South Korea Ad Spend Market Segmentation by Digital Advertising -- Spend Value • South Korea Digital Ad Spend Market by Segmentation -- Search Engine Sites -- Ecommerce Sites -- News & Media Sites -- Social Media -- Gaming Platforms -- Forums & Classifieds -- Others • South Korea Digital Ad Spend Market Segmentation by Social Media • South Korea Digital Ad Spend Market Segmentation by Gaming Platforms -- Around Games Environment Ad Spend -- In Game Environment Ad Spend -- In Game Immersive Ad Spend -- Exclusive Advertising Games Spend • South Korea Digital Ad Spend Market Segmentation by Format & Media -- Video -- Display -- Email -- Influencer Marketing -- Blogging and Podcasting • South Korea Digital Ad Spend Market Segmentation by Platform -- Mobile -- Desktop and Laptop • South Korea Digital Ad Spend Market Segmentation by Pricing Model -- Cost Per Mile (CPM) -- Cost Per Click (CPC) -- Performance Based Advertising -- Others • South Korea Digital Ad Spend Market Segmentation by Industry -- Technology -- Travel & Hospitality -- FMCG -- Automotive -- Media & Entertainment -- Telecommunications -- Retail & Consumer Goods -- Business and Financial Services -- Pharmaceutical and Healthcare -- Public Sector -- Construction and Real estate -- Education -- Home Appliances and Furniture -- Other Industries • South Korea Digital Ad Spend Market by Digital Ecosystem -- Walled Gardens -- Open Web / Independent Publishers • South Korea Digital Ad Spend Market by Media Buying Method -- Programmatic Advertising -- Direct Advertising
• Comprehensive Market Intelligence: Gain an integrated view of the full advertising landscape, covering both traditional channels (television, print, radio, outdoor) and the rapidly expanding digital advertising ecosystem. Track essential spend metrics, including channel-wise allocation, digital share evolution, and growth patterns across formats and platforms. • Granular Coverage of Digital Advertising: Explore detailed segmentation across search engines, ecommerce platforms, news and media publishers, social networks, gaming environments, forums, classifieds, and other digital destinations. Social media and gaming are further broken down by individual platforms and ad environments, enabling precise assessment of digital inventory performance. • Segment-Wise Insights and Cross-Analysis: Evaluate advertising trends across formats (video, display, email, influencer marketing, blogging/podcasting), device platforms (mobile vs. desktop/laptop), pricing models (CPM, CPC, performance-based), industries, and digital ecosystems (walled gardens vs. open web). Cross-segmentation supports deeper understanding of how advertisers allocate budgets across channels, formats, and audiences. • Advertiser and Audience Behaviour Analytics: Understand how brands across sectors such as retail, BFSI, FMCG, technology, automotive, media, healthcare, education, and others, distribute their digital budgets. Assess audience engagement patterns and platform choices, providing actionable insights into reach, attention, and return on spend. • Digital Infrastructure and Ecosystem Readiness: Assess the maturity of the enabling digital ecosystem, CTV/OTT expansion, and programmatic infrastructure, all of which shape the evolution of digital advertising models and automated buying practices. • Data-Driven Forecasts and KPI Benchmarking: Access a comprehensive dataset of 100+ KPIs with historical and forecast data through 2029, offering visibility into channel evolution, digital acceleration, format-level momentum, and emerging opportunities in programmatic buying, retail media, gaming, and CTV/OTT. • Decision-Ready Databook Format: Delivered in a structured, data-centric format, the Databook supports seamless integration into marketing strategies, budget planning frameworks, investment cases, and competitive benchmarking. It equips agencies, advertisers, platforms, publishers, and policymakers with evidence-based insights to guide strategic decisions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Definition 1.4. Disclaimer 2. South Korea Ad Spend Market Size and Forecast, 2020-2029 2.1. South Korea Ad Spend Market - Spend Value Dynamics, 2020-2029 3. South Korea Ad Spend Market Size by Advertising Channel, 2024 3.1. South Korea Ad Spend Market Share by Advertising Channel, 2024 3.2. Ad Spend Market Size by Television Advertising, 2020–2029 3.2.1. Ad Spend Market by Television Advertising – Spend Value Dynamics, 2020–2029 3.3. Ad Spend Market Size by Print Advertising, 2020–2029 3.3.1. Ad Spend Market Size by Print Advertising – Spend Value Dynamics, 2020–2029 3.4. Ad Spend Market Size by Radio Advertising, 2020–2029 3.4.1. Ad Spend Market Size by Radio Advertising – Spend Value Dynamics, 2020–2029 3.5. Ad Spend Market Size by Outdoor Advertising, 2020–2029 3.5.1. Ad Spend Market Size by Outdoor Advertising – Spend Value Dynamics, 2020–2029 3.6. Ad Spend Market Size by Digital Advertising, 2020–2029 3.6.1. Ad Spend Market Size by Digital Advertising – Spend Value Dynamics, 2020–2029 3.7. Ad Spend Market Size by Other Advertising, 2020–2029 3.7.1. Ad Spend Market Size by Other Advertising – Spend Value Dynamics, 2020–2029 4. South Korea Television Advertising Market Size by Segments, 2020–2029 4.1. South Korea Television Advertising Market Share by Segments, 2020–2029 4.1.1. Television Advertising Market Size by Linear TV Advertising, 2020-2029 4.1.2. Television Advertising Market Size by Connected TV / OTT Video Advertising, 2020-2029 5. South Korea Radio Advertising Market Size by Segments, 2020-2029 5.1. South Korea Radio Advertising Market Share by Segments, 2020-2029 5.1.1. Radio Advertising Market Size by Traditional Radio Advertising, 2020-2029 5.1.2. Radio Advertising Market Size by Digital Audio / Podcast Radio Advertising, 2020-2029 6. South Korea Outdoor Advertising Market Size by Segments, 2020-2029 6.1. South Korea Outdoor Advertising Market Share by Segments, 2020-2029 6.1.1. Outdoor Advertising Market Size by Traditional OOH Advertising, 2020-2029 6.1.2. Outdoor Advertising Market Size by Digital Out-of-Home (DOOH) Advertising, 2020-2029 7. South Korea Digital Ad Spend Market Size by Segments, 2024 7.1. South Korea Digital Ad Spend Market Share by Segments, 2024 7.2. South Korea Digital Ad Spend Market Size by Search Engine Sites, 2020-2029 7.3. South Korea Digital Ad Spend Market Size by Ecommerce Sites, 2020-2029 7.4. South Korea Digital Ad Spend Market Size by News & Media Sites, 2020-2029 7.5. South Korea Digital Ad Spend Market Size by Social Media, 2020-2029 7.6. South Korea Digital Ad Spend Market Size by Gaming Platforms, 2020-2029 7.7. South Korea Digital Ad Spend Market Size by Forums & Classifieds, 2020-2029 7.8. South Korea Digital Ad Spend Market Size by Others, 2020-2029 8. South Korea Digital Ad Spend Market Size by Social Media Platform, 2024 8.1. Digital Ad Spend Market Share by Social Media Platform, 2024 8.2. Digital Ad Spend Market Size by Facebook, 2020-2029 8.3. Digital Ad Spend Market Size by Instagram, 2020-2029 8.4. Digital Ad Spend Market Size by X (Formerly Twitter), 2020-2029 8.5. Digital Ad Spend Market Size by TikTok, 2020-2029 8.6. Digital Ad Spend Market Size by LinkedIn, 2020-2029 8.7. Digital Ad Spend Market Size by Other, 2020-2029 9. South Korea Digital Ad Spend Market Size by Gaming Platforms, 2024 9.1. Digital Ad Spend Market Share by Gaming Platforms, 2024 9.2. Digital Ad Spend Market Size Around Games Environment Ad Spend, 2020-2029 9.3. Digital Ad Spend Market Size by In Game Environment Ad Spend, 2020-2029 9.4. Digital Ad Spend Market Size by In Game Immersive Ad Spend, 2020-2029 9.5. Digital Ad Spend Market Size by Exclusive Advertising Games Spend, 2020-2029 10. South Korea Digital Ad Spend Market Share by Format & Media, 2020-2029 10.1. Digital Ad Spend Market Share by Format & Media, 2020-2029 10.2. Digital Ad Spend Market Size by Video, 2020-2029 10.3. Digital Ad Spend Market Size by Display, 2020-2029 10.4. Digital Ad Spend Market Size by Email, 2020-2029 10.5. Digital Ad Spend Market Size by Influencer Marketing, 2020-2029 10.6. Digital Ad Spend Market Size by Blogging and Podcasting, 2020-2029 11. South Korea Digital Ad Spend Market Share by Platform, 2020-2029 11.1. Digital Ad Spend Market Share by Platform, 2020-2029 11.2. Digital Ad Spend Market Size by Mobile, 2020-2029 11.3. Digital Ad Spend Market Size by Desktop and Laptop, 2020-2029 12. South Korea Digital Ad Spend Market Size by Pricing Model, 2020-2029 12.1. Digital Ad Spend Market Share by Pricing Model, 2020-2029 12.2. Digital Ad Spend Market Size by Cost Per Mile (CPM), 2020-2029 12.3. Digital Ad Spend Market Size by Cost Per Click (CPC), 2020-2029 12.4. Digital Ad Spend Market Size by Performance-Based Advertising, 2020-2029 12.5. Digital Ad Spend Market Size by Others, 2020-2029 13. South Korea Digital Ad Spend Market Size by Marketing Objective, 2024 13.1. South Korea Digital Ad Spend Market Share by Marketing Objective, 2024 14. South Korea Digital Ad Spend Market Share by Industry, 2024 14.1. Digital Ad Spend Market Share by Industry, 2024 14.2. Digital Ad Spend Market Size by Technology, 2020-2029 14.3. Digital Ad Spend Market Size by Travel & Hospitality, 2020-2029 14.4. Digital Ad Spend Market Size by FMCG, 2020-2029 14.5. Digital Ad Spend Market Size by Automotive, 2020-2029 14.6. Digital Ad Spend Market Size by Media & Entertainment, 2020-2029 14.7. Digital Ad Spend Market Size by Telecommunications, 2020-2029 14.8. Digital Ad Spend Market Size by Retail & Consumer Goods, 2020-2029 14.9. Digital Ad Spend Market Size by Business and Financial Services, 2020-2029 14.10. Digital Ad Spend Market Size by Pharmaceutical and Healthcare, 2020-2029 14.11. Digital Ad Spend Market Size by Public Sector, 2020-2029 14.12. Digital Ad Spend Market Size by Construction and Real Estate, 2020-2029 14.13. Digital Ad Spend Market Size by Education, 2020-2029 14.14. Digital Ad Spend Market Size by Home Appliances and Furniture, 2020-2029 14.15. Digital Ad Spend Market Size by Other Industries, 2020-2029 15. South Korea Digital Ad Spend Market Size by Digital Ecosystem, 2020-2029 15.1. Digital Ad Spend Market Share by Digital Ecosystem, 2020-2029 15.2. Digital Ad Spend Market Size by Walled Gardens, 2020-2029 15.3. Digital Ad Spend Market Size by Open Web / Independent Publishers, 2020-2029 16. South Korea Digital Ad Spend Market Size by Media Buying Method, 2020-2029 16.1. Digital Ad Spend Market Share by Media Buying Method, 2020-2029 16.2. Digital Ad Spend Market Size by Programmatic Advertising, 2020-2029 16.3. Digital Ad Spend Market Size by Direct Advertising, 2020-2029 17. Further Reading 17.1. About PayNXT360 17.2. Related Research
Table 1: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 2: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 3: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 4: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 5: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 6: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 7: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 8: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 9: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 10: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 11: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 12: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 13: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 14: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 15: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Table 16: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 17: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Table 18: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 19: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Table 20: Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 21: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Table 22: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Table 23: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Table 24: TikTok – Spend Value Dynamics (US$ Million), 2020–2029 Table 25: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Table 26: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 27: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Table 28: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 29: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 30: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Table 31: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Table 32: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Table 33: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Table 34: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Table 35: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Table 36: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Table 37: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Table 38: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Table 39: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Table 40: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Table 41: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 42: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Table 43: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Table 44: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Table 45: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Table 46: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Table 47: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Table 48: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Table 49: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Table 50: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Table 51: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Table 52: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Table 53: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Table 54: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Table 55: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Table 56: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Table 57: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Table 58: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Table 59: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ad Spend Market - Spend Value Dynamics (US$ Million), 2020–2029 Figure 3: Ad Spend Market Share, by Advertising Channel (%), 2024 Figure 4: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 5: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 6: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 7: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 8: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 9: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 10: Television Advertising Market Share by Segments (%), 2020–2029 Figure 11: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 12: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 13: Radio Advertising Market Share by Segments (%), 2020–2029 Figure 14: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 15: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 16: Outdoor Advertising Market Share by Segments (%), 2020–2029 Figure 17: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 18: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 19: Digital Ad Spend Market Share by Segments (%), 2024 Figure 20: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 21: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Figure 22: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 23: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Figure 24: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 25: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Figure 26: Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 27: Digital Ad Spend Market Share by Social Media Platform (%), 2024 Figure 28: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Figure 29: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Figure 30: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 31: TikTok – Spend Value Dynamics (US$ Million), 2020–2029 Figure 32: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Figure 33: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 34: Digital Ad Spend Market Share by Gaming Platforms (%), 2024 Figure 35: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Figure 36: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 37: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 38: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Figure 39: Digital Ad Spend Market Share by Format & Media (%), 2020–2029 Figure 40: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Figure 41: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Figure 42: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Figure 43: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Figure 44: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Figure 45: Digital Ad Spend Market Share by Platform (%), 2020–2029 Figure 46: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Figure 47: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Figure 48: Digital Ad Spend Market Share by Pricing Model (%), 2020–2029 Figure 49: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Figure 50: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 51: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Figure 52: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 53: Digital Ad Spend Market Share by Marketing Objective (%), 2024 Figure 54: Digital Ad Spend Market Share by Industry (%), 2024 Figure 55: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Figure 56: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Figure 57: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Figure 58: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Figure 59: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Figure 60: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Figure 61: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Figure 62: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Figure 63: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Figure 64: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Figure 65: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Figure 66: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Figure 67: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Figure 68: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Figure 69: Digital Ad Spend Market Share by Digital Ecosystem (%), 2020–2029 Figure 70: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Figure 71: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Figure 72: Digital Ad Spend Market Share by Media Buying Method (%), 2020-2029 Figure 73: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Figure 74: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
Contact us on live chat or fill out a form with your enquiry
