According to PayNXT360, the loyalty market in Nigeria is expected to grow by 17.8% annually, reaching US$166.1 million by 2025. The loyalty market in the country has experienced robust growth during...
According to PayNXT360, the loyalty market in Nigeria is expected to grow by 17.8% annually, reaching US$166.1 million by 2025. The loyalty market in the country has experienced robust growth during 2021-2024, achieving a CAGR of 19.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 15.3% from 2025 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2024 value of US$141.1 million to approximately US$293.1 million. This report provides a detailed data-centric analysis of the loyalty industry in Nigeria, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate. The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the loyalty market in Nigeria, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments: • Nigeria Retail Sector Market Context -- Nigeria Retail Industry Market Size, 2021-2030 -- Nigeria Ecommerce Market Size, 2021-2030 -- Nigeria POS Market Size Trend Analysis, 2021-2030 • Nigeria Loyalty Spend Market Size and Growth Dynamics -- Nigeria Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 -- Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 -- Nigeria Loyalty Spend Share by Functional Domains, 2021-2030 -- Nigeria Loyalty Spend by Loyalty Schemes, 2021-2030 -- Nigeria Loyalty Spend by Loyalty Platforms, 2021-2030 • Nigeria Loyalty Schemes Spend Segmentation by Loyalty Program Type -- Point-based Loyalty Program -- Tiered Loyalty Program -- Mission-driven Loyalty Program -- Spend-based Loyalty Program -- Gaming Loyalty Program -- Free Perks Loyalty Program -- Subscription Loyalty Program -- Community Loyalty Program -- Refer a Friend Loyalty Program -- Paid Loyalty Program -- Cashback Loyalty Program • Nigeria Loyalty Schemes Spend Segmentation by Channel -- In-Store -- Online -- Mobile • Nigeria Loyalty Schemes Spend Segmentation by Business Model -- Seller Driven -- Payment Instrument Driven -- Other Segment • Nigeria Loyalty Schemes Spend Segmentation by Key Sectors -- Retail -- Financial Services -- Healthcare & Wellness -- Restaurants & Food Delivery -- Travel & Hospitality (Cabs, Hotels, Airlines) -- Telecoms -- Media & Entertainment -- Other • Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels -- Online Loyalty Spend by Sector, 2021-2030 -- In-store Loyalty Spend by Sector, 2021-2030 -- Mobile App Loyalty Spend by Sector, 2021-2030 • Nigeria Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment -- Diversified Retailers -- Department Stores -- Specialty Stores -- Supermarket and Convenience Store -- Other • Nigeria Loyalty Schemes Spend Segmentation by Accessibility -- Card Based Access -- Digital Access • Nigeria Loyalty Schemes Spend Segmentation by Consumer Type -- B2B Consumers -- B2C Consumers • Nigeria Loyalty Schemes Spend Segmentation by Membership Type -- Free -- Free + Premium -- Premium • Nigeria Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty -- Embedded Loyalty Programs -- Non-Embedded Loyalty Programs • Nigeria Loyalty Spend Split by Use of AI / Blockchain -- AI Driven Loyalty Program -- Blockchain Driven Loyalty Program • Nigeria Loyalty Platform Spend Segmentation by Software Use Case -- Analytics and AI Driven -- Management Platform • Nigeria Loyalty Platform Spend Segmentation by Vendor / Solution Partner -- In-house -- Third-Party Vendor • Nigeria Loyalty Platform Spend Segmentation by Deployment -- Cloud -- On-Premise • Nigeria Loyalty Platform Spend Segmentation by Offering -- Software -- Services -- Custom Built Platform vs. Off the Shelf Platform • Nigeria Consumer Demographics & Behaviour (Loyalty Spend Share), 2025 -- Age Group -- Income Level -- Gender • Nigeria Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025 -- Primary Loyalty Motivation Split Analysis -- Loyalty Program Breakage Rate Analysis -- Loyalty Program Enrollment Channel Mix Analysis -- Embedded Loyalty Penetration by Channel
• Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics. • Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats). • Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector × channel views. • Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking. • Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset. • Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf). • Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel. • Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definitions 1.4 Disclaimer 2. Nigeria Retail Sector Market Size Trend Analysis 2.1 Nigeria Retail Industry Market Size, 2021-2030 2.2 Nigeria Ecommerce Market Size, 2021-2030 2.3 Nigeria POS Market Size Trend Analysis, 2021-2030 3. Nigeria Loyalty Spend Market Size and Future Growth Dynamics 3.1 Nigeria Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 3.2 Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 3.3 Nigeria Loyalty Spend Share by Functional Domains, 2021-2030 3.4 Nigeria Loyalty Spend by Loyalty Schemes, 2021-2030 3.5 Nigeria Loyalty Spend by Loyalty Platforms, 2021-2030 4. Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 4.1 Nigeria Loyalty Schemes Spend Share by Loyalty Program Type, 2025 4.2 Nigeria Spend by Point-based Loyalty Program, 2021-2030 4.3 Nigeria Spend by Tiered Loyalty Program, 2021-2030 4.4 Nigeria Spend by Mission-driven Loyalty Program, 2021-2030 4.5 Nigeria Spend by Spend-based Loyalty Program, 2021-2030 4.6 Nigeria Spend by Gaming Loyalty Program, 2021-2030 4.7 Nigeria Spend by Free Perks Loyalty Program, 2021-2030 4.8 Nigeria Spend by Subscription Loyalty Program, 2021-2030 4.9 Nigeria Spend by Community Loyalty Program, 2021-2030 4.10 Nigeria Spend by Refer a Friend Loyalty Program, 2021-2030 4.11 Nigeria Spend by Paid Loyalty Program, 2021-2030 4.12 Nigeria Spend by Cashback Loyalty Program, 2021-2030 5. Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel 5.1 Nigeria Loyalty Schemes Spend Share by Channel, 2021-2030 5.2 Nigeria Loyalty Spend by In-Store, 2021-2030 5.3 Nigeria Loyalty Spend by Online, 2021-2030 5.4 Nigeria Loyalty Spend by Mobile, 2021-2030 6. Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 6.1 Nigeria Loyalty Schemes Spend Share by Business Model, 2021-2030 6.2 Nigeria Loyalty Spend by Seller Driven, 2021-2030 6.3 Nigeria Loyalty Spend by Payment Instrument Driven, 2021-2030 6.4 Nigeria Loyalty Spend by Other Segment, 2021-2030 7. Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 Nigeria Loyalty Schemes Spend Share by Key Sectors, 2021-2030 7.2 Nigeria Loyalty Schemes Spend in Retail, 2021-2030 7.3 Nigeria Loyalty Schemes Spend in Financial Services, 2021-2030 7.4 Nigeria Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030 7.5 Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030 7.6 Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 7.7 Nigeria Loyalty Schemes Spend in Telecoms, 2021-2030 7.8 Nigeria Loyalty Schemes Spend in Media & Entertainment, 2021-2030 7.9 Nigeria Loyalty Schemes Spend in Other, 2021-2030 8. Nigeria Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030 8.1 Nigeria Online Loyalty Spend in Retail Segment, 2021-2030 8.2 Nigeria Online Loyalty Spend in Financial Services, 2021-2030 8.3 Nigeria Online Loyalty Spend in Healthcare & Wellness, 2021-2030 8.4 Nigeria Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030 8.5 Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 8.6 Nigeria Online Loyalty Spend in Telecoms, 2021-2030 8.7 Nigeria Online Loyalty Spend in Media & Entertainment, 2021-2030 8.8 Nigeria Online Loyalty Spend in Other Segment, 2021-2030 9. Nigeria In-store Loyalty Spend in Key Sectors, 2021-2030 9.1 Nigeria In-store Loyalty Spend in Retail Segment, 2021-2030 9.2 Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 9.3 Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 9.4 Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 9.5 Nigeria In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030 9.6 Nigeria In-store Loyalty Spend in Other Sector, 2021-2030 10. Nigeria Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030 10.1 Nigeria Mobile App Loyalty Spend in Retail Segment, 2021-2030 10.2 Nigeria Mobile App Loyalty Spend in Financial Services Segment, 2021-2030 10.3 Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 10.4 Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 10.5 Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 10.6 Nigeria Mobile App Loyalty Spend in Telecoms Segment, 2021-2030 10.7 Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030 10.8 Nigeria Mobile App Loyalty Spend in Other Segment, 2021-2030 11. Nigeria Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 11.1 Nigeria Loyalty Schemes Spend Share by Retail Segments, 2021-2030 11.2 Nigeria Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030 11.3 Nigeria Loyalty Retail Schemes Spend by Department Stores, 2021-2030 11.4 Nigeria Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030 11.5 Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030 11.6 Nigeria Loyalty Retail Schemes Spend by Other, 2021-2030 12. Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility 12.1 Nigeria Loyalty Schemes Spend Share by Accessibility, 2021-2030 12.2 Nigeria Loyalty Spend by Card Based Access, 2021-2030 12.3 Nigeria Loyalty Spend by Digital Access, 2021-2030 13. Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 13.1 Nigeria Loyalty Schemes Spend Share by Consumer Type, 2021-2030 13.2 Nigeria Loyalty Schemes Spend by B2B Consumers, 2021-2030 13.3 Nigeria Loyalty Spend by B2C Consumers, 2021-2030 14. Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 14.1 Nigeria Loyalty Schemes Spend Share by Membership Type, 2021-2030 14.2 Nigeria Loyalty Membership Type Schemes Spend by Free, 2021-2030 14.3 Nigeria Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030 14.4 Nigeria Loyalty Membership Type Schemes Spend by Premium, 2021-2030 15. Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030 15.1 Nigeria Loyalty Spend by Embedded Loyalty Programs, 2021-2030 15.2 Nigeria Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030 16. Nigeria Loyalty Spend Share by use of AI, 2021-2030 16.1 Nigeria Loyalty Spend by AI Driven Loyalty Program, 2021-2030 16.2 Nigeria Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030 17. Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 17.1 Nigeria Loyalty Platform Spend Share by Software Use Case, 2021-2030 17.2 Nigeria Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030 17.3 Nigeria Loyalty Software Platform Spend by Management Platform, 2021-2030 18. Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner 18.1 Nigeria Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030 18.2 Nigeria Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030 18.3 Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030 19. Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 19.1 Nigeria Loyalty Platform Spend Share by Deployment, 2021-2030 19.2 Nigeria Loyalty Deployment Platform Spend by Cloud, 2021-2030 19.3 Nigeria Loyalty Deployment Platform Spend by On-Premise, 2021-2030 20. Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 20.1 Nigeria Loyalty Spend Share by Software vs. Services, 2021-2030 20.2 Nigeria Loyalty Spend by Software, 2021-2030 20.3 Nigeria Loyalty Spend by Services, 2021-2030 21. Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 21.1 Nigeria Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030 21.2 Nigeria Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030 21.3 Nigeria Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030 22. Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 22.1 Nigeria Loyalty Spend Share by Age Group, 2025 22.2 Nigeria Loyalty Spend Share by Income Level, 2025 22.3 Nigeria Loyalty Spend Share by Gender, 2025 23. Nigeria Loyalty Program- KPIs, Behavioral Metrics & Embedded 23.1 Nigeria Primary Loyalty Motivation Split Analysis, 2025 23.2 Nigeria Loyalty Program Breakage Rate Analysis, 2025 23.3 Nigeria Loyalty Program Enrollment Channel Mix Analysis, 2025 23.4 Nigeria Embedded Loyalty Penetration by Channel, 2025 24. Further Reading 24.1 About PayNXT360 24.2 Related Research
Table 1: Nigeria Retail Industry Market Size (US$ Billion), 2021-2030 Table 2: Nigeria Ecommerce Market Size (US$ Billion), 2021-2030 Table 3: Nigeria POS Market Size (US$ Billion), 2021-2030 Table 4: Nigeria Total Loyalty Spend (US$ Million), 2021-2030 Table 5: Nigeria Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Table 6: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Table 7: Nigeria Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Table 8: Nigeria Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Table 9: Nigeria Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Table 10: Nigeria Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Table 11: Nigeria Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Table 12: Nigeria Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Table 13: Nigeria Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Table 14: Nigeria Spend by Community Loyalty Program (US$ Million), 2021-2030 Table 15: Nigeria Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Table 16: Nigeria Spend by Paid Loyalty Program (US$ Million), 2021-2030 Table 17: Nigeria Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Table 18: Nigeria Loyalty Spend by In-Store (US$ Million), 2021-2030 Table 19: Nigeria Loyalty Spend by Online (US$ Million), 2021-2030 Table 20: Nigeria Loyalty Spend by Mobile (US$ Million), 2021-2030 Table 21: Nigeria Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Table 22: Nigeria Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Table 23: Nigeria Loyalty Spend by Other Segment (US$ Million), 2021-2030 Table 24: Nigeria Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Table 25: Nigeria Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Table 26: Nigeria Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 27: Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 28: Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 29: Nigeria Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Table 30: Nigeria Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Table 31: Nigeria Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Table 32: Nigeria Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 33: Nigeria Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Table 34: Nigeria Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 35: Nigeria Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 36: Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 37: Nigeria Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Table 38: Nigeria Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Table 39: Nigeria Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 40: Nigeria In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 41: Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 42: Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 43: Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 44: Nigeria In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 45: Nigeria In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Table 46: Nigeria Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 47: Nigeria Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Table 48: Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 49: Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 50: Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 51: Nigeria Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Table 52: Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 53: Nigeria Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 54: Nigeria Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Table 55: Nigeria Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Table 56: Nigeria Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Table 57: Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Table 58: Nigeria Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Table 59: Nigeria Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Table 60: Nigeria Loyalty Spend by Digital Access (US$ Million), 2021-2030 Table 61: Nigeria Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Table 62: Nigeria Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Table 63: Nigeria Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Table 64: Nigeria Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Table 65: Nigeria Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Table 66: Nigeria Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Table 67: Nigeria Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 68: Nigeria Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Table 69: Nigeria Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 70: Nigeria Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Table 71: Nigeria Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Table 72: Nigeria Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Table 73: Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Table 74: Nigeria Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Table 75: Nigeria Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Table 76: Nigeria Loyalty Spend by Software (US$ Million), 2021-2030 Table 77: Nigeria Loyalty Spend by Services (US$ Million), 2021-2030 Table 78: Nigeria Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Table 79: Nigeria Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Nigeria Retail Industry Market Size (US$ Billion), 2021-2030 Figure 3: Nigeria Ecommerce Market Size (US$ Billion), 2021-2030 Figure 4: Nigeria POS Market Size (US$ Billion), 2021-2030 Figure 5: Nigeria Total Loyalty Spend (US$ Million), 2021-2030 Figure 6: Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025 Figure 7: Nigeria Loyalty Spend Share by Functional Domains (%), 2021-2030 Figure 8: Nigeria Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Figure 9: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 10: Nigeria Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025 Figure 11: Nigeria Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Figure 12: Nigeria Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Figure 13: Nigeria Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Figure 14: Nigeria Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Figure 15: Nigeria Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Figure 16: Nigeria Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Figure 17: Nigeria Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Figure 18: Nigeria Spend by Community Loyalty Program (US$ Million), 2021-2030 Figure 19: Nigeria Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Figure 20: Nigeria Spend by Paid Loyalty Program (US$ Million), 2021-2030 Figure 21: Nigeria Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Figure 22: Nigeria Loyalty Schemes Spend Share by Channel (%), 2021-2030 Figure 23: Nigeria Loyalty Spend by In-Store (US$ Million), 2021-2030 Figure 24: Nigeria Loyalty Spend by Online (US$ Million), 2021-2030 Figure 25: Nigeria Loyalty Spend by Mobile (US$ Million), 2021-2030 Figure 26: Nigeria Loyalty Schemes Spend Share by Business Model (%), 2021-2030 Figure 27: Nigeria Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Figure 28: Nigeria Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Figure 29: Nigeria Loyalty Spend by Other Segment (US$ Million), 2021-2030 Figure 30: Nigeria Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030 Figure 31: Nigeria Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Figure 32: Nigeria Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Figure 33: Nigeria Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 34: Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 35: Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 36: Nigeria Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Figure 37: Nigeria Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 38: Nigeria Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Figure 39: Nigeria Online Cashback Spend by Financial Services (US$ Million), 2021-2030 Figure 40: Nigeria Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 41: Nigeria Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Figure 42: Nigeria Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 43: Nigeria Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 44: Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 45: Nigeria Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Figure 46: Nigeria Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 47: Nigeria Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 48: Nigeria In-store Loyalty Spend in Key Sectors (%), 2021-2030 Figure 49: Nigeria In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 50: Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 51: Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 52: Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 53: Nigeria In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 54: Nigeria In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Figure 55: Nigeria Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030 Figure 56: Nigeria Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 57: Nigeria Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Figure 58: Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 59: Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 60: Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 61: Nigeria Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Figure 62: Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 63: Nigeria Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 64: Nigeria Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030 Figure 65: Nigeria Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Figure 66: Nigeria Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Figure 67: Nigeria Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Figure 68: Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Figure 69: Nigeria Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Figure 70: Nigeria Loyalty Schemes Spend Share by Accessibility (%), 2021-2030 Figure 71: Nigeria Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Figure 72: Nigeria Loyalty Spend by Digital Access (US$ Million), 2021-2030 Figure 73: Nigeria Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030 Figure 74: Nigeria Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Figure 75: Nigeria Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Figure 76: Nigeria Loyalty Schemes Spend Share by Membership Type (%), 2021-2030 Figure 77: Nigeria Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Figure 78: Nigeria Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Figure 79: Nigeria Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Figure 80: Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 81: Nigeria Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Figure 82: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 83: Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 84: Nigeria Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Figure 85: Nigeria Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030 Figure 86: Nigeria Loyalty Platform Spend Share by Software Use Case (%), 2021-2030 Figure 87: Nigeria Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Figure 88: Nigeria Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Figure 89: Nigeria Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030 Figure 90: Nigeria Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Figure 91: Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Figure 92: Nigeria Loyalty Platform Spend Share by Deployment (%), 2021-2030 Figure 93: Nigeria Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Figure 94: Nigeria Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Figure 95: Nigeria Loyalty Spend Share by Software vs. Services (%), 2021-2030 Figure 96: Nigeria Loyalty Spend by Software (US$ Million), 2021-2030 Figure 97: Nigeria Loyalty Spend by Services (US$ Million), 2021-2030 Figure 98: Nigeria Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030 Figure 99: Nigeria Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Figure 100: Nigeria Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030 Figure 101: Nigeria Loyalty Spend Share by Age Group (%), 2025 Figure 102: Nigeria Loyalty Spend Share by Income Level (%), 2025 Figure 103: Nigeria Loyalty Spend Share by Gender (%), 2025 Figure 104: Nigeria Primary Loyalty Motivation Split Analysis (%), 2025 Figure 105: Nigeria Loyalty Program Breakage Rate Analysis (%), 2025 Figure 106: Nigeria Loyalty Program Enrollment Channel Mix Analysis (%), 2025 Figure 107: Nigeria Embedded Loyalty Penetration by Channel (%), 2025
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