According to PayNXT360, the loyalty market in Malaysia is expected to grow by 15.7% annually, reaching US$582.8 million by 2025. The loyalty market in the country has experienced robust growth during...
According to PayNXT360, the loyalty market in Malaysia is expected to grow by 15.7% annually, reaching US$582.8 million by 2025. The loyalty market in the country has experienced robust growth during 2021-2024, achieving a CAGR of 18.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.2% from 2025 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2024 value of US$503.8 million to approximately US$957.9 million. This report provides a detailed data-centric analysis of the loyalty industry in Malaysia, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate. The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the loyalty market in Malaysia, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments: • Malaysia Retail Sector Market Context -- Malaysia Retail Industry Market Size, 2021-2030 -- Malaysia Ecommerce Market Size, 2021-2030 -- Malaysia POS Market Size Trend Analysis, 2021-2030 • Malaysia Loyalty Spend Market Size and Growth Dynamics -- Malaysia Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 -- Malaysia Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 -- Malaysia Loyalty Spend Share by Functional Domains, 2021-2030 -- Malaysia Loyalty Spend by Loyalty Schemes, 2021-2030 -- Malaysia Loyalty Spend by Loyalty Platforms, 2021-2030 • Malaysia Loyalty Schemes Spend Segmentation by Loyalty Program Type -- Point-based Loyalty Program -- Tiered Loyalty Program -- Mission-driven Loyalty Program -- Spend-based Loyalty Program -- Gaming Loyalty Program -- Free Perks Loyalty Program -- Subscription Loyalty Program -- Community Loyalty Program -- Refer a Friend Loyalty Program -- Paid Loyalty Program -- Cashback Loyalty Program • Malaysia Loyalty Schemes Spend Segmentation by Channel -- In-Store -- Online -- Mobile • Malaysia Loyalty Schemes Spend Segmentation by Business Model -- Seller Driven -- Payment Instrument Driven -- Other Segment • Malaysia Loyalty Schemes Spend Segmentation by Key Sectors -- Retail -- Financial Services -- Healthcare & Wellness -- Restaurants & Food Delivery -- Travel & Hospitality (Cabs, Hotels, Airlines) -- Telecoms -- Media & Entertainment -- Other • Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels -- Online Loyalty Spend by Sector, 2021-2030 -- In-store Loyalty Spend by Sector, 2021-2030 -- Mobile App Loyalty Spend by Sector, 2021-2030 • Malaysia Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment -- Diversified Retailers -- Department Stores -- Specialty Stores -- Supermarket and Convenience Store -- Other • Malaysia Loyalty Schemes Spend Segmentation by Accessibility -- Card Based Access -- Digital Access • Malaysia Loyalty Schemes Spend Segmentation by Consumer Type -- B2B Consumers -- B2C Consumers • Malaysia Loyalty Schemes Spend Segmentation by Membership Type -- Free -- Free + Premium -- Premium • Malaysia Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty -- Embedded Loyalty Programs -- Non-Embedded Loyalty Programs • Malaysia Loyalty Spend Split by Use of AI / Blockchain -- AI Driven Loyalty Program -- Blockchain Driven Loyalty Program • Malaysia Loyalty Platform Spend Segmentation by Software Use Case -- Analytics and AI Driven -- Management Platform • Malaysia Loyalty Platform Spend Segmentation by Vendor / Solution Partner -- In-house -- Third-Party Vendor • Malaysia Loyalty Platform Spend Segmentation by Deployment -- Cloud -- On-Premise • Malaysia Loyalty Platform Spend Segmentation by Offering -- Software -- Services -- Custom Built Platform vs. Off the Shelf Platform • Malaysia Consumer Demographics & Behaviour (Loyalty Spend Share), 2025 -- Age Group -- Income Level -- Gender • Malaysia Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025 -- Primary Loyalty Motivation Split Analysis -- Loyalty Program Breakage Rate Analysis -- Loyalty Program Enrollment Channel Mix Analysis -- Embedded Loyalty Penetration by Channel
• Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics. • Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats). • Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector × channel views. • Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking. • Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset. • Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf). • Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel. • Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definitions 1.4 Disclaimer 2. Malaysia Retail Sector Market Size Trend Analysis 2.1 Malaysia Retail Industry Market Size, 2021-2030 2.2 Malaysia Ecommerce Market Size, 2021-2030 2.3 Malaysia POS Market Size Trend Analysis, 2021-2030 3. Malaysia Loyalty Spend Market Size and Future Growth Dynamics 3.1 Malaysia Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 3.2 Malaysia Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 3.3 Malaysia Loyalty Spend Share by Functional Domains, 2021-2030 3.4 Malaysia Loyalty Spend by Loyalty Schemes, 2021-2030 3.5 Malaysia Loyalty Spend by Loyalty Platforms, 2021-2030 4. Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 4.1 Malaysia Loyalty Schemes Spend Share by Loyalty Program Type, 2025 4.2 Malaysia Spend by Point-based Loyalty Program, 2021-2030 4.3 Malaysia Spend by Tiered Loyalty Program, 2021-2030 4.4 Malaysia Spend by Mission-driven Loyalty Program, 2021-2030 4.5 Malaysia Spend by Spend-based Loyalty Program, 2021-2030 4.6 Malaysia Spend by Gaming Loyalty Program, 2021-2030 4.7 Malaysia Spend by Free Perks Loyalty Program, 2021-2030 4.8 Malaysia Spend by Subscription Loyalty Program, 2021-2030 4.9 Malaysia Spend by Community Loyalty Program, 2021-2030 4.10 Malaysia Spend by Refer a Friend Loyalty Program, 2021-2030 4.11 Malaysia Spend by Paid Loyalty Program, 2021-2030 4.12 Malaysia Spend by Cashback Loyalty Program, 2021-2030 5. Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel 5.1 Malaysia Loyalty Schemes Spend Share by Channel, 2021-2030 5.2 Malaysia Loyalty Spend by In-Store, 2021-2030 5.3 Malaysia Loyalty Spend by Online, 2021-2030 5.4 Malaysia Loyalty Spend by Mobile, 2021-2030 6. Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 6.1 Malaysia Loyalty Schemes Spend Share by Business Model, 2021-2030 6.2 Malaysia Loyalty Spend by Seller Driven, 2021-2030 6.3 Malaysia Loyalty Spend by Payment Instrument Driven, 2021-2030 6.4 Malaysia Loyalty Spend by Other Segment, 2021-2030 7. Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 Malaysia Loyalty Schemes Spend Share by Key Sectors, 2021-2030 7.2 Malaysia Loyalty Schemes Spend in Retail, 2021-2030 7.3 Malaysia Loyalty Schemes Spend in Financial Services, 2021-2030 7.4 Malaysia Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030 7.5 Malaysia Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030 7.6 Malaysia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 7.7 Malaysia Loyalty Schemes Spend in Telecoms, 2021-2030 7.8 Malaysia Loyalty Schemes Spend in Media & Entertainment, 2021-2030 7.9 Malaysia Loyalty Schemes Spend in Other, 2021-2030 8. Malaysia Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030 8.1 Malaysia Online Loyalty Spend in Retail Segment, 2021-2030 8.2 Malaysia Online Loyalty Spend in Financial Services, 2021-2030 8.3 Malaysia Online Loyalty Spend in Healthcare & Wellness, 2021-2030 8.4 Malaysia Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030 8.5 Malaysia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 8.6 Malaysia Online Loyalty Spend in Telecoms, 2021-2030 8.7 Malaysia Online Loyalty Spend in Media & Entertainment, 2021-2030 8.8 Malaysia Online Loyalty Spend in Other Segment, 2021-2030 9. Malaysia In-store Loyalty Spend in Key Sectors, 2021-2030 9.1 Malaysia In-store Loyalty Spend in Retail Segment, 2021-2030 9.2 Malaysia In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 9.3 Malaysia In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 9.4 Malaysia In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 9.5 Malaysia In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030 9.6 Malaysia In-store Loyalty Spend in Other Sector, 2021-2030 10. Malaysia Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030 10.1 Malaysia Mobile App Loyalty Spend in Retail Segment, 2021-2030 10.2 Malaysia Mobile App Loyalty Spend in Financial Services Segment, 2021-2030 10.3 Malaysia Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 10.4 Malaysia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 10.5 Malaysia Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 10.6 Malaysia Mobile App Loyalty Spend in Telecoms Segment, 2021-2030 10.7 Malaysia Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030 10.8 Malaysia Mobile App Loyalty Spend in Other Segment, 2021-2030 11. Malaysia Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 11.1 Malaysia Loyalty Schemes Spend Share by Retail Segments, 2021-2030 11.2 Malaysia Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030 11.3 Malaysia Loyalty Retail Schemes Spend by Department Stores, 2021-2030 11.4 Malaysia Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030 11.5 Malaysia Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030 11.6 Malaysia Loyalty Retail Schemes Spend by Other, 2021-2030 12. Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility 12.1 Malaysia Loyalty Schemes Spend Share by Accessibility, 2021-2030 12.2 Malaysia Loyalty Spend by Card Based Access, 2021-2030 12.3 Malaysia Loyalty Spend by Digital Access, 2021-2030 13. Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 13.1 Malaysia Loyalty Schemes Spend Share by Consumer Type, 2021-2030 13.2 Malaysia Loyalty Schemes Spend by B2B Consumers, 2021-2030 13.3 Malaysia Loyalty Spend by B2C Consumers, 2021-2030 14. Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 14.1 Malaysia Loyalty Schemes Spend Share by Membership Type, 2021-2030 14.2 Malaysia Loyalty Membership Type Schemes Spend by Free, 2021-2030 14.3 Malaysia Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030 14.4 Malaysia Loyalty Membership Type Schemes Spend by Premium, 2021-2030 15. Malaysia Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030 15.1 Malaysia Loyalty Spend by Embedded Loyalty Programs, 2021-2030 15.2 Malaysia Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030 16. Malaysia Loyalty Spend Share by use of AI, 2021-2030 16.1 Malaysia Loyalty Spend by AI Driven Loyalty Program, 2021-2030 16.2 Malaysia Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030 17. Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 17.1 Malaysia Loyalty Platform Spend Share by Software Use Case, 2021-2030 17.2 Malaysia Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030 17.3 Malaysia Loyalty Software Platform Spend by Management Platform, 2021-2030 18. Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner 18.1 Malaysia Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030 18.2 Malaysia Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030 18.3 Malaysia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030 19. Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 19.1 Malaysia Loyalty Platform Spend Share by Deployment, 2021-2030 19.2 Malaysia Loyalty Deployment Platform Spend by Cloud, 2021-2030 19.3 Malaysia Loyalty Deployment Platform Spend by On-Premise, 2021-2030 20. Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 20.1 Malaysia Loyalty Spend Share by Software vs. Services, 2021-2030 20.2 Malaysia Loyalty Spend by Software, 2021-2030 20.3 Malaysia Loyalty Spend by Services, 2021-2030 21. Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 21.1 Malaysia Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030 21.2 Malaysia Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030 21.3 Malaysia Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030 22. Malaysia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 22.1 Malaysia Loyalty Spend Share by Age Group, 2025 22.2 Malaysia Loyalty Spend Share by Income Level, 2025 22.3 Malaysia Loyalty Spend Share by Gender, 2025 23. Malaysia Loyalty Program- KPIs, Behavioral Metrics & Embedded 23.1 Malaysia Primary Loyalty Motivation Split Analysis, 2025 23.2 Malaysia Loyalty Program Breakage Rate Analysis, 2025 23.3 Malaysia Loyalty Program Enrollment Channel Mix Analysis, 2025 23.4 Malaysia Embedded Loyalty Penetration by Channel, 2025 24. Further Reading 24.1 About PayNXT360 24.2 Related Research
Table 1: Malaysia Retail Industry Market Size (US$ Billion), 2021-2030 Table 2: Malaysia Ecommerce Market Size (US$ Billion), 2021-2030 Table 3: Malaysia POS Market Size (US$ Billion), 2021-2030 Table 4: Malaysia Total Loyalty Spend (US$ Million), 2021-2030 Table 5: Malaysia Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Table 6: Malaysia Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Table 7: Malaysia Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Table 8: Malaysia Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Table 9: Malaysia Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Table 10: Malaysia Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Table 11: Malaysia Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Table 12: Malaysia Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Table 13: Malaysia Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Table 14: Malaysia Spend by Community Loyalty Program (US$ Million), 2021-2030 Table 15: Malaysia Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Table 16: Malaysia Spend by Paid Loyalty Program (US$ Million), 2021-2030 Table 17: Malaysia Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Table 18: Malaysia Loyalty Spend by In-Store (US$ Million), 2021-2030 Table 19: Malaysia Loyalty Spend by Online (US$ Million), 2021-2030 Table 20: Malaysia Loyalty Spend by Mobile (US$ Million), 2021-2030 Table 21: Malaysia Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Table 22: Malaysia Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Table 23: Malaysia Loyalty Spend by Other Segment (US$ Million), 2021-2030 Table 24: Malaysia Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Table 25: Malaysia Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Table 26: Malaysia Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 27: Malaysia Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 28: Malaysia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 29: Malaysia Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Table 30: Malaysia Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Table 31: Malaysia Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Table 32: Malaysia Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 33: Malaysia Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Table 34: Malaysia Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 35: Malaysia Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 36: Malaysia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 37: Malaysia Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Table 38: Malaysia Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Table 39: Malaysia Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 40: Malaysia In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 41: Malaysia In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 42: Malaysia In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 43: Malaysia In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 44: Malaysia In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 45: Malaysia In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Table 46: Malaysia Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 47: Malaysia Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Table 48: Malaysia Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 49: Malaysia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 50: Malaysia Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 51: Malaysia Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Table 52: Malaysia Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 53: Malaysia Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 54: Malaysia Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Table 55: Malaysia Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Table 56: Malaysia Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Table 57: Malaysia Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Table 58: Malaysia Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Table 59: Malaysia Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Table 60: Malaysia Loyalty Spend by Digital Access (US$ Million), 2021-2030 Table 61: Malaysia Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Table 62: Malaysia Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Table 63: Malaysia Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Table 64: Malaysia Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Table 65: Malaysia Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Table 66: Malaysia Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Table 67: Malaysia Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 68: Malaysia Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Table 69: Malaysia Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 70: Malaysia Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Table 71: Malaysia Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Table 72: Malaysia Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Table 73: Malaysia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Table 74: Malaysia Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Table 75: Malaysia Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Table 76: Malaysia Loyalty Spend by Software (US$ Million), 2021-2030 Table 77: Malaysia Loyalty Spend by Services (US$ Million), 2021-2030 Table 78: Malaysia Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Table 79: Malaysia Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Malaysia Retail Industry Market Size (US$ Billion), 2021-2030 Figure 3: Malaysia Ecommerce Market Size (US$ Billion), 2021-2030 Figure 4: Malaysia POS Market Size (US$ Billion), 2021-2030 Figure 5: Malaysia Total Loyalty Spend (US$ Million), 2021-2030 Figure 6: Malaysia Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025 Figure 7: Malaysia Loyalty Spend Share by Functional Domains (%), 2021-2030 Figure 8: Malaysia Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Figure 9: Malaysia Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 10: Malaysia Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025 Figure 11: Malaysia Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Figure 12: Malaysia Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Figure 13: Malaysia Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Figure 14: Malaysia Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Figure 15: Malaysia Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Figure 16: Malaysia Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Figure 17: Malaysia Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Figure 18: Malaysia Spend by Community Loyalty Program (US$ Million), 2021-2030 Figure 19: Malaysia Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Figure 20: Malaysia Spend by Paid Loyalty Program (US$ Million), 2021-2030 Figure 21: Malaysia Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Figure 22: Malaysia Loyalty Schemes Spend Share by Channel (%), 2021-2030 Figure 23: Malaysia Loyalty Spend by In-Store (US$ Million), 2021-2030 Figure 24: Malaysia Loyalty Spend by Online (US$ Million), 2021-2030 Figure 25: Malaysia Loyalty Spend by Mobile (US$ Million), 2021-2030 Figure 26: Malaysia Loyalty Schemes Spend Share by Business Model (%), 2021-2030 Figure 27: Malaysia Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Figure 28: Malaysia Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Figure 29: Malaysia Loyalty Spend by Other Segment (US$ Million), 2021-2030 Figure 30: Malaysia Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030 Figure 31: Malaysia Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Figure 32: Malaysia Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Figure 33: Malaysia Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 34: Malaysia Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 35: Malaysia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 36: Malaysia Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Figure 37: Malaysia Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 38: Malaysia Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Figure 39: Malaysia Online Cashback Spend by Financial Services (US$ Million), 2021-2030 Figure 40: Malaysia Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 41: Malaysia Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Figure 42: Malaysia Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 43: Malaysia Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 44: Malaysia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 45: Malaysia Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Figure 46: Malaysia Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 47: Malaysia Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 48: Malaysia In-store Loyalty Spend in Key Sectors (%), 2021-2030 Figure 49: Malaysia In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 50: Malaysia In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 51: Malaysia In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 52: Malaysia In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 53: Malaysia In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 54: Malaysia In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Figure 55: Malaysia Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030 Figure 56: Malaysia Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 57: Malaysia Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Figure 58: Malaysia Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 59: Malaysia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 60: Malaysia Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 61: Malaysia Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Figure 62: Malaysia Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 63: Malaysia Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 64: Malaysia Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030 Figure 65: Malaysia Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Figure 66: Malaysia Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Figure 67: Malaysia Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Figure 68: Malaysia Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Figure 69: Malaysia Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Figure 70: Malaysia Loyalty Schemes Spend Share by Accessibility (%), 2021-2030 Figure 71: Malaysia Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Figure 72: Malaysia Loyalty Spend by Digital Access (US$ Million), 2021-2030 Figure 73: Malaysia Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030 Figure 74: Malaysia Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Figure 75: Malaysia Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Figure 76: Malaysia Loyalty Schemes Spend Share by Membership Type (%), 2021-2030 Figure 77: Malaysia Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Figure 78: Malaysia Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Figure 79: Malaysia Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Figure 80: Malaysia Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 81: Malaysia Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Figure 82: Malaysia Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 83: Malaysia Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 84: Malaysia Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Figure 85: Malaysia Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030 Figure 86: Malaysia Loyalty Platform Spend Share by Software Use Case (%), 2021-2030 Figure 87: Malaysia Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Figure 88: Malaysia Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Figure 89: Malaysia Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030 Figure 90: Malaysia Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Figure 91: Malaysia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Figure 92: Malaysia Loyalty Platform Spend Share by Deployment (%), 2021-2030 Figure 93: Malaysia Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Figure 94: Malaysia Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Figure 95: Malaysia Loyalty Spend Share by Software vs. Services (%), 2021-2030 Figure 96: Malaysia Loyalty Spend by Software (US$ Million), 2021-2030 Figure 97: Malaysia Loyalty Spend by Services (US$ Million), 2021-2030 Figure 98: Malaysia Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030 Figure 99: Malaysia Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Figure 100: Malaysia Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030 Figure 101: Malaysia Loyalty Spend Share by Age Group (%), 2025 Figure 102: Malaysia Loyalty Spend Share by Income Level (%), 2025 Figure 103: Malaysia Loyalty Spend Share by Gender (%), 2025 Figure 104: Malaysia Primary Loyalty Motivation Split Analysis (%), 2025 Figure 105: Malaysia Loyalty Program Breakage Rate Analysis (%), 2025 Figure 106: Malaysia Loyalty Program Enrollment Channel Mix Analysis (%), 2025 Figure 107: Malaysia Embedded Loyalty Penetration by Channel (%), 2025
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