This is an on-demand report. More details on this report is available on request. Please email us on info@PayNXT360.com for more information.
This is an on-demand report. More details on this report is available on request. Please email us on info@PayNXT360.com for more information.
This report offers a comprehensive, data-centric analysis of the recommerce market in Kenya, supported by 65+ tables and 80+ charts. The databook provides strategic insights and forecasts across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered: Kenya Recommerce Market Size and Growth Dynamics • Gross Merchandise Value (GMV) Trend Analysis • Average Transaction Value Trend Analysis • Transaction Volume Trend Analysis Kenya Recommerce Market Size and Forecast by Sector • Retail Shopping • Home Improvement • Other Sectors Kenya Recommerce Market Size and Forecast by Retail Category • Apparel & Accessories • Consumer Electronics • Home Appliances • Home Décor & Essentials • Books, Toys & Hobbies • Automotive Parts & Accessories • Sports & Fitness Equipment • Other Product Categories Kenya Recommerce by Channel • Consumer-to-Consumer (C2C) • Business-to-Consumer (B2C) • Retailer Trade-In & Buyback Programs Kenya Recommerce by Sales Model • Resale • Rental • Refurbishment & Certified Pre-Owned Kenya Recommerce by Digital Engagement Channel • Website-Based Resale • App-Based Resale • Social Media Driven Resale Kenya Recommerce by Platform Type • Generalist Marketplaces • Vertical-Specific Platforms Kenya Recommerce by Device and OS • Mobile vs Desktop • Android, iOS Kenya Recommerce by City Tier • Tier 1 Cities • Tier 2 Cities • Tier 3 Cities Kenya Recommerce by Payment Instrument • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallets • Other Digital Payments • Cash Kenya Recommerce Market Share Analysis • Market Share by Key Players • Competitive Landscape Overview Kenya Recommerce by Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• Strategic Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding strategic models adopted by key players—including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth strategies. • In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029. • Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision. • Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape. • Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior. • Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Definition 1.4. Disclaimer 2. Kenya Recommerce Market Size and Future Growth Dynamics 2.1. Kenya Recommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2. Kenya Recommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3. Kenya Recommerce – Gross Merchandise Volume Trend Analysis, 2020-2029 2.4. Kenya Recommerce Market Share Analysis by Key Players, 2024 3. Kenya Recommerce Market Revenue, 2020-2029 4. Kenya Recommerce Market Share by Key Revenue Segments 4.1. Kenya Recommerce Market Share by Key Revenue Segments, 2020-2029 4.2. Kenya Recommerce Market by Ad-based revenues, 2020-2029 4.3. Kenya Recommerce Market Revenue by Commission, 2020-2029 4.4. Kenya Recommerce Market Revenue by Services & Refurbishment Fees, 2020-2029 5. Kenya Recommerce Market Size and Forecast by Key Sectors 5.1. Kenya Recommerce Market Share by Key Sectors, 2020-2029 5.2. Kenya Recommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029 5.3. Kenya Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 5.4. Kenya Other Sectors Gross Merchandise Value Trend Analysis, 2020-2029 6. Kenya Recommerce Market Size and Forecast by Retail Shopping Categories 6.1. Kenya Recommerce Market Share by Retail Shopping Categories, 2024 6.2. Kenya Apparel and Accessories – Gross Merchandise Value Trend Analysis, 2020-2029 6.3. Kenya Consumer Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 6.4. Kenya Home Appliances – Gross Merchandise Value Trend Analysis, 2020-2029 6.5. Kenya Home Decor & Essentials – Gross Merchandise Value Trend Analysis, 2020-2029 6.6. Kenya Books, Toys & Hobbies – Gross Merchandise Value Trend Analysis, 2020-2029 6.7. Kenya Automotive Parts & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029 6.8. Kenya Sports & Fitness Equipment – Gross Merchandise Value Trend Analysis, 2020-2029 6.9. Kenya Recommerce Other – Gross Merchandise Value Trend Analysis, 2020-2029 7. Kenya Recommerce Market Size and Forecast by Recommerce Channels 7.1. Kenya Recommerce Market Share by Recommerce Channels, 2020-2029 7.2. Kenya Recommerce Consumer to Consumer (C2C) Channel – Gross Merchandise Value Trend Analysis, 2020-2029 7.3. Kenya Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value Trend Analysis, 2020-2029 7.4. Kenya Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value Trend Analysis, 2020-2029 8. Kenya Recommerce Market Size and Forecast by Sales Model 8.1. Kenya Recommerce Market Share by Sales Model, 2020-2029 8.2. Kenya Recommerce Resale – Gross Merchandise Value Trend Analysis, 2020-2029 8.3. Kenya Recommerce Rental – Gross Merchandise Value Trend Analysis, 2020-2029 8.4. Kenya Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value Trend Analysis, 2020-2029 9. Kenya Recommerce Market Size and Forecast by Digital Engagement Channel 9.1. Kenya Recommerce Market Share by Digital Engagement Channel, 2020-2029 9.2. Kenya Recommerce Website-Based – Gross Merchandise Value Trend Analysis, 2020-2029 9.3. Kenya Recommerce App-Based – Gross Merchandise Value Trend Analysis, 2020-2029 9.4. Kenya Recommerce by Social Media Driven – Gross Merchandise Value Trend Analysis, 2020-2029 10. Kenya Recommerce Market Size and Forecast by Platform Type 10.1. Kenya Recommerce Market Share by Platform Type, 2020-2029 10.2. Kenya Recommerce Generalist Marketplaces – Gross Merchandise Value Trend Analysis, 2020-2029 10.3. Kenya Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value Trend Analysis, 2020-2029 11. Kenya Recommerce Market Size and Forecast by Device 11.1. Kenya Recommerce Market Share by Device, 2020-2029 11.2. Kenya Recommerce Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 11.3. Kenya Recommerce Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 12. Kenya Recommerce Market Size and Forecast by Operating System 12.1. Kenya Recommerce Market Share by Operating System, 2020-2029 12.2. Kenya Recommerce iOS – Gross Merchandise Value Trend Analysis, 2020-2029 12.3. Kenya Recommerce Android – Gross Merchandise Value Trend Analysis, 2020-2029 13. Kenya Recommerce Market Size and Forecast by Cities 13.1. Kenya Recommerce Market Share by Cities, 2020-2029 13.2. Kenya Recommerce Tier 1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 13.3. Kenya Recommerce Tier 2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 13.4. Kenya Recommerce Tier 3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 14. Kenya Recommerce Market Size and Forecast by Payment Instrument 14.1. Kenya Recommerce Market Share by Payment Instrument, 2020-2029 14.2. Kenya Recommerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 14.3. Kenya Recommerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 14.4. Kenya Recommerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 14.5. Kenya Recommerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 14.6. Kenya Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 14.7. Kenya Recommerce by Other Digital Payments – Gross Merchandise Value Trend Analysis, 2020-2029 14.8. Kenya Recommerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029 15. Kenya Recommerce by Consumer Demographics 15.1. Kenya Recommerce Market Share by Age Group, 2024 15.2. Kenya Recommerce Market Share by Income Level, 2024 15.3. Kenya Recommerce Market Share by Gender, 2024 16. Further Reading 16.1. About PayNXT360 16.2. Related Research
Table 1: Kenya Recommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: Kenya Recommerce – Average Value Per Transaction (US$), 2020-2029 Table 3: Kenya Recommerce – Gross Merchandise Volume (Million), 2020-2029 Table 4: Kenya Recommerce Market Revenue Value (US$ Million), 2020-2029 Table 5: Kenya Recommerce Market by Ad-based revenues (US$ Million), 2020-2029 Table 6: Kenya Recommerce Market Revenue by Commission (US$ Million), 2020-2029 Table 7: Kenya Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029 Table 8: Kenya Recommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2020-2029 Table 9: Kenya Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 10: Kenya Other Sectors Gross Merchandise Value (US$ Million), 2020-2029 Table 11: Kenya Apparel and Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: Kenya Consumer Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: Kenya Home Appliances – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: Kenya Home Decor & Essentials – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: Kenya Books, Toys & Hobbies – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: Kenya Automotive Parts & Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: Kenya Sports & Fitness Equipment – Gross Merchandise Value (US$ Million), 2020-2029 Table 18: Kenya Recommerce Other – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: Kenya Recommerce by Consumer to Consumer (C2C) Channel – Gross Merchandise Value (US$ Million), 2020-2029 Table 20: Kenya Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value (US$ Million), 2020-2029 Table 21: Kenya Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: Kenya Recommerce by Resale – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: Kenya Recommerce Rental – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: Kenya Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: Kenya Recommerce by Website-Based – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: Kenya Recommerce App-Based – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: Kenya Recommerce by Social Media Driven – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: Kenya Recommerce Generalist Marketplaces – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: Kenya Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: Kenya Recommerce Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: Kenya Recommerce Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: Kenya Recommerce by iOS – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: Kenya Recommerce Android – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: Kenya Recommerce Tier 1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: Kenya Recommerce Tier 2 – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: Kenya Recommerce Tier 3 – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: Kenya Recommerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: Kenya Recommerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: Kenya Recommerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: Kenya Recommerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: Kenya Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 42: Kenya Recommerce by Other Digital Payments – Gross Merchandise Value (US$ Million), 2020-2029 Table 43: Kenya Recommerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Kenya Recommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: Kenya Recommerce – Average Value Per Transaction (US$), 2020-2029 Figure 4: Kenya Recommerce – Gross Merchandise Volume (Million), 2020-2029 Figure 5: Kenya Recommerce – Market Share Analysis by Key Players (%), 2024 Figure 6: Kenya Recommerce Market Revenue Value (US$ Million), 2020-2029 Figure 7: Kenya Recommerce Market Share by Key Revenue Segments (%), 2020-2029 Figure 8: Kenya Recommerce Market by Ad-based revenues (US$ Million), 2020-2029 Figure 9: Kenya Recommerce Market Revenue by Commission (US$ Million), 2020-2029 Figure 10: Kenya Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029 Figure 11: Kenya Recommerce Market Share by Recommerce Segments (%), 2020-2029 Figure 12: Kenya Recommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2020-2029 Figure 13: Kenya Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 14: Kenya Other Sectors Gross Merchandise Value (US$ Million), 2020-2029 Figure 15: Kenya Recommerce Market Share by Retail Shopping Categories (%), 2024 Figure 16: Kenya Apparel and Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 17: Kenya Consumer Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 18: Kenya Home Appliances – Gross Merchandise Value (US$ Million), 2020-2029 Figure 19: Kenya Home Decor & Essentials – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: Kenya Books, Toys & Hobbies – Gross Merchandise Value (US$ Million), 2020-2029 Figure 21: Kenya Automotive Parts & Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: Kenya Sports & Fitness Equipment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: Kenya Recommerce Other – Gross Merchandise Value (US$ Million), 2020-2029 Figure 24: Kenya Recommerce Market Share by Recommerce Channel (%), 2020-2029 Figure 25: Kenya Recommerce by Consumer to Consumer (C2C) Channel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: Kenya Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 27: Kenya Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 28: Kenya Recommerce Market Share by Sales Model (%), 2020-2029 Figure 29: Kenya Recommerce by Resale – Gross Merchandise Value (US$ Million), 2020-2029 Figure 30: Kenya Recommerce Rental – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: Kenya Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value (US$ Million), 2020-2029 Figure 32: Kenya Recommerce Market Share by Digital Engagement Channel (%), 2020-2029 Figure 33: Kenya Recommerce by Website-Based – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: Kenya Recommerce App-Based – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: Kenya Recommerce by Social Media Driven – Gross Merchandise Value (US$ Million), 2020-2029 Figure 36: Kenya Recommerce Market Share by Platform Type (%), 2020-2029 Figure 37: Kenya Recommerce Generalist Marketplaces – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: Kenya Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value (US$ Million), 2020-2029 Figure 39: Kenya Recommerce Market Share by Device (%), 2020-2029 Figure 40: Kenya Recommerce Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Figure 41: Kenya Recommerce Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Figure 42: Kenya Recommerce Market Share by Operating System (%), 2020-2029 Figure 43: Kenya Recommerce by iOS – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: Kenya Recommerce Android – Gross Merchandise Value (US$ Million), 2020-2029 Figure 45: Kenya Recommerce Market Share by Cities (%), 2020-2029 Figure 46: Kenya Recommerce Tier 1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 47: Kenya Recommerce Tier 2 – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: Kenya Recommerce Tier 3 – Gross Merchandise Value (US$ Million), 2020-2029 Figure 49: Kenya Recommerce Market Share by Payment Instrument (%), 2020-2029 Figure 50: Kenya Recommerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: Kenya Recommerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 52: Kenya Recommerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 53: Kenya Recommerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 54: Kenya Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Figure 55: Kenya Recommerce by Other Digital Payments – Gross Merchandise Value (US$ Million), 2020-2029 Figure 56: Kenya Recommerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Figure 57: Kenya Recommerce Market Share by Age Group (%), 2024 Figure 58: Kenya Recommerce Market Share by Income Level (%), 2024 Figure 59: Kenya Recommerce Market Share by Gender (%), 2024
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