According to PayNXT360, the recommerce market in Indonesia is expected to grow by 13.3% on annual basis to reach US$2,152.0 million in 2025. The recommerce market in the country experienced robust gr...
According to PayNXT360, the recommerce market in Indonesia is expected to grow by 13.3% on annual basis to reach US$2,152.0 million in 2025. The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 16.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.3% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 1,899.7 million to approximately USD 3,307.8 million. This report provides a detailed data-centric analysis of the recommerce market in Indonesia, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics. It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report offers a comprehensive, data-centric analysis of the recommerce market in Indonesia, supported by 40+ tables and 55+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered: Indonesia Recommerce Market Size and Growth Dynamics • Gross Merchandise Value (GMV) Trend Analysis • Average Transaction Value Trend Analysis • Transaction Volume Trend Analysis Indonesia Recommerce Market Size and Forecast by Sector • Retail Shopping • Home Improvement • Other Sectors Indonesia Recommerce Market Size and Forecast by Retail Category • Apparel & Accessories • Consumer Electronics • Home Appliances • Home Décor & Essentials • Books, Toys & Hobbies • Automotive Parts & Accessories • Sports & Fitness Equipment • Other Product Categories Indonesia Recommerce by Channel • Consumer-to-Consumer (C2C) • Business-to-Consumer (B2C) • Retailer Trade-In & Buyback Programs Indonesia Recommerce by Sales Model • Resale • Rental • Refurbishment & Certified Pre-Owned Indonesia Recommerce by Digital Engagement Channel • Website-Based Resale • App-Based Resale • Social Media Driven Resale Indonesia Recommerce by Platform Type • Generalist Marketplaces • Vertical-Specific Platforms Indonesia Recommerce by Device and OS • Mobile vs Desktop • Android, iOS Indonesia Recommerce by City Tier • Tier 1 Cities • Tier 2 Cities • Tier 3 Cities Indonesia Recommerce by Payment Instrument • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallets • Other Digital Payments • Cash Indonesia Recommerce Market Share Analysis • Market Share by Key Players • Competitive Landscape Overview Indonesia Recommerce by Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities. • In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029. • Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision. • Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape. • Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior. • Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Definition 1.4. Disclaimer 2. Indonesia Recommerce Market Size and Future Growth Dynamics 2.1. Indonesia Recommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2. Indonesia Recommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3. Indonesia Recommerce – Gross Merchandise Volume Trend Analysis, 2020-2029 3. Indonesia Recommerce Market Revenue, 2020-2029 4. Indonesia Recommerce Market Share by Key Revenue Segments 4.1. Indonesia Recommerce Market Share by Key Revenue Segments, 2020-2029 4.2. Indonesia Recommerce Market by Ad-based revenues, 2020-2029 4.3. Indonesia Recommerce Market Revenue by Commission, 2020-2029 4.4. Indonesia Recommerce Market Revenue by Services & Refurbishment Fees, 2020-2029 5. Indonesia Recommerce Market Size and Forecast by Key Sectors 5.1. Indonesia Recommerce Market Share by Key Sectors, 2020-2029 5.2. Indonesia Recommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029 5.3. Indonesia Recommerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 5.4. Indonesia Recommerce Other Sectors Gross Merchandise Value Trend Analysis, 2020-2029 6. Indonesia Recommerce Market Size and Forecast by Retail Shopping Categories 6.1. Indonesia Recommerce Market Share by Retail Shopping Categories, 2024 6.2. Indonesia Recommerce Apparel and Accessories – Gross Merchandise Value Trend Analysis, 2020-2029 6.3. Indonesia Recommerce Consumer Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 6.4. Indonesia Recommerce Home Appliances – Gross Merchandise Value Trend Analysis, 2020-2029 6.5. Indonesia Recommerce Home Decor & Essentials – Gross Merchandise Value Trend Analysis, 2020-2029 6.6. Indonesia Recommerce Books, Toys & Hobbies – Gross Merchandise Value Trend Analysis, 2020-2029 6.7. Indonesia Recommerce Automotive Parts & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029 6.8. Indonesia Recommerce Sports & Fitness Equipment – Gross Merchandise Value Trend Analysis, 2020-2029 6.9. Indonesia Recommerce Other – Gross Merchandise Value Trend Analysis, 2020-2029 7. Indonesia Recommerce Market Size and Forecast by Recommerce Channels 7.1. Indonesia Recommerce Market Share by Recommerce Channels, 2020-2029 7.2. Indonesia Recommerce Consumer to Consumer (C2C) Channel – Gross Merchandise Value Trend Analysis, 2020-2029 7.3. Indonesia Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value Trend Analysis, 2020-2029 7.4. Indonesia Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value Trend Analysis, 2020-2029 8. Indonesia Recommerce Market Size and Forecast by Sales Model 8.1. Indonesia Recommerce Market Share by Sales Model, 2020-2029 8.2. Indonesia Recommerce Resale – Gross Merchandise Value Trend Analysis, 2020-2029 8.3. Indonesia Recommerce Rental – Gross Merchandise Value Trend Analysis, 2020-2029 8.4. Indonesia Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value Trend Analysis, 2020-2029 9. Indonesia Recommerce Market Size and Forecast by Digital Engagement Channel 9.1. Indonesia Recommerce Market Share by Digital Engagement Channel, 2020-2029 9.2. Indonesia Recommerce Website-Based – Gross Merchandise Value Trend Analysis, 2020-2029 9.3. Indonesia Recommerce App-Based – Gross Merchandise Value Trend Analysis, 2020-2029 9.4. Indonesia Recommerce by Social Media Driven – Gross Merchandise Value Trend Analysis, 2020-2029 10. Indonesia Recommerce Market Size and Forecast by Platform Type 10.1. Indonesia Recommerce Market Share by Platform Type, 2020-2029 10.2. Indonesia Recommerce Generalist Marketplaces – Gross Merchandise Value Trend Analysis, 2020-2029 10.3. Indonesia Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value Trend Analysis, 2020-2029 11. Indonesia Recommerce Market Size and Forecast by Device 11.1. Indonesia Recommerce Market Share by Device, 2020-2029 11.2. Indonesia Recommerce Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 11.3. Indonesia Recommerce Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 12. Indonesia Recommerce Market Size and Forecast by Operating System 12.1. Indonesia Recommerce Market Share by Operating System, 2020-2029 12.2. Indonesia Recommerce iOS – Gross Merchandise Value Trend Analysis, 2020-2029 12.3. Indonesia Recommerce Android – Gross Merchandise Value Trend Analysis, 2020-2029 13. Indonesia Recommerce Market Size and Forecast by Cities 13.1. Indonesia Recommerce Market Share by Cities, 2020-2029 13.2. Indonesia Recommerce Tier 1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 13.3. Indonesia Recommerce Tier 2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 13.4. Indonesia Recommerce Tier 3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 14. Indonesia Recommerce Market Size and Forecast by Payment Instrument 14.1. Indonesia Recommerce Market Share by Payment Instrument, 2020-2029 14.2. Indonesia Recommerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 14.3. Indonesia Recommerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 14.4. Indonesia Recommerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 14.5. Indonesia Recommerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 14.6. Indonesia Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 14.7. Indonesia Recommerce by Other Digital Payments – Gross Merchandise Value Trend Analysis, 2020-2029 14.8. Indonesia Recommerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029 15. Indonesia Recommerce by Consumer Demographics 15.1. Indonesia Recommerce Market Share by Age Group, 2024 15.2. Indonesia Recommerce Market Share by Income Level, 2024 15.3. Indonesia Recommerce Market Share by Gender, 2024 16. Further Reading 16.1. About PayNXT360 16.2. Related Research
Table 1: Indonesia Recommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: Indonesia Recommerce – Average Value Per Transaction (US$), 2020-2029 Table 3: Indonesia Recommerce – Gross Merchandise Volume (Million), 2020-2029 Table 4: Indonesia Recommerce Market Revenue Value (US$ Million), 2020-2029 Table 5: Indonesia Recommerce Market by Ad-based revenues (US$ Million), 2020-2029 Table 6: Indonesia Recommerce Market Revenue by Commission (US$ Million), 2020-2029 Table 7: Indonesia Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029 Table 8: Indonesia Recommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2020-2029 Table 9: Indonesia Recommerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 10: Indonesia Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029 Table 11: Indonesia Recommerce Apparel and Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: Indonesia Recommerce Consumer Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: Indonesia Recommerce Home Appliances – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: Indonesia Recommerce Home Decor & Essentials – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: Indonesia Recommerce Books, Toys & Hobbies – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: Indonesia Recommerce Automotive Parts & Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: Indonesia Recommerce Sports & Fitness Equipment – Gross Merchandise Value (US$ Million), 2020-2029 Table 18: Indonesia Recommerce Other – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: Indonesia Recommerce by Consumer to Consumer (C2C) Channel – Gross Merchandise Value (US$ Million), 2020-2029 Table 20: Indonesia Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value (US$ Million), 2020-2029 Table 21: Indonesia Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: Indonesia Recommerce by Resale – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: Indonesia Recommerce Rental – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: Indonesia Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: Indonesia Recommerce by Website-Based – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: Indonesia Recommerce App-Based – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: Indonesia Recommerce by Social Media Driven – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: Indonesia Recommerce Generalist Marketplaces – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: Indonesia Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: Indonesia Recommerce Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: Indonesia Recommerce Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: Indonesia Recommerce by iOS – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: Indonesia Recommerce Android – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: Indonesia Recommerce Tier 1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: Indonesia Recommerce Tier 2 – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: Indonesia Recommerce Tier 3 – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: Indonesia Recommerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: Indonesia Recommerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: Indonesia Recommerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: Indonesia Recommerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: Indonesia Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 42: Indonesia Recommerce by Other Digital Payments – Gross Merchandise Value (US$ Million), 2020-2029 Table 43: Indonesia Recommerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Indonesia Recommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: Indonesia Recommerce – Average Value Per Transaction (US$), 2020-2029 Figure 4: Indonesia Recommerce – Gross Merchandise Volume (Million), 2020-2029 Figure 5: Indonesia Recommerce Market Revenue Value (US$ Million), 2020-2029 Figure 6: Indonesia Recommerce Market Share by Key Revenue Segments (%), 2020-2029 Figure 7: Indonesia Recommerce Market by Ad-based revenues (US$ Million), 2020-2029 Figure 8: Indonesia Recommerce Market Revenue by Commission (US$ Million), 2020-2029 Figure 9: Indonesia Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029 Figure 10: Indonesia Recommerce Market Share by Recommerce Segments (%), 2020-2029 Figure 11: Indonesia Recommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2020-2029 Figure 12: Indonesia Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 13: Indonesia Other Sectors Gross Merchandise Value (US$ Million), 2020-2029 Figure 14: Indonesia Recommerce Market Share by Retail Shopping Categories (%), 2024 Figure 15: Indonesia Apparel and Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 16: Indonesia Consumer Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 17: Indonesia Home Appliances – Gross Merchandise Value (US$ Million), 2020-2029 Figure 18: Indonesia Home Decor & Essentials – Gross Merchandise Value (US$ Million), 2020-2029 Figure 19: Indonesia Books, Toys & Hobbies – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: Indonesia Automotive Parts & Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 21: Indonesia Sports & Fitness Equipment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: Indonesia Recommerce Other – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: Indonesia Recommerce Market Share by Recommerce Channel (%), 2020-2029 Figure 24: Indonesia Recommerce by Consumer to Consumer (C2C) Channel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 25: Indonesia Recommerce Business to Consumer (B2C) Channel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: Indonesia Recommerce by Retailer Trade-In and Buyback Programs Channel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 27: Indonesia Recommerce Market Share by Sales Model (%), 2020-2029 Figure 28: Indonesia Recommerce by Resale – Gross Merchandise Value (US$ Million), 2020-2029 Figure 29: Indonesia Recommerce Rental – Gross Merchandise Value (US$ Million), 2020-2029 Figure 30: Indonesia Recommerce by Refurbishment and Certified Pre-Owned – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: Indonesia Recommerce Market Share by Digital Engagement Channel (%), 2020-2029 Figure 32: Indonesia Recommerce by Website-Based – Gross Merchandise Value (US$ Million), 2020-2029 Figure 33: Indonesia Recommerce App-Based – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: Indonesia Recommerce by Social Media Driven – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: Indonesia Recommerce Market Share by Platform Type (%), 2020-2029 Figure 36: Indonesia Recommerce Generalist Marketplaces – Gross Merchandise Value (US$ Million), 2020-2029 Figure 37: Indonesia Recommerce Vertical-Specific Marketplaces – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: Indonesia Recommerce Market Share by Device (%), 2020-2029 Figure 39: Indonesia Recommerce Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Figure 40: Indonesia Recommerce Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Figure 41: Indonesia Recommerce Market Share by Operating System (%), 2020-2029 Figure 42: Indonesia Recommerce by iOS – Gross Merchandise Value (US$ Million), 2020-2029 Figure 43: Indonesia Recommerce Android – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: Indonesia Recommerce Market Share by Cities (%), 2020-2029 Figure 45: Indonesia Recommerce Tier 1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 46: Indonesia Recommerce Tier 2 – Gross Merchandise Value (US$ Million), 2020-2029 Figure 47: Indonesia Recommerce Tier 3 – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: Indonesia Recommerce Market Share by Payment Instrument (%), 2020-2029 Figure 49: Indonesia Recommerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 50: Indonesia Recommerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: Indonesia Recommerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 52: Indonesia Recommerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 53: Indonesia Recommerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Figure 54: Indonesia Recommerce by Other Digital Payments – Gross Merchandise Value (US$ Million), 2020-2029 Figure 55: Indonesia Recommerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Figure 56: Indonesia Recommerce Market Share by Age Group (%), 2024 Figure 57: Indonesia Recommerce Market Share by Income Level (%), 2024 Figure 58: Indonesia Recommerce Market Share by Gender (%), 2024
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