According to PayNXT360, the digital ad spend market in India is expected to grow by 9.3% annually, reaching US$13,227.2 million by 2025. The digital ad spend market in the country has experienced rob...
According to PayNXT360, the digital ad spend market in India is expected to grow by 9.3% annually, reaching US$13,227.2 million by 2025. The digital ad spend market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 8.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.5% from 2025 to 2029. By the end of 2029, the digital ad spend market is projected to expand from its 2024 value of US$12,100.0 million to approximately US$20,466.7 million. Key Trends and Drivers in Digital Ad Spend India’s digital ad market is undergoing structural change. The push toward regional content, creator ecosystems, OTT-led video, and retail media is fragmenting traditional budget allocations. Advertisers are increasingly prioritizing measurable outcomes, compliance readiness, and platform diversification. These trends will likely intensify, reshaping the media buying playbook for both legacy brands and digital natives. 1. Brands Increase Allocation Toward Regional and Vernacular Digital Content A notable trend in India’s digital ad market is the shift toward regional language content. Platforms such as ShareChat, Dailyhunt (via Josh), and YouTube are increasingly hosting vernacular video and audio formats. This trend reflects the growing demand from brands to engage non-metro and rural audiences more effectively. • Rising internet penetration in Tier II and Tier III cities, along with expanding smartphone access, is driving the consumption of content in regional languages. Ecommerce, fintech, and consumer goods companies are adapting creative assets and media plans to suit linguistic diversity. • Over the forecast period, brands are expected to increase investment in regionally targeted campaigns, often executed through influencer partnerships or short-form video. Platforms with local language capabilities and creator networks are likely to gain ad share. 2. Social Commerce and Influencer-Led Campaigns See Rapid Growth Social commerce is evolving into a distinct ad channel in India, particularly on platforms such as Instagram, YouTube Shorts, and emerging marketplaces like Meesho and Trell. Influencer-driven promotions and live commerce pilots are increasingly integrated into brand strategies. • The growth of D2C brands, coupled with declining trust in conventional celebrity advertising, is pushing marketers to explore micro-influencers and community-driven endorsements. Additionally, platforms are providing monetization tools and analytics to scale influencer programs. • This trend is expected to intensify, with agencies building specialized influencer marketing arms and brands experimenting with creator-led product launches. Ad budgets may increasingly shift toward performance-driven creator networks. 3. CTV and Premium Streaming Inventory Attract Larger Brand Budgets Connected TV (CTV) and premium OTT platforms are becoming significant destinations for brand advertising. Players like JioCinema, Disney+ Hotstar, and SonyLIV are integrating full-funnel ad solutions into their content ecosystems, especially around sports and scripted content. • Increased smart TV adoption, bundled OTT plans via telecom operators, and advertiser appetite for non-skippable, high-attention formats are driving this shift. The availability of audience data and programmatic access further improves targeting. • Over the next few years, CTV’s share of digital video ad budgets is expected to grow, particularly among BFSI, auto, and FMCG brands. Advertisers may use CTV for brand-building while layering performance metrics via QR codes and second-screen interactions. 4. Adtech Investments Focus on AI, Measurement, and Privacy Compliance India is seeing greater investment in advertising technology, particularly in AI-powered creative testing, audience analytics, and compliance infrastructure. Startups and global firms are developing solutions that improve campaign efficiency and accountability. • Growing regulatory oversight, complex attribution across devices, and demand for real-time campaign optimization are shaping this space. Agencies are forming partnerships with martech firms to strengthen client reporting. • The adtech ecosystem will likely become more critical to media planning decisions. Brands will seek partners that offer verifiable reach, attention metrics, and compliant targeting methods. 5. Retail Media Emerges as a Distinct Budget Line Retail media is gaining prominence in India’s digital advertising environment. Ecommerce platforms such as Amazon Ads, Flipkart Ads, and JioMart offer native advertising tools, product listing placements, and self-serve dashboards for brands. • The rise of online grocery, Q-commerce apps (e.g., Zepto, Blinkit), and D2C product discovery is reinforcing the value of retail-based performance advertising. These platforms offer advertisers real-time data and a clear link to transaction outcomes. • Retail media is expected to expand from being a tactical channel to a strategic component in omnichannel media plans. Brands may start integrating retail media insights into broader creative and audience strategies. Competitive Landscape India’s digital advertising market is entering a phase of strategic diversification, regulatory transformation, and audience segmentation. Competitive intensity is rising across platform types, with retail media, vernacular content, and privacy compliance becoming key differentiators. Future winners will be those who align with regulatory mandates while delivering measurable, localized performance for brands. 1. Market Competition Intensifies with Platform Diversification • India’s digital advertising landscape has become increasingly competitive, marked by the dominance of global incumbents and the rapid emergence of local challengers. Google and Meta continue to command a significant share of ad budgets across search and social media, respectively. However, Indian platforms such as ShareChat (and its video arm Moj), Dailyhunt (via Josh), and InMobi are gaining visibility through regional content strategies and audience segmentation. • This diversification is intensifying competition across formats, especially in short-form video, influencer-led campaigns, and retail media. Advertisers are now distributing budgets across a broader mix of platforms to optimize cost-effectiveness and reach beyond urban consumers. 2. Ecommerce and Retail Media Channels Expand Ad Market Share • Indian ecommerce players are building closed-loop advertising ecosystems that challenge traditional display and social channels. Amazon Ads, Flipkart Ads, and JioMart are offering native inventory, brand storefronts, and intent-based targeting linked to transaction data. D2C brands and FMCG advertisers are increasing allocation toward these environments, attracted by high conversion efficiency. • Q-commerce apps such as Blinkit and Zepto have also entered the ad space, offering sponsored listings and app-based promotions. This is leading to the emergence of niche networks within the broader digital ad ecosystem, further fragmenting advertiser focus. 3. Strategic Partnerships Drive Ecosystem Expansion • Recent alliances are shaping India’s digital advertising value chain. JioCinema has partnered with multiple advertisers to monetize live sports events, including IPL and exclusive streaming rights. Prior to the integration with Viacom18 and JioCinema, Disney+ Hotstar attracted strong participation from telecom and BFSI advertisers across its mobile and CTV inventory. • On the adtech front, players like InMobi have entered partnerships for identity solutions and retail media integration, while Times Internet continues expanding its programmatic stack. International firms such as The Trade Desk are also deepening their India presence via local alliances and educational initiatives for agencies. 4. Regulatory Oversight Sharpens, Especially Around Data • India's Digital Personal Data Protection Act, enacted in 2023, has started reshaping platform practices. Advertisers are under increased pressure to ensure consent-based data usage, secure storage, and auditability of consumer profiles. • The Advertising Standards Council of India (ASCI) has also issued fresh guidelines for influencer marketing disclosures, especially in sectors like fintech and healthcare. Enforcement around transparency and accountability is expected to accelerate. • Platforms with authenticated user data, such as telecom operators and super apps, may gain competitive leverage as targeting norms tighten. Compliance will likely be a factor in agency and brand partnerships going forward. 5. Market Outlook: Local Players to Gain in Specific Formats • Over the next few years, India’s digital ad landscape is expected to see growing influence from domestic platforms, particularly in vernacular video, social commerce, and performance-led retail media. Global players will continue to anchor premium ad formats like search, CTV, and global brand campaigns. • Programmatic adoption will expand, but with added scrutiny on data use. Measurement standards and transparency will likely become central to competitive positioning. Consolidation is not expected in the immediate term, but new entrants may emerge around AI-powered creative optimization, regional influencer marketplaces, and privacy-first ad networks. This report provides a detailed data-centric analysis of the digital ad spend industry in India, offering comprehensive coverage of both ad spend and digital ad spend markets. It covers more than 100+ KPIs, including spend value by segments, and market shares. The report offers in-depth segmentation across the ad spend market, covering spend distribution by channel (television, print, radio, outdoor, and digital) and detailed breakdowns within digital ad spend, including search, ecommerce, news and media, social platforms, gaming environments, and other digital destinations. It further categorizes digital ad spend by formats such as video, display, influencer marketing, email, and audio, alongside device platforms and pricing models. Additional analysis captures industry-level allocation patterns and the structure of the digital ad spend market across walled gardens and the open web, as well as distinctions between programmatic and direct media buying. Collectively, these datasets provide a comprehensive and quantifiable view of market size, spend behavior, and the structural dynamics shaping digital ad spend. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the digital ad spend industry in India, with comprehensive coverage across both ad spend and digital ad spend markets. Below is a summary of key market segments: • India Ad Spend Market Size and Growth Dynamics -- Spend Value • India Ad Spend Market Segmentation by Advertising Channel -- Television Advertising -- Print Advertising -- Radio Advertising -- Outdoor Advertising -- Digital Advertising -- Other • India Ad Spend Market Segmentation by Television Advertising -- Linear TV Advertising -- Connected TV / OTT Video Advertising • India Ad Spend Market Segmentation by Radio Advertising -- Traditional Radio Advertising -- Digital Audio / Podcast Advertising • India Ad Spend Market Segmentation by Outdoor Advertising -- Traditional OOH Advertising -- Digital Out-of-Home (DOOH) Advertising • India Ad Spend Market Segmentation by Digital Advertising -- Spend Value • India Digital Ad Spend Market by Segmentation -- Search Engine Sites -- Ecommerce Sites -- News & Media Sites -- Social Media -- Gaming Platforms -- Forums & Classifieds -- Others • India Digital Ad Spend Market Segmentation by Social Media • India Digital Ad Spend Market Segmentation by Gaming Platforms -- Around Games Environment Ad Spend -- In Game Environment Ad Spend -- In Game Immersive Ad Spend -- Exclusive Advertising Games Spend • India Digital Ad Spend Market Segmentation by Format & Media -- Video -- Display -- Email -- Influencer Marketing -- Blogging and Podcasting • India Digital Ad Spend Market Segmentation by Platform -- Mobile -- Desktop and Laptop • India Digital Ad Spend Market Segmentation by Pricing Model -- Cost Per Mile (CPM) -- Cost Per Click (CPC) -- Performance Based Advertising -- Others • India Digital Ad Spend Market Segmentation by Industry -- Technology -- Travel & Hospitality -- FMCG -- Automotive -- Media & Entertainment -- Telecommunications -- Retail & Consumer Goods -- Business and Financial Services -- Pharmaceutical and Healthcare -- Public Sector -- Construction and Real estate -- Education -- Home Appliances and Furniture -- Other Industries • India Digital Ad Spend Market by Digital Ecosystem -- Walled Gardens -- Open Web / Independent Publishers • India Digital Ad Spend Market by Media Buying Method -- Programmatic Advertising -- Direct Advertising
• Comprehensive Market Intelligence: Gain an integrated view of the full advertising landscape, covering both traditional channels (television, print, radio, outdoor) and the rapidly expanding digital advertising ecosystem. Track essential spend metrics, including channel-wise allocation, digital share evolution, and growth patterns across formats and platforms. • Granular Coverage of Digital Advertising: Explore detailed segmentation across search engines, ecommerce platforms, news and media publishers, social networks, gaming environments, forums, classifieds, and other digital destinations. Social media and gaming are further broken down by individual platforms and ad environments, enabling precise assessment of digital inventory performance. • Segment-Wise Insights and Cross-Analysis: Evaluate advertising trends across formats (video, display, email, influencer marketing, blogging/podcasting), device platforms (mobile vs. desktop/laptop), pricing models (CPM, CPC, performance-based), industries, and digital ecosystems (walled gardens vs. open web). Cross-segmentation supports deeper understanding of how advertisers allocate budgets across channels, formats, and audiences. • Advertiser and Audience Behaviour Analytics: Understand how brands across sectors such as retail, BFSI, FMCG, technology, automotive, media, healthcare, education, and others, distribute their digital budgets. Assess audience engagement patterns and platform choices, providing actionable insights into reach, attention, and return on spend. • Digital Infrastructure and Ecosystem Readiness: Assess the maturity of the enabling digital ecosystem, CTV/OTT expansion, and programmatic infrastructure, all of which shape the evolution of digital advertising models and automated buying practices. • Data-Driven Forecasts and KPI Benchmarking: Access a comprehensive dataset of 100+ KPIs with historical and forecast data through 2029, offering visibility into channel evolution, digital acceleration, format-level momentum, and emerging opportunities in programmatic buying, retail media, gaming, and CTV/OTT. • Decision-Ready Databook Format: Delivered in a structured, data-centric format, the Databook supports seamless integration into marketing strategies, budget planning frameworks, investment cases, and competitive benchmarking. It equips agencies, advertisers, platforms, publishers, and policymakers with evidence-based insights to guide strategic decisions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Definition 1.4. Disclaimer 2. India Ad Spend Market Size and Forecast, 2020-2029 2.1. India Ad Spend Market - Spend Value Dynamics, 2020-2029 3. India Ad Spend Market Size by Advertising Channel, 2024 3.1. India Ad Spend Market Share by Advertising Channel, 2024 3.2. Ad Spend Market Size by Television Advertising, 2020–2029 3.2.1. Ad Spend Market by Television Advertising – Spend Value Dynamics, 2020–2029 3.3. Ad Spend Market Size by Print Advertising, 2020–2029 3.3.1. Ad Spend Market Size by Print Advertising – Spend Value Dynamics, 2020–2029 3.4. Ad Spend Market Size by Radio Advertising, 2020–2029 3.4.1. Ad Spend Market Size by Radio Advertising – Spend Value Dynamics, 2020–2029 3.5. Ad Spend Market Size by Outdoor Advertising, 2020–2029 3.5.1. Ad Spend Market Size by Outdoor Advertising – Spend Value Dynamics, 2020–2029 3.6. Ad Spend Market Size by Digital Advertising, 2020–2029 3.6.1. Ad Spend Market Size by Digital Advertising – Spend Value Dynamics, 2020–2029 3.7. Ad Spend Market Size by Other Advertising, 2020–2029 3.7.1. Ad Spend Market Size by Other Advertising – Spend Value Dynamics, 2020–2029 4. India Television Advertising Market Size by Segments, 2020–2029 4.1. India Television Advertising Market Share by Segments, 2020–2029 4.1.1. Television Advertising Market Size by Linear TV Advertising, 2020-2029 4.1.2. Television Advertising Market Size by Connected TV / OTT Video Advertising, 2020-2029 5. India Radio Advertising Market Size by Segments, 2020-2029 5.1. India Radio Advertising Market Share by Segments, 2020-2029 5.1.1. Radio Advertising Market Size by Traditional Radio Advertising, 2020-2029 5.1.2. Radio Advertising Market Size by Digital Audio / Podcast Radio Advertising, 2020-2029 6. India Outdoor Advertising Market Size by Segments, 2020-2029 6.1. India Outdoor Advertising Market Share by Segments, 2020-2029 6.1.1. Outdoor Advertising Market Size by Traditional OOH Advertising, 2020-2029 6.1.2. Outdoor Advertising Market Size by Digital Out-of-Home (DOOH) Advertising, 2020-2029 7. India Digital Ad Spend Market Size by Segments, 2024 7.1. India Digital Ad Spend Market Share by Segments, 2024 7.2. India Digital Ad Spend Market Size by Search Engine Sites, 2020-2029 7.3. India Digital Ad Spend Market Size by Ecommerce Sites, 2020-2029 7.4. India Digital Ad Spend Market Size by News & Media Sites, 2020-2029 7.5. India Digital Ad Spend Market Size by Social Media, 2020-2029 7.6. India Digital Ad Spend Market Size by Gaming Platforms, 2020-2029 7.7. India Digital Ad Spend Market Size by Forums & Classifieds, 2020-2029 7.8. India Digital Ad Spend Market Size by Others, 2020-2029 8. India Digital Ad Spend Market Size by Social Media Platform, 2024 8.1. Digital Ad Spend Market Share by Social Media Platform, 2024 8.2. Digital Ad Spend Market Size by Facebook, 2020-2029 8.3. Digital Ad Spend Market Size by Instagram, 2020-2029 8.4. Digital Ad Spend Market Size by X (Formerly Twitter), 2020-2029 8.5. Digital Ad Spend Market Size by LinkedIn, 2020-2029 8.6. Digital Ad Spend Market Size by Other, 2020-2029 9. India Digital Ad Spend Market Size by Gaming Platforms, 2024 9.1. Digital Ad Spend Market Share by Gaming Platforms, 2024 9.2. Digital Ad Spend Market Size Around Games Environment Ad Spend, 2020-2029 9.3. Digital Ad Spend Market Size by In Game Environment Ad Spend, 2020-2029 9.4. Digital Ad Spend Market Size by In Game Immersive Ad Spend, 2020-2029 9.5. Digital Ad Spend Market Size by Exclusive Advertising Games Spend, 2020-2029 10. India Digital Ad Spend Market Share by Format & Media, 2020-2029 10.1. Digital Ad Spend Market Share by Format & Media, 2020-2029 10.2. Digital Ad Spend Market Size by Video, 2020-2029 10.3. Digital Ad Spend Market Size by Display, 2020-2029 10.4. Digital Ad Spend Market Size by Email, 2020-2029 10.5. Digital Ad Spend Market Size by Influencer Marketing, 2020-2029 10.6. Digital Ad Spend Market Size by Blogging and Podcasting, 2020-2029 11. India Digital Ad Spend Market Share by Platform, 2020-2029 11.1. Digital Ad Spend Market Share by Platform, 2020-2029 11.2. Digital Ad Spend Market Size by Mobile, 2020-2029 11.3. Digital Ad Spend Market Size by Desktop and Laptop, 2020-2029 12. India Digital Ad Spend Market Size by Pricing Model, 2020-2029 12.1. Digital Ad Spend Market Share by Pricing Model, 2020-2029 12.2. Digital Ad Spend Market Size by Cost Per Mile (CPM), 2020-2029 12.3. Digital Ad Spend Market Size by Cost Per Click (CPC), 2020-2029 12.4. Digital Ad Spend Market Size by Performance-Based Advertising, 2020-2029 12.5. Digital Ad Spend Market Size by Others, 2020-2029 13. India Digital Ad Spend Market Size by Marketing Objective, 2024 13.1. India Digital Ad Spend Market Share by Marketing Objective, 2024 14. India Digital Ad Spend Market Share by Industry, 2024 14.1. Digital Ad Spend Market Share by Industry, 2024 14.2. Digital Ad Spend Market Size by Technology, 2020-2029 14.3. Digital Ad Spend Market Size by Travel & Hospitality, 2020-2029 14.4. Digital Ad Spend Market Size by FMCG, 2020-2029 14.5. Digital Ad Spend Market Size by Automotive, 2020-2029 14.6. Digital Ad Spend Market Size by Media & Entertainment, 2020-2029 14.7. Digital Ad Spend Market Size by Telecommunications, 2020-2029 14.8. Digital Ad Spend Market Size by Retail & Consumer Goods, 2020-2029 14.9. Digital Ad Spend Market Size by Business and Financial Services, 2020-2029 14.10. Digital Ad Spend Market Size by Pharmaceutical and Healthcare, 2020-2029 14.11. Digital Ad Spend Market Size by Public Sector, 2020-2029 14.12. Digital Ad Spend Market Size by Construction and Real Estate, 2020-2029 14.13. Digital Ad Spend Market Size by Education, 2020-2029 14.14. Digital Ad Spend Market Size by Home Appliances and Furniture, 2020-2029 14.15. Digital Ad Spend Market Size by Other Industries, 2020-2029 15. India Digital Ad Spend Market Size by Digital Ecosystem, 2020-2029 15.1. Digital Ad Spend Market Share by Digital Ecosystem, 2020-2029 15.2. Digital Ad Spend Market Size by Walled Gardens, 2020-2029 15.3. Digital Ad Spend Market Size by Open Web / Independent Publishers, 2020-2029 16. India Digital Ad Spend Market Size by Media Buying Method, 2020-2029 16.1. Digital Ad Spend Market Share by Media Buying Method, 2020-2029 16.2. Digital Ad Spend Market Size by Programmatic Advertising, 2020-2029 16.3. Digital Ad Spend Market Size by Direct Advertising, 2020-2029 17. Further Reading 17.1. About PayNXT360 17.2. Related Research
Table 1: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 2: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 3: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 4: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 5: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 6: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 7: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 8: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 9: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 10: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 11: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 12: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 13: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 14: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 15: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Table 16: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 17: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Table 18: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 19: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Table 20: Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 21: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Table 22: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Table 23: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Table 24: Table 25: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Table 25: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 26: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Table 27: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 28: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 29: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Table 30: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Table 31: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Table 32: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Table 33: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Table 34: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Table 35: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Table 36: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Table 37: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Table 38: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Table 39: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Table 40: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 41: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Table 42: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Table 43: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Table 44: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Table 45: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Table 46: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Table 47: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Table 48: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Table 49: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Table 50: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Table 51: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Table 52: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Table 53: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Table 54: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Table 55: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Table 56: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Table 57: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Table 58: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ad Spend Market - Spend Value Dynamics (US$ Million), 2020–2029 Figure 3: Ad Spend Market Share, by Advertising Channel (%), 2024 Figure 4: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 5: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 6: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 7: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 8: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 9: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 10: Television Advertising Market Share by Segments (%), 2020–2029 Figure 11: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 12: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 13: Radio Advertising Market Share by Segments (%), 2020–2029 Figure 14: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 15: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 16: Outdoor Advertising Market Share by Segments (%), 2020–2029 Figure 17: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 18: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 19: Digital Ad Spend Market Share by Segments (%), 2024 Figure 20: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 21: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Figure 22: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 23: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Figure 24: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 25: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Figure 26: Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 27: Digital Ad Spend Market Share by Social Media Platform (%), 2024 Figure 28: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Figure 29: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Figure 30: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 31: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Figure 32: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 33: Digital Ad Spend Market Share by Gaming Platforms (%), 2024 Figure 34: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Figure 35: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 36: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 37: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Figure 38: Digital Ad Spend Market Share by Format & Media (%), 2020–2029 Figure 39: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Figure 40: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Figure 41: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Figure 42: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Figure 43: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Figure 44: Digital Ad Spend Market Share by Platform (%), 2020–2029 Figure 45: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Figure 46: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Figure 47: Digital Ad Spend Market Share by Pricing Model (%), 2020–2029 Figure 48: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Figure 49: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 50: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Figure 51: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 52: Digital Ad Spend Market Share by Marketing Objective (%), 2024 Figure 53: Digital Ad Spend Market Share by Industry (%), 2024 Figure 54: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Figure 55: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Figure 56: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Figure 57: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Figure 58: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Figure 59: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Figure 60: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Figure 61: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Figure 62: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Figure 63: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Figure 64: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Figure 65: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Figure 66: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Figure 67: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Figure 68: Digital Ad Spend Market Share by Digital Ecosystem (%), 2020–2029 Figure 69: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Figure 70: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Figure 71: Digital Ad Spend Market Share by Media Buying Method (%), 2020-2029 Figure 72: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Figure 73: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
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