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Greece Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation

Greece Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation

According to PayNXT360, the loyalty market in Greece is expected to grow by 15.4% annually, reaching US$316.4 million by 2025. The loyalty market in the country has experienced robust growth during 2...

Greece Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation – Databook Q1 2026 Update
Summary
According to PayNXT360, the loyalty market in Greece is expected to grow by 15.4% annually, reaching US$316.4 million by 2025.

The loyalty market in the country has experienced robust growth during 2021-2024, achieving a CAGR of 17.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.0% from 2025 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2024 value of US$274.3 million to approximately US$516.7 million.

This report provides a detailed data-centric analysis of the loyalty industry in Greece, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate.

The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides a detailed data-centric analysis of the loyalty market in Greece, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments:

• Greece Retail Sector Market Context
 -- Greece Retail Industry Market Size, 2021-2030
 -- Greece Ecommerce Market Size, 2021-2030
 -- Greece POS Market Size Trend Analysis, 2021-2030

• Greece Loyalty Spend Market Size and Growth Dynamics
 -- Greece Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
 -- Greece Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
 -- Greece Loyalty Spend Share by Functional Domains, 2021-2030
 -- Greece Loyalty Spend by Loyalty Schemes, 2021-2030
 -- Greece Loyalty Spend by Loyalty Platforms, 2021-2030

• Greece Loyalty Schemes Spend Segmentation by Loyalty Program Type
 -- Point-based Loyalty Program
 -- Tiered Loyalty Program
 -- Mission-driven Loyalty Program
 -- Spend-based Loyalty Program
 -- Gaming Loyalty Program
 -- Free Perks Loyalty Program
 -- Subscription Loyalty Program
 -- Community Loyalty Program
 -- Refer a Friend Loyalty Program
 -- Paid Loyalty Program
 -- Cashback Loyalty Program

• Greece Loyalty Schemes Spend Segmentation by Channel
 -- In-Store
 -- Online
 -- Mobile

• Greece Loyalty Schemes Spend Segmentation by Business Model
 -- Seller Driven
 -- Payment Instrument Driven
 -- Other Segment

• Greece Loyalty Schemes Spend Segmentation by Key Sectors
 -- Retail
 -- Financial Services
 -- Healthcare & Wellness
 -- Restaurants & Food Delivery
 -- Travel & Hospitality (Cabs, Hotels, Airlines)
 -- Telecoms
 -- Media & Entertainment
 -- Other

• Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels
 -- Online Loyalty Spend by Sector, 2021-2030
 -- In-store Loyalty Spend by Sector, 2021-2030
 -- Mobile App Loyalty Spend by Sector, 2021-2030

• Greece Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment
 -- Diversified Retailers
 -- Department Stores
 -- Specialty Stores
 -- Supermarket and Convenience Store
 -- Other

• Greece Loyalty Schemes Spend Segmentation by Accessibility
 -- Card Based Access
 -- Digital Access

• Greece Loyalty Schemes Spend Segmentation by Consumer Type
 -- B2B Consumers
 -- B2C Consumers

• Greece Loyalty Schemes Spend Segmentation by Membership Type
 -- Free
 -- Free + Premium
 -- Premium

• Greece Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty
 -- Embedded Loyalty Programs
 -- Non-Embedded Loyalty Programs

• Greece Loyalty Spend Split by Use of AI / Blockchain
 -- AI Driven Loyalty Program
 -- Blockchain Driven Loyalty Program

• Greece Loyalty Platform Spend Segmentation by Software Use Case
 -- Analytics and AI Driven
 -- Management Platform

• Greece Loyalty Platform Spend Segmentation by Vendor / Solution Partner
 -- In-house
 -- Third-Party Vendor

• Greece Loyalty Platform Spend Segmentation by Deployment
 -- Cloud
 -- On-Premise

• Greece Loyalty Platform Spend Segmentation by Offering
 -- Software
 -- Services
 -- Custom Built Platform vs. Off the Shelf Platform

• Greece Consumer Demographics & Behaviour (Loyalty Spend Share), 2025
 -- Age Group
 -- Income Level
 -- Gender

• Greece Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025
 -- Primary Loyalty Motivation Split Analysis
 -- Loyalty Program Breakage Rate Analysis
 -- Loyalty Program Enrollment Channel Mix Analysis
 -- Embedded Loyalty Penetration by Channel
Reason to buy
• Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics.

• Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats).

• Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector × channel views.

• Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking.

• Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset.

• Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf).

• Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel.

• Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
Table of Contents
 1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer

2. Greece Retail Sector Market Size Trend Analysis
2.1 Greece Retail Industry Market Size, 2021-2030
2.2 Greece Ecommerce Market Size, 2021-2030
2.3 Greece POS Market Size Trend Analysis, 2021-2030

3. Greece Loyalty Spend Market Size and Future Growth Dynamics
3.1 Greece Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
3.2 Greece Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
3.3 Greece Loyalty Spend Share by Functional Domains, 2021-2030
3.4 Greece Loyalty Spend by Loyalty Schemes, 2021-2030
3.5 Greece Loyalty Spend by Loyalty Platforms, 2021-2030

4. Greece Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Greece Loyalty Schemes Spend Share by Loyalty Program Type, 2025
4.2 Greece Spend by Point-based Loyalty Program, 2021-2030
4.3 Greece Spend by Tiered Loyalty Program, 2021-2030
4.4 Greece Spend by Mission-driven Loyalty Program, 2021-2030
4.5 Greece Spend by Spend-based Loyalty Program, 2021-2030
4.6 Greece Spend by Gaming Loyalty Program, 2021-2030
4.7 Greece Spend by Free Perks Loyalty Program, 2021-2030
4.8 Greece Spend by Subscription Loyalty Program, 2021-2030
4.9 Greece Spend by Community Loyalty Program, 2021-2030
4.10 Greece Spend by Refer a Friend Loyalty Program, 2021-2030
4.11 Greece Spend by Paid Loyalty Program, 2021-2030
4.12 Greece Spend by Cashback Loyalty Program, 2021-2030

5. Greece Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
5.1 Greece Loyalty Schemes Spend Share by Channel, 2021-2030
5.2 Greece Loyalty Spend by In-Store, 2021-2030
5.3 Greece Loyalty Spend by Online, 2021-2030
5.4 Greece Loyalty Spend by Mobile, 2021-2030

6. Greece Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Greece Loyalty Schemes Spend Share by Business Model, 2021-2030
6.2 Greece Loyalty Spend by Seller Driven, 2021-2030
6.3 Greece Loyalty Spend by Payment Instrument Driven, 2021-2030
6.4 Greece Loyalty Spend by Other Segment, 2021-2030

7. Greece Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Greece Loyalty Schemes Spend Share by Key Sectors, 2021-2030
7.2 Greece Loyalty Schemes Spend in Retail, 2021-2030
7.3 Greece Loyalty Schemes Spend in Financial Services, 2021-2030
7.4 Greece Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030
7.5 Greece Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030
7.6 Greece Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
7.7 Greece Loyalty Schemes Spend in Telecoms, 2021-2030
7.8 Greece Loyalty Schemes Spend in Media & Entertainment, 2021-2030
7.9 Greece Loyalty Schemes Spend in Other, 2021-2030

8. Greece Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030
8.1 Greece Online Loyalty Spend in Retail Segment, 2021-2030
8.2 Greece Online Loyalty Spend in Financial Services, 2021-2030
8.3 Greece Online Loyalty Spend in Healthcare & Wellness, 2021-2030
8.4 Greece Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030
8.5 Greece Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
8.6 Greece Online Loyalty Spend in Telecoms, 2021-2030
8.7 Greece Online Loyalty Spend in Media & Entertainment, 2021-2030
8.8 Greece Online Loyalty Spend in Other Segment, 2021-2030

9. Greece In-store Loyalty Spend in Key Sectors, 2021-2030
9.1 Greece In-store Loyalty Spend in Retail Segment, 2021-2030
9.2 Greece In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
9.3 Greece In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
9.4 Greece In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
9.5 Greece In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030
9.6 Greece In-store Loyalty Spend in Other Sector, 2021-2030

10. Greece Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030
10.1 Greece Mobile App Loyalty Spend in Retail Segment, 2021-2030
10.2 Greece Mobile App Loyalty Spend in Financial Services Segment, 2021-2030
10.3 Greece Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
10.4 Greece Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
10.5 Greece Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
10.6 Greece Mobile App Loyalty Spend in Telecoms Segment, 2021-2030
10.7 Greece Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030
10.8 Greece Mobile App Loyalty Spend in Other Segment, 2021-2030

11. Greece Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Greece Loyalty Schemes Spend Share by Retail Segments, 2021-2030
11.2 Greece Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030
11.3 Greece Loyalty Retail Schemes Spend by Department Stores, 2021-2030
11.4 Greece Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030
11.5 Greece Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030
11.6 Greece Loyalty Retail Schemes Spend by Other, 2021-2030

12. Greece Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Greece Loyalty Schemes Spend Share by Accessibility, 2021-2030
12.2 Greece Loyalty Spend by Card Based Access, 2021-2030
12.3 Greece Loyalty Spend by Digital Access, 2021-2030

13. Greece Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Greece Loyalty Schemes Spend Share by Consumer Type, 2021-2030
13.2 Greece Loyalty Schemes Spend by B2B Consumers, 2021-2030
13.3 Greece Loyalty Spend by B2C Consumers, 2021-2030

14. Greece Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Greece Loyalty Schemes Spend Share by Membership Type, 2021-2030
14.2 Greece Loyalty Membership Type Schemes Spend by Free, 2021-2030
14.3 Greece Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030
14.4 Greece Loyalty Membership Type Schemes Spend by Premium, 2021-2030

15. Greece Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030
15.1 Greece Loyalty Spend by Embedded Loyalty Programs, 2021-2030
15.2 Greece Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030

16. Greece Loyalty Spend Share by use of AI, 2021-2030
16.1 Greece Loyalty Spend by AI Driven Loyalty Program, 2021-2030
16.2 Greece Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030

17. Greece Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
17.1 Greece Loyalty Platform Spend Share by Software Use Case, 2021-2030
17.2 Greece Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030
17.3 Greece Loyalty Software Platform Spend by Management Platform, 2021-2030

18. Greece Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
18.1 Greece Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030
18.2 Greece Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030
18.3 Greece Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030

19. Greece Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
19.1 Greece Loyalty Platform Spend Share by Deployment, 2021-2030
19.2 Greece Loyalty Deployment Platform Spend by Cloud, 2021-2030
19.3 Greece Loyalty Deployment Platform Spend by On-Premise, 2021-2030

20. Greece Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
20.1 Greece Loyalty Spend Share by Software vs. Services, 2021-2030
20.2 Greece Loyalty Spend by Software, 2021-2030
20.3 Greece Loyalty Spend by Services, 2021-2030

21. Greece Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
21.1 Greece Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030
21.2 Greece Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030
21.3 Greece Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030

22. Greece Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
22.1 Greece Loyalty Spend Share by Age Group, 2025
22.2 Greece Loyalty Spend Share by Income Level, 2025
22.3 Greece Loyalty Spend Share by Gender, 2025

23. Greece Loyalty Program- KPIs, Behavioral Metrics & Embedded
23.1 Greece Primary Loyalty Motivation Split Analysis, 2025
23.2 Greece Loyalty Program Breakage Rate Analysis, 2025
23.3 Greece Loyalty Program Enrollment Channel Mix Analysis, 2025
23.4 Greece Embedded Loyalty Penetration by Channel, 2025

24. Further Reading
24.1 About PayNXT360
24.2 Related Research
List Of Table
Table 1: Greece Retail Industry Market Size (US$ Billion), 2021-2030
Table 2: Greece Ecommerce Market Size (US$ Billion), 2021-2030
Table 3: Greece POS Market Size (US$ Billion), 2021-2030
Table 4: Greece Total Loyalty Spend (US$ Million), 2021-2030
Table 5: Greece Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030
Table 6: Greece Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Table 7: Greece Spend by Point-based Loyalty Program (US$ Million), 2021-2030
Table 8: Greece Spend by Tiered Loyalty Program (US$ Million), 2021-2030
Table 9: Greece Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030
Table 10: Greece Spend by Spend-based Loyalty Program (US$ Million), 2021-2030
Table 11: Greece Spend by Gaming Loyalty Program (US$ Million), 2021-2030
Table 12: Greece Spend by Free Perks Loyalty Program (US$ Million), 2021-2030
Table 13: Greece Spend by Subscription Loyalty Program (US$ Million), 2021-2030
Table 14: Greece Spend by Community Loyalty Program (US$ Million), 2021-2030
Table 15: Greece Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030
Table 16: Greece Spend by Paid Loyalty Program (US$ Million), 2021-2030
Table 17: Greece Spend by Cashback Loyalty Program (US$ Million), 2021-2030
Table 18: Greece Loyalty Spend by In-Store (US$ Million), 2021-2030
Table 19: Greece Loyalty Spend by Online (US$ Million), 2021-2030
Table 20: Greece Loyalty Spend by Mobile (US$ Million), 2021-2030
Table 21: Greece Loyalty Spend by Seller Driven (US$ Million), 2021-2030
Table 22: Greece Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030
Table 23: Greece Loyalty Spend by Other Segment (US$ Million), 2021-2030
Table 24: Greece Loyalty Schemes Spend in Retail (US$ Million), 2021-2030
Table 25: Greece Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030
Table 26: Greece Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030
Table 27: Greece Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Table 28: Greece Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Table 29: Greece Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030
Table 30: Greece Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030
Table 31: Greece Loyalty Schemes Spend in Other (US$ Million), 2021-2030
Table 32: Greece Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 33: Greece Online Loyalty Spend in Financial Services (US$ Million), 2021-2030
Table 34: Greece Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030
Table 35: Greece Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Table 36: Greece Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Table 37: Greece Online Loyalty Spend in Telecoms (US$ Million), 2021-2030
Table 38: Greece Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030
Table 39: Greece Online Loyalty Spend in Other Segment (US$ Million), 2021-2030
Table 40: Greece In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 41: Greece In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Table 42: Greece In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Table 43: Greece In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Table 44: Greece In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Table 45: Greece In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030
Table 46: Greece Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 47: Greece Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030
Table 48: Greece Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Table 49: Greece Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Table 50: Greece Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Table 51: Greece Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030
Table 52: Greece Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Table 53: Greece Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030
Table 54: Greece Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030
Table 55: Greece Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030
Table 56: Greece Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030
Table 57: Greece Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030
Table 58: Greece Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030
Table 59: Greece Loyalty Spend by Card Based Access (US$ Million), 2021-2030
Table 60: Greece Loyalty Spend by Digital Access (US$ Million), 2021-2030
Table 61: Greece Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030
Table 62: Greece Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030
Table 63: Greece Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030
Table 64: Greece Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030
Table 65: Greece Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030
Table 66: Greece Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030
Table 67: Greece Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030
Table 68: Greece Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030
Table 69: Greece Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030
Table 70: Greece Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030
Table 71: Greece Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030
Table 72: Greece Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030
Table 73: Greece Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030
Table 74: Greece Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030
Table 75: Greece Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030
Table 76: Greece Loyalty Spend by Software (US$ Million), 2021-2030
Table 77: Greece Loyalty Spend by Services (US$ Million), 2021-2030
Table 78: Greece Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030
Table 79: Greece Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Greece Retail Industry Market Size (US$ Billion), 2021-2030
Figure 3: Greece Ecommerce Market Size (US$ Billion), 2021-2030
Figure 4: Greece POS Market Size (US$ Billion), 2021-2030
Figure 5: Greece Total Loyalty Spend (US$ Million), 2021-2030
Figure 6: Greece Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025
Figure 7: Greece Loyalty Spend Share by Functional Domains (%), 2021-2030
Figure 8: Greece Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030
Figure 9: Greece Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Figure 10: Greece Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025
Figure 11: Greece Spend by Point-based Loyalty Program (US$ Million), 2021-2030
Figure 12: Greece Spend by Tiered Loyalty Program (US$ Million), 2021-2030
Figure 13: Greece Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030
Figure 14: Greece Spend by Spend-based Loyalty Program (US$ Million), 2021-2030
Figure 15: Greece Spend by Gaming Loyalty Program (US$ Million), 2021-2030
Figure 16: Greece Spend by Free Perks Loyalty Program (US$ Million), 2021-2030
Figure 17: Greece Spend by Subscription Loyalty Program (US$ Million), 2021-2030
Figure 18: Greece Spend by Community Loyalty Program (US$ Million), 2021-2030
Figure 19: Greece Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030
Figure 20: Greece Spend by Paid Loyalty Program (US$ Million), 2021-2030
Figure 21: Greece Spend by Cashback Loyalty Program (US$ Million), 2021-2030
Figure 22: Greece Loyalty Schemes Spend Share by Channel (%), 2021-2030
Figure 23: Greece Loyalty Spend by In-Store (US$ Million), 2021-2030
Figure 24: Greece Loyalty Spend by Online (US$ Million), 2021-2030
Figure 25: Greece Loyalty Spend by Mobile (US$ Million), 2021-2030
Figure 26: Greece Loyalty Schemes Spend Share by Business Model (%), 2021-2030
Figure 27: Greece Loyalty Spend by Seller Driven (US$ Million), 2021-2030
Figure 28: Greece Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030
Figure 29: Greece Loyalty Spend by Other Segment (US$ Million), 2021-2030
Figure 30: Greece Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030
Figure 31: Greece Loyalty Schemes Spend in Retail (US$ Million), 2021-2030
Figure 32: Greece Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030
Figure 33: Greece Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030
Figure 34: Greece Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Figure 35: Greece Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Figure 36: Greece Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030
Figure 37: Greece Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030
Figure 38: Greece Loyalty Schemes Spend in Other (US$ Million), 2021-2030
Figure 39: Greece Online Cashback Spend by Financial Services (US$ Million), 2021-2030
Figure 40: Greece Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 41: Greece Online Loyalty Spend in Financial Services (US$ Million), 2021-2030
Figure 42: Greece Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030
Figure 43: Greece Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Figure 44: Greece Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Figure 45: Greece Online Loyalty Spend in Telecoms (US$ Million), 2021-2030
Figure 46: Greece Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030
Figure 47: Greece Online Loyalty Spend in Other Segment (US$ Million), 2021-2030
Figure 48: Greece In-store Loyalty Spend in Key Sectors (%), 2021-2030
Figure 49: Greece In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 50: Greece In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Figure 51: Greece In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Figure 52: Greece In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Figure 53: Greece In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Figure 54: Greece In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030
Figure 55: Greece Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030
Figure 56: Greece Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 57: Greece Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030
Figure 58: Greece Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Figure 59: Greece Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Figure 60: Greece Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Figure 61: Greece Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030
Figure 62: Greece Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Figure 63: Greece Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030
Figure 64: Greece Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030
Figure 65: Greece Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030
Figure 66: Greece Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030
Figure 67: Greece Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030
Figure 68: Greece Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030
Figure 69: Greece Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030
Figure 70: Greece Loyalty Schemes Spend Share by Accessibility (%), 2021-2030
Figure 71: Greece Loyalty Spend by Card Based Access (US$ Million), 2021-2030
Figure 72: Greece Loyalty Spend by Digital Access (US$ Million), 2021-2030
Figure 73: Greece Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030
Figure 74: Greece Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030
Figure 75: Greece Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030
Figure 76: Greece Loyalty Schemes Spend Share by Membership Type (%), 2021-2030
Figure 77: Greece Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030
Figure 78: Greece Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030
Figure 79: Greece Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030
Figure 80: Greece Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030
Figure 81: Greece Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030
Figure 82: Greece Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Figure 83: Greece Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030
Figure 84: Greece Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030
Figure 85: Greece Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030
Figure 86: Greece Loyalty Platform Spend Share by Software Use Case (%), 2021-2030
Figure 87: Greece Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030
Figure 88: Greece Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030
Figure 89: Greece Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030
Figure 90: Greece Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030
Figure 91: Greece Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030
Figure 92: Greece Loyalty Platform Spend Share by Deployment (%), 2021-2030
Figure 93: Greece Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030
Figure 94: Greece Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030
Figure 95: Greece Loyalty Spend Share by Software vs. Services (%), 2021-2030
Figure 96: Greece Loyalty Spend by Software (US$ Million), 2021-2030
Figure 97: Greece Loyalty Spend by Services (US$ Million), 2021-2030
Figure 98: Greece Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030
Figure 99: Greece Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030
Figure 100: Greece Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 101: Greece Loyalty Spend Share by Age Group (%), 2025
Figure 102: Greece Loyalty Spend Share by Income Level (%), 2025
Figure 103: Greece Loyalty Spend Share by Gender (%), 2025
Figure 104: Greece Primary Loyalty Motivation Split Analysis (%), 2025
Figure 105: Greece Loyalty Program Breakage Rate Analysis (%), 2025
Figure 106: Greece Loyalty Program Enrollment Channel Mix Analysis (%), 2025
Figure 107: Greece Embedded Loyalty Penetration by Channel (%), 2025
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