According to PayNXT360, the ecommerce market in Germany is expected to grow by 9.9% annually, reaching US$70,490.5 million by 2025. The ecommerce market in the country has experienced robust growth d...
According to PayNXT360, the ecommerce market in Germany is expected to grow by 9.9% annually, reaching US$70,490.5 million by 2025. The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 6.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.4% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$64,130.7 million to approximately US$97,207.3 million. Key Trends and Drivers 1. Cross-border discount marketplaces reshape competitive intensity • Germany’s online market is shifting from a mainly domestic, marketplace-driven structure (amazon.de, otto.de, zalando.de, mediamarkt.de, ikea.com) towards a mix that includes fast-growing Chinese platforms such as Temu and Shein. Shein and Temu have moved into the top tier of German online shops by GMV, using ultra-low prices and broad assortments, while Rewe and Shop Apotheke are climbing the rankings in groceries and pharmacy. • Prolonged pressure on disposable incomes keeps German consumers highly price-sensitive; they are willing to trade delivery time and brand recognition for low prices and assortment depth. Trade associations highlight that online food and drugstore categories are now key growth engines after several weak years, while Chinese apps are explicitly pivoting towards Europe as the US becomes less attractive due to trade policy. At the same time, the EU Digital Services Act (DSA) enforcement is increasing scrutiny of non-EU marketplaces such as AliExpress and Temu over unsafe or non-compliant products, adding regulatory risk to their expansion. • Competitive pressure on domestic retailers is likely to remain intense: Chinese platforms are still gaining share, while Amazon, Otto, and Zalando retain scale, data, and logistics advantages. Over the next 2–4 years, expect further polarization: low-price cross-border platforms at one end, and trusted domestic brands emphasising service quality, compliance, and returns handling at the other. EU enforcement under the DSA may constrain some practices (e.g., unsafe products, opaque recommendations), but is unlikely to reverse the underlying shift towards cross-border discount marketplaces. 2. Omnichannel grocery and quick commerce consolidate after a shake-out • Online grocery in Germany is returning to growth after a post-pandemic correction, while the rapid-delivery segment is consolidating. Sector bodies report that online food sales grew faster than overall e-commerce in 2024, and that “goods of daily need” are now a primary driver of online growth. At the same time, ultrafast players are restructuring: Getir has exited Germany, effectively winding down Gorillas, while Berlin-based Flink has raised new capital to double down on its German and Dutch footprint, partly in partnership with supermarket group REWE. • German consumers increasingly expect full-assortment grocers such as Rewe to offer flexible online options, including next-day delivery and time slots, while still being able to shop in stores. For pure quick-commerce players, higher wages, rent, and rider costs have made the original “10-minute delivery” promise difficult to sustain at scale, pushing the sector towards fewer, better-funded operators and closer ties with established supermarkets and marketplaces. Investors still see potential in online grocery, but now demand clearer paths to profitability and operational efficiency rather than pure footprint expansion. • Over the next 2–4 years, German online grocery is likely to grow steadily but with more disciplined economics: fewer standalone dark-store players, more supermarket-integrated delivery and click-and-collect, and tighter regional coverage. Ultrafast delivery will remain in dense urban areas but shift from a growth-at-all-costs model to curated baskets, higher minimum order values, and shared logistics with retailers. For FMCG brands, this means greater reliance on a small number of omnichannel partners (Rewe, Edeka-linked platforms, discounters with online pilots) and a need to manage category visibility on their digital storefronts. 3. Payment diversification accelerates under tighter consumer-credit and platform rules • German online shoppers continue to use a broad mix of payment instruments PayPal, purchase on account, SEPA direct debit, cards, and local pay-by-bank options, while Buy Now, Pay Later (BNPL) grows in checkout prominence. Recent analyses of Germany’s e-commerce payment mix emphasise that shoppers expect merchants to offer a wide range of payment methods, and that PayPal, invoice, and direct debit still account for a large share of transactions. At the same time, BNPL services from providers such as Klarna, PayPal, and Ratepay are expanding, particularly among younger consumers, prompting regulatory intervention. • High inflation and cautious sentiment have made Germans more focused on budgeting and payment flexibility. Trade bodies note that e-commerce is back to modest growth after two weak years, supported by higher household savings but still subdued confidence, which encourages pay-later and invoicing options. In parallel, EU-level regulation (DSA for platforms, broader digital-finance and credit rules) and Germany’s draft implementation of the revised Consumer Credit Directive will require full creditworthiness checks for even small BNPL purchases, reflecting concerns over rising small-ticket credit volumes. • In the next 2–4 years, payment choice at German checkouts will expand further (including account-to-account and wallet-based options), but BNPL will face stricter onboarding and underwriting requirements. For merchants, this means higher integration complexity but potentially lower fraud and default rates. Platforms designated as “very large” under the DSA will need to increase transparency around recommendation systems and advertising, including for financial services, which will push payment providers to standardise disclosures and dispute handling. Overall, payment remains a critical conversion lever; players that can combine flexibility with clear consumer protections are likely to gain share. 4. Circular commerce and regulatory pressure embed sustainability into online retail • Re-commerce and second-hand sales are now a visible growth pocket in German e-commerce. The industry association Bevh reports that recommerce revenues grew faster than overall online product spending in 2024–25, and that used-goods sales via online channels have increased by more than a quarter year-on-year. Platforms such as Vinted, eBay/Kleinanzeigen, and fashion-focused recommerce services are expanding, while large fashion retailers like Zalando have launched dedicated pre-owned and circular initiatives. • Cost-conscious consumers are actively seeking cheaper alternatives to new goods, and recommerce offers both price relief and growing environmental awareness. At the same time, EU rules, including the new Packaging and Packaging Waste Regulation (PPWR) and Germany’s VerpackG, are tightening obligations around packaging reduction, recyclability, and producer responsibility, with specific compliance requirements for online sellers and marketplaces. • Digital product passports and upcoming rules on repairability and waste reporting are pushing brands and platforms to design for reuse, resale, and easier returns. • Over the next 2–4 years, recommerce is likely to outpace overall e-commerce growth in Germany, particularly in fashion, consumer electronics, and home goods. For mainstream retailers, this will mean integrating trade-in, refurbishment, and resale flows directly into their online stores rather than leaving that volume to specialist platforms. Compliance costs for packaging and sustainability reporting will rise, but companies that adapt logistics (reusable packaging, consolidated returns, refurbished stock) can mitigate these costs and open new margin pools. The net effect is that “new versus used” will become an explicit part of assortment strategy and pricing architecture in Germany’s online retail. Competitive Landscape Competitive intensity will remain high as discount marketplaces continue to attract price-sensitive consumers, while domestic players defend their market share through service quality, returns management, and transparency in compliance. Grocery will consolidate further, with supermarkets strengthening integrated delivery and fewer standalone quick-commerce operators. EU-level rules, such as DSA, product safety, packaging, and sustainability legislation, will favour compliant, established retailers. Overall, Germany’s e-commerce landscape will polarise between low-price global entrants and omnichannel domestic leaders. Current State of the Market • Germany’s e-commerce market is characterised by strong marketplace dominance, continued price pressure, and rising regulatory scrutiny. Amazon remains the primary platform, while domestic players such as Otto, Zalando, MediaMarktSaturn, and Rewe anchor key verticals, including apparel, electronics, and grocery. Cross-border entrants, particularly Temu and Shein, have intensified competition by scaling rapidly through low-priced assortments and high-frequency app engagement. • Trade bodies such as Bevh report that online spending in 2024–25 has stabilised after two weak years, with daily-need categories (food, drugstore, pharmacy) driving growth. Consumer sentiment remains cautious, reinforcing the shift towards discount-led platforms and value-focused behaviour. Key Players and New Entrants • Alongside Amazon’s scale advantages in logistics and Prime membership, Otto continues to invest in its platform model and retailer onboarding. Zalando maintains a strong apparel share while expanding pre-owned and partner-brand programmes. In grocery, Rewe leads with full-assortment delivery, while Picnic and HelloFresh serve niche and subscription-based models. • The most notable new entrants are Temu, which has entered Germany’s top app rankings, and Shein, which has opened pop-ups and strengthened fulfilment links in Europe. Traditional retailers such as dm and Rossmann are also expanding their online assortments and integrating click-and-collect into their store networks. Recent Launches, Mergers, and Acquisitions • The biggest structural shift has been Getir's withdrawal from Germany in 2024, effectively dissolving Gorillas, its earlier acquisition. Flink, now the main surviving ultrafast player, secured new funding and expanded collaborations with supermarket groups to achieve more stable unit economics. • Zalando has launched additional pre-owned and circular-commerce features. MediaMarktSaturn has continued upgrading its marketplace offering, onboarding more third-party brands. Cross-border platforms Temu and Shein have expanded their EU logistics, though both face heightened scrutiny under the EU’s Digital Services Act and product-safety directives. This report provides a detailed data-centric analysis of the ecommerce industry in Germany offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction. The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance. PayNXT360’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the B2C ecommerce market in Germany, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country. Germany B2C Ecommerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Germany Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Germany Quick Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Gross Merchandise Volume -- Average Value per Transaction Germany B2C Ecommerce Market Segmentation by Ecommerce Vertical -- Retail Shopping -- Travel & Hospitality -- Online Food Service -- Media & Entertainment -- Healthcare & Wellness -- Technology Products & Services -- Other Germany B2C Ecommerce Market Segmentation by Retail Shopping Category -- Clothing, Footwear & Accessories -- Health, Beauty & Personal Care -- Food & Beverage -- Appliances & Electronics -- Home Improvement -- Books, Music & Video -- Toys & Hobby -- Auto Parts & Accessories -- Other Germany B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel -- Platform-to-Consumer -- Direct-to-Consumer -- Consumer-to-Consumer Germany B2C Ecommerce Market Segmentation by Travel & Hospitality Category -- Air Travel -- Train & Bus -- Taxi & Ride-Hailing -- Hotels & Resorts -- Other Germany B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel -- Air Travel- Aggregator App -- Air Travel- Direct-to-Consumer -- Train & Bus- Aggregator App -- Train & Bus- Direct-to-Consumer -- Taxi & Ride-Hailing- Aggregator App -- Taxi & Ride-Hailing- Direct-to-Consumer -- Hotels & Resorts- Aggregator App -- Hotels & Resorts- Direct-to-Consumer -- Other- Aggregator App -- Other- Direct-to-Consumer Germany B2C Ecommerce Market Segmentation by Online Food Service Sales Channel -- Aggregator App -- Direct-to-Consumer Germany B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel -- Streaming Services -- Movies & Events -- Theme Parks & Gaming -- Other Germany B2C Ecommerce Market Segmentation by Engagement Model -- Website-Based -- Live Streaming Germany B2C Ecommerce Market Segmentation by Location -- Cross-Border -- Domestic Germany B2C Ecommerce Market Segmentation by Device -- Mobile -- Desktop Germany B2C Ecommerce Market Segmentation by Operating System -- iOS / macOS -- Android -- Other Operating Systems Germany B2C Ecommerce Market Segmentation by City Tier -- Tier 1 -- Tier 2 -- Tier 3 Germany B2C Ecommerce Market Segmentation by Payment Instrument -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash Germany B2C Ecommerce Consumer Demographics & Behaviour -- Market Share by Age Group -- Market Share by Income Level -- Market Share by Gender Germany B2C Ecommerce User Statistics & Ratios -- Internet Users -- Ecommerce Users -- Social Media Users -- Smartphone Penetration -- Banked Population -- Ecommerce Per Capita -- GDP Per Capita -- Ecommerce as % of GDP -- Cart Abandonment Rate -- Product Retun Rate Germany B2C Ecommerce Operational Metrics by Ecommerce Segment -- Gross Merchandise Value by Segment Germany B2C Ecommerce Operational Metrics by Retail Shopping Category -- Gross Merchandise Value by Category Germany B2C Ecommerce Operational Metrics by Sales Channel -- Gross Merchandise Value by Channel Germany B2C Ecommerce Operational Metrics by Location -- Gross Merchandise Value by Location Germany B2C Ecommerce Operational Metrics by Device -- Gross Merchandise Value by Device Germany B2C Ecommerce Operational Metrics by Operating System -- Gross Merchandise Value by Operating System Germany B2C Ecommerce Operational Metrics by City Tier -- Gross Merchandise Value by City Tier Germany B2C Ecommerce Operational Metrics by Payment Instrument -- Gross Merchandise Value by Payment Instrument
• Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Germany with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments. • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns. • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning. • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce. • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain. • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Germany Ecommerce Market Size and Future Growth Dynamics 2.1 Germany Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2 Germany Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3 Germany Ecommerce – Gross Merchandise Volume Trend Analysis, 2020-2029 3. Germany Social Commerce Market Size and Forecast 3.1 Germany Social Commerce – Gross Merchandise Value Trend Analysis 2020-2029 3.2 Germany Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 3.3 Germany Social Commerce – Gross Merchandise Volume Trend Analysis, 2020-2029 4. Germany Quick Commerce Market Size and Forecast 4.1 Germany Quick Commerce – Gross Merchandise Value Trend Analysis 2020-2029 4.2 Germany Quick Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 4.3 Germany Quick Commerce – Gross Merchandise Volume Trend Analysis, 2020-2029 5. Germany User Statistics and Ratios Of Key Performance Indicators 5.1 Germany User Statistics, 2024 5.2 Germany User Statistics of Card Abandonment Rate and Product Return Rate, 2024 5.3 Germany Ecommerce Per Capita and GDP Per Capita, 2024 5.4 Germany GDP Per Capita Trend Analysis, 2020-2029 6. Germany Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 Germany Ecommerce Market Share by Ecommerce Segments, 2020-2029 6.2 Germany Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029 6.3 Germany Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2020-2029 6.4 Germany Online Food Service – Gross Merchandise Value Trend Analysis, 2020-2029 6.5 Germany Media and Entertainment – Gross Merchandise Value Trend Analysis, 2020-2029 6.6 Germany Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2020-2029 6.7 Germany Technology Products and Services – Gross Merchandise Value Trend Analysis, 2020-2029 6.8 Germany Other Segment – Gross Merchandise Value Trend Analysis, 2020-2029 7. Germany Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Germany Ecommerce Market Share by Retail Shopping Categories, 2020-2029 7.2 Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029 7.3 Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029 7.4 Food & Beverage – Gross Merchandise Value Trend Analysis, 2020-2029 7.5 Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 7.6 Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 7.7 Books, Music & Video – Gross Merchandise Value Trend Analysis, 2020-2029 7.8 Toys & Hobby – Gross Merchandise Value Trend Analysis, 2020-2029 7.9 Auto – Gross Merchandise Value Trend Analysis, 2020-2029 7.10 Ecommerce Other – Gross Merchandise Value Trend Analysis, 2020-2029 8. Germany Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Germany Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029 8.2 Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 8.3 Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 8.4 Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 9. Germany Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Germany Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029 9.2 Air Travel – Gross Merchandise Value Trend Analysis, 2020-2029 9.3 Train & Bus – Gross Merchandise Value Trend Analysis, 2020-2029 9.4 Taxi Service – Gross Merchandise Value Trend Analysis, 2020-2029 9.5 Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2020-2029 9.6 Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2020-2029 10. Germany Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Germany Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Germany Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029 10.1.2 Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.1.3 Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 10.2 Air Travel Market Share by Sales Channel 10.2.1 Germany Air Travel Market Share by Sales Channel, 2020-2029 10.2.2 Air Travel – Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.2.3 Air Travel – Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 10.3 Hotels & Resorts Market Share by Sales Channel 10.3.1 Germany Hotels & Resorts Market Share by Sales Channel, 2020-2029 10.3.2 Hotels & Resorts – Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.3.3 Hotels & Resorts – Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 10.4 Taxi Service Market Share by Sales Channel 10.4.1 Germany Taxi Service Market Share by Sales Channel, 2020-2029 10.4.2 Taxi Service – Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.4.3 Taxi Service – Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 10.5 Other Segment Market Share by Sales Channel 10.5.1 Germany Other Segment Market Share by Sales Channel, 2020-2029 10.5.2 Other – Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 10.5.3 Other – Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 11. Germany Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Germany Market Share by Online Food Service Sales Channels, 2020-2029 11.2 Aggregator App – Gross Merchandise Value Trend Analysis, 2020-2029 11.3 Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2020-2029 12. Germany Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Germany Market Share by Media and Entertainment Sales Channel, 2020-2029 12.2 Streaming Services – Gross Merchandise Value Trend Analysis, 2020-2029 12.3 Movies & Events – Gross Merchandise Value Trend Analysis, 2020-2029 12.4 Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2020-2029 12.5 Media and Entertainment Other – Gross Merchandise Value Trend Analysis, 2020-2029 13. Germany Ecommerce Market Size and Forecast by Engagement Model 13.1 Germany Ecommerce Market Share by Engagement Model, 2020-2029 13.2 Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2020-2029 13.3 Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2020-2029 14. Germany Ecommerce Market Size and Forecast by Location 14.1 Germany Ecommerce Market Share by Location, 2020-2029 14.2 Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029 14.3 Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2020-2029 15. Germany Ecommerce Market Size and Forecast by Device 15.1 Germany Ecommerce Market Share by Device, 2020-2029 15.2 Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 15.3 Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 16. Germany Ecommerce Market Size and Forecast by Operating System 16.1 Germany Ecommerce Market Share by Operating System, 2020-2029 16.2 Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2020-2029 16.3 Ecommerce Android – Gross Merchandise Value Trend Analysis, 2020-2029 16.4 Ecommerce Other Operating Systems – Gross Merchandise Value Trend Analysis, 2020-2029 17. Germany Ecommerce Market Size and Forecast by City 17.1 Germany Ecommerce Market Share by City, 2020-2029 17.2 Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2020-2029 17.3 Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2020-2029 17.4 Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2020-2029 18. Germany Ecommerce Market Size and Forecast by Payment Instrument 18.1 Germany Ecommerce Market Share by Payment Instrument, 2020-2029 18.2 Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 18.3 Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 18.4 Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 18.5 Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 18.6 Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 18.7 Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029 18.8 Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2020-2029 19. Germany Ecommerce by Consumer Demographics 19.1 Germany Ecommerce Market Share by Age Group, 2024 19.2 Germany Ecommerce Market Share by Income Level, 2024 19.3 Germany Ecommerce Market Share by Gender, 2024 20. Further Reading 20.1 About PayNXT360 20.2 Related Research
Table 1: Germany Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: Germany Ecommerce – Average Value Per Transaction (US$), 2020-2029 Table 3: Germany Ecommerce – Gross Merchandise Volume (Million), 2020-2029 Table 4: Germany Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 5: Germany Social Commerce – Average Value Per Transaction (US$), 2020-2029 Table 6: Germany Social Commerce – Gross Merchandise Volume (Million), 2020-2029 Table 7: Germany Quick Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 8: Germany Quick Commerce – Average Value Per Transaction (US$), 2020-2029 Table 9: Germany Quick Commerce – Gross Merchandise Volume (Million), 2020-2029 Table 10: Germany GDP Per Capita (US$), 2020-2029 Table 11: Germany Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: Germany Travel and Hospitality – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: Germany Online Food Service – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: Germany Media and Entertainment – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: Germany Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: Germany Technology Products and Services – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: Germany Other segment Gross Merchandise Value (US$ Million), 2020-2029 Table 18: Germany Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: Germany Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 20: Germany Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 21: Germany Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: Germany Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: Germany Books, Music & Video – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: Germany Toys & Hobby – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: Germany Auto – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: Germany Ecommerce Other – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: Germany Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: Germany Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: Germany Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: Germany Air Travel – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: Germany Train & Bus – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: Germany Taxi Service – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: Germany Hotels & Resorts – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: Germany Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: Germany Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: Germany Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: Germany Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: Germany Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: Germany Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: Germany Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: Germany Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 42: Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 43: Germany Other- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 44: Germany Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Table 45: Germany Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Table 46: Germany Direct to Consumer– Gross Merchandise Value (US$ Million), 2020-2029 Table 47: Germany Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 48: Germany Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 49: Germany Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 50: Germany Media and Entertainment Other – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 51: Germany Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 52: Germany Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 53: Germany Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 54: Germany Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 55: Germany Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 56: Germany Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 57: Germany Ecommerce iOS/macOS – Gross Merchandise Value (US$ Million), 2020-2029 Table 58: Germany Ecommerce Android – Gross Merchandise Value (US$ Million), 2020-2029 Table 59: Germany Ecommerce Other Operating Systems – Gross Merchandise Value (US$ Million), 2020-2029 Table 60: Germany Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2020-2029 Table 61: Germany Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2020-2029 Table 62: Germany Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2020-2029 Table 63: Germany Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 64: Germany Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 65: Germany Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 66: Germany Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 67: Germany Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 68: Germany Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Table 69: Germany Ecommerce Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Germany Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: Germany Ecommerce – Average Value Per Transaction (US$), 2020-2029 Figure 4: Germany Ecommerce – Gross Merchandise Volume (Million), 2020-2029 Figure 5: Germany Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 6: Germany Social Commerce – Average Value Per Transaction (US$), 2020-2029 Figure 7: Germany Social Commerce – Gross Merchandise Volume (Million), 2020-2029 Figure 8: Germany Quick Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 9: Germany Quick Commerce – Average Value Per Transaction (US$), 2020-2029 Figure 10: Germany Quick Commerce – Gross Merchandise Volume (Million), 2020-2029 Figure 11: Germany User Statistics (Million), 2024 Figure 12: Germany User Statistics of Card Abandonment Rate and Product Return Rate Figure 13: Germany Ecommerce Per Capita and GDP Per Capita (US$), 2024 Figure 14: Germany GDP Per Capita (US$), 2020-2029 Figure 18: Germany Ecommerce Market Share by Ecommerce Segments (%), 2020-2029 Figure 19: Germany Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: Germany Travel and Hospitality – Gross Merchandise Value (US$ Million), 2020-2029 Figure 21: Germany Online Food Service – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: Germany Media and Entertainment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: Germany Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2020-2029 Figure 24: Germany Technology Products and Services – Gross Merchandise Value (US$ Million), 2020-2029 Figure 25: Germany Other segment Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: Germany Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029 Figure 27: Germany Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 28: Germany Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 29: Germany Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 30: Germany Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: Germany Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 32: Germany Books, Music & Video – Gross Merchandise Value (US$ Million), 2020-2029 Figure 33: Germany Toys & Hobby – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: Germany Auto – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: Germany Ecommerce Other – Gross Merchandise Value (US$ Million), 2020-2029 Figure 36: Germany Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029 Figure 37: Germany Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: Germany Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 39: Germany Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 40: Germany Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029 Figure 41: Germany Air Travel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 42: Germany Train & Bus – Gross Merchandise Value (US$ Million), 2020-2029 Figure 43: Germany Taxi Service – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: Germany Hotels & Resorts – Gross Merchandise Value (US$ Million), 2020-2029 Figure 45: Germany Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2020-2029 Figure 46: Germany Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029 Figure 47: Germany Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: Germany Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 49: Germany Air Travel Market Share by Sales Channel (%), 2020-2029 Figure 50: Germany Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: Germany Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 52: Germany Hotels & Resorts Market Share by Sales Channel (%), 2020-2029 Figure 53: Germany Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 54: Germany Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 55: Germany Taxi Service Market Share by Sales Channel (%), 2020-2029 Figure 56: Germany Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 57: Germany Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 58: Germany Other Segment Market Share by Sales Channel (%), 2020-2029 Figure 59: Germany Other- Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 60: Germany Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 61: Germany Market Share by Online Food Service Sales Channels (%), 2020-2029 Figure 62: Germany Aggregator App – Gross Merchandise Value (US$ Million), 2020-2029 Figure 63: Germany Direct to Consumer– Gross Merchandise Value (US$ Million), 2020-2029 Figure 64: Germany Market Share by Media and Entertainment Sales Channel (%), 2020-2029 Figure 65: Germany Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 66: Germany Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 67: Germany Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 68: Germany Media and Entertainment Other – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 69: Germany Ecommerce Market Share by Engagement Model (%), 2020-2029 Figure 70: Germany Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 71: Germany Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 72: Germany Ecommerce Market Share by Location (%), 2020-2029 Figure 73: Germany Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 74: Germany Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 75: Germany Ecommerce Market Share by Device (%), 2020-2029 Figure 76: Germany Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 77: Germany Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 78: Germany Ecommerce Market Share by Operating System (%), 2020-2029 Figure 79: Germany Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 80: Germany Ecommerce Android – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 81: Germany Ecommerce Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 82: Germany Ecommerce Market Share by City (%), 2020-2029 Figure 83: Germany Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 84: Germany Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 85: Germany Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 86: Germany Ecommerce Market Share by Payment Instrument (%), 2020-2029 Figure 87: Germany Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 88: Germany Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 89: Germany Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 90: Germany Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 91: Germany Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 92: Germany Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 93: Germany Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 94: Germany Ecommerce Market Share by Age Group (%), 2024 Figure 95: Germany Ecommerce Market Share by Income Level (%), 2024 Figure 96: Germany Ecommerce Market Share by Gender (%), 2024
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