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Brazil Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation

Brazil Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation

According to PayNXT360, the loyalty market in Brazil is expected to grow by 16.1% annually, reaching US$2,126.6 million by 2026. The loyalty market in the country has experienced robust growth during...

Brazil Loyalty Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend Segmentation – Databook Q2 2026 Update
Summary
According to PayNXT360, the loyalty market in Brazil is expected to grow by 16.1% annually, reaching US$2,126.6 million by 2026.

The loyalty market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 17.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.9% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of US$1,832.2 million to approximately US$3,580.3 million.

Key Trends and Drivers

Shift loyalty propositions toward everyday savings, not only points accumulation
• Brazil’s loyalty market is moving from passive point collection toward frequent-use benefits such as discounts, cashback, and practical redemptions. ABEMF’s 2025 consumer survey found that 82.4% of loyalty-program participants had redeemed at least one relevant benefit in the previous year, with discounts and cashback among the most-used rewards. This marks a recent shift from older loyalty models where value was concentrated mainly in miles or deferred redemptions.
• Households are using loyalty programs as a spending-management tool, not only as a brand relationship channel. ABEMF’s 2025 survey shows that consumers join mainly to receive benefits on purchases they would already make and to save or make their money go further. This is pushing retailers, banks, marketplaces, and coalition programs to make redemption easier, faster, and more visible in daily consumption.
• This trend is likely to intensify as loyalty operators compete on redemption relevance rather than only program scale. Lower breakage and higher redemption activity will pressure programs to fund rewards more carefully, but it will also make loyalty a stronger retention lever for grocery, fuel, banking, travel, and e-commerce ecosystems.

Expand coalition and ecosystem loyalty beyond single-brand programs
• Coalition and multi-partner loyalty models are gaining renewed relevance in Brazil. ABEMF’s 2025 survey shows coalition programs are the most-used format among loyalty participants, ahead of airline, fuel, financial institution, and supermarket programs. Dotz continues to position itself as a benefits platform combining loyalty, marketplace and techfin capabilities, while Livelo and airline-linked programs remain important multi-partner ecosystems.
• Brazilian consumers increasingly participate in several loyalty initiatives at the same time, so programs need broader earn-and-burn networks to remain relevant. The driver is not only customer acquisition; it is also merchant retention, partner monetization, and access to first-party behavioral insights across retail, banking, travel, and services.
• Coalition loyalty is expected to stabilize as a core market structure, but competition will intensify around partner depth, redemption flexibility, and financial-service integration. Programs with limited partner utility are likely to lose engagement to ecosystems that combine retail, cards, travel, and cashback in one account experience.

Use financial-services rewards to link cards, investments, and travel loyalty
• Brazil’s loyalty market is seeing stronger convergence between banking rewards, card spending and airline status. In August 2025, Nubank expanded Ultravioleta with a choice between points and cashback, while in March 2026 it launched “LATAM Pass Mode” with LATAM Pass Brazil, enabling automatic conversion of card spending into miles and qualifying points.
• Financial institutions are using loyalty to deepen primary banking relationships, not just reward credit-card spend. Nubank’s 2026 investment portability campaign offered Ultravioleta customers points or cashback for transferred assets, showing how rewards are being used to consolidate wallet share across cards, investments, and travel.
• This trend is likely to intensify, especially in premium banking and card segments. Airline programs will benefit from new non-flight accrual channels, while banks and fintechs will use travel rewards, cashback, and investment-linked benefits to defend high-value customers against competing super-apps and card issuers.

Make subscription and marketplace loyalty a competitive response in e-commerce
• Marketplace loyalty is becoming more subscription-led and tied to logistics, payments, and media benefits. MercadoLibre’s filings show that Meli+ was relaunched in Brazil and Mexico in 2024 with benefits such as cashback, extra installments, Mercado Pago card cashback, and additional yield on deposits; the company later expanded the latest Meli+ structure across more markets.
• Brazil’s e-commerce competition has intensified around delivery cost, frequency, and customer retention. In June 2025, MercadoLibre reduced its free-shipping threshold in Brazil, and Reuters reported that the initiative supported sales growth but also pressured margins, showing that loyalty-linked logistics benefits are becoming a strategic investment rather than a narrow rewards cost.
• Subscription loyalty in Brazil is likely to intensify among large marketplaces and retail ecosystems, but the model will remain capital-intensive. Winners will be those who can connect shipping, payments, credit, cashback, and content benefits without letting reward costs erode margins faster than retention and purchase frequency improve.

Competitive Landscape

Competition is likely to intensify over the next 2–4 years, but with selective consolidation around larger ecosystems. Banks and fintechs will use rewards to protect high-value customers, marketplaces will use subscription and shipping benefits to increase purchase frequency, and coalition programs will need broader partner utility to stay relevant. Reward economics will become more important as cashback, shipping subsidies, and miles partnerships raise the cost of engagement.

Current State of the Market
• Brazil’s loyalty program market is highly competitive and increasingly ecosystem-led. Competition is no longer dominated by airline miles alone; coalition programs, bank/card rewards, fintech-led premium programs, e-commerce subscriptions, retail loyalty apps, and digital wallet-linked benefits are all competing for the same customer attention. ABEMF’s 2025 consumer survey indicates broad loyalty adoption and active redemption, with discounts, cashback and airline tickets among the most used benefits, confirming that practical rewards are now central to competitive positioning.

Key Players and New Entrants
• The competitive base includes Livelo, Dotz, Esfera, Stix, Smiles, LATAM Pass, Azul Fidelidade, Mercado Livre/Meli+, Nubank Ultravioleta, Santander, Itaú-linked rewards, RD Saúde/Raia Drogasil, Pão de Açúcar/Extra-linked retail loyalty, and payment-linked benefit platforms. ABEMF’s member base also reflects the diversity of Brazil’s loyalty ecosystem, including airline, coalition, retail, financial services and reward-platform operators. Verified newer competitive pressure is coming less from standalone entrants and more from large platforms embedding loyalty into banking, marketplace, payments, and retail apps.

Recent Launches, Partnerships, Mergers, and Acquisitions
• Recent activity shows stronger integration between loyalty and core business models. Nubank launched LATAM Pass Mode for Ultravioleta customers in March 2026, linking card spend with automatic mile conversion and qualifying points. Santander Brasil proposed incorporating Esfera Fidelidade into the bank in 2026, indicating tighter integration of loyalty with banking operations. MercadoLibre also intensified Meli+ and logistics-linked benefits in Brazil, including lower free-shipping thresholds and cashback through Mercado Pago for Meli+ users in its Assaí partnership.

This report provides a detailed data-centric analysis of the loyalty industry in Brazil, offering comprehensive coverage of loyalty schemes, loyalty platforms, program structures, and market dynamics. It covers more than 100 KPIs, including loyalty spend value, breakage rate, penetration rate, program segmentation, and channel-level adoption.

The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides a detailed data-centric analysis of the loyalty market in Brazil, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments:

• Brazil Retail Sector Market Context
 -- Brazil Retail Industry Market Size, 2021-2030
 -- Brazil Ecommerce Market Size, 2021-2030
 -- Brazil POS Market Size Trend Analysis, 2021-2030

• Brazil Loyalty Spend Market Size and Growth Dynamics
 -- Brazil Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
 -- Brazil Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
 -- Brazil Loyalty Spend Share by Functional Domains, 2021-2030
 -- Brazil Loyalty Spend by Loyalty Schemes, 2021-2030
 -- Brazil Loyalty Spend by Loyalty Platforms, 2021-2030

• Brazil Loyalty Schemes Spend Segmentation by Loyalty Program Type
 -- Point-based Loyalty Program
 -- Tiered Loyalty Program
 -- Mission-driven Loyalty Program
 -- Spend-based Loyalty Program
 -- Gaming Loyalty Program
 -- Free Perks Loyalty Program
 -- Subscription Loyalty Program
 -- Community Loyalty Program
 -- Refer a Friend Loyalty Program
 -- Paid Loyalty Program
 -- Cashback Loyalty Program

• Brazil Loyalty Schemes Spend Segmentation by Channel
 -- In-Store
 -- Online
 -- Mobile

• Brazil Loyalty Schemes Spend Segmentation by Business Model
 -- Seller Driven
 -- Payment Instrument Driven
 -- Other Segment

• Brazil Loyalty Schemes Spend Segmentation by Key Sectors
 -- Retail
 -- Financial Services
 -- Healthcare & Wellness
 -- Restaurants & Food Delivery
 -- Travel & Hospitality (Cabs, Hotels, Airlines)
 -- Telecoms
 -- Media & Entertainment
 -- Other

• Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels
 -- Online Loyalty Spend by Sector, 2021-2030
 -- In-store Loyalty Spend by Sector, 2021-2030
 -- Mobile App Loyalty Spend by Sector, 2021-2030

• Brazil Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment
 -- Diversified Retailers
 -- Department Stores
 -- Specialty Stores
 -- Supermarket and Convenience Store
 -- Other

• Brazil Loyalty Schemes Spend Segmentation by Accessibility
 -- Card Based Access
 -- Digital Access

• Brazil Loyalty Schemes Spend Segmentation by Consumer Type
 -- B2B Consumers
 -- B2C Consumers

• Brazil Loyalty Schemes Spend Segmentation by Membership Type
 -- Free
 -- Free + Premium
 -- Premium

• Brazil Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty
 -- Embedded Loyalty Programs
 -- Non-Embedded Loyalty Programs

• Brazil Loyalty Spend Split by Use of AI / Blockchain
 -- AI Driven Loyalty Program
 -- Blockchain Driven Loyalty Program

• Brazil Loyalty Platform Spend Segmentation by Software Use Case
 -- Analytics and AI Driven
 -- Management Platform

• Brazil Loyalty Platform Spend Segmentation by Vendor / Solution Partner
 -- In-house
 -- Third-Party Vendor

• Brazil Loyalty Platform Spend Segmentation by Deployment
 -- Cloud
 -- On-Premise

• Brazil Loyalty Platform Spend Segmentation by Offering
 -- Software
 -- Services
 -- Custom Built Platform vs. Off the Shelf Platform

• Brazil Consumer Demographics & Behaviour (Loyalty Spend Share), 2025
 -- Age Group
 -- Income Level
 -- Gender

• Brazil Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025
 -- Loyalty Program Penetration (% of Retail Sales under Loyalty)
 -- Primary Loyalty Motivation Split Analysis
 -- Loyalty Program Breakage Rate Analysis
 -- Loyalty Program Enrollment Channel Mix Analysis
 -- Embedded Loyalty Penetration by Channel
Reason to buy
• Comprehensive Loyalty Market Intelligence: Gain a complete view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms. The databook also includes retail context indicators to help benchmark market scale, structure, maturity, and growth dynamics. This enables users to understand not only the size of the opportunity, but also how loyalty value is distributed across the broader ecosystem.

• Granular Loyalty Spend and Program Type Coverage: Analyze loyalty spend across a wide range of loyalty schemes and platform-led models, supported by structured segmentation across key program types. Coverage includes point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats. This helps identify which loyalty models are gaining traction and how program structures are evolving across markets.

• Channel, Sector, and Execution-Level Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, with further visibility across major sectors such as Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment. Dedicated sector × channel views help users compare execution models and assess where loyalty engagement is strongest across physical, digital, and mobile environments.

• Program Structure, Participation, and Embedded Loyalty Analysis: Understand how loyalty schemes differ by business model, accessibility, consumer type, and membership format. The dataset covers seller-driven vs. payment-instrument-driven models, card-based vs. digital programs, B2B vs. B2C participation, and free, premium, and free+premium membership types. It also tracks embedded vs. non-embedded loyalty and emerging mechanisms, including AI-driven and blockchain-driven loyalty spend where captured.

• Loyalty Platform Spend and Vendor Benchmarking: Benchmark loyalty platform economics across software use cases, partner models, deployment choices, and offering mix. Coverage includes analytics/AI-driven platforms, loyalty management platforms, in-house vs. third-party solutions, cloud vs. on-premise deployment, and software vs. services models. The dataset also supports comparison of custom-built and off-the-shelf loyalty platform approaches.

• Consumer, KPI, and Decision-Ready Databook Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration, primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel. With historical and forecast coverage through 2030 and 100+ KPIs, the databook is designed for direct use in market models, strategic planning, competitive benchmarking, and executive presentations.
Table of Contents
 1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer

2. Brazil Retail Sector Market Size Trend Analysis
2.1 Brazil Retail Industry Market Size, 2021-2030
2.2 Brazil Ecommerce Market Size, 2021-2030
2.3 Brazil POS Market Size Trend Analysis, 2021-2030

3. Brazil Loyalty Spend Market Size and Future Growth Dynamics
3.1 Brazil Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
3.2 Brazil Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
3.3 Brazil Loyalty Spend Share by Functional Domains, 2021-2030
3.4 Brazil Loyalty Spend by Loyalty Schemes, 2021-2030
3.5 Brazil Loyalty Spend by Loyalty Platforms, 2021-2030

4. Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Brazil Loyalty Schemes Spend Share by Loyalty Program Type, 2025
4.2 Brazil Spend by Point-based Loyalty Program, 2021-2030
4.3 Brazil Spend by Tiered Loyalty Program, 2021-2030
4.4 Brazil Spend by Mission-driven Loyalty Program, 2021-2030
4.5 Brazil Spend by Spend-based Loyalty Program, 2021-2030
4.6 Brazil Spend by Gaming Loyalty Program, 2021-2030
4.7 Brazil Spend by Free Perks Loyalty Program, 2021-2030
4.8 Brazil Spend by Subscription Loyalty Program, 2021-2030
4.9 Brazil Spend by Community Loyalty Program, 2021-2030
4.10 Brazil Spend by Refer a Friend Loyalty Program, 2021-2030
4.11 Brazil Spend by Paid Loyalty Program, 2021-2030
4.12 Brazil Spend by Cashback Loyalty Program, 2021-2030

5. Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
5.1 Brazil Loyalty Schemes Spend Share by Channel, 2021-2030
5.2 Brazil Loyalty Spend by In-Store, 2021-2030
5.3 Brazil Loyalty Spend by Online, 2021-2030
5.4 Brazil Loyalty Spend by Mobile, 2021-2030

6. Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Brazil Loyalty Schemes Spend Share by Business Model, 2021-2030
6.2 Brazil Loyalty Spend by Seller Driven, 2021-2030
6.3 Brazil Loyalty Spend by Payment Instrument Driven, 2021-2030
6.4 Brazil Loyalty Spend by Other Segment, 2021-2030

7. Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Brazil Loyalty Schemes Spend Share by Key Sectors, 2021-2030
7.2 Brazil Loyalty Schemes Spend in Retail, 2021-2030
7.3 Brazil Loyalty Schemes Spend in Financial Services, 2021-2030
7.4 Brazil Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030
7.5 Brazil Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030
7.6 Brazil Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
7.7 Brazil Loyalty Schemes Spend in Telecoms, 2021-2030
7.8 Brazil Loyalty Schemes Spend in Media & Entertainment, 2021-2030
7.9 Brazil Loyalty Schemes Spend in Other, 2021-2030

8. Brazil Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030
8.1 Brazil Online Loyalty Spend in Retail Segment, 2021-2030
8.2 Brazil Online Loyalty Spend in Financial Services, 2021-2030
8.3 Brazil Online Loyalty Spend in Healthcare & Wellness, 2021-2030
8.4 Brazil Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030
8.5 Brazil Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030
8.6 Brazil Online Loyalty Spend in Telecoms, 2021-2030
8.7 Brazil Online Loyalty Spend in Media & Entertainment, 2021-2030
8.8 Brazil Online Loyalty Spend in Other Segment, 2021-2030

9. Brazil In-store Loyalty Spend in Key Sectors, 2021-2030
9.1 Brazil In-store Loyalty Spend in Retail Segment, 2021-2030
9.2 Brazil In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
9.3 Brazil In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
9.4 Brazil In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
9.5 Brazil In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030
9.6 Brazil In-store Loyalty Spend in Other Sector, 2021-2030

10. Brazil Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030
10.1 Brazil Mobile App Loyalty Spend in Retail Segment, 2021-2030
10.2 Brazil Mobile App Loyalty Spend in Financial Services Segment, 2021-2030
10.3 Brazil Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030
10.4 Brazil Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030
10.5 Brazil Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030
10.6 Brazil Mobile App Loyalty Spend in Telecoms Segment, 2021-2030
10.7 Brazil Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030
10.8 Brazil Mobile App Loyalty Spend in Other Segment, 2021-2030

11. Brazil Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Brazil Loyalty Schemes Spend Share by Retail Segments, 2021-2030
11.2 Brazil Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030
11.3 Brazil Loyalty Retail Schemes Spend by Department Stores, 2021-2030
11.4 Brazil Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030
11.5 Brazil Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030
11.6 Brazil Loyalty Retail Schemes Spend by Other, 2021-2030

12. Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Brazil Loyalty Schemes Spend Share by Accessibility, 2021-2030
12.2 Brazil Loyalty Spend by Card Based Access, 2021-2030
12.3 Brazil Loyalty Spend by Digital Access, 2021-2030

13. Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Brazil Loyalty Schemes Spend Share by Consumer Type, 2021-2030
13.2 Brazil Loyalty Schemes Spend by B2B Consumers, 2021-2030
13.3 Brazil Loyalty Spend by B2C Consumers, 2021-2030

14. Brazil Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Brazil Loyalty Schemes Spend Share by Membership Type, 2021-2030
14.2 Brazil Loyalty Membership Type Schemes Spend by Free, 2021-2030
14.3 Brazil Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030
14.4 Brazil Loyalty Membership Type Schemes Spend by Premium, 2021-2030

15. Brazil Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030
15.1 Brazil Loyalty Spend by Embedded Loyalty Programs, 2021-2030
15.2 Brazil Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030

16. Brazil Loyalty Spend Share by use of AI, 2021-2030
16.1 Brazil Loyalty Spend by AI Driven Loyalty Program, 2021-2030
16.2 Brazil Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030

17. Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
17.1 Brazil Loyalty Platform Spend Share by Software Use Case, 2021-2030
17.2 Brazil Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030
17.3 Brazil Loyalty Software Platform Spend by Management Platform, 2021-2030

18. Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
18.1 Brazil Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030
18.2 Brazil Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030
18.3 Brazil Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030

19. Brazil Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
19.1 Brazil Loyalty Platform Spend Share by Deployment, 2021-2030
19.2 Brazil Loyalty Deployment Platform Spend by Cloud, 2021-2030
19.3 Brazil Loyalty Deployment Platform Spend by On-Premise, 2021-2030

20. Brazil Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
20.1 Brazil Loyalty Spend Share by Software vs. Services, 2021-2030
20.2 Brazil Loyalty Spend by Software, 2021-2030
20.3 Brazil Loyalty Spend by Services, 2021-2030

21. Brazil Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
21.1 Brazil Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030
21.2 Brazil Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030
21.3 Brazil Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030

22. Brazil Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
22.1 Brazil Loyalty Spend Share by Age Group, 2025
22.2 Brazil Loyalty Spend Share by Income Level, 2025
22.3 Brazil Loyalty Spend Share by Gender, 2025

23. Brazil Loyalty Program- KPIs, Behavioral Metrics & Embedded
23.1 Brazil Loyalty Program Penetration (% of Retail Sales under Loyalty), 2025
23.2 Brazil Primary Loyalty Motivation Split Analysis, 2025
23.3 Brazil Loyalty Program Breakage Rate Analysis, 2025
23.4 Brazil Loyalty Program Enrollment Channel Mix Analysis, 2025
23.5 Brazil Embedded Loyalty Penetration by Channel, 2025

24. Further Reading
24.1 About PayNXT360
24.2 Related Research
List Of Table
Table 1: Brazil Retail Industry Market Size (US$ Billion), 2021-2030
Table 2: Brazil Ecommerce Market Size (US$ Billion), 2021-2030
Table 3: Brazil POS Market Size (US$ Billion), 2021-2030
Table 4: Brazil Total Loyalty Spend (US$ Million), 2021-2030
Table 5: Brazil Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030
Table 6: Brazil Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Table 7: Brazil Spend by Point-based Loyalty Program (US$ Million), 2021-2030
Table 8: Brazil Spend by Tiered Loyalty Program (US$ Million), 2021-2030
Table 9: Brazil Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030
Table 10: Brazil Spend by Spend-based Loyalty Program (US$ Million), 2021-2030
Table 11: Brazil Spend by Gaming Loyalty Program (US$ Million), 2021-2030
Table 12: Brazil Spend by Free Perks Loyalty Program (US$ Million), 2021-2030
Table 13: Brazil Spend by Subscription Loyalty Program (US$ Million), 2021-2030
Table 14: Brazil Spend by Community Loyalty Program (US$ Million), 2021-2030
Table 15: Brazil Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030
Table 16: Brazil Spend by Paid Loyalty Program (US$ Million), 2021-2030
Table 17: Brazil Spend by Cashback Loyalty Program (US$ Million), 2021-2030
Table 18: Brazil Loyalty Spend by In-Store (US$ Million), 2021-2030
Table 19: Brazil Loyalty Spend by Online (US$ Million), 2021-2030
Table 20: Brazil Loyalty Spend by Mobile (US$ Million), 2021-2030
Table 21: Brazil Loyalty Spend by Seller Driven (US$ Million), 2021-2030
Table 22: Brazil Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030
Table 23: Brazil Loyalty Spend by Other Segment (US$ Million), 2021-2030
Table 24: Brazil Loyalty Schemes Spend in Retail (US$ Million), 2021-2030
Table 25: Brazil Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030
Table 26: Brazil Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030
Table 27: Brazil Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Table 28: Brazil Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Table 29: Brazil Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030
Table 30: Brazil Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030
Table 31: Brazil Loyalty Schemes Spend in Other (US$ Million), 2021-2030
Table 32: Brazil Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 33: Brazil Online Loyalty Spend in Financial Services (US$ Million), 2021-2030
Table 34: Brazil Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030
Table 35: Brazil Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Table 36: Brazil Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Table 37: Brazil Online Loyalty Spend in Telecoms (US$ Million), 2021-2030
Table 38: Brazil Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030
Table 39: Brazil Online Loyalty Spend in Other Segment (US$ Million), 2021-2030
Table 40: Brazil In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 41: Brazil In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Table 42: Brazil In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Table 43: Brazil In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Table 44: Brazil In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Table 45: Brazil In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030
Table 46: Brazil Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Table 47: Brazil Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030
Table 48: Brazil Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Table 49: Brazil Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Table 50: Brazil Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Table 51: Brazil Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030
Table 52: Brazil Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Table 53: Brazil Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030
Table 54: Brazil Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030
Table 55: Brazil Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030
Table 56: Brazil Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030
Table 57: Brazil Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030
Table 58: Brazil Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030
Table 59: Brazil Loyalty Spend by Card Based Access (US$ Million), 2021-2030
Table 60: Brazil Loyalty Spend by Digital Access (US$ Million), 2021-2030
Table 61: Brazil Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030
Table 62: Brazil Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030
Table 63: Brazil Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030
Table 64: Brazil Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030
Table 65: Brazil Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030
Table 66: Brazil Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030
Table 67: Brazil Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030
Table 68: Brazil Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030
Table 69: Brazil Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030
Table 70: Brazil Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030
Table 71: Brazil Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030
Table 72: Brazil Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030
Table 73: Brazil Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030
Table 74: Brazil Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030
Table 75: Brazil Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030
Table 76: Brazil Loyalty Spend by Software (US$ Million), 2021-2030
Table 77: Brazil Loyalty Spend by Services (US$ Million), 2021-2030
Table 78: Brazil Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030
Table 79: Brazil Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Brazil Retail Industry Market Size (US$ Billion), 2021-2030
Figure 3: Brazil Ecommerce Market Size (US$ Billion), 2021-2030
Figure 4: Brazil POS Market Size (US$ Billion), 2021-2030
Figure 5: Brazil Total Loyalty Spend (US$ Million), 2021-2030
Figure 6: Brazil Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025
Figure 7: Brazil Loyalty Spend Share by Functional Domains (%), 2021-2030
Figure 8: Brazil Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030
Figure 9: Brazil Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Figure 10: Brazil Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025
Figure 11: Brazil Spend by Point-based Loyalty Program (US$ Million), 2021-2030
Figure 12: Brazil Spend by Tiered Loyalty Program (US$ Million), 2021-2030
Figure 13: Brazil Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030
Figure 14: Brazil Spend by Spend-based Loyalty Program (US$ Million), 2021-2030
Figure 15: Brazil Spend by Gaming Loyalty Program (US$ Million), 2021-2030
Figure 16: Brazil Spend by Free Perks Loyalty Program (US$ Million), 2021-2030
Figure 17: Brazil Spend by Subscription Loyalty Program (US$ Million), 2021-2030
Figure 18: Brazil Spend by Community Loyalty Program (US$ Million), 2021-2030
Figure 19: Brazil Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030
Figure 20: Brazil Spend by Paid Loyalty Program (US$ Million), 2021-2030
Figure 21: Brazil Spend by Cashback Loyalty Program (US$ Million), 2021-2030
Figure 22: Brazil Loyalty Schemes Spend Share by Channel (%), 2021-2030
Figure 23: Brazil Loyalty Spend by In-Store (US$ Million), 2021-2030
Figure 24: Brazil Loyalty Spend by Online (US$ Million), 2021-2030
Figure 25: Brazil Loyalty Spend by Mobile (US$ Million), 2021-2030
Figure 26: Brazil Loyalty Schemes Spend Share by Business Model (%), 2021-2030
Figure 27: Brazil Loyalty Spend by Seller Driven (US$ Million), 2021-2030
Figure 28: Brazil Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030
Figure 29: Brazil Loyalty Spend by Other Segment (US$ Million), 2021-2030
Figure 30: Brazil Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030
Figure 31: Brazil Loyalty Schemes Spend in Retail (US$ Million), 2021-2030
Figure 32: Brazil Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030
Figure 33: Brazil Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030
Figure 34: Brazil Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Figure 35: Brazil Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Figure 36: Brazil Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030
Figure 37: Brazil Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030
Figure 38: Brazil Loyalty Schemes Spend in Other (US$ Million), 2021-2030
Figure 39: Brazil Online Cashback Spend by Financial Services (US$ Million), 2021-2030
Figure 40: Brazil Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 41: Brazil Online Loyalty Spend in Financial Services (US$ Million), 2021-2030
Figure 42: Brazil Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030
Figure 43: Brazil Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030
Figure 44: Brazil Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030
Figure 45: Brazil Online Loyalty Spend in Telecoms (US$ Million), 2021-2030
Figure 46: Brazil Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030
Figure 47: Brazil Online Loyalty Spend in Other Segment (US$ Million), 2021-2030
Figure 48: Brazil In-store Loyalty Spend in Key Sectors (%), 2021-2030
Figure 49: Brazil In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 50: Brazil In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Figure 51: Brazil In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Figure 52: Brazil In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Figure 53: Brazil In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Figure 54: Brazil In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030
Figure 55: Brazil Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030
Figure 56: Brazil Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030
Figure 57: Brazil Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030
Figure 58: Brazil Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030
Figure 59: Brazil Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030
Figure 60: Brazil Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030
Figure 61: Brazil Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030
Figure 62: Brazil Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030
Figure 63: Brazil Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030
Figure 64: Brazil Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030
Figure 65: Brazil Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030
Figure 66: Brazil Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030
Figure 67: Brazil Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030
Figure 68: Brazil Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030
Figure 69: Brazil Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030
Figure 70: Brazil Loyalty Schemes Spend Share by Accessibility (%), 2021-2030
Figure 71: Brazil Loyalty Spend by Card Based Access (US$ Million), 2021-2030
Figure 72: Brazil Loyalty Spend by Digital Access (US$ Million), 2021-2030
Figure 73: Brazil Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030
Figure 74: Brazil Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030
Figure 75: Brazil Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030
Figure 76: Brazil Loyalty Schemes Spend Share by Membership Type (%), 2021-2030
Figure 77: Brazil Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030
Figure 78: Brazil Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030
Figure 79: Brazil Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030
Figure 80: Brazil Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030
Figure 81: Brazil Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030
Figure 82: Brazil Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030
Figure 83: Brazil Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030
Figure 84: Brazil Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030
Figure 85: Brazil Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030
Figure 86: Brazil Loyalty Platform Spend Share by Software Use Case (%), 2021-2030
Figure 87: Brazil Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030
Figure 88: Brazil Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030
Figure 89: Brazil Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030
Figure 90: Brazil Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030
Figure 91: Brazil Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030
Figure 92: Brazil Loyalty Platform Spend Share by Deployment (%), 2021-2030
Figure 93: Brazil Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030
Figure 94: Brazil Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030
Figure 95: Brazil Loyalty Spend Share by Software vs. Services (%), 2021-2030
Figure 96: Brazil Loyalty Spend by Software (US$ Million), 2021-2030
Figure 97: Brazil Loyalty Spend by Services (US$ Million), 2021-2030
Figure 98: Brazil Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030
Figure 99: Brazil Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030
Figure 100: Brazil Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 101: Brazil Loyalty Spend Share by Age Group (%), 2025
Figure 102: Brazil Loyalty Spend Share by Income Level (%), 2025
Figure 103: Brazil Loyalty Spend Share by Gender (%), 2025
Figure 104: Brazil Loyalty Program Penetration- % of Retail Sales under Loyalty (%), 2025
Figure 105: Brazil Primary Loyalty Motivation Split Analysis (%), 2025
Figure 106: Brazil Loyalty Program Breakage Rate Analysis (%), 2025
Figure 107: Brazil Loyalty Program Enrollment Channel Mix Analysis (%), 2025
Figure 108: Brazil Embedded Loyalty Penetration by Channel (%), 2025
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