Innovation in the transportation sector has been long needed and gift cards are turning out to be an easy and convenient way for the sector to attract several customers. Gift cards not only help the customer to rely better on their services but also ensure there is continued usage and loyalty. Thus, over the past four to eight quarters, innovative launches and partnerships are witnessed in the transportation sector to attract more customers. For instance,
Notably, Cittamobi is a Brazil-based digital wallet that helps its user to pay through their mobile phones for their bus tickets or buy credit for their metro cards in several cities of Brazil. Consequently, the partnership with iFood through GivexHub will enable Cittamobi to offer its users a wider choice of payment such as digital gift cards. Since Cittamobi caters to around 300 cities in Brazil and receives more than 16 million downloads. This new partnership is expected to increase the sale of iFood gift cards through Givex over the longer run. Specifically, this mobility app has the aim of expanding its customer base, particularly in Rio de Janeiro, where it started to operate currently.
Furthermore, this partnership will easily capture Cittamobi's huge number of transit users, who are in general very difficult to reach, and consequently, help in becoming more than just a payment method for transit. Thus, PayNXT360 anticipates, this new gift card marketplace which started with meal gift cards initially will be able to attract significant customers in Brazil over the medium to long-term perspective.
Moreover, with the widespread usage of gift cards, several transit providers are using this tool to inject convenience through several modes of payment. For instance,
Notably, this program can be accessed by truckload operators which around 2 million users, including independent operators and smaller fleets of 10 trucks or less. Importantly, the platform strategized to launch this loyalty program on Trucker Tools to engage truckers with more preferred brokers. Since truckers face similar rates from multiple brokers, this loyalty program will help the platform to attract more truckers through monetary incentives. Trucker Tools Driver Loyalty Program rewards truckers through points and also instant digital gift cards that can be redeemed at more than 200 retailers. Furthermore, the program also states that the app will reward the driver for the online transactions they have been doing on the Trucker Tools app.
Thus, this loyalty program will not only encourage driver participation in the program but also increase the usage of gift cards in the transportation sector. Consequently, PayNXT360 anticipates with the world going digital, harder-to-reach audiences will be easily reached by several sectors holding the hands of gift cards, thereby seeing growth in their businesses.
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