Gift card payment providers are partnering with educational programming platforms to gain market share

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With an intention to expand the gift card program of the coding platform, global payments network provider Blackhawk Network partnered with the United States-based K-12 educational programming platform, Tynker in December 2021. These unique e-gift cards will be available on GiftCardMall.com and GiftCards.com together with physical gift cards at leading retailers.

Tynker is an innovative brand that trains students from kindergarten to 12th grade to develop coding skills, to design and power animations, robots, drones, smart devices, games, etc. However, with the growing adoption of digital payments amongst the consumers pushed by the pandemic, the company strategized to offer gift cards to earn revenue in the long run. Particularly, the company will expand its product portfolio of content programs and scale up the operations through Blackhawk’s global network of partners and customers.

Through the partnership, the Tynker gift cards will be available for:

• “Learn to Code” program, which is a 1000 hours program for six-month at US$ 79
• “Gaming Edition” program, which includes courses and activities for game design for six-month at US$ 49.

Moreover, Tynker expanded its gift card segment of programming courses to support and engage more kids at a time when digital content and streaming are at their peak. The pandemic has opened these avenues for a company to diversify its business. Most importantly, the online courses are in very high demand at this hour. Notably, the shutting away of the schools has provided the children with ample time, which the parents want to utilize. Therefore, it is likely to expect that Tynker will see high growth in the next quarters with the introduction of these gift cards.

The global gift card market is at an all-time high. Various companies use gift cards as a developmental strategy or attract new customers. Consequently, at the onset of the pandemic, leading companies took this strategy as the demand for gift cards has experienced significant growth, owing to the limited use of cash payments in the market. Thus, Tynkar also entered this space to grab a share of the pie in partnership with Blackhawk.

To know more and gain deeper understanding of the gift card market in the United States, click here.