Of all the payment tools, gift cards are among the most widely used payment method in the gaming sector. From transactions to purchasing games, and other in-game features, the popularity of gaming gift cards has surged ever since the pandemic outbreak. In the Asia Pacific region, there still exist a higher number of cash-bound users. To tap into the region, gaming gift cards providers are launching new products to drive their growth. For instance,
Since mobile gaming has become one of the fastest-growing markets in Indonesia, MLBB gift cards are expected to see significant adoption among gamers in the country. Notably, these gift cards will help gamers to redeem MLBB's in-game features, thus, helping to elevate the overall gaming experience for many mobile gamers.
Importantly, Blackhawk Network introduced these MLBB gift cards in physical form for the first time that can be accessed by gamers through Indomaret stores. This, will, further help the gamers to top up the gift cards with the game’s currency from the MLBB website. Thus, PayNXT360 anticipates, a significant number of gamers in the country will be attracted by the convenience and seamless gaming experience offered by these gift cards.
The Twitch gift card serves the same purpose as the other company gift cards and is often purchased for birthdays, holidays, etc. An individual can buy a digital or physical Twitch gift card of any pre-set amount; however, to receive the gift card, one should have a Twitch account.
Alongside Australia, the company also rolled out these gift cards in the United Kingdom and Canada. With the growing user base for Twitch in the region, PayNXT360 projects that these gift cards will see significant adoption in these countries because of the platform’s high popularity.
Together with this, Game Connect also offered an array of steam codes for sale such as Bandai Namco steam codes for sale, steam codes of games based on One Piece, Naruto, Dark Souls games, etc. Importantly, these steam gift card codes or wallet codes work simply like gift certificates that can be redeemed on the Steam website or platform for the purchase of games, etc.
Furthermore, the platform also offered several store vouchers and digital gift cards for PlayStation, Nintendo, and many more. Since, for the past eight quarters, Malaysia saw an increasing demand for eSports and games, Boost launched this marketplace to tap this growing demand and see business growth. Thus, PayNXT360 projects, the shift toward the digital lifestyle of the customers will boost the usage of gaming gift cards in Malaysia over the next four to six quarters. On the other hand, gaming platforms that sell an array of gaming gift cards are seen to raise funds. For instance,
Driffle has a unique model as it bases on the idea of allowing its users to buy games and allied offerings using their local currencies and payment methods including UPI. Additionally, the platform claims to offer secured transactions to online gamers as the digital fraud rate is high in the gaming sector.
The number of Indians diving into the gaming space is also likely to increase over the next three to four years. Consequently, PayNXT360 anticipates, higher adoption of the gaming platform will ultimately lead to increased sales of gaming gift cards in India.
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