FidMe launches loyalty reward program in association with SSI

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FidMe, a leading mobile loyalty wallet application developed by Snapp' SAS based out of France has recently launched a loyalty reward program, My Opinion Club, in association with Survey Sampling International (SSI) which is data solutions and technology service provider in B2B and B2C consumer research. FidMe users can enrol themselves for taking surveys through loyalty program website and earn reward points through them. At first 250 reward points is being awarded to users for completing first survey. These reward points can be utilized for discounts and deals across various online platforms that have partnerships with FidMe. The loyalty wallet is a mobile app that connects business to loyalty programs members across 80 countries and it enables loyalty programs and merchants to embed balance tracking and loyalty commerce transactions to product offerings. It is a single platform that stores all loyalty program information and can be used at 8500 retailer joints.

France has been slow towards mobile payment adoption as compared to other European markets. Though mobile phones are being actively used for online shopping, mobile payments are not very popular among consumers. Travel related bookings and reservations are most common form of mobile purchases in France. Furthermore, only 16% digital buyers use mobile payment for in store purchases.

Reaching out to mobile consumers in France has been challenging for every player. Addition of loyalty program is a smart approach towards attracting consumers towards this system. Through this loyalty program retailers will be able to reach out to the consumers which will benefit in terms of consumer base and revenue generation.

To know more and gain deeper understanding of mobile payment industry in France, click here.