Community gift cards have always been successful in supporting local small businesses, at the same time providing financial aid to the residents of the town or the city. Importantly, these programs continue to remain very popular as they keep boosting local economies while keeping local dollars local. For instance,
The community gift card program was structured to benefit restaurants, hospitality, and other local businesses, and the gift cards under this program can only be redeemed in any Lake Forest business. The residents who sign up for the program will be able to purchase a gift card worth US$25, US$50 or US$100 online and receive a second digital card free of cost. Notably, the city council allocated around US$575,000 for the program, and the program's marketing was put under the assistance of the Lake Forest Chamber of Commerce. However, the resident of the city will be able to access this gift card only during the holidays.
Since Ballymena is one of the famous shopping destinations, this gift card will attract a significant number of regional customers. Notably, this gift card, post-launch, can be accessed by the residents both online and offline. Though the digital version will be available online, the physical version will be available at the town's shopping centers. As more than 70% of the town's businesses are independent, Ballymena Gift Card will provide more shopping choices for the residents.
This gift card program is mainly driven mainly by Ballymena Business Improvement District (BID) and is assisted by the Department for Communities and Mid and East Antrim Borough Council. It was observed that around 40% of the online gift cards were purchased outside of the area, and this clearly states that the gift card program will not only lock the money in the town but also bring new money from outside.
Notably, DoorDash will provide around US$1 million in Community Credits gift cards to these cities, together with data on food needs. Furthermore, DoorDash will also provide meals for charity through this Project Dash, which is a social impact program of the platform to overcome common barriers to food access.
One can access Giverrang's community gift cards online through each town or city card web page. Those who will buy these gift cards can also ship them to any friend or family member or even go and deliver them in person.
With the rise in digitization, more organizations are opting for e-gift cards, and Yiftee's easy-to-use platform for custom community e-gift cards saw strong demand. Currently, around 15,000 businesses in more than 425 cities of the United States use their digital gift card platform either in the form of community gift cards or as single-brand gift cards. Moreover, newer communities are joining Yiftee's platform as it provides the recipients with wider choices of where to spend them. Consequently, PayNXT360 anticipates this new additional "Order Desk" feature will boost community e-gift card sales over the country's four to eight quarters.
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