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Accenture acquires Mobgen to enhance mobile solution service line

Accenture acquires Mobgen to enhance mobile solution service line

Accenture acquires Mobgen to enhance mobile solution service line

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Accenture Digital took a major step towards entering into mobile solution segment with the acquisition of Netherlands based Mobgen. Mobgen designs and delivers platforms aimed at customer engagement and brand recognition in mobile devices and Internet of Things (IoT). It is also associated with mobile payment service integration processes. During the first half of 2016, it had been working with Shell for Apple Pay integration into Shell Motorist App in UK which went live in June 2016. With an employee base of more than 160 professionals, it has a track record of working with Shell, Inditex, ABN Amro, Aegon, Stage Entertainment, Boskalis and Vimpelcom and expects revenue generation of USD 13.6 million by end of 2016. As part of the deal, Mobgen will continue to retain its brand name, employees and office space.

Accenture has made certain partnerships in recent past with banks and other financial institutions for overall digitization of the system. With Mobgen acquisition, Accenture is likely to set a strong foothold in advanced mobile and IoT services segment. Mobgen already has a high end client base which is expected to benefit Accenture in terms of revenue generation and gaining market share. US market has a well developed infrastructure for mobile payments as well. This association is likely to benefit the tech giant to enter into this segment with proper technology backing.

Mobile payment is one of the bright spots for technology companies. The industry has been posting strong growth rates and this trend is expected to continue over the forecast period. PayNXT360 expects consolidation on the supply side to continue over the next two years as large players focus on gaining market share.

To know more and gain deeper understanding of mobile payment industry, click here.

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