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Turkey Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

Turkey Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

With the thriving e-commerce market fueled by the COVID-19 outbreak, the Turkish economy saw a transformation in the payment trends. Notably, the Turkish payment market aims to become cashless by 2023...

Turkey Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend
Summary
With the thriving e-commerce market fueled by the COVID-19 outbreak, the Turkish economy saw a transformation in the payment trends. Notably, the Turkish payment market aims to become cashless by 2023. Also, the Turkish financial authorities are taking various initiatives to drive e- payments, such as the national QR code, known as the Turkish QR Code, in August 2020.

Strong growth of the Turkish e-commerce market also widened the prepaid card market’s growth opportunity

The e-commerce market in Turkey recorded strong growth with the rising pandemic and reached new heights in 2021. According to PayNXT360, the e-commerce sales in Turkey increased more than 65% annually during this period. Moreover, with the increasing awareness and rising usage of contactless payment methods, PayNXT360 expects, with an environment well suited for innovation and entrepreneurship. Additionally, a large young population that is eager to adopt the cashless initiatives, the country will witness a surge in prepaid card adoption in the next four to eight quarters.

Ride sharing companies are building partnerships with fintechs to introduce mobile app-based payments 

With the country adopting cashless initiatives, technology firms are partnering with taxi firms and banking providers to explore a convenient payment method where the taxi drivers will not need any separate point of sale (POS) terminal or any other additional hardware to receive payments. For instance, 

• In August 2021, Turkish taxi firm, Taxi 7×24 piloted a software POS (sPOS) solution provided by Payneer Technology. The technology will enable NFC enabled Android devices to make contactless payment through an app. 
• The company also partnered with Yapi Kredi bank to facilitate consumers.
• The app will be accompanied by a prepaid card, where the collected money can be transferred and used to withdraw cash from ATMs or making card payments. 

Digitized transit card has provided momentum to the growth of prepaid cards in Turkey

With contactless payments gaining popularity during the pandemic, transit cards are being digitized. For instance, 

• In November 2021, BELBİM AŞ, one of the subsidiaries of Istanbul Metropolitan Municipality (İBB), created a secure and convenient digital card called Digital Istanbulkart with the renewed mobile application known as Mobil Istanbulkart. 
• This mobile app with the virtual card has features such as password, fingerprint scanning, and face recognition technology. 
• Moreover, the digital card can be used in many areas, from transportation to online shopping together with campaign opportunities. 

Payguru partnered with Iyzico to launch Direct Carrier Billing

• In November 2021, Turkey-based mobile payments company, Payguru, partnered with Iyzico, provider of virtual Point of Sale solutions (POS) in Turkey, to launch Direct Carrier Billing (DCB) for digital wallet top-ups.
• This solution will provide consumers, especially the unbanked and underbanked population, to top up the ‘Pay with Iyzico’ wallet through DCB. 

According to PayNXT360, the prepaid card market (value terms) in Turkey increased at a CAGR of 11.6% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 13.6%, increasing from US$10.36 billion in 2022 to reach US$17.22 billion by 2026. 

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Turkey. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Turkey. 

• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.

• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions. 

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.

• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
Scope
This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Turkey. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Turkey Digital Wallet Market Size and Forecast
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Turkey Digital Wallet Market Size and Forecast by Key Segments
• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Turkey Prepaid Card Industry Market Attractiveness
• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025

Market Share Analysis by Prepaid Card Categories

Turkey Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Turkey Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Turkey Prepaid Card Consumer Usage Trends
• By Age Group
• By Income Group
• By Gender

Turkey General Purpose Prepaid Card Market Size and Forecast

Turkey Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
• By Open Loop Gift Card 
• By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
• By Retail Consumer Segment
• By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Turkey Entertainment and Gaming Prepaid Card Market Size and Forecast

Turkey Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
• By Open Loop Teen and Campus Prepaid Card 
• By Closed Loop Teen and Campus Prepaid Card

Turkey Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Turkey Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Turkey Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Turkey Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Turkey Transit and Tolls Prepaid Card Market Size and Forecast

Turkey Healthcare and Wellness Prepaid Card Market Size and Forecast

Turkey Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Turkey Fuel Prepaid Cards Market Size and Forecast

Turkey Utilities, and Other Prepaid Cards Market Size and Forecast
Reason to buy
• In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Turkey.

• Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.

• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.
Table of Contents
 1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer
2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Turkey Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026
2.2.Turkey Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026
2.3.Turkey Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Turkey Digital Wallet – Transaction Value Trend Analysis, 2017-2026
3.2.Turkey Digital Wallet – Transaction Volume Trend Analysis, 2017-2026
3.3.Turkey Digital Wallet – Average Value per Transaction, 2017-2026
3.4.Turkey Digital Wallet Market Share Analysis by Key Segments
4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026
4.1.3.Retail Payments – Average Value per Transaction, 2017-2026
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026
4.2.3.Travel Payments – Average Value per Transaction, 2017-2026
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026
5.Turkey Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Turkey Prepaid Card – Transaction Value Trend Analysis, 2017-2026
5.1.2.Turkey Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
5.1.3.Turkey Prepaid Card – Average Value per Transaction, 2017-2026
5.1.4.Turkey Prepaid Card – Number of Cards, 2017-2026
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026
5.3.Market Share Analysis by Prepaid Card Categories
6.Turkey Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026
7.Turkey Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026
8.Turkey Prepaid Card Consumer Usage Trends
8.1.Prepaid Card Spend Analysis by Age Group
8.2.Prepaid Card Transaction Value Analysis by Income Group
8.3.Prepaid Card Transaction Value Analysis by Gender
9.Turkey Prepaid Card Retail Spend Dynamics
10.Turkey General Purpose Prepaid Card Market Size and Forecast, 2017-2026
10.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026
10.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
10.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026
10.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026
11.Turkey Gift Card Market Size and Forecast, 2017-2026
11.1.Gift Card – Transaction Value Trend Analysis, 2017-2026
11.2.Gift Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
11.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
11.3.Gift Card Market Size and Forecast by Consumer Segments
11.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
11.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
11.4.Gift Card Market Share Analysis by Retail Categories
11.5.Gift Card Market Share Analysis by Gifting Occasion
11.5.1.Retail Gift Card Market Share Analysis by Gifting Occasion
11.5.2.Corporate Gift Card Market Share Analysis by Gifting Occasion
12.Turkey Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026
13.Turkey Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026
13.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
13.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.Turkey Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026
14.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
14.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
14.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
14.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
14.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
15.Turkey Payroll Prepaid Card Market Size and Forecast, 2017-2026
15.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026
15.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
15.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
15.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
15.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
15.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
16.Turkey Meal Prepaid Card Market Size and Forecast, 2017-2026
16.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026
16.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
16.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
16.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
16.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
16.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
17.Turkey Travel Forex Prepaid Card Market Size and Forecast, 2017-2026
17.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026
17.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
17.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026
17.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
17.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
17.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
17.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
18.Turkey Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026
19.Turkey Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026
20.Turkey Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026
21.Turkey Fuel Prepaid Cards Market Size and Forecast, 2017-2026
22.Turkey Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026
23.Further Reading
23.1.About PayNXT360
23.2.Related Research
List Of Table
Table 1: Turkey Prepaid Payment Instrument – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 2: Turkey Prepaid Payment Instrument – Transaction Volume Trend Analysis (Million), 2017-2026
Table 3: Turkey Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
Table 4: Turkey Prepaid Card – Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
Table 5: Turkey Digital Wallet – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 6: Turkey Digital Wallet – Transaction Volume Trend Analysis (Million), 2017-2026
Table 7: Turkey Digital Wallet – Average Value per Transaction, 2017-2026
Table 8: Retail Payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 9: Retail Payments – Transaction Volume Trend Analysis (Million), 2017-2026
Table 10: Retail Payments – Average Value per Transaction, 2017-2026
Table 11: Travel Payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 12: Travel Payments – Transaction Volume Trend Analysis (Million), 2017-2026
Table 13: Travel Payments – Average Value per Transaction, 2017-2026
Table 14: Restaurants & Bars payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 15: Restaurants & Bars payments – Transaction Volume Trend Analysis (Million), 2017-2026
Table 16: Restaurants & Bars payments – Average Value per Transaction, 2017-2026
Table 17: Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 18: Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis (Million), 2017-2026
Table 19: Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
Table 20: Recharge and Bill Payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 21: Recharge and Bill Payments – Transaction Volume Trend Analysis (Million), 2017-2026
Table 22: Recharge and Bill Payments – Average Value per Transaction, 2017-2026
Table 24: Turkey Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 25: Turkey Prepaid Card – Transaction Volume Trend Analysis (Million), 2017-2026
Table 26: Turkey Prepaid Card – Average Value per Transaction, 2017-2026
Table 27: Turkey Prepaid Card – Number of Cards, 2017-2026
Table 28: Turkey Prepaid Card – Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2017 – 2026
Table 29: Turkey Open Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 30: Turkey Open Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2017-2026
Table 31: Turkey Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
Table 32: Turkey Open Loop Prepaid Card – Number of Cards, 2017-2026
Table 33: Turkey Closed Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 34: Turkey Closed Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2017-2026
Table 35: Turkey Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
Table 36: Turkey Closed Loop Prepaid Card – Number of Cards, 2017-2026
Table 37: Turkey General Purpose Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 38: Turkey General Purpose Prepaid Card – Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2017-2026
Table 39: Turkey General Purpose Prepaid Card – Market Size and Forecast by Banked Consumer Segment (US$ Million), 2017-2026
Table 40: Turkey Gift Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 41: Turkey Open Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 42: Turkey Closed Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 43: Turkey Prepaid Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2017-2026
Table 44: Turkey Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2017-2026
Table 45: Turkey Entertainment and Gaming Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 46: Turkey Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 47: Turkey Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 48: Turkey Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 49: Turkey Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 50: Turkey Business and Administrative Expense Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2017-2026
Table 51: Turkey Business and Administrative Expense Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2017-2026
Table 52: Turkey Business and Administrative Expense Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2017-2026
Table 53: Turkey Business and Administrative Expense Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2017-2026
Table 54: Turkey Payroll Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 55: Turkey Payroll Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2017-2026
Table 56: Turkey Payroll Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2017-2026
Table 57: Turkey Payroll Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2017-2026
Table 58: Turkey Payroll Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2017-2026
Table 59: Turkey Meal Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 60: Turkey Meal Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2017-2026
Table 61: Turkey Meal Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2017-2026
Table 62: Turkey Meal Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2017-2026
Table 63: Turkey Meal Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2017-2026
Table 64: Turkey Travel Forex Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 65: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2017-2026
Table 66: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2017-2026
Table 67: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2017-2026
Table 68: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2017-2026
Table 69: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2017-2026
Table 70: Turkey Transit and Tolls Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 71: Turkey Healthcare and Wellness Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 72: Turkey Social Security and Other Government Benefit Programs Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 73: Turkey Fuel Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2017-2026
Table 74: Turkey Utilities, and Other Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2017-2026
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Turkey Prepaid Payment Instrument – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 3: Turkey Prepaid Payment Instrument – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 4: Turkey Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
Figure 5: Turkey Prepaid Card – Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
Figure 6: Turkey Digital Wallet – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 7: Turkey Digital Wallet – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 8: Turkey Digital Wallet – Average Value per Transaction, 2017-2026
Figure 9: Turkey Digital Wallet Market Share Analysis by Key Segments (%), 2021
Figure 10: Retail Payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 11: Retail Payments – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 12: Retail Payments – Average Value per Transaction, 2017-2026
Figure 13: Travel Payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 14: Travel Payments – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 15: Travel Payments – Average Value per Transaction, 2017-2026
Figure 16: Restaurants & Bars payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 17: Restaurants & Bars payments – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 18: Restaurants & Bars payments – Average Value per Transaction, 2017-2026
Figure 19: Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 20: Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 21: Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
Figure 22: Recharge and Bill Payments – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 23: Recharge and Bill Payments – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 24: Recharge and Bill Payments – Average Value per Transaction, 2017-2026
Figure 26: Turkey Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 27: Turkey Prepaid Card – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 28: Turkey Prepaid Card – Average Value per Transaction, 2017-2026
Figure 29: Turkey Prepaid Card – Number of Cards, 2017-2026
Figure 30: Turkey Prepaid Card – Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2017 – 2026
Figure 31: Turkey Open Loop Prepaid Card – Market Share Analysis by Prepaid Card Categories
Figure 32: Turkey Open Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 33: Turkey Open Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 34: Turkey Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
Figure 35: Turkey Open Loop Prepaid Card – Number of Cards, 2017-2026
Figure 36: Turkey Closed Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 37: Turkey Closed Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2017-2026
Figure 38: Turkey Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
Figure 39: Turkey Closed Loop Prepaid Card – Number of Cards, 2017-2026
Figure 40: Turkey Prepaid Card – Trend Analysis by Age Group in Transaction Value Terms
Figure 41: Turkey Prepaid Card – Trend Analysis by Income Group in Value Terms
Figure 42: Turkey Prepaid Card – Trend Analysis by Gender in Value Terms
Figure 43: Turkey Prepaid Card – Prepaid Penetration by Retail Categories
Figure 44: Turkey General Purpose Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 45: Turkey General Purpose Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2021 Vs. 2026
Figure 46: Turkey General Purpose Prepaid Card – Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2017-2026
Figure 47: Turkey General Purpose Prepaid Card – Market Size and Forecast by Banked Consumer Segment (US$ Million), 2017-2026
Figure 48: Turkey Gift Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 49: Turkey Gift Card Prepaid Card – Market Share Analysis (Value) by Functional Attribute, 2021 Vs. 2026
Figure 50: Turkey Open Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 51: Turkey Closed Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 52: Turkey Gift Card Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2021 Vs. 2026
Figure 53: Turkey Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2017-2026
Figure 54: Turkey Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2017-2026
Figure 55: Turkey Gift Card – Market Share Analysis by Retail Categories
Figure 56: Turkey Gift Card – Market Share Analysis by Gifting Occasion
Figure 57: Turkey Gift Card – Market Share Analysis by Gifting Occasion
Figure 58: Turkey Entertainment and Gaming Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 59: Turkey Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 60: Turkey Teen and Campus Prepaid Card – Market Share Analysis (Value) by Functional Attribute, 2021 Vs. 2026
Figure 61: Turkey Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 62: Turkey Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 63: Turkey Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 64: Turkey Business and Administrative Expense Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2021 Vs. 2026
Figure 65: Turkey Business and Administrative Expense Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2017-2026
Figure 66: Turkey Prepaid Business and Administrative Expense Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2017-2026
Figure 67: Turkey Business and Administrative Expense Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2017-2026
Figure 68: Turkey Business and Administrative Expense Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2017-2026
Figure 69: Turkey Payroll Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 70: Turkey Payroll Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2021 Vs. 2026
Figure 71: Turkey Payroll Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2017-2026
Figure 72: Turkey Prepaid Payroll Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2017-2026
Figure 73: Turkey Payroll Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2017-2026
Figure 74: Turkey Payroll Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2017-2026
Figure 75: Turkey Meal Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 76: Turkey Meal Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2021 Vs. 2026
Figure 77: Turkey Meal Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2017-2026
Figure 78: Turkey Meal Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2017-2026
Figure 79: Turkey Meal Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2017-2026
Figure 80: Turkey Meal Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2017-2026
Figure 81: Turkey Travel Forex Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 82: Turkey Travel Forex Incentive Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2021 Vs. 2026
Figure 83: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2017-2026
Figure 84: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2017-2026
Figure 85: Turkey Prepaid Travel Forex Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2017-2026
Figure 86: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2017-2026
Figure 87: Turkey Travel Forex Prepaid Card – Market Size and Forecast by Government Consumer Segment (US$ Million), 2017-2026
Figure 88: Turkey Transit and Tolls Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 89: Turkey Healthcare and Wellness Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 90: Turkey Social Security and Other Government Benefit Programs Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 91: Turkey Fuel Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2017-2026
Figure 92: Turkey Utilities, and Other Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2017-2026
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