According to PayNXT360’s, E-commerce market in Vietnam is expected to grow by 11.12% on annual basis to reach US$20.1 billion in 2024. Medium to long term growth story of E-commerce industry in Vietn...
According to PayNXT360’s, E-commerce market in Vietnam is expected to grow by 11.12% on annual basis to reach US$20.1 billion in 2024. Medium to long term growth story of E-commerce industry in Vietnam promises to be attractive . The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 9.74% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$18.1 billion in 2023 to reach US$29.2 billion by 2028. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Vietnam. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Vietnam. The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities. In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Vietnam.
This report provides a detailed data-driven look at the Vietnam Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast. Vietnam Ecommerce Market Size and Future Growth Dynamics • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Gross Merchandise Volume Trend Analysis Vietnam User Statistics and Ratios of Key Performance Indicators • User Statistics • Card Abandonment Rate and Other KPI's • Ecommerce Per Capita and GDP Per Capita • GDP Per Capita Trend Analysis Vietnam Ecommerce Market Share by Key Players • Vietnam Retail Shopping Ecommerce Market Share by Key Players (Amazon, Coles, Kmart, Myer, Woolworths) • Vietnam Travel Ecommerce Market Share by Key Players (Expedia, Lux Group, Shebah, Uber Taxi, Webjet ) • Vietnam Food Service Ecommerce Market Share by Key Players (Deliveroo, Doordash, Menulog, OpenTable, Uber Eats) Vietnam Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto) • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts) • Online Food Service (breakdown by aggregators, direct to consumer) • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming) • Healthcare and Wellness • Technology Products and Services • Other segments Vietnam Ecommerce Market Size and Forecast by Retail Shopping Sales Channel • Platform to Consumer • Direct to Consumer • Consumer to Consumer Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel • Market Share by Travel and Hospitality Sales Channel • Aggregator App – Gross Merchandise Value Trend Analysis • Direct to Consumer – Gross Merchandise Value Trend Analysis Vietnam Ecommerce Market Size and Forecast by Online Food Service Sales Channel • Aggregator App • Direct to Consumer Vietnam Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028) • Website Based • Live Streaming Vietnam Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis • Cross Border • Domestic Vietnam Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis • Mobile • Desktop Vietnam Ecommerce Market Size and Forecast by Operating System • iOS/macOS • Android • Other Operating Systems Vietnam Ecommerce Market Size and Forecast by City • Tier 1 • Tier 2 • Tier 3 Vietnam Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028) • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallet • Cash • Other Digital Payment Vietnam Ecommerce Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments. • Detailed analysis of market share by key players across key Ecommerce verticals. • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry. • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Vietnam Ecommerce Market Size and Future Growth Dynamics 2.1 Vietnam Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 Vietnam Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 Vietnam Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3. Vietnam Social Commerce Market Size and Forecast 3.1 Vietnam Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 Vietnam Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 Vietnam Social Commerce – Transaction Trend Analysis, 2019-2028 4. Vietnam User Statistics and Ratios of Key Performance Indicators 4.1 Vietnam User Statistics, 2023 4.2 Vietnam User Statistics of Card Abandonment Rate and Other KPI's, 2023 4.3 Vietnam Ecommerce Per Capita and GDP Per Capita, 2023 4.4 Vietnam GDP Per Capita Trend Analysis, 2019-2028 5. Vietnam Ecommerce Market Share by Key Players, 2023 5.1 Vietnam Retail Shopping Ecommerce Market Share by Key Players, 2023 5.2 Vietnam Travel Ecommerce Market Share by Key Players, 2023 5.3 Vietnam Food Service Ecommerce Market Share by Key Players, 2023 6. Vietnam Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 Vietnam Ecommerce Market Share by Ecommerce Segments, 2023 6.2 Vietnam Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 Vietnam Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028 6.4 Vietnam Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028 6.5 Vietnam Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028 6.6 Vietnam Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028 6.7 Vietnam Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028 6.8 Vietnam Other segment Gross Merchandise Value Trend Analysis, 2019-2028 7. Vietnam Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Vietnam Ecommerce Market Share by Retail Shopping Categories, 2023 7.2 Vietnam Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 Vietnam Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 7.4 Vietnam Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028 7.5 Vietnam Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 7.6 Vietnam Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 7.7 Vietnam Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028 7.8 Vietnam Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028 7.9 Vietnam Auto – Gross Merchandise Value Trend Analysis, 2019-2028 7.10 Vietnam Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 8. Vietnam Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Vietnam Ecommerce Market Share by Retail Shopping Sales Channel, 2023 8.2 Vietnam Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.4 Vietnam Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 9. Vietnam Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Vietnam Ecommerce Market Share by Travel and Hospitality Categories (%), 2023 9.2 Vietnam Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 Vietnam Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 Vietnam Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028 9.5 Vietnam Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028 9.6 Vietnam Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028 10. Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 10.1.2 Vietnam Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.1.3 Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.2 Vietnam Air Travel Market Share by Sales Channel 10.2.1 Vietnam Air Travel Market Share by Sales Channel, 2023 10.2.2 Vietnam Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.2.3 Vietnam Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.3 Vietnam Hotels & Resorts Market Share by Sales Channel 10.3.1 Vietnam Hotels & Resorts Market Share by Sales Channel, 2023 10.3.2 Vietnam Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.3.3 Vietnam Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.4 Vietnam Taxi Service Market Share by Sales Channel 10.4.1 Vietnam Taxi Service Market Share by Sales Channel, 2023 10.4.2 Vietnam Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.4.3 Vietnam Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.5 Vietnam Other Segment Market Share by Sales Channel 10.5.1 Vietnam Other Segment Market Share by Sales Channel, 2023 10.5.2 Vietnam Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.5.3 Vietnam Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 11. Vietnam Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Vietnam Market Share by Online Food Service Sales Channels, 2023 11.2 Vietnam Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 11.3 Vietnam Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028 12. Vietnam Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Vietnam Market Share by Media and Entertainment Sales Channel, 2023 12.2 Vietnam Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028 12.3 Vietnam Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028 12.4 Vietnam Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028 12.5 Vietnam Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028 13. Vietnam Ecommerce Market Size and Forecast by Engagement Model 13.1 Vietnam Ecommerce Market Share by Engagement Model, 2023 13.2 Vietnam Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028 13.3 Vietnam Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028 14. Vietnam Ecommerce Market Size and Forecast by Location 14.1 Vietnam Ecommerce Market Share by Location, 2023 14.2 Vietnam Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 14.3 Vietnam Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 15. Vietnam Ecommerce Market Size and Forecast by Device 15.1 Vietnam Ecommerce Market Share by Device, 2023 15.2 Vietnam Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 15.3 Vietnam Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 16. Vietnam Ecommerce Market Size and Forecast by Operating System 16.1 Vietnam Ecommerce Market Share by Operating System, 2023 16.2 Vietnam Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028 16.3 Vietnam Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028 16.4 Vietnam Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028 17. Vietnam Ecommerce Market Size and Forecast by City 17.1 Vietnam Ecommerce Market Share by City, 2023 17.2 Vietnam Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028 17.3 Vietnam Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028 17.4 Vietnam Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028 18. Vietnam Ecommerce Market Size and Forecast by Payment Instrument 18.1 Vietnam Ecommerce Market Share by Payment Instrument, 2023 18.2 Vietnam Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.3 Vietnam Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.4 Vietnam Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 18.5 Vietnam Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.6 Vietnam Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 18.7 Vietnam Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 18.8 Vietnam Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028 19. Vietnam Ecommerce by Consumer Demographics 19.1 Vietnam Ecommerce Market Share by Age Group, 2023 19.2 Vietnam Ecommerce Market Share by Income Level, 2023 19.3 Vietnam Ecommerce Market Share by Gender, 2023 20. Further Reading 2.1 About PayNXT360 20.2 Related Research
Table 1: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: Vietnam Ecommerce – Average Value Per Transaction (US$), 2019-2028 Table 3: Vietnam Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: Vietnam Social Commerce – Average Value Per Transaction (US$), 2019-2028 Table 6: Vietnam Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: Vietnam Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: Vietnam Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: Vietnam Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: Vietnam Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: Vietnam Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: Vietnam Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: Vietnam Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: Vietnam Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Table 15: Vietnam Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: Vietnam Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 17: Vietnam Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 18: Vietnam Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: Vietnam Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: Vietnam Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: Vietnam Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: Vietnam Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: Vietnam Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: Vietnam Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: Vietnam Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: Vietnam Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: Vietnam Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: Vietnam Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 30: Vietnam Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Table 31: Vietnam Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 32: Vietnam Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 33: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 34: Vietnam Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 35: Vietnam Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 36: Vietnam Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 37: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 38: Vietnam Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 39: Vietnam Ecommerce Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 40: Vietnam Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 41: Vietnam Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 42: Vietnam Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 43: Vietnam Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Table 44: Vietnam Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 45: Vietnam Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 46: Vietnam Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 47: Vietnam Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 48: Vietnam Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 49: Vietnam Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 50: Vietnam Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 51: Vietnam Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 52: Vietnam Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 53: Vietnam Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 54: Vietnam Ecommerce by iOS/MacOS – Gross Merchandise Value (US$ Million), 2019-2028 Table 55: Vietnam Ecommerce by Android – Gross Merchandise Value (US$ Million), 2019-2028 Table 56: Vietnam Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028 Table 57: Vietnam Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028 Table 58: Vietnam Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028 Table 59: Vietnam Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028 Table 60: Vietnam Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 61: Vietnam Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 62: Vietnam Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 63: Vietnam Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 64: Vietnam Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 65: Vietnam Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 66: Vietnam Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: Vietnam Ecommerce – Average Value Per Transaction (US$), 2019-2028 Figure 4: Vietnam Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: Vietnam Retail Shopping Ecommerce Market Share by Key Players (%), 2023 Figure 6: Vietnam Travel Ecommerce Market Share by Key Players (%), 2023 Figure 7: Vietnam Food Service Ecommerce Market Share by Key Players (%), 2023 Figure 8: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 9: Vietnam Social Commerce – Average Value Per Transaction (US$), 2019-2028 Figure 10: Vietnam Social Commerce – Transaction Volume (Million), 2019-2028 Figure 11: Vietnam User Statistics (Million), 2023 Figure 12: Vietnam User Statistics of Card Abandonment Rate and Other KPI's, 2023 Figure 13: Vietnam Ecommerce Per Capita and GDP Per Capita (US$), 2023 Figure 14: Vietnam GDP Per Capita (US$), 2019-2028 Figure 15: Vietnam Ecommerce Market Share by Ecommerce Vertical (%), 2023 Figure 16: Vietnam Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Figure 17: Vietnam Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: Vietnam Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: Vietnam Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 20: Vietnam Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Figure 21: Vietnam Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: Vietnam Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Figure 23: Vietnam Ecommerce Market Share by Retail Shopping Categories (%), 2023 Figure 24: Vietnam Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: Vietnam Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 26: Vietnam Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 27: Vietnam Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: Vietnam Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: Vietnam Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Figure 30: Vietnam Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Figure 31: Vietnam Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: Vietnam Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: Vietnam Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023 Figure 34: Vietnam Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: Vietnam Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: Vietnam Ecommerce Market Share by Travel and Hospitality Segments (%), 2023 Figure 38: Vietnam Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Figure 39: Vietnam Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Figure 40: Vietnam Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 41: Vietnam Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Figure 42: Vietnam Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 43: Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023 Figure 44: Vietnam Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 45: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 46: Vietnam Ecommerce Air Travel Market Share by Sales Channel (%), 2023 Figure 47: Vietnam Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 48: Vietnam Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 49: Vietnam Ecommerce Hotels & Resorts Market Share by Sales Channel (%), 2023 Figure 50: Vietnam Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 51: Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 52: Vietnam Ecommerce Taxi Service Market Share by Sales Channel (%), 2023 Figure 53: Vietnam Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 54: Vietnam Ecommerce Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 55: Vietnam Other Ecommerce Segment Market Share by Sales Channel (%), 2023 Figure 56: Vietnam Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 57: Vietnam Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 58: Vietnam Market Share by Online Food Service Sales Channels (%), 2023 Figure 59: Vietnam Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 60: Vietnam Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Figure 61: Vietnam Market Share by Media and Entertainment Sales Channel (%), 2023 Figure 62: Vietnam Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 63: Vietnam Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 64: Vietnam Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 65: Vietnam Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 66: Vietnam Ecommerce Market Share by Engagement Model (%), 2023 Figure 67: Vietnam Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 68: Vietnam Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 69: Vietnam Ecommerce Market Share by Location (%), 2023 Figure 70: Vietnam Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 71: Vietnam Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 72: Vietnam Ecommerce Market Share by Device (%), 2023 Figure 73: Vietnam Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 74: Vietnam Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 75: Vietnam Ecommerce Market Share by Operating System (%), 2023 Figure 76: Vietnam Ecommerce by iOS/MacOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 77: Vietnam Ecommerce by Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 78: Vietnam Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 79: Vietnam Ecommerce Market Share by City (%), 2023 Figure 80: Vietnam Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 81: Vietnam Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 82: Vietnam Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 83: Vietnam Ecommerce Market Share by Payment Instrument (%), 2023 Figure 84: Vietnam Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 85: Vietnam Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 86: Vietnam Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 87: Vietnam Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 88: Vietnam Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 89: Vietnam Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 90: Vietnam Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 91: Vietnam Ecommerce Market Share by Age Group (%), 2023 Figure 92: Vietnam Ecommerce Market Share by Income Level (%), 2023 Figure 93: Vietnam Ecommerce Market Share by Gender (%), 2023
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