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United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in United States is expected to grow by 12.4% on annual basis to reach US$ 35489.5 million in 2022. In value te...

United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update
Summary
According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in United States is expected to grow by 12.4% on annual basis to reach US$ 35489.5 million in 2022.
In value terms, the Loyalty Programs Market in United States has recorded a CAGR of 12.6% during 2017–2021. The Loyalty Programs Market in United States will continue to grow over the forecast period and is expected to record a CAGR of 12.0% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 31587.8 million in 2021 to reach US$ 55918.4 million by 2026.

For several years, brands across the United States have invested in developing and launching loyalty programs to attract and retain customers. From traditional earn and burn points programs to those offering exclusive access to services, loyalty programs have allowed brands in the country to deepen their relationships with customers while encouraging them to keep using products and services offered by the brand. 

However, the global pandemic outbreak has brought in a lot of changes in consumer behavior, especially in the way how customers interact with brands. Due to these changes in consumer behavior, brands have had to completely rethink their loyalty programs. Notably, some of the industries, including F&B and retail, have benefited from the shift to digital as more consumers order food and shop online. However, other industries, including hotels, airlines, and events, have found it difficult to retain customers in the midst of pandemic-led restrictions and, therefore, had to redesign their loyalty programs. 

Over the last three to four years, brands have launched new and innovative loyalty programs, whereas others have revamped the existing ones to differentiate themselves in the increasingly competitive landscape. As the competition to grab consumer attention continues to rise, PayNXT360 expects more brands and retailers across different industry verticals to increasingly turn to loyalty programs in the United States from the short to medium-term perspective. 

With brands and businesses across different industry verticals offering loyalty programs to encourage more shoppers to continue buying products and services, the competition in the market has surged significantly over the last three to four years in the United States. Notably, many of the major brands in the F&B sector are resorting to the use of loyalty and rewards programs to drive incremental sales and revenues at their stores across the country. Some of the major brands from the F&B sector that are leading the loyalty industry growth include Chipotle, Starbucks, McDonald’s, Burger King, and many more. 

In the travel sector, some of the leading names driving the industry growth include AAdvantage from American Airlines and Delta Airlines. Whereas, Hilton Hotel and Radisson are some of the key players in the hospitality industry that are driving the growth of the loyalty and rewards program market in the United States. 

Moreover, global loyalty program providers, such as Capillary Technology, are also looking to expand their market share in the United States through mergers and acquisitions deals. This is expected to further promote innovation in the loyalty and rewards program industry from the short to medium-term perspective in the country. 

Banking institutions are launching enhanced rewards and loyalty programs in the United States

As the loyalty program landscape continues to evolve in the United States, banking institutions are also restructuring their loyalty and rewards programs to offer a more enhanced experience for members in the United States. For instance, 

• In December 2021, Bank of America announced that the firm is launching an enhanced loyalty and rewards program, which has been specifically designed to offer additional perks and personalized experiences based on the breadth of a client’s relationship with the bank. 
• Notably, the Preferred Rewards program, which has over 9 million members and US$1.4 trillion in deposits and investment assets, now features two new tiers for high net worth clients, in addition to the previous three tiers. These include Diamond and Diamond Honors tiers for clients with US$1 million and more and US$10 million and more in assets with the banking institution. 
• The bank is also expanding its loyalty and rewards program with the launch of Partner Rewards, a unique loyalty program that is designed to offer credit and debit cardholders increased choices when it comes to earning exclusive discounts and rewards from merchants. 

PayNXT360 expects more banking institutions to make enhancements to their loyalty and rewards programs as the industry landscape continues to evolve from the short to medium-term perspective in the United States. 

Fintech firms are launching unique gamified reward programs on top of a neobank in the United States

With the growing demand for innovative mobile banking solutions, the popularity of neo-banking solutions has surged significantly over the last three to four years. In the midst of this growing competition, Fintech firms are now looking to differentiate their product by including a gamified rewards program to attract more users in the United States. For instance, 

• In March 2022, Flyp Financial, the United States-based Fintech firm, announced that the firm had launched a mobile banking app, Flyp, which also includes a unique gamified rewards program. Notably, the program offers users rewards on each of their purchases. 

As the competition in the mobile banking area continues to intensify over the next four to eight quarters, PayNXT360 expects more Fintech firms and neo-banking players to differentiate their product offering by launching a loyalty and rewards program for their users in the United States. 

Ride-hailing firms launching rewards programs for their drivers in the United States 

The increasing rate of inflation is having an impact on all different industries globally. It has even resulted in higher gas prices which are affecting the drivers of ride-hailing firms. Consequently, to ease the burden on drivers, ride-hailing firms are now launching rewards programs to combat the rising gas prices in the United States. For instance, 

• In March 2022, Lyft, one of the leading ride-hailing firms, announced that it had launched a new cashback reward on fuel purchases for drivers, with the aim to combat the rising gas prices. Notably, the cashback rewards program is applicable on all fuel purchases for US drivers using a Lyft Direct debit card, which is powered by Payfare. Under the program, drivers are eligible to receive 4% to 5% cashback rewards on every gas purchase until June 30, 2022. 

As inflation fear continues to mount and affect consumers across industries, PayNXT360 expects more firms and brands to launch rewards programs for their customers over the next four to six quarters.

Scope
This report provides in-depth, data-centric analysis of loyalty in United States. Below is a summary of key market segments:

United States Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• United States Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
--Loyalty Schemes
--Loyalty Platforms

• United States Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
--Point-based Loyalty Program
--Tiered Loyalty Program
--Subscription Loyalty Program
--Perks Loyalty Program
--Coalition Loyalty Program
--Hybrid Loyalty Program

• United States Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
--In-Store
--Online
--Mobile

• United States Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• United States Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other

• United States Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
--Card Based Access
--Digital Access

• United States Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
--B2C Consumers
--B2B Consumers

• United States Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
--Software
--Services

• United States Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
--Custom Built Platform
--Off the Shelf Platform

• United States Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
--By Age Group
--By Income Level
--By Gender
Reason to buy
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). 

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 United States Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

3 United States Key Market Insight and Innovation
3.1 United States Consumer Behavior
3.2 United States Competitive Landscape and Growth Strategies
3.3 United States Regulation Trends

4 United States Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 United States Loyalty Spend Share by Functional Domains, 2017-2026
4.2 United States Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 United States Loyalty Spend Value by Loyalty Platforms, 2017-2026

5 United States Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 United States Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 United States Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 United States Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 United States Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 United States Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 United States Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 United States Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

6 United States Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 United States Loyalty Spend Share by Channel, 2017-2026
6.2 United States Loyalty Spend Value by In-Store, 2017-2026
6.3 United States Loyalty Spend Value by Online, 2017-2026
6.4 United States Loyalty Spend Value by Mobile, 2017-2026

7 United States Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 United States Loyalty Spend Share by Key Sectors, 2017-2026
7.2 United States Loyalty Spend Value in Retail, 2017-2026
7.3 United States Loyalty Spend Value in Financial Services, 2017-2026
7.4 United States Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 United States Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 United States Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 United States Loyalty Spend Value in Telecoms, 2017-2026
7.8 United States Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 United States Loyalty Spend Value in Others, 2017-2026

8 United States Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 United States Loyalty Spend Share by Retail Segments, 2017-2026
8.2 United States Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 United States Loyalty Spend Value by Department Stores, 2017-2026
8.4 United States Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 United States Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 United States Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 United States Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 United States Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 United States Loyalty Spend Value by Other, 2017-2026

9 United States Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 United States Loyalty Spend Share by Accessibility, 2017-2026
9.2 United States Loyalty Spend Value by Card Based Access, 2017-2026
9.3 United States Loyalty Spend Value by Digital Access, 2017-2026

10 United States Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 United States Loyalty Spend Share by Consumer Type, 2017-2026
10.2 United States Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 United States Loyalty Spend Value by B2B Consumers, 2017-2026

11 United States Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 United States Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 United States Loyalty Spend Value by Software, 2017-2026
11.3 United States Loyalty Spend Value by Services, 2017-2026

12 United States Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 United States Loyalty Spend Share by Software Platforms, 2017-2026
12.2 United States Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 United States Loyalty Spend Value by Off the Shelf Platform, 2017-2026

13 United States Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 United States Loyalty Spend Share by Age Group, 2021
13.2 United States Loyalty Spend Share by Income Level, 2021
13.3 United States Loyalty Spend Share by Gender, 2021

14 Further Reading
14.1 About PayNXT360
14.2 Related Research
List Of Table
Table 1: United States Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: United States Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: United States Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: United States Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: United States Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: United States Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: United States Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: United States Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: United States Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: United States Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: United States Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: United States Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: United States Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: United States Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: United States Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: United States Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: United States Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: United States Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: United States Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: United States Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: United States Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: United States Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: United States Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: United States Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: United States Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: United States Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: United States Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: United States Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: United States Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: United States Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: United States Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: United States Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: United States Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: United States Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: United States Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: United States Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: United States Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: United States Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: United States Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: United States Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: United States Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: United States Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: United States Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: United States Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: United States Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: United States Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: United States Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: United States Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: United States Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: United States Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: United States Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: United States Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: United States Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: United States Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: United States Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: United States Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: United States Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: United States Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: United States Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: United States Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: United States Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: United States Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: United States Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: United States Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: United States Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: United States Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: United States Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: United States Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: United States Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: United States Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: United States Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: United States Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: United States Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: United States Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: United States Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: United States Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: United States Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: United States Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: United States Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: United States Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: United States Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: United States Loyalty Spend Share by Age Group (%), 2021
Figure 48: United States Loyalty Spend Share by Income Level (%), 2021
Figure 49: United States Loyalty Spend Share by Gender (%), 2021
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