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United Arab Emirates Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

United Arab Emirates Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in United Arab Emirates is expected to grow by 12.5% on annual basis to reach US$ 1434.9 million in 2022. In va...

United Arab Emirates Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update
Summary
According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in United Arab Emirates is expected to grow by 12.5% on annual basis to reach US$ 1434.9 million in 2022.
In value terms, the Loyalty Programs Market in United Arab Emirates has recorded a CAGR of 12.8% during 2017–2021. The Loyalty Programs Market in United Arab Emirates will continue to grow over the forecast period and is expected to record a CAGR of 11.9% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 1275.7 million in 2021 to reach US$ 2248.0 million by 2026.

Over the last three to four years, the customer loyalty landscape has developed rapidly across the United Arab Emirates (the UAE). Before the global pandemic outbreak, the country was witnessing a higher per capita income and was gearing up with its increasing population of foreign workers, growing tourism industry, and a large number of development projects. However, the impact of the Covid-19 outbreak, resulting in the closure of offline stores, brought major changes to the economy. 

During the period of the global pandemic, an increasing number of consumers changed their shopping behavior. According to PayNXT360’s Global Loyalty and Rewards Market Survey, nearly 95% of the consumers started to explore different brands and stores even for their regular day-to-day purchases. This resulted in a number of brands revisiting their loyalty and rewards programs initiatives to stay relevant in testing times of the global pandemic outbreak. 

In their effort to provide a more rewarding shopping experience to customers, retailers are making further enhancements to their loyalty programs in 2022, a trend that is expected to gain further momentum over the next four to eight quarters. As the retail landscape continues to evolve in the UAE, PayNXT360 expects loyalty programs to transition from transactional to interactional from the short to medium-term perspective. 

With brands and businesses across industry verticals opting for loyalty programs, competition and innovation have surged significantly in the loyalty and rewards programs industry. Innovative startups, payment service providers, and e-commerce platforms are all driving the growth of the industry. With the new players entering the segment, PayNXT360 expects a further boost to the UAE loyalty and rewards programs industry over the forecast period. 

Loyalty program providers are entering into strategic partnerships to offer shoppers a sustainability-focused credit card in the UAE

Globally, consumers have increasingly become aware of the challenges faced by the environment. Consequently, they are making more sustainable choices that reduce the impact on the environment. In the midst of this growing trend, loyalty program providers are entering into strategic partnerships with banking institutions to offer shoppers sustainability-focused credit cards. For instance, 

• In February 2022, Etihad Guest, one of the leading loyalty programs in the country, announced that the firm had forged a strategic alliance with the First Abu Dhabi Bank and Visa to launch a sustainability-focused Visa credit card. Notably, the card will reward members for making sustainable choices in their everyday spending habits. 
• Notably, Etihad has been the first airline provider in the region that rewards members for being more sustainable in the air as well as on the ground. Its Conscious Choices program rewards members for offsetting their flights with miles, purchasing sustainable products in the Reward Shop, and carrying less baggage on board. 

With sustainability becoming a key driver among consumers while choosing brands and products to associate themselves with, more loyalty program providers are expected to offer such a solution over the next six to eight quarters in the UAE. 

Online marketplaces are launching AI and blockchain-enabled rewards platforms in the UAE 

Through innovative loyalty and rewards programs that are powered by artificial intelligence and blockchain technology, online marketplaces in the country are looking to disrupt the UAE retail landscape. For instance, 

• In February 2022, Aladdin.life, the online marketplace for mobile and broadband services, announced that the startup is expanding to a smart, multi-sector, AI, and blockchain-enabled rewards and shopping platform. Notably, the new rewards platform offers customers 100% value back in the form of discounts on its online Reward store. 
• For every AED 1 spent on the purchase of telecom products and services from Aladdin.life or its retail partner network, customers get a discount of AED 1 on the Aladdin Reward store. Notably, the full value offered to the customers is in the form of Aladdin Reward Coins. Customers can trade these coins for discounts when shopping from the Reward store, which features consumer electronic products from different brands and retailers. 

PayNXT360 expects more such rewards program launches over the next four to eight quarters as online marketplaces seek ways to acquire new customers and drive incremental revenue in the UAE. 

Buy now, pay later providers are launching innovative loyalty programs to expand their market share 

The popularity of buy now pay later (BNPL) products has surged significantly during the global pandemic outbreak. This growing popularity among consumers has also resulted in increased competition among BNPL providers in the country. As the competition continues to intensify among providers, firms are resorting to loyalty programs to attract more customers to their platforms. For instance, 

• In June 2021, Tabby, one of the leading BNPL providers in the country, announced that the firm had launched a new loyalty program for customers. Notably, the loyalty scheme rewards customers with cash, which they can either use to settle future payments or fund new purchases, or can even transfer it to their bank accounts. When making a purchase through its retail partners, customers earn up to 20% cashback. 

A loyalty program is an essential strategy for payment firms such as BNPL, as getting users to stick and engage with the brand is more cost-effective than acquiring new customers.
Scope
This report provides in-depth, data-centric analysis of loyalty in United Arab Emirates. Below is a summary of key market segments:

United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
--Loyalty Schemes
--Loyalty Platforms

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
--Point-based Loyalty Program
--Tiered Loyalty Program
--Subscription Loyalty Program
--Perks Loyalty Program
--Coalition Loyalty Program
--Hybrid Loyalty Program

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
--In-Store
--Online
--Mobile

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
--Card Based Access
--Digital Access

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
--B2C Consumers
--B2B Consumers

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
--Software
--Services

• United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
--Custom Built Platform
--Off the Shelf Platform

• United Arab Emirates Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
--By Age Group
--By Income Level
--By Gender
Reason to buy
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). 

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

3 United Arab Emirates Key Market Insight and Innovation
3.1 United Arab Emirates Consumer Behavior
3.2 United Arab Emirates Competitive Landscape and Growth Strategies
3.3 United Arab Emirates Regulation Trends

4 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 United Arab Emirates Loyalty Spend Share by Functional Domains, 2017-2026
4.2 United Arab Emirates Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 United Arab Emirates Loyalty Spend Value by Loyalty Platforms, 2017-2026

5 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 United Arab Emirates Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 United Arab Emirates Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 United Arab Emirates Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 United Arab Emirates Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 United Arab Emirates Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 United Arab Emirates Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 United Arab Emirates Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

6 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 United Arab Emirates Loyalty Spend Share by Channel, 2017-2026
6.2 United Arab Emirates Loyalty Spend Value by In-Store, 2017-2026
6.3 United Arab Emirates Loyalty Spend Value by Online, 2017-2026
6.4 United Arab Emirates Loyalty Spend Value by Mobile, 2017-2026

7 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 United Arab Emirates Loyalty Spend Share by Key Sectors, 2017-2026
7.2 United Arab Emirates Loyalty Spend Value in Retail, 2017-2026
7.3 United Arab Emirates Loyalty Spend Value in Financial Services, 2017-2026
7.4 United Arab Emirates Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 United Arab Emirates Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 United Arab Emirates Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 United Arab Emirates Loyalty Spend Value in Telecoms, 2017-2026
7.8 United Arab Emirates Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 United Arab Emirates Loyalty Spend Value in Others, 2017-2026

8 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 United Arab Emirates Loyalty Spend Share by Retail Segments, 2017-2026
8.2 United Arab Emirates Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 United Arab Emirates Loyalty Spend Value by Department Stores, 2017-2026
8.4 United Arab Emirates Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 United Arab Emirates Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 United Arab Emirates Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 United Arab Emirates Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 United Arab Emirates Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 United Arab Emirates Loyalty Spend Value by Other, 2017-2026

9 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 United Arab Emirates Loyalty Spend Share by Accessibility, 2017-2026
9.2 United Arab Emirates Loyalty Spend Value by Card Based Access, 2017-2026
9.3 United Arab Emirates Loyalty Spend Value by Digital Access, 2017-2026

10 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 United Arab Emirates Loyalty Spend Share by Consumer Type, 2017-2026
10.2 United Arab Emirates Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 United Arab Emirates Loyalty Spend Value by B2B Consumers, 2017-2026

11 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 United Arab Emirates Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 United Arab Emirates Loyalty Spend Value by Software, 2017-2026
11.3 United Arab Emirates Loyalty Spend Value by Services, 2017-2026

12 United Arab Emirates Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 United Arab Emirates Loyalty Spend Share by Software Platforms, 2017-2026
12.2 United Arab Emirates Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 United Arab Emirates Loyalty Spend Value by Off the Shelf Platform, 2017-2026

13 United Arab Emirates Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 United Arab Emirates Loyalty Spend Share by Age Group, 2021
13.2 United Arab Emirates Loyalty Spend Share by Income Level, 2021
13.3 United Arab Emirates Loyalty Spend Share by Gender, 2021

14 Further Reading
14.1 About PayNXT360
14.2 Related Research
List Of Table
Table 1: United Arab Emirates Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: United Arab Emirates Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: United Arab Emirates Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: United Arab Emirates Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: United Arab Emirates Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: United Arab Emirates Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: United Arab Emirates Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: United Arab Emirates Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: United Arab Emirates Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: United Arab Emirates Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: United Arab Emirates Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: United Arab Emirates Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: United Arab Emirates Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: United Arab Emirates Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: United Arab Emirates Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: United Arab Emirates Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: United Arab Emirates Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: United Arab Emirates Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: United Arab Emirates Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: United Arab Emirates Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: United Arab Emirates Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: United Arab Emirates Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: United Arab Emirates Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: United Arab Emirates Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: United Arab Emirates Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: United Arab Emirates Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: United Arab Emirates Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: United Arab Emirates Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: United Arab Emirates Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: United Arab Emirates Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: United Arab Emirates Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: United Arab Emirates Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: United Arab Emirates Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: United Arab Emirates Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: United Arab Emirates Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: United Arab Emirates Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: United Arab Emirates Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: United Arab Emirates Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: United Arab Emirates Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: United Arab Emirates Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: United Arab Emirates Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: United Arab Emirates Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: United Arab Emirates Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: United Arab Emirates Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: United Arab Emirates Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: United Arab Emirates Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: United Arab Emirates Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: United Arab Emirates Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: United Arab Emirates Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: United Arab Emirates Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: United Arab Emirates Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: United Arab Emirates Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: United Arab Emirates Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: United Arab Emirates Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: United Arab Emirates Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: United Arab Emirates Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: United Arab Emirates Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: United Arab Emirates Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: United Arab Emirates Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: United Arab Emirates Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: United Arab Emirates Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: United Arab Emirates Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: United Arab Emirates Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: United Arab Emirates Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: United Arab Emirates Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: United Arab Emirates Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: United Arab Emirates Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: United Arab Emirates Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: United Arab Emirates Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: United Arab Emirates Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: United Arab Emirates Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: United Arab Emirates Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: United Arab Emirates Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: United Arab Emirates Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: United Arab Emirates Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: United Arab Emirates Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: United Arab Emirates Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: United Arab Emirates Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: United Arab Emirates Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: United Arab Emirates Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: United Arab Emirates Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: United Arab Emirates Loyalty Spend Share by Age Group (%), 2021
Figure 48: United Arab Emirates Loyalty Spend Share by Income Level (%), 2021
Figure 49: United Arab Emirates Loyalty Spend Share by Gender (%), 2021
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