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Turkey B2C Ecommerce Market Opportunities Databook

Turkey B2C Ecommerce Market Opportunities Databook

According to PayNXT360's Q2 2022 B2C Ecommerce Survey, the market in Turkey is expected to grow by 16.07% on an annual basis to reach US$10,945.8 million in 2022. The medium to the long-term growth s...

Turkey B2C Ecommerce Market Opportunities Databook – 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2022 Update
Summary
According to PayNXT360's Q2 2022 B2C Ecommerce Survey, the market in Turkey is expected to grow by 16.07% on an annual basis to reach US$10,945.8 million in 2022.

The medium to the long-term growth story of the B2C Ecommerce industry in Turkey promises to be attractive. The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 12.82% during 2022-2026. The country's B2C Ecommerce Gross Merchandise Value will increase from US$9,430.6 million in 2021 to US$17,730.2 million by 2026.

This report provides a detailed data-centric analysis of B2C ecommerce market dynamics, covering over 100 KPIs in Turkey. It details market opportunities across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending patterns by payment instruments along with a snapshot of consumer behaviour in Turkey.

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the B2C ecommerce industry in Turkey.
Scope
This report provides a detailed data-driven look at the Turkey B2C Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Turkey B2C Ecommerce Market Size and Future Growth Dynamics 
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Gross Merchandise Volume Trend Analysis

Turkey User Statistics and Ratios of Key Performance Indicators 
• User Statistics
• Card Abandonment Rate and Product Return Rate 
• B2C Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Turkey B2C Ecommerce Market Share by Key Players
• Turkey Retail Shopping Ecommerce Market Share by Key Players (Amazon, Hepsiburada, N11, Sahibinden, Trendyol)
• Turkey Travel Ecommerce Market Share by Key Players (Biletall, Enuygun, Marti, oBilet, Tatilbudur )
• Turkey Food Service Ecommerce Market Share by Key Players (Banabi, Getir Yemek, Macrocenter, Yemeksepeti, Zomato )

Turkey B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2017-2026)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer) 
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness 
• Technology Products and Services 
• Other segments

Turkey B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 
• Platform to Consumer 
• Direct to Consumer 
• Consumer to Consumer 

Turkey B2C Ecommerce Market Share by Travel and Hospitality Sales Channel 
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App – Gross Merchandise Value Trend Analysis 
• Direct to Consumer – Gross Merchandise Value Trend Analysis

Turkey B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel 
• Aggregator App 
• Direct to Consumer 

Turkey B2C Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2017-2026)
• Website Based 
• Live Streaming 

Turkey B2C Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2017-2026)
• Cross Border 
• Domestic 

Turkey B2C Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2017-2026)
• Mobile 
• Desktop 

Turkey B2C Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android 
• Other Operating Systems 

Turkey B2C Ecommerce Market Size and Forecast by City 
• Tier 1 
• Tier 2 
• Tier 3 

Turkey B2C Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2017-2026)
• Credit Card 
• Debit Card 
• Bank Transfer 
• Prepaid Card 
• Digital & Mobile Wallet 
• Cash
• Other Digital Payment

Turkey B2C Ecommerce Consumer Demographics 
• Market Share by Age Group 
• Market Share by Income Level
• Market Share by Gender
Reason to buy
• In-depth Understanding of B2C Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by B2C Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key B2C ecommerce verticals.

• Insights into Opportunities across key B2C verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a B2C ecommerce strategy; assess market-specific key trends, drivers, and risks in the B2C ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key B2C ecommerce KPIs, including spend by age, gender, and income level.
Table of Contents
 1. About this Report 
1.1 Summary 
1.2 Methodology 
1.3 B2C Ecommerce Definitions 
1.4 Disclaimer

2. Turkey B2C Ecommerce Market Size and Future Growth Dynamics 
2.1 Turkey B2C Ecommerce – Gross Merchandise Value Trend Analysis, 2017-2026 
2.2 Turkey B2C Ecommerce – Average Value Per Transaction Trend Analysis, 2017-2026 
2.3 Turkey B2C Ecommerce – Gross Merchandise Volume Trend Analysis, 2017-2026

3. Turkey Social Commerce Market Size and Forecast 
3.1 Turkey Social Commerce – Gross Merchandise Value Trend Analysis, 2017-2026 
3.2 Turkey Social Commerce – Average Value Per Transaction Trend Analysis, 2017-2026 
3.3 Turkey Social Commerce – Gross Merchandise Volume Trend Analysis, 2017-2026 

4. Turkey User Statistics and Ratios Of Key Performance Indicators 
4.1 Turkey User Statistics, 2021 
4.2 Turkey User Statistics of Card Abandonment Rate and Product Return Rate 
4.3 Turkey B2C Ecommerce Per Capita and GDP Per Capita, 2021 
4.4 Turkey GDP Per Capita Trend Analysis, 2017-2026

5. Turkey B2C Ecommerce Market Share by Key Players, 2021 
5.1 Turkey Retail Shopping Ecommerce Market Share by Key Players, 2021 
5.2 Turkey Travel Ecommerce Market Share by Key Players, 2021
5.3 Turkey Food Service Ecommerce Market Share by Key Players, 2021 

6. Turkey B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments 
6.1 Turkey B2C Ecommerce Market Share by B2C Ecommerce Segments, 2021 
6.2 Turkey B2C Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2017-2026 
6.3 Turkey Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2017-2026 
6.4 Turkey Online Food Service – Gross Merchandise Value Trend Analysis, 2017-2026 
6.5 Turkey Media and Entertainment – Gross Merchandise Value Trend Analysis, 2017-2026 
6.6 Turkey Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2017-2026 
6.7 Turkey Technology Products and Services – Gross Merchandise Value Trend Analysis, 2017-2026 
6.8 Turkey Other segment Gross Merchandise Value Trend Analysis, 2017-2026 

7. Turkey B2C Ecommerce Market Size and Forecast by Retail Shopping Categories 
7.1 Turkey B2C Ecommerce Market Share by Retail Shopping Categories, 2021 
7.2 Turkey Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2017-2026 
7.3 Turkey Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2017-2026 
7.4 Turkey Food & Beverage – Gross Merchandise Value Trend Analysis, 2017-2026 
7.5 Turkey Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2017-2026 
7.6 Turkey Home Improvement – Gross Merchandise Value Trend Analysis, 2017-2026 
7.7 Turkey Books, Music & Video – Gross Merchandise Value Trend Analysis, 2017-2026 
7.8 Turkey Toys & Hobby – Gross Merchandise Value Trend Analysis, 2017-2026 
7.9 Turkey Auto – Gross Merchandise Value Trend Analysis, 2017-2026 
7.10 Turkey B2C Ecommerce Other – Gross Merchandise Value Trend Analysis, 2017-2026

8. Turkey B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 
8.1 Turkey B2C Ecommerce Market Share by Retail Shopping Sales Channel, 2021 vs. 2026 
8.2 Turkey B2C Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 
8.3 Turkey B2C Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 
8.4 Turkey B2C Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026

9. Turkey B2C Ecommerce Market Size and Forecast by Travel and Hospitality Categories 
9.1 Turkey B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021
9.2 Turkey Air Travel – Gross Merchandise Value Trend Analysis, 2017-2026
9.3 Turkey Train & Bus – Gross Merchandise Value Trend Analysis, 2017-2026 
9.4 Turkey Taxi Service – Gross Merchandise Value Trend Analysis, 2017-2026 
9.5 Turkey Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2017-2026
9.6 Turkey Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2017-2026 

10. Turkey B2C Ecommerce Market Share by Travel and Hospitality Sales Channel 
10.1 Turkey B2C Ecommerce Market Share by Travel and Hospitality Sales Channel 
10.1.1 Turkey B2C Ecommerce Market Share by Travel and Hospitality Sales Channel, 2021 vs. 2026 
10.1.2 Turkey B2C Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 
10.1.3 Turkey B2C Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 
10.2 Turkey Air Travel Market Share by Sales Channel 
10.2.1 Turkey Air Travel Market Share by Sales Channel, 2021 vs. 2026 
10.2.2 Turkey Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 
10.2.3 Turkey Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 
10.3 Turkey Hotels & Resorts Market Share by Sales Channel 
10.3.1 Turkey Hotels & Resorts Market Share by Sales Channel, 2021 vs. 2026 
10.3.2 Turkey Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 
10.3.3 Turkey Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026
10.4 Turkey Taxi Service Market Share by Sales Channel
10.4.1 Turkey Taxi Service Market Share by Sales Channel, 2021 vs. 2026 
10.4.2 Turkey Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 
10.4.3 Turkey Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026
10.5 Turkey Other Segment Market Share by Sales Channel 
10.5.1 Turkey Other Segment Market Share by Sales Channel, 2021 vs. 2026 
10.5.2 Turkey Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 
10.5.3 Turkey Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 

11. Turkey B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel 
11.1 Turkey Market Share by Online Food Service Sales Channels, 2021 vs. 2026 
11.2 Turkey Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 
11.3 Turkey B2C Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2017-2026 

12. Turkey B2C Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 
12.1 Turkey Market Share by Media and Entertainment Sales Channel, 2021 
12.2 Turkey Streaming Services – Gross Merchandise Value Trend Analysis, 2017-2026 
12.3 Turkey Movies & Events – Gross Merchandise Value Trend Analysis, 2017-2026 
12.4 Turkey Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2017-2026 
12.5 Turkey B2C Ecommerce Other – Gross Merchandise Value Trend Analyses, 2017-2026

13. Turkey B2C Ecommerce Market Size and Forecast by Engagement Model 
13.1 Turkey B2C Ecommerce Market Share by Engagement Model, 2021 vs. 2026 
13.2 Turkey B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2017-2026 
13.3 Turkey B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2017-2026 

14. Turkey B2C Ecommerce Market Size and Forecast by Location 
14.1 Turkey B2C Ecommerce Market Share by Location, 2021 vs. 2026 
14.2 Turkey B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2017-2026 
14.3 Turkey B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2017-2026

15. Turkey B2C Ecommerce Market Size and Forecast by Device 
15.1 Turkey B2C Ecommerce Market Share by Device, 2021 vs. 2026 
15.2 Turkey B2C Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2017-2026 
15.3 Turkey B2C Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2017-2026

16. Turkey B2C Ecommerce Market Size and Forecast by Operating System 
16.1 Turkey B2C Ecommerce Market Share by Operating System, 2021 vs. 2026 
16.2 Turkey B2C Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2017-2026 
16.3 Turkey B2C Ecommerce Android – Gross Merchandise Value Trend Analysis, 2017-2026 
16.4 Turkey B2C Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2017-2026

17. Turkey B2C Ecommerce Market Size and Forecast by City 
17.1 Turkey B2C Ecommerce Market Share by City, 2021 vs. 2026 
17.2 Turkey B2C Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2017-2026 
17.3 Turkey B2C Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2017-2026 
17.4 Turkey B2C Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2017-2026

18. Turkey B2C Ecommerce Market Size and Forecast by Payment Instrument 
18.1 Turkey B2C Ecommerce Market Share by Payment Instrument, 2021 
18.2 Turkey B2C Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2017-2026 
18.3 Turkey B2C Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2017-2026 
18.4 Turkey B2C Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2017-2026 
18.5 Turkey B2C Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2017-2026 
18.6 Turkey B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2017-2026 
18.7 Turkey B2C Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2017-2026 
18.8 Turkey B2C Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2017-2026

19. Turkey B2C Ecommerce by Consumer Demographics 
19.1 Turkey B2C Ecommerce Market Share by Age Group, 2021 
19.2 Turkey B2C Ecommerce Market Share by Income Level, 2021 
19.3 Turkey B2C Ecommerce Market Share by Gender, 2021 

20. Further Reading 
2.1 About PayNXT360 
20.2 Related Research 
List Of Table
Table 1: Turkey B2C Ecommerce – Gross Merchandise Value (US$ Million), 2017-2026 
Table 2: Turkey B2C Ecommerce – Average Value Per Transaction (US$), 2017-2026
Table 3: Turkey B2C Ecommerce – Gross Merchandise Volume (Million), 2017-2026
Table 4: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2017-2026
Table 5: Turkey Social Commerce – Average Value Per Transaction (US$), 2017-2026
Table 6: Turkey Social Commerce – Gross Merchandise Volume (Million), 2017-2026
Table 7: Turkey GDP Per Capita (US$), 2017-2026 
Table 8: Turkey B2C Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2017-2026
Table 9: Turkey Travel and Hospitality – Gross Merchandise Value (US$ Million), 2017-2026
Table 10: Turkey Online Food Service – Gross Merchandise Value (US$ Million), 2017-2026
Table 11: Turkey Media and Entertainment – Gross Merchandise Value (US$ Million), 2017-2026
Table 12: Turkey Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2017-2026 
Table 13: Turkey Technology Products and Services – Gross Merchandise Value (US$ Million), 2017-2026
Table 14: Turkey Other segment Gross Merchandise Value (US$ Million), 2017-2026
Table 15: Turkey Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2017-2026 
Table 16: Turkey Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 17: Turkey Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 18: Turkey Appliances and Electronics – Gross Merchandise Value (US$ Million), 2017-2026
Table 19: Turkey Home Improvement – Gross Merchandise Value (US$ Million), 2017-2026
Table 20: Turkey Books, Music & Video – Gross Merchandise Value (US$ Million), 2017-2026
Table 21: Turkey Toys & Hobby – Gross Merchandise Value (US$ Million), 2017-2026
Table 22: Turkey Auto – Gross Merchandise Value (US$ Million), 2017-2026
Table 23: Turkey B2C Ecommerce Other – Gross Merchandise Value (US$ Million), 2017-2026
Table 24: Turkey B2C Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2017-2026
Table 25: Turkey B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026
Table 26: Turkey B2C Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2017-2026
Table 27: Turkey Air Travel – Gross Merchandise Value (US$ Million), 2017-2026
Table 28: Turkey Train & Bus – Gross Merchandise Value (US$ Million), 2017-2026 
Table 29: Turkey Taxi Service – Gross Merchandise Value (US$ Million), 2017-2026
Table 30: Turkey Hotels & Resorts – Gross Merchandise Value (US$ Million), 2017-2026
Table 31: Turkey Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2017-2026
Table 32: Turkey B2C Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026
Table 33: Turkey B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026
Table 34: Turkey Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Table 35: Turkey Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026
Table 36: Turkey Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Table 37: Turkey Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 63
Table 38: Turkey Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026
Table 39: Turkey Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Table 40: Turkey Other- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Table 41: Turkey Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Table 42: Turkey Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026
Table 43: Turkey Direct to Consumer– Gross Merchandise Value (US$ Million), 2017-2026 
Table 44: Turkey Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 45: Turkey Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 46: Turkey Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Table 47: Turkey B2C Ecommerce Other – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 48: Turkey B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 49: Turkey B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 50: Turkey B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 51: Turkey B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 52: Turkey B2C Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2017-2026
Table 53: Turkey B2C Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2017-2026 
Table 54: Turkey B2C Ecommerce by iOS/macOS – Gross Merchandise Value (US$ Million), 2017-2026
Table 55: Turkey B2C Ecommerce Android – Gross Merchandise Value (US$ Million), 2017-2026
Table 56: Turkey B2C Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2017-2026
Table 57: Turkey B2C Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2017-2026
Table 58: Turkey B2C Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2017-2026
Table 59: Turkey B2C Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2017-2026 
Table 60: Turkey B2C Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2017-2026
Table 61: Turkey B2C Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2017-2026 97
Table 62: Turkey B2C Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2017-2026
Table 63: Turkey B2C Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2017-2026
Table 64: Turkey B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2017-2026 
Table 65: Turkey B2C Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2017-2026 
Table 66: Turkey B2C Ecommerce Cash – Gross Merchandise Value (US$ Million), 2017-2026
List of figures
Figure 1: PayNXT360’s Methodology Framework 
Figure 2: Turkey B2C Ecommerce – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 3: Turkey B2C Ecommerce – Average Value Per Transaction (US$), 2017-2026 
Figure 4: Turkey B2C Ecommerce – Gross Merchandise Volume (Million), 2017-2026 
Figure 5: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 6: Turkey Social Commerce – Average Value Per Transaction (US$), 2017-2026 
Figure 7: Turkey Social Commerce – Gross Merchandise Volume (Million), 2017-2026 
Figure 8: Turkey User Statistics (Million), 2021 
Figure 9: Turkey User Statistics of Card Abandonment Rate and Product Return Rate 
Figure 10: Turkey B2C Ecommerce Per Capita and GDP Per Capita (US$), 2021 
Figure 11: Turkey GDP Per Capita (US$), 2017-2026 
Figure 12: Turkey Retail Ecommerce Market Share by B2C Ecommerce Segments (%), 2021 
Figure 13: Turkey Travel Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 14: Turkey Food Service Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 15: Turkey B2C Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 16: Turkey Travel and Hospitality – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 17: Turkey Online Food Service – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 18: Turkey Media and Entertainment – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 19: Turkey Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 20: Turkey Technology Products and Services – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 21: Turkey Other segment Gross Merchandise Value (US$ Million), 2017-2026 
Figure 22: Turkey B2C Ecommerce Market Share by Retail Shopping Categories (%), 2021 
Figure 23: Turkey Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 24: Turkey Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 25: Turkey Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 26: Turkey Appliances and Electronics – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 27: Turkey Home Improvement – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 28: Turkey Books, Music & Video – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 29: Turkey Toys & Hobby – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 30: Turkey Auto – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 31: Turkey B2C Ecommerce Other – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 32: Turkey B2C Ecommerce Market Share by Retail Shopping Sales Channel (%), 2021 vs. 2026 
Figure 33: Turkey B2C Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 34: Turkey B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 35: Turkey B2C Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 36: Turkey B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021 
Figure 37: Turkey Air Travel – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 38: Turkey Train & Bus – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 39: Turkey Taxi Service – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 40: Turkey Hotels & Resorts – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 41: Turkey Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 42: Turkey B2C Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2021 vs. 2026 
Figure 43: Turkey B2C Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 44: Turkey B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 45: Turkey Air Travel Market Share by Sales Channel (%), 2021 vs. 2026 
Figure 46: Turkey Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 47: Turkey Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 48: Turkey Hotels & Resorts Market Share by Sales Channel (%), 2021 vs. 2026 
Figure 49: Turkey Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 50: Turkey Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 51: Turkey Taxi Service Market Share by Sales Channel (%), 2021 vs. 2026 
Figure 52: Turkey Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 53: Turkey Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 54: Turkey Other Segment Market Share by Sales Channel (%), 2021 vs. 2026 
Figure 55: Turkey Other- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 56: Turkey Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 57: Turkey Market Share by Online Food Service Sales Channels (%), 2021 vs. 2026 
Figure 58: Turkey Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 
Figure 59: Turkey Direct to Consumer– Gross Merchandise Value (US$ Million), 2017-2026 
Figure 60: Turkey Market Share by Media and Entertainment Sales Channel (%), 2021 
Figure 61: Turkey Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 62: Turkey Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 63: Turkey Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 64: Turkey B2C Ecommerce Other – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 65: Turkey B2C Ecommerce Market Share by Engagement Model (%), 2021 vs. 2026 
Figure 66: Turkey B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 67: Turkey B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 68: Turkey B2C Ecommerce Market Share by Location (%), 2021 vs. 2026
Figure 69: Turkey B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 70: Turkey B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 71: Turkey B2C Ecommerce Market Share by Device (%), 2021 vs. 2026
Figure 72: Turkey B2C Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 73: Turkey B2C Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 74: Turkey B2C Ecommerce Market Share by Operating System (%), 2021 vs. 2026
Figure 75: Turkey B2C Ecommerce by iOS/macOS – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 76: Turkey B2C Ecommerce Android – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 77: Turkey B2C Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 78: Turkey B2C Ecommerce Market Share by City (%), 2021 vs. 2026
Figure 79: Turkey B2C Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 80: Turkey B2C Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 81: Turkey B2C Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 82: Turkey B2C Ecommerce Market Share by Payment Instrument (%), 2021
Figure 83: Turkey B2C Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 84: Turkey B2C Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 85: Turkey B2C Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 
Figure 86: Turkey B2C Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 87: Turkey B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 88: Turkey B2C Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 89: Turkey B2C Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 90: Turkey B2C Ecommerce Market Share by Age Group (%), 2021 
Figure 91: Turkey B2C Ecommerce Market Share by Income Level (%), 2021
Figure 92: Turkey B2C Ecommerce Market Share by Gender (%), 2021
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