According to PayNXT360's Q2 2022 B2C Ecommerce Survey, the market in Thailand is expected to grow by 22.93% on an annual basis to reach US$27,494.3 million in 2022. The medium to the long-term growth...
According to PayNXT360's Q2 2022 B2C Ecommerce Survey, the market in Thailand is expected to grow by 22.93% on an annual basis to reach US$27,494.3 million in 2022. The medium to the long-term growth story of the B2C Ecommerce industry in Thailand promises to be attractive. The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 14.47% during 2022-2026. The country's B2C Ecommerce Gross Merchandise Value will increase from US$22,366.2 million in 2021 to US$47,201.5 million by 2026. This report provides a detailed data-centric analysis of B2C ecommerce market dynamics, covering over 100 KPIs in Thailand. It details market opportunities across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending patterns by payment instruments along with a snapshot of consumer behaviour in Thailand. The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities. In addition to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the B2C ecommerce industry in Thailand.
This report provides a detailed data-driven look at the Thailand B2C Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast. Thailand B2C Ecommerce Market Size and Future Growth Dynamics • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Gross Merchandise Volume Trend Analysis Thailand User Statistics and Ratios of Key Performance Indicators • User Statistics • Card Abandonment Rate and Product Return Rate • B2C Ecommerce Per Capita and GDP Per Capita • GDP Per Capita Trend Analysis Thailand B2C Ecommerce Market Share by Key Players • Thailand Retail Shopping Ecommerce Market Share by Key Players (Amazon, Central, Kaidee, Lazada, Shopee) • Thailand Travel Ecommerce Market Share by Key Players (Booking.com, Expedia, Grab Taxi, Kayak, Tripadvisor) • Thailand Food Service Ecommerce Market Share by Key Players (Eatigo, Food Panda, Grab Food, Happy Fresh, Line Man) Thailand B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2017-2026) • Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto) • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts) • Online Food Service (breakdown by aggregators, direct to consumer) • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming) • Healthcare and Wellness • Technology Products and Services • Other segments Thailand B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel • Platform to Consumer • Direct to Consumer • Consumer to Consumer Thailand B2C Ecommerce Market Share by Travel and Hospitality Sales Channel • Market Share by Travel and Hospitality Sales Channel • Aggregator App – Gross Merchandise Value Trend Analysis • Direct to Consumer – Gross Merchandise Value Trend Analysis Thailand B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel • Aggregator App • Direct to Consumer Thailand B2C Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2017-2026) • Website Based • Live Streaming Thailand B2C Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2017-2026) • Cross Border • Domestic Thailand B2C Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2017-2026) • Mobile • Desktop Thailand B2C Ecommerce Market Size and Forecast by Operating System • iOS/macOS • Android • Other Operating Systems Thailand B2C Ecommerce Market Size and Forecast by City • Tier 1 • Tier 2 • Tier 3 Thailand B2C Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2017-2026) • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallet • Cash • Other Digital Payment Thailand B2C Ecommerce Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• In-depth Understanding of B2C Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. • Insights into Opportunity by B2C Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments. • Detailed analysis of market share by key players across key B2C ecommerce verticals. • Insights into Opportunities across key B2C verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a B2C ecommerce strategy; assess market-specific key trends, drivers, and risks in the B2C ecommerce industry. • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key B2C ecommerce KPIs, including spend by age, gender, and income level.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 B2C Ecommerce Definitions 1.4 Disclaimer 2. Thailand B2C Ecommerce Market Size and Future Growth Dynamics 2.1 Thailand B2C Ecommerce – Gross Merchandise Value Trend Analysis, 2017-2026 2.2 Thailand B2C Ecommerce – Average Value Per Transaction Trend Analysis, 2017-2026 2.3 Thailand B2C Ecommerce – Gross Merchandise Volume Trend Analysis, 2017-2026 3. Thailand Social Commerce Market Size and Forecast 3.1 Thailand Social Commerce – Gross Merchandise Value Trend Analysis, 2017-2026 3.2 Thailand Social Commerce – Average Value Per Transaction Trend Analysis, 2017-2026 3.3 Thailand Social Commerce – Gross Merchandise Volume Trend Analysis, 2017-2026 4. Thailand User Statistics and Ratios Of Key Performance Indicators 4.1 Thailand User Statistics, 2021 4.2 Thailand User Statistics of Card Abandonment Rate and Product Return Rate 4.3 Thailand B2C Ecommerce Per Capita and GDP Per Capita, 2021 4.4 Thailand GDP Per Capita Trend Analysis, 2017-2026 5. Thailand B2C Ecommerce Market Share by Key Players, 2021 5.1 Thailand Retail Shopping Ecommerce Market Share by Key Players, 2021 5.2 Thailand Travel Ecommerce Market Share by Key Players, 2021 5.3 Thailand Food Service Ecommerce Market Share by Key Players, 2021 6. Thailand B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments 6.1 Thailand B2C Ecommerce Market Share by B2C Ecommerce Segments, 2021 6.2 Thailand B2C Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2017-2026 6.3 Thailand Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2017-2026 6.4 Thailand Online Food Service – Gross Merchandise Value Trend Analysis, 2017-2026 6.5 Thailand Media and Entertainment – Gross Merchandise Value Trend Analysis, 2017-2026 6.6 Thailand Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2017-2026 6.7 Thailand Technology Products and Services – Gross Merchandise Value Trend Analysis, 2017-2026 6.8 Thailand Other segment Gross Merchandise Value Trend Analysis, 2017-2026 7. Thailand B2C Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Thailand B2C Ecommerce Market Share by Retail Shopping Categories, 2021 7.2 Thailand Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2017-2026 7.3 Thailand Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2017-2026 7.4 Thailand Food & Beverage – Gross Merchandise Value Trend Analysis, 2017-2026 7.5 Thailand Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2017-2026 7.6 Thailand Home Improvement – Gross Merchandise Value Trend Analysis, 2017-2026 7.7 Thailand Books, Music & Video – Gross Merchandise Value Trend Analysis, 2017-2026 7.8 Thailand Toys & Hobby – Gross Merchandise Value Trend Analysis, 2017-2026 7.9 Thailand Auto – Gross Merchandise Value Trend Analysis, 2017-2026 7.10 Thailand B2C Ecommerce Other – Gross Merchandise Value Trend Analysis, 2017-2026 8. Thailand B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Thailand B2C Ecommerce Market Share by Retail Shopping Sales Channel, 2021 vs. 2026 8.2 Thailand B2C Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 8.3 Thailand B2C Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 8.4 Thailand B2C Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 9. Thailand B2C Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Thailand B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021 9.2 Thailand Air Travel – Gross Merchandise Value Trend Analysis, 2017-2026 9.3 Thailand Train & Bus – Gross Merchandise Value Trend Analysis, 2017-2026 9.4 Thailand Taxi Service – Gross Merchandise Value Trend Analysis, 2017-2026 9.5 Thailand Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2017-2026 9.6 Thailand Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2017-2026 10. Thailand B2C Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Thailand B2C Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Thailand B2C Ecommerce Market Share by Travel and Hospitality Sales Channel, 2021 vs. 2026 10.1.2 Thailand B2C Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 10.1.3 Thailand B2C Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 10.2 Thailand Air Travel Market Share by Sales Channel 10.2.1 Thailand Air Travel Market Share by Sales Channel, 2021 vs. 2026 10.2.2 Thailand Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 10.2.3 Thailand Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 10.3 Thailand Hotels & Resorts Market Share by Sales Channel 10.3.1 Thailand Hotels & Resorts Market Share by Sales Channel, 2021 vs. 2026 10.3.2 Thailand Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 10.3.3 Thailand Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 10.4 Thailand Taxi Service Market Share by Sales Channel 10.4.1 Thailand Taxi Service Market Share by Sales Channel, 2021 vs. 2026 10.4.2 Thailand Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 10.4.3 Thailand Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 10.5 Thailand Other Segment Market Share by Sales Channel 10.5.1 Thailand Other Segment Market Share by Sales Channel, 2021 vs. 2026 10.5.2 Thailand Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 10.5.3 Thailand Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2017-2026 11. Thailand B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Thailand Market Share by Online Food Service Sales Channels, 2021 vs. 2026 11.2 Thailand Aggregator App – Gross Merchandise Value Trend Analysis, 2017-2026 11.3 Thailand B2C Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2017-2026 12. Thailand B2C Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Thailand Market Share by Media and Entertainment Sales Channel, 2021 12.2 Thailand Streaming Services – Gross Merchandise Value Trend Analysis, 2017-2026 12.3 Thailand Movies & Events – Gross Merchandise Value Trend Analysis, 2017-2026 12.4 Thailand Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2017-2026 12.5 Thailand B2C Ecommerce Other – Gross Merchandise Value Trend Analyses, 2017-2026 13. Thailand B2C Ecommerce Market Size and Forecast by Engagement Model 13.1 Thailand B2C Ecommerce Market Share by Engagement Model, 2021 vs. 2026 13.2 Thailand B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2017-2026 13.3 Thailand B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2017-2026 14. Thailand B2C Ecommerce Market Size and Forecast by Location 14.1 Thailand B2C Ecommerce Market Share by Location, 2021 vs. 2026 14.2 Thailand B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2017-2026 14.3 Thailand B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2017-2026 15. Thailand B2C Ecommerce Market Size and Forecast by Device 15.1 Thailand B2C Ecommerce Market Share by Device, 2021 vs. 2026 15.2 Thailand B2C Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2017-2026 15.3 Thailand B2C Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2017-2026 16. Thailand B2C Ecommerce Market Size and Forecast by Operating System 16.1 Thailand B2C Ecommerce Market Share by Operating System, 2021 vs. 2026 16.2 Thailand B2C Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2017-2026 16.3 Thailand B2C Ecommerce Android – Gross Merchandise Value Trend Analysis, 2017-2026 16.4 Thailand B2C Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2017-2026 17. Thailand B2C Ecommerce Market Size and Forecast by City 17.1 Thailand B2C Ecommerce Market Share by City, 2021 vs. 2026 17.2 Thailand B2C Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2017-2026 17.3 Thailand B2C Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2017-2026 17.4 Thailand B2C Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2017-2026 18. Thailand B2C Ecommerce Market Size and Forecast by Payment Instrument 18.1 Thailand B2C Ecommerce Market Share by Payment Instrument, 2021 18.2 Thailand B2C Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2017-2026 18.3 Thailand B2C Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2017-2026 18.4 Thailand B2C Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2017-2026 18.5 Thailand B2C Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2017-2026 18.6 Thailand B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2017-2026 18.7 Thailand B2C Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2017-2026 18.8 Thailand B2C Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2017-2026 19. Thailand B2C Ecommerce by Consumer Demographics 19.1 Thailand B2C Ecommerce Market Share by Age Group, 2021 19.2 Thailand B2C Ecommerce Market Share by Income Level, 2021 19.3 Thailand B2C Ecommerce Market Share by Gender, 2021 20. Further Reading 2.1 About PayNXT360 20.2 Related Research
Table 1: Thailand B2C Ecommerce – Gross Merchandise Value (US$ Million), 2017-2026 Table 2: Thailand B2C Ecommerce – Average Value Per Transaction (US$), 2017-2026 Table 3: Thailand B2C Ecommerce – Gross Merchandise Volume (Million), 2017-2026 Table 4: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2017-2026 Table 5: Thailand Social Commerce – Average Value Per Transaction (US$), 2017-2026 Table 6: Thailand Social Commerce – Gross Merchandise Volume (Million), 2017-2026 Table 7: Thailand GDP Per Capita (US$), 2017-2026 Table 8: Thailand B2C Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2017-2026 Table 9: Thailand Travel and Hospitality – Gross Merchandise Value (US$ Million), 2017-2026 Table 10: Thailand Online Food Service – Gross Merchandise Value (US$ Million), 2017-2026 Table 11: Thailand Media and Entertainment – Gross Merchandise Value (US$ Million), 2017-2026 Table 12: Thailand Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2017-2026 Table 13: Thailand Technology Products and Services – Gross Merchandise Value (US$ Million), 2017-2026 Table 14: Thailand Other segment Gross Merchandise Value (US$ Million), 2017-2026 Table 15: Thailand Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2017-2026 Table 16: Thailand Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 17: Thailand Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 18: Thailand Appliances and Electronics – Gross Merchandise Value (US$ Million), 2017-2026 Table 19: Thailand Home Improvement – Gross Merchandise Value (US$ Million), 2017-2026 Table 20: Thailand Books, Music & Video – Gross Merchandise Value (US$ Million), 2017-2026 Table 21: Thailand Toys & Hobby – Gross Merchandise Value (US$ Million), 2017-2026 Table 22: Thailand Auto – Gross Merchandise Value (US$ Million), 2017-2026 Table 23: Thailand B2C Ecommerce Other – Gross Merchandise Value (US$ Million), 2017-2026 Table 24: Thailand B2C Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Table 25: Thailand B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Table 26: Thailand B2C Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Table 27: Thailand Air Travel – Gross Merchandise Value (US$ Million), 2017-2026 Table 28: Thailand Train & Bus – Gross Merchandise Value (US$ Million), 2017-2026 Table 29: Thailand Taxi Service – Gross Merchandise Value (US$ Million), 2017-2026 Table 30: Thailand Hotels & Resorts – Gross Merchandise Value (US$ Million), 2017-2026 Table 31: Thailand Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2017-2026 Table 32: Thailand B2C Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Table 33: Thailand B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Table 34: Thailand Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Table 35: Thailand Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Table 36: Thailand Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Table 37: Thailand Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 63 Table 38: Thailand Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Table 39: Thailand Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Table 40: Thailand Other- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Table 41: Thailand Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Table 42: Thailand Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Table 43: Thailand Direct to Consumer– Gross Merchandise Value (US$ Million), 2017-2026 Table 44: Thailand Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 45: Thailand Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 46: Thailand Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 47: Thailand B2C Ecommerce Other – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 48: Thailand B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 49: Thailand B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 50: Thailand B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 51: Thailand B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Table 52: Thailand B2C Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2017-2026 Table 53: Thailand B2C Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2017-2026 Table 54: Thailand B2C Ecommerce by iOS/macOS – Gross Merchandise Value (US$ Million), 2017-2026 Table 55: Thailand B2C Ecommerce Android – Gross Merchandise Value (US$ Million), 2017-2026 Table 56: Thailand B2C Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2017-2026 Table 57: Thailand B2C Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2017-2026 Table 58: Thailand B2C Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2017-2026 Table 59: Thailand B2C Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2017-2026 Table 60: Thailand B2C Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2017-2026 Table 61: Thailand B2C Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2017-2026 97 Table 62: Thailand B2C Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2017-2026 Table 63: Thailand B2C Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2017-2026 Table 64: Thailand B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2017-2026 Table 65: Thailand B2C Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2017-2026 Table 66: Thailand B2C Ecommerce Cash – Gross Merchandise Value (US$ Million), 2017-2026
Figure 1: PayNXT360’s Methodology Framework Figure 2: Thailand B2C Ecommerce – Gross Merchandise Value (US$ Million), 2017-2026 Figure 3: Thailand B2C Ecommerce – Average Value Per Transaction (US$), 2017-2026 Figure 4: Thailand B2C Ecommerce – Gross Merchandise Volume (Million), 2017-2026 Figure 5: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2017-2026 Figure 6: Thailand Social Commerce – Average Value Per Transaction (US$), 2017-2026 Figure 7: Thailand Social Commerce – Gross Merchandise Volume (Million), 2017-2026 Figure 8: Thailand User Statistics (Million), 2021 Figure 9: Thailand User Statistics of Card Abandonment Rate and Product Return Rate Figure 10: Thailand B2C Ecommerce Per Capita and GDP Per Capita (US$), 2021 Figure 11: Thailand GDP Per Capita (US$), 2017-2026 Figure 12: Thailand Retail Ecommerce Market Share by B2C Ecommerce Segments (%), 2021 Figure 13: Thailand Travel Ecommerce Market Share by B2C Ecommerce Segments (%), 2021 Figure 14: Thailand Food Service Ecommerce Market Share by B2C Ecommerce Segments (%), 2021 Figure 15: Thailand B2C Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2017-2026 Figure 16: Thailand Travel and Hospitality – Gross Merchandise Value (US$ Million), 2017-2026 Figure 17: Thailand Online Food Service – Gross Merchandise Value (US$ Million), 2017-2026 Figure 18: Thailand Media and Entertainment – Gross Merchandise Value (US$ Million), 2017-2026 Figure 19: Thailand Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2017-2026 Figure 20: Thailand Technology Products and Services – Gross Merchandise Value (US$ Million), 2017-2026 Figure 21: Thailand Other segment Gross Merchandise Value (US$ Million), 2017-2026 Figure 22: Thailand B2C Ecommerce Market Share by Retail Shopping Categories (%), 2021 Figure 23: Thailand Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2017-2026 Figure 24: Thailand Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 25: Thailand Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 26: Thailand Appliances and Electronics – Gross Merchandise Value (US$ Million), 2017-2026 Figure 27: Thailand Home Improvement – Gross Merchandise Value (US$ Million), 2017-2026 Figure 28: Thailand Books, Music & Video – Gross Merchandise Value (US$ Million), 2017-2026 Figure 29: Thailand Toys & Hobby – Gross Merchandise Value (US$ Million), 2017-2026 Figure 30: Thailand Auto – Gross Merchandise Value (US$ Million), 2017-2026 Figure 31: Thailand B2C Ecommerce Other – Gross Merchandise Value (US$ Million), 2017-2026 Figure 32: Thailand B2C Ecommerce Market Share by Retail Shopping Sales Channel (%), 2021 vs. 2026 Figure 33: Thailand B2C Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Figure 34: Thailand B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Figure 35: Thailand B2C Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Figure 36: Thailand B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021 Figure 37: Thailand Air Travel – Gross Merchandise Value (US$ Million), 2017-2026 Figure 38: Thailand Train & Bus – Gross Merchandise Value (US$ Million), 2017-2026 Figure 39: Thailand Taxi Service – Gross Merchandise Value (US$ Million), 2017-2026 Figure 40: Thailand Hotels & Resorts – Gross Merchandise Value (US$ Million), 2017-2026 Figure 41: Thailand Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2017-2026 Figure 42: Thailand B2C Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2021 vs. 2026 Figure 43: Thailand B2C Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Figure 44: Thailand B2C Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Figure 45: Thailand Air Travel Market Share by Sales Channel (%), 2021 vs. 2026 Figure 46: Thailand Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Figure 47: Thailand Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Figure 48: Thailand Hotels & Resorts Market Share by Sales Channel (%), 2021 vs. 2026 Figure 49: Thailand Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Figure 50: Thailand Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Figure 51: Thailand Taxi Service Market Share by Sales Channel (%), 2021 vs. 2026 Figure 52: Thailand Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Figure 53: Thailand Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Figure 54: Thailand Other Segment Market Share by Sales Channel (%), 2021 vs. 2026 Figure 55: Thailand Other- Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Figure 56: Thailand Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2017-2026 Figure 57: Thailand Market Share by Online Food Service Sales Channels (%), 2021 vs. 2026 Figure 58: Thailand Aggregator App – Gross Merchandise Value (US$ Million), 2017-2026 Figure 59: Thailand Direct to Consumer– Gross Merchandise Value (US$ Million), 2017-2026 Figure 60: Thailand Market Share by Media and Entertainment Sales Channel (%), 2021 Figure 61: Thailand Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 62: Thailand Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 63: Thailand Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 64: Thailand B2C Ecommerce Other – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 65: Thailand B2C Ecommerce Market Share by Engagement Model (%), 2021 vs. 2026 Figure 66: Thailand B2C Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 67: Thailand B2C Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 68: Thailand B2C Ecommerce Market Share by Location (%), 2021 vs. 2026 Figure 69: Thailand B2C Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 70: Thailand B2C Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 71: Thailand B2C Ecommerce Market Share by Device (%), 2021 vs. 2026 Figure 72: Thailand B2C Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 73: Thailand B2C Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 74: Thailand B2C Ecommerce Market Share by Operating System (%), 2021 vs. 2026 Figure 75: Thailand B2C Ecommerce by iOS/macOS – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 76: Thailand B2C Ecommerce Android – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 77: Thailand B2C Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 78: Thailand B2C Ecommerce Market Share by City (%), 2021 vs. 2026 Figure 79: Thailand B2C Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 80: Thailand B2C Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 81: Thailand B2C Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 82: Thailand B2C Ecommerce Market Share by Payment Instrument (%), 2021 Figure 83: Thailand B2C Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 84: Thailand B2C Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 85: Thailand B2C Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 86: Thailand B2C Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 87: Thailand B2C Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 88: Thailand B2C Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 89: Thailand B2C Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026 Figure 90: Thailand B2C Ecommerce Market Share by Age Group (%), 2021 Figure 91: Thailand B2C Ecommerce Market Share by Income Level (%), 2021 Figure 92: Thailand B2C Ecommerce Market Share by Gender (%), 2021
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