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South Africa Social Commerce Market Intelligence and Future Growth Dynamics Databook

South Africa Social Commerce Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360, social commerce industry in South Africa is expected to grow by 55.2% on annual basis to reach US$2,051.81 million in 2024. The social commerce industry is expected to grow st...

South Africa Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update
Summary
According to PayNXT360, social commerce industry in South Africa is expected to grow by 55.2% on annual basis to reach US$2,051.81 million in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 44.7% during 2024-2029. The social commerce GMV in the country will increase from US$1,322.31 million in 2023 to reach US$13,022.28 million by 2029.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Scope
This report provides in-depth, data-centric analysis of social commerce in South Africa. Below is a summary of key market segments:

South Africa Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

South Africa Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

• South Africa Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029
­--Clothing & Footwear
­--Beauty and Personal Care
­--Food & Grocery
­--Appliances and Electronics
­--Home Improvement
­--Travel
--Hospitality

• South Africa Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029
­--B2B
­--B2C
­--C2C

• South Africa Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029
­--Mobile 
­--Desktop

• South Africa Social Commerce Industry Market Size and Forecast by Location, 2020-2029
­--Domestic
­--Cross Border

• South Africa Social Commerce Industry Market Size and Forecast by Location, 2020-2029
­--Tier-1 Cities
­--Tier-2 Cities
­--Tier-3 Cities

• South Africa Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029
­--Credit Card
­--Debit Card
­--Bank Transfer
­--Prepaid Card
­--Digital & Mobile Wallet
­--Other Digital Payment
­--Cash

• South Africa Social Commerce Industry Market Size and Forecast by Platforms
--Video Commerce
--Social Network-Led Commerce
--Social Reselling
--Group Buying
--Product Review Platforms  

• South Africa Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023
­--By Age
­--By Income Level
­--By Gender
Reason to buy
• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029). 

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.
Table of Contents
 1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. South Africa Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. South Africa Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. South Africa Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. South Africa Ecommerce – Transaction Volume Trend Analysis, 2020-2029

3. South Africa Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. South Africa Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. South Africa Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. South Africa Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. South Africa Social Commerce Market Share Analysis by Key Players, 2023

4. South Africa Social Commerce Industry Market Size and Forecast by Location
4.1. South Africa Social Commerce Market Share by Location (%), 2023
4.2. South Africa Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. South Africa Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029

5. South Africa Social Commerce Industry Market Size and Forecast by Product Categories
5.1. South Africa Social Commerce Market Share by Product Categories (%), 2023
5.2. South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. South Africa Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. South Africa Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. South Africa Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. South Africa Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029

6. South Africa Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. South Africa Social Commerce Market Share by End Use Segment (%), 2023
6.2. South Africa Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. South Africa Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. South Africa Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029

7. South Africa Social Commerce Industry Market Size and Forecast by End Use Device
7.1. South Africa Social Commerce Market Share by End Use Device (%), 2023
7.2. South Africa Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. South Africa Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029

8. South Africa Social Commerce Industry Market Size and Forecast by Cities
8.1. South Africa Social Commerce Market Share by Cities (%), 2023
8.2. South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

9. South Africa Social Commerce Industry Market Size and Forecast by Payment Method
9.1. South Africa Social Commerce Market Share by Payment Method (%), 2023
9.2. South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. South Africa Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029

10. South Africa Social Commerce Industry Market Size and Forecast by Platforms
10.1. South Africa Social Commerce Market Share by Platforms Method (%), 2023
10.2. South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029

11. South Africa Social Commerce Industry Market Size and Forecast by Contents
11.1. South Africa Social Commerce Market Share by Contents (%), 2023
11.2. South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. South Africa Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. South Africa Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. South Africa Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029

12. South Africa Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. South Africa Social Commerce Spend Share by Age Group, 2023
12.2. South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. South Africa Social Commerce Share by Income Level, 2023
12.7. South Africa Social Commerce Share by Gender, 2023

13. Further Reading
13.1. About PayNXT360
13.2. Related Research
List Of Table
Table 1: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: South Africa Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: South Africa Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: South Africa Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: South Africa Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: South Africa Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: South Africa Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: South Africa Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: South Africa Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: South Africa Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: South Africa Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: South Africa Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: South Africa Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: South Africa Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: South Africa Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: South Africa Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: South Africa Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: South Africa Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: South Africa Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: South Africa Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: South Africa Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 4: South Africa Ecommerce – Transaction Volume (Million), 2020-2029
Figure 5: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: South Africa Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 7: South Africa Social Commerce – Transaction Volume (Million), 2020-2029
Figure 8: South Africa Social Commerce – Market Share Analysis by Key Players (%), 2023
Figure 9: South Africa Social Commerce Market Share by Location (%), 2023
Figure 10: South Africa Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029
Figure 11: South Africa Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: South Africa Social Commerce Market Share by Product Categories (%), 2023
Figure 13: South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: South Africa Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: South Africa Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: South Africa Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: South Africa Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: South Africa Social Commerce Market Share by End Use Segment (%), 2023
Figure 21: South Africa Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: South Africa Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: South Africa Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: South Africa Social Commerce Market Share by End Use Device (%), 2023
Figure 25: South Africa Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: South Africa Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: South Africa Social Commerce Market Share by Cities (%), 2023
Figure 28: South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: South Africa Social Commerce Market Share by Payment Method (%), 2023
Figure 32: South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: South Africa Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: South Africa Social Commerce Market Share by Platforms Method (%), 2023
Figure 40: South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: South Africa Social Commerce Market Share by Contents (%), 2023
Figure 46: South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: South Africa Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: South Africa Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: South Africa Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: South Africa Social Commerce Share by Age Group (%), 2023
Figure 52: South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 53: South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 54: South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 55: South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 56: South Africa Social Commerce Share by Income Level (%), 2023
Figure 57: South Africa Social Commerce Share by Gender (%), 2023
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