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South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in South Africa is expected to grow by 13.9% on annual basis to reach US$ 512.9 million in 2022. In value terms...

South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update
Summary
According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in South Africa is expected to grow by 13.9% on annual basis to reach US$ 512.9 million in 2022.
In value terms, the Loyalty Programs Market in South Africa has recorded a CAGR of 13.9% during 2017–2021. The Loyalty Programs Market in South Africa will continue to grow over the forecast period and is expected to record a CAGR of 13.7% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 450.4 million in 2021 to reach US$ 857.3 million by 2026.

The scope of the loyalty industry landscape in South Africa has been on a constant increase year on year, with greater emphasis being placed on providing unique offerings to customers in the country. Traditionally, the loyalty programs offered were largely limited to frequent airline flyers, financial services, and retail industries. However, the demand for loyalty programs continues to grow across other industries, including leisure, wellness, B2B, and even corporate social responsibility. 

In 2022, consumers in South Africa expect rewards as loyalty programs grow even more popular. According to the PayNXT360’s Q1 2022 Global Loyalty and Rewards Market Survey, nearly 75% of the consumers used loyalty programs in 2021. The global pandemic outbreak caused a significant shift in consumer behavior in South Africa. During the Covid-19 outbreak, more and more consumers turned to loyalty programs compared to the pre-pandemic period. With consumers in South Africa even more invested in loyalty programs today than ever before, the trend is expected to record steady growth over the next four to eight quarters, as loyalty programs have become a part of consumer expectation in the country.

With the adoption of loyalty programs growing year on year - the trend which is expected to continue from the short to medium-term perspective - the rising consumer demand offers high growth potential for brands and retailers who have a well-designed and rewarding loyalty program. 

According to PayNXT360, consumers in the country now expect rewards from their loyalty program memberships. Consequently, those brands and retailers are expected to fare well that provide consumers with additional perks and benefits. In addition to this, the growing preference for personalization is also expected to become a critical growth driver for loyalty programs over the next two to three years. Overall, PayNXT360 expects the industry to continue its upward momentum and record strong growth from the short to medium-term perspective in South Africa.

Retailers are planning to boost their loyalty programs to further accelerate their growth in South Africa 

The number of retailers developing and launching loyalty programs to attract new customers has exploded over the last three to four years. In the midst of this growing consumer loyalty program adoption and competition among retailers, firms are planning to boost their loyalty programs to further accelerate their growth in the country. For instance, 

• In March 2021, Shoprite, one of the leading retailers in the country, announced that the firm is planning to boost its customer loyalty program. Since the inception of the customer loyalty program, more than 17 million members have joined the service as of March 2021. Moreover, during the same period, the retailer has put R2.1 billion in savings back into the pockets of customers. 
• The firm also launched a virtual network k'nect mobile, in March 2021 as a move to improve the customer experience. Notably, the launch of k'nect came at the time when Pick n Pay, one of the leading loyalty programs in the country, launched PNP Mobile and Boxercom. 

Travel loyalty program providers are entering into strategic partnerships with airline carriers to expand their growth in South Africa 

To have more customers enjoy the benefits of their loyalty program, travel loyalty program providers are entering into strategic partnerships with airline carriers, which will also assist them in accelerating their growth in South Africa. For instance, 

• In February 2022, Legacy Lifestyle, one of the leading travel-focused loyalty program providers in South Africa, announced that the firm had entered into a strategic partnership with Airlink, Southern Africa's premier airline. Under the strategic collaboration, Legacy Lifestyle has launched a loyalty program that provides passengers with the ability to earn cashback rewards when they book tickets with Airlink. 
• Notably, the passengers receive cashback rewards regardless of the type of ticket booked. In addition to the cashback rewards, passengers also get a host of other benefits, including 15% off on all Legacy Hotels and up to 8% additional cashback when the passengers stay with them. With cashback rewards being one of the preferred reward types among South Africans, PayNXT360 expects the Airlink loyalty program to gain increasing traction among flyers in the country. 
• Established in 2011, Legacy Lifestyle has more than 1.2 million members who earn and spend cashback rewards across its partner network of 250 retailers, thereby making it one of the largest multi-partner programs in South Africa. 

PayNXT360 expects Legacy Lifestyle to partner with more travel-focused brands and launch new loyalty programs over the forecast period. This will keep boosting the growth of the overall loyalty and rewards programs industry from the short to medium-term perspective in South Africa. 

Entertainment firms are launching rewards programs to retain customers in South Africa 

In South Africa, consumers are demanding rewards from every brand and retailer that they are associated with. In response to this growing demand, entertainment firms are launching reward schemes to reward their most loyal customers in South Africa. For instance,
 
• In November 2020, MultiChoice, one of the leading entertainment groups in South Africa, announced the launch of its reward programs for each of its customers in the country. The DStv rewards program enables subscribers to earn rewards on DStv products. Notably, the rewards scheme was first launched in August 2020, and it was rolled out for all DStv customers in November 2020. 
• The rewards program offered by MultiChoice gives the subscribers an opportunity to receive more content with upgrades and discounts. In addition to this, subscribers can also receive added benefits from BoxOffice, ShowMax, and other DStv products and services. Like other loyalty and rewards programs launched over the last three to four years, the DStv rewards program is also available for subscribers at no extra cost. 

Such loyalty and rewards programs launches are expected to further promote the growth of the loyalty and reward programs industry in South Africa from the short to medium-term perspective.
Scope
This report provides in-depth, data-centric analysis of loyalty in South Africa. Below is a summary of key market segments:

South Africa Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
--Loyalty Schemes
--Loyalty Platforms

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
--Point-based Loyalty Program
--Tiered Loyalty Program
--Subscription Loyalty Program
--Perks Loyalty Program
--Coalition Loyalty Program
--Hybrid Loyalty Program

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
--In-Store
--Online
--Mobile

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
--Card Based Access
--Digital Access

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
--B2C Consumers
--B2B Consumers

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
--Software
--Services

• South Africa Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
--Custom Built Platform
--Off the Shelf Platform

• South Africa Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
--By Age Group
--By Income Level
--By Gender
Reason to buy
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). 

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

3 South Africa Key Market Insight and Innovation
3.1 South Africa Consumer Behavior
3.2 South Africa Competitive Landscape and Growth Strategies
3.3 South Africa Regulation Trends

4 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 South Africa Loyalty Spend Share by Functional Domains, 2017-2026
4.2 South Africa Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 South Africa Loyalty Spend Value by Loyalty Platforms, 2017-2026

5 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 South Africa Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 South Africa Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 South Africa Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 South Africa Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 South Africa Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 South Africa Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 South Africa Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

6 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 South Africa Loyalty Spend Share by Channel, 2017-2026
6.2 South Africa Loyalty Spend Value by In-Store, 2017-2026
6.3 South Africa Loyalty Spend Value by Online, 2017-2026
6.4 South Africa Loyalty Spend Value by Mobile, 2017-2026

7 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 South Africa Loyalty Spend Share by Key Sectors, 2017-2026
7.2 South Africa Loyalty Spend Value in Retail, 2017-2026
7.3 South Africa Loyalty Spend Value in Financial Services, 2017-2026
7.4 South Africa Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 South Africa Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 South Africa Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 South Africa Loyalty Spend Value in Telecoms, 2017-2026
7.8 South Africa Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 South Africa Loyalty Spend Value in Others, 2017-2026

8 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 South Africa Loyalty Spend Share by Retail Segments, 2017-2026
8.2 South Africa Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 South Africa Loyalty Spend Value by Department Stores, 2017-2026
8.4 South Africa Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 South Africa Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 South Africa Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 South Africa Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 South Africa Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 South Africa Loyalty Spend Value by Other, 2017-2026

9 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 South Africa Loyalty Spend Share by Accessibility, 2017-2026
9.2 South Africa Loyalty Spend Value by Card Based Access, 2017-2026
9.3 South Africa Loyalty Spend Value by Digital Access, 2017-2026

10 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 South Africa Loyalty Spend Share by Consumer Type, 2017-2026
10.2 South Africa Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 South Africa Loyalty Spend Value by B2B Consumers, 2017-2026

11 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 South Africa Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 South Africa Loyalty Spend Value by Software, 2017-2026
11.3 South Africa Loyalty Spend Value by Services, 2017-2026

12 South Africa Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 South Africa Loyalty Spend Share by Software Platforms, 2017-2026
12.2 South Africa Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 South Africa Loyalty Spend Value by Off the Shelf Platform, 2017-2026

13 South Africa Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 South Africa Loyalty Spend Share by Age Group, 2021
13.2 South Africa Loyalty Spend Share by Income Level, 2021
13.3 South Africa Loyalty Spend Share by Gender, 2021

14 Further Reading
14.1 About PayNXT360
14.2 Related Research
List Of Table
Table 1: South Africa Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: South Africa Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: South Africa Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: South Africa Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: South Africa Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: South Africa Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: South Africa Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: South Africa Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: South Africa Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: South Africa Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: South Africa Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: South Africa Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: South Africa Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: South Africa Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: South Africa Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: South Africa Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: South Africa Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: South Africa Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: South Africa Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: South Africa Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: South Africa Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: South Africa Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: South Africa Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: South Africa Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: South Africa Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: South Africa Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: South Africa Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: South Africa Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: South Africa Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: South Africa Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: South Africa Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: South Africa Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: South Africa Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: South Africa Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: South Africa Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: South Africa Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: South Africa Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: South Africa Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: South Africa Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: South Africa Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: South Africa Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: South Africa Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: South Africa Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: South Africa Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: South Africa Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: South Africa Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: South Africa Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: South Africa Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: South Africa Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: South Africa Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: South Africa Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: South Africa Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: South Africa Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: South Africa Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: South Africa Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: South Africa Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: South Africa Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: South Africa Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: South Africa Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: South Africa Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: South Africa Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: South Africa Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: South Africa Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: South Africa Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: South Africa Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: South Africa Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: South Africa Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: South Africa Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: South Africa Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: South Africa Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: South Africa Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: South Africa Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: South Africa Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: South Africa Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: South Africa Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: South Africa Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: South Africa Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: South Africa Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: South Africa Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: South Africa Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: South Africa Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: South Africa Loyalty Spend Share by Age Group (%), 2021
Figure 48: South Africa Loyalty Spend Share by Income Level (%), 2021
Figure 49: South Africa Loyalty Spend Share by Gender (%), 2021
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