According to PayNXT360’s, E-commerce market in Pakistan is expected to grow by 13.10% on annual basis to reach US$14.1 billion in 2024. Medium to long term growth story of E-commerce industry in Paki...
According to PayNXT360’s, E-commerce market in Pakistan is expected to grow by 13.10% on annual basis to reach US$14.1 billion in 2024. Medium to long term growth story of E-commerce industry in Pakistan promises to be attractive . The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 9.46% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$12.5 billion in 2023 to reach US$20.2 billion by 2028. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Pakistan. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Pakistan. The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities. In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Pakistan.
This report provides a detailed data-driven look at the Pakistan Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast. Pakistan Ecommerce Market Size and Future Growth Dynamics • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Gross Merchandise Volume Trend Analysis Pakistan User Statistics and Ratios of Key Performance Indicators • User Statistics • Card Abandonment Rate and Other KPI's • Ecommerce Per Capita and GDP Per Capita • GDP Per Capita Trend Analysis Pakistan Ecommerce Market Share by Key Players • Pakistan Retail Shopping Ecommerce Market Share by Key Players (Amazon, Coles, Kmart, Myer, Woolworths) • Pakistan Travel Ecommerce Market Share by Key Players (Expedia, Lux Group, Shebah, Uber Taxi, Webjet ) • Pakistan Food Service Ecommerce Market Share by Key Players (Deliveroo, Doordash, Menulog, OpenTable, Uber Eats) Pakistan Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto) • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts) • Online Food Service (breakdown by aggregators, direct to consumer) • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming) • Healthcare and Wellness • Technology Products and Services • Other segments Pakistan Ecommerce Market Size and Forecast by Retail Shopping Sales Channel • Platform to Consumer • Direct to Consumer • Consumer to Consumer Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel • Market Share by Travel and Hospitality Sales Channel • Aggregator App – Gross Merchandise Value Trend Analysis • Direct to Consumer – Gross Merchandise Value Trend Analysis Pakistan Ecommerce Market Size and Forecast by Online Food Service Sales Channel • Aggregator App • Direct to Consumer Pakistan Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028) • Website Based • Live Streaming Pakistan Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis • Cross Border • Domestic Pakistan Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis • Mobile • Desktop Pakistan Ecommerce Market Size and Forecast by Operating System • iOS/macOS • Android • Other Operating Systems Pakistan Ecommerce Market Size and Forecast by City • Tier 1 • Tier 2 • Tier 3 Pakistan Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028) • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallet • Cash • Other Digital Payment Pakistan Ecommerce Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments. • Detailed analysis of market share by key players across key Ecommerce verticals. • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry. • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Pakistan Ecommerce Market Size and Future Growth Dynamics 2.1 Pakistan Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 Pakistan Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 Pakistan Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3. Pakistan Social Commerce Market Size and Forecast 3.1 Pakistan Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 Pakistan Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 Pakistan Social Commerce – Transaction Trend Analysis, 2019-2028 4. Pakistan User Statistics and Ratios of Key Performance Indicators 4.1 Pakistan User Statistics, 2023 4.2 Pakistan User Statistics of Card Abandonment Rate and Other KPI's, 2023 4.3 Pakistan Ecommerce Per Capita and GDP Per Capita, 2023 4.4 Pakistan GDP Per Capita Trend Analysis, 2019-2028 5. Pakistan Ecommerce Market Share by Key Players, 2023 5.1 Pakistan Retail Shopping Ecommerce Market Share by Key Players, 2023 5.2 Pakistan Travel Ecommerce Market Share by Key Players, 2023 5.3 Pakistan Food Service Ecommerce Market Share by Key Players, 2023 6. Pakistan Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 Pakistan Ecommerce Market Share by Ecommerce Segments, 2023 6.2 Pakistan Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 Pakistan Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028 6.4 Pakistan Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028 6.5 Pakistan Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028 6.6 Pakistan Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028 6.7 Pakistan Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028 6.8 Pakistan Other segment Gross Merchandise Value Trend Analysis, 2019-2028 7. Pakistan Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Pakistan Ecommerce Market Share by Retail Shopping Categories, 2023 7.2 Pakistan Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 Pakistan Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 7.4 Pakistan Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028 7.5 Pakistan Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 7.6 Pakistan Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 7.7 Pakistan Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028 7.8 Pakistan Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028 7.9 Pakistan Auto – Gross Merchandise Value Trend Analysis, 2019-2028 7.10 Pakistan Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 8. Pakistan Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Pakistan Ecommerce Market Share by Retail Shopping Sales Channel, 2023 8.2 Pakistan Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.4 Pakistan Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 9. Pakistan Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Pakistan Ecommerce Market Share by Travel and Hospitality Categories (%), 2023 9.2 Pakistan Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 Pakistan Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 Pakistan Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028 9.5 Pakistan Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028 9.6 Pakistan Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028 10. Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 10.1.2 Pakistan Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.1.3 Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.2 Pakistan Air Travel Market Share by Sales Channel 10.2.1 Pakistan Air Travel Market Share by Sales Channel, 2023 10.2.2 Pakistan Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.2.3 Pakistan Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.3 Pakistan Hotels & Resorts Market Share by Sales Channel 10.3.1 Pakistan Hotels & Resorts Market Share by Sales Channel, 2023 10.3.2 Pakistan Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.3.3 Pakistan Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.4 Pakistan Taxi Service Market Share by Sales Channel 10.4.1 Pakistan Taxi Service Market Share by Sales Channel, 2023 10.4.2 Pakistan Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.4.3 Pakistan Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.5 Pakistan Other Segment Market Share by Sales Channel 10.5.1 Pakistan Other Segment Market Share by Sales Channel, 2023 10.5.2 Pakistan Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.5.3 Pakistan Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 11. Pakistan Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Pakistan Market Share by Online Food Service Sales Channels, 2023 11.2 Pakistan Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 11.3 Pakistan Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028 12. Pakistan Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Pakistan Market Share by Media and Entertainment Sales Channel, 2023 12.2 Pakistan Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028 12.3 Pakistan Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028 12.4 Pakistan Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028 12.5 Pakistan Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028 13. Pakistan Ecommerce Market Size and Forecast by Engagement Model 13.1 Pakistan Ecommerce Market Share by Engagement Model, 2023 13.2 Pakistan Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028 13.3 Pakistan Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028 14. Pakistan Ecommerce Market Size and Forecast by Location 14.1 Pakistan Ecommerce Market Share by Location, 2023 14.2 Pakistan Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 14.3 Pakistan Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 15. Pakistan Ecommerce Market Size and Forecast by Device 15.1 Pakistan Ecommerce Market Share by Device, 2023 15.2 Pakistan Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 15.3 Pakistan Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 16. Pakistan Ecommerce Market Size and Forecast by Operating System 16.1 Pakistan Ecommerce Market Share by Operating System, 2023 16.2 Pakistan Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028 16.3 Pakistan Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028 16.4 Pakistan Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028 17. Pakistan Ecommerce Market Size and Forecast by City 17.1 Pakistan Ecommerce Market Share by City, 2023 17.2 Pakistan Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028 17.3 Pakistan Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028 17.4 Pakistan Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028 18. Pakistan Ecommerce Market Size and Forecast by Payment Instrument 18.1 Pakistan Ecommerce Market Share by Payment Instrument, 2023 18.2 Pakistan Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.3 Pakistan Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.4 Pakistan Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 18.5 Pakistan Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.6 Pakistan Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 18.7 Pakistan Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 18.8 Pakistan Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028 19. Pakistan Ecommerce by Consumer Demographics 19.1 Pakistan Ecommerce Market Share by Age Group, 2023 19.2 Pakistan Ecommerce Market Share by Income Level, 2023 19.3 Pakistan Ecommerce Market Share by Gender, 2023 20. Further Reading 2.1 About PayNXT360 20.2 Related Research
Table 1: Pakistan Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: Pakistan Ecommerce – Average Value Per Transaction (US$), 2019-2028 Table 3: Pakistan Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: Pakistan Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: Pakistan Social Commerce – Average Value Per Transaction (US$), 2019-2028 Table 6: Pakistan Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: Pakistan Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: Pakistan Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: Pakistan Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: Pakistan Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: Pakistan Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: Pakistan Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: Pakistan Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: Pakistan Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Table 15: Pakistan Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: Pakistan Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 17: Pakistan Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 18: Pakistan Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: Pakistan Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: Pakistan Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: Pakistan Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: Pakistan Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: Pakistan Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: Pakistan Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: Pakistan Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: Pakistan Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: Pakistan Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: Pakistan Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 30: Pakistan Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Table 31: Pakistan Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 32: Pakistan Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 33: Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 34: Pakistan Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 35: Pakistan Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 36: Pakistan Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 37: Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 38: Pakistan Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 39: Pakistan Ecommerce Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 40: Pakistan Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 41: Pakistan Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 42: Pakistan Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 43: Pakistan Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Table 44: Pakistan Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 45: Pakistan Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 46: Pakistan Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 47: Pakistan Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 48: Pakistan Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 49: Pakistan Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 50: Pakistan Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 51: Pakistan Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 52: Pakistan Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 53: Pakistan Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 54: Pakistan Ecommerce by iOS/MacOS – Gross Merchandise Value (US$ Million), 2019-2028 Table 55: Pakistan Ecommerce by Android – Gross Merchandise Value (US$ Million), 2019-2028 Table 56: Pakistan Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028 Table 57: Pakistan Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028 Table 58: Pakistan Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028 Table 59: Pakistan Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028 Table 60: Pakistan Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 61: Pakistan Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 62: Pakistan Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 63: Pakistan Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 64: Pakistan Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 65: Pakistan Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 66: Pakistan Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Pakistan Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: Pakistan Ecommerce – Average Value Per Transaction (US$), 2019-2028 Figure 4: Pakistan Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: Pakistan Retail Shopping Ecommerce Market Share by Key Players (%), 2023 Figure 6: Pakistan Travel Ecommerce Market Share by Key Players (%), 2023 Figure 7: Pakistan Food Service Ecommerce Market Share by Key Players (%), 2023 Figure 8: Pakistan Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 9: Pakistan Social Commerce – Average Value Per Transaction (US$), 2019-2028 Figure 10: Pakistan Social Commerce – Transaction Volume (Million), 2019-2028 Figure 11: Pakistan User Statistics (Million), 2023 Figure 12: Pakistan User Statistics of Card Abandonment Rate and Other KPI's, 2023 Figure 13: Pakistan Ecommerce Per Capita and GDP Per Capita (US$), 2023 Figure 14: Pakistan GDP Per Capita (US$), 2019-2028 Figure 15: Pakistan Ecommerce Market Share by Ecommerce Vertical (%), 2023 Figure 16: Pakistan Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Figure 17: Pakistan Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: Pakistan Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: Pakistan Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 20: Pakistan Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Figure 21: Pakistan Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: Pakistan Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Figure 23: Pakistan Ecommerce Market Share by Retail Shopping Categories (%), 2023 Figure 24: Pakistan Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: Pakistan Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 26: Pakistan Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 27: Pakistan Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: Pakistan Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: Pakistan Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Figure 30: Pakistan Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Figure 31: Pakistan Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: Pakistan Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: Pakistan Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023 Figure 34: Pakistan Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: Pakistan Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: Pakistan Ecommerce Market Share by Travel and Hospitality Segments (%), 2023 Figure 38: Pakistan Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Figure 39: Pakistan Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Figure 40: Pakistan Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 41: Pakistan Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Figure 42: Pakistan Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 43: Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023 Figure 44: Pakistan Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 45: Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 46: Pakistan Ecommerce Air Travel Market Share by Sales Channel (%), 2023 Figure 47: Pakistan Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 48: Pakistan Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 49: Pakistan Ecommerce Hotels & Resorts Market Share by Sales Channel (%), 2023 Figure 50: Pakistan Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 51: Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 52: Pakistan Ecommerce Taxi Service Market Share by Sales Channel (%), 2023 Figure 53: Pakistan Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 54: Pakistan Ecommerce Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 55: Pakistan Other Ecommerce Segment Market Share by Sales Channel (%), 2023 Figure 56: Pakistan Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 57: Pakistan Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 58: Pakistan Market Share by Online Food Service Sales Channels (%), 2023 Figure 59: Pakistan Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 60: Pakistan Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Figure 61: Pakistan Market Share by Media and Entertainment Sales Channel (%), 2023 Figure 62: Pakistan Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 63: Pakistan Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 64: Pakistan Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 65: Pakistan Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 66: Pakistan Ecommerce Market Share by Engagement Model (%), 2023 Figure 67: Pakistan Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 68: Pakistan Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 69: Pakistan Ecommerce Market Share by Location (%), 2023 Figure 70: Pakistan Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 71: Pakistan Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 72: Pakistan Ecommerce Market Share by Device (%), 2023 Figure 73: Pakistan Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 74: Pakistan Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 75: Pakistan Ecommerce Market Share by Operating System (%), 2023 Figure 76: Pakistan Ecommerce by iOS/MacOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 77: Pakistan Ecommerce by Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 78: Pakistan Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 79: Pakistan Ecommerce Market Share by City (%), 2023 Figure 80: Pakistan Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 81: Pakistan Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 82: Pakistan Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 83: Pakistan Ecommerce Market Share by Payment Instrument (%), 2023 Figure 84: Pakistan Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 85: Pakistan Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 86: Pakistan Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 87: Pakistan Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 88: Pakistan Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 89: Pakistan Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 90: Pakistan Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 91: Pakistan Ecommerce Market Share by Age Group (%), 2023 Figure 92: Pakistan Ecommerce Market Share by Income Level (%), 2023 Figure 93: Pakistan Ecommerce Market Share by Gender (%), 2023
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